Web based instant messaging platform meebo has announced a new partnership with Live Nation and The Firm to promote “Family Values,” a series of live music events billed as “this summer’s biggest tour.”
The partnership includes concert promotion and concert presence. Music fans visiting meebo.com, the Family Values Tour website and featured band websites have a chance to win 2 free concert tickets and backstage access to every day of the tour.
At the live concerts, fans can share videos and pictures in the official Family Values “Circle Pit” meebo room and win prizes based on their submissions.
Meebo follows in the footsteps of Buzznet, who is promoting their service on the Vans Warped Tour. It would seem that live music events are becoming fertile ground for promoting startups and networking related sites.
The 2007 Family Values Tour is co-headlined by Korn and Evanescence.