Now We’re Not Talking: Telstra Bans Facebook
by Duncan Riley on July 27, 2007

Telstra, Australia’s largest telecommunications company, has banned its approximately 49,000 employees from using Facebook.

As Cameron Reilly at G’Day World puts it, “This would be a retarded move for ANY company, let alone a company that is trying to position itself as a company that “gets” online.”

The move is strange given the growing worldwide popularity of Facebook as a corporate tool. German company and international electronics powerhouse Siemens already has 6000 employees using Facebook, with plans to deliver exclusive Facebook apps for employee use in the future. According to Robert Scoble, Facebook could well become a substitute for Siemen’s corporate intranet. Facebook is also growing in popularity as a business networking tool.

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When we say Siemens has 6000 employees using facebook, it’s a good idea to compare Siemens employees using LinkedIn for business networking.

Facebook for Business networking? I have my doubts

 

Hey Duncan, I don’t want to rain on your Facebook parade or anything but Siemens has like half a million employees, and I don’t think that because 0.0125 % of their work force is using it they are suddenly going to adopt it as the defacto platform for their corporate communications, regardless of what Robert Scoble thinks.

As for a company banning Facebook, Techcrunch might care, I might care, but the corporate world as a whole probably could care less even though it is “growing in worldwide popularity as a corporate tool”

Also, did they ban them from using it only at work? Or at home also? Because I could see them banning it at work as it is a major time sink, but banning it at home too is a little much…-Metagg

 

Internet Evangelist
I would compare it..if I had the numbers :-)

Metagg
If they banned LinkedIn I’d think it was stupid as well, like many things Telstra does…I was being well behaved with the post :-)

 

Is it just me or is this website (and Duncan’s posts in particular) starting to sound like one big advertisement for Facebook? Very fishy…

Sorry to disappoint the Facebook fanboys, but Facebook is NOT the next Microsoft, they’re having a hard enough time trying to be the next MySpace.

As a corporate tool, forget about it. Who really wants to mix their work life with their social life? How’s it going to look when your client or boss checks your profile only to see what your drinking buddys have posted on your “wall”. What self-respecting organization is going to entrust their enterprise personnel management and communications to a 3rd party like Facebook? The potential for leaked information, NDA violations, and other corporate bloopers is enormous. I don’t think any company wants to expose themselves to that kind of risk.

 

Michael
I can’t remember the last post I wrote about Facebook, but it certainly wasn’t this week from what I can remember. As for being blind Facebook fan boys, if you check the archives I’ve question Facebook a number of times. We also don’t cover the dozens of Facebook apps that are launched daily like a number of other sites do, if anything we under report Facebook news

 

I always find it interesting when companies try to ban/curb/control users online behavior.

I remember years ago when IM was considered a terrible thing (and time waste) in many companies for years and just a few days ago I read in the WSJ that companies are embracing IM in the workplace… duh

In regards to facebook. The genie is out of the bottle and you can’t stuff it back in. Companies don’t want you to blog, podcast, etc… time for business to wake up… they have no control.

Control is an old school mentality and it will bite them in the ass… in ways such as this exact blog post… they now have a pr issue on their hands.. It makes me laugh.

To:Internet Evangelist: facebook for business networking: ABSOLUTELY!

 

Hey Duncan, I hope you don’t think I was hating on your post.

My goal was to put into perspective the smallness of 6000 of Siemens’ employees using Facebook.

It is kind of like when people read something about Google and comment that whatever Google is doing is another nail in the coffin for Microsoft (must be a lot of nails in that coffin!) while failing to realize that Microsoft is many times larger than Google and makes money hand over fist.

Anyway, keep up the good work…-Metagg

 

I see this comment 8 on almost every facebook related post on Techcrunch.

 

Oh well, it would be a mistake to credit Telstra with any kind of intelligence or wisdom, especially regarding the internet anyway….

 

Very funny - a mocked up interview. Do you work for ConnectU by any chance?

Facebook ‘as is’ will never be a business network while people can plaster the place with photos of their friends naked and drunk. No business network asks you on page one - are you married, single, looking for men, looking for women or anything I can get!

As for Siemens - it is a German Company! I imagine that there is a ’small’ network in Germany that has more Siemens staff than Linked’in :)

I know we have a good few Siemens guys on Viadeo!

Peter Cunningham
Viadeo

 

Duncan, at the end of the day employees are there to work. Whilst it’s important to promote an employee friendly workplace you can’t argue that social network apps like Facebook and MySpace are unproductive to the corporate environment (i.e. they do nothing, in the ‘regular use’ of the app, to bring $$s in). You can whinge about Telstra all you like (and I know you’re doing it because its a monopolistic corporate that we love to hate) but at the end of the day plenty of companies, both big and small, have banned the same sites. Damn, I was sitting in a meeting at Price Waterhouse and Coopers just the other day and watched one of their secretaries trolling MySpace for 2 straight hours.. how is that acceptable?

As for Facebook being the corporate intranet of the future? I think you’d find many CTO’s that would beg to differ.

 

Duncan,

http://www.techcrunch.com/tag/facebook/

I see 6 posts in the last 8 days, but I’ll admit at least half of it is newsworthy. ;)

All ribbing aside, I still think its way too early to start crowning Facebook as the next big business tool. I can certainly see the value, but a company like LinkedIn just seems to fit the bill so much better.

Since you brought up the MS reference first, here’s something to consider - Microsoft is probably the most trusted name in the business world. What’s to stop Microsoft from building their own “enterprise grade” social network and integrating it with Outlook & Office? If they get it right, it could be a killer app…

 

Comment 8 is getting very annoying and blatently isn’t written by Zuckerberg.

Not quite sure how this article is newsworthy - a company banning it’s employees for wasting time at work - not really news. Guess what, they’ve also banned hotmail, pornography, MySpace, etc - why does Facebook get so much attention all of a sudden (as great as it is)!

 

Duncan..I am banning Facebook in my kitchen.Kindly report the same in techcrunch.

 

I don’t see anything wrong with Telstra banning Facebook or any site for that matter. This happens all the time with companies limiting access to a number of sites depending on the amount of traffic going to those sites without much benefit for the company and Telstra has done a similar thing I think.

People are there to work and not surf the net and therefore this decision wouldn’t surprise me. I wonder how much extra money Telstra would gain if its staff were to be allowed to access Facebook during working hours - that’s the amount of money they will lose if any.

This is hardly news to me.

 

Are you just plain retarded or something!!!!

Get off the ohh Facebook bandwagon!!!

you call yourself a fucking journalist!!!!!!
Dude, there are real technological stories to report!

Hey, honestly do they pay u to sing?

 

“Facebook could well become an substitute for Siemen’s corporate intranet.”

Oh my god have you guys never worked in a corporation?

This site is funnier than uncov.

 
 

@Raj

“Duncan..I am banning Facebook in my kitchen.Kindly report the same in techcrunch”.

That is just plain funny. Yes, seriously Duncan…for the sheer distraction of FaceBook in the office, I see this being hardly news that a company would choose Telstra’s route.

There are lots of other more appropriate business networking applications you know….

 

God! For god sake stop beating the Facebook drum. Facebook doesn’t feed you.

I’m young person who declined to join Facebook or myspace or hi5 or any useless and meaningless social networking site. These sites are for people with no direction in their life or who don’t have close friends and have insecurities and wants the whole to notice them.

Facebook is equivalent to slums. Let’s keep Facebook out of the corporate world.

 

In case anyone is interested, I did cancel the charter flight to AU to investigate:
http://www.centernetworks.com/.....es-to-work

 

“Mark Zuckerberg” - what sort of proof is that of who you are, and what are we supposed to do - email you and get a reply which wil be proof?

And why would Mark Zuckerberg use yahoo when Facebook no doubt have their own email system for Facebook staff?

 

Well, having a facebook business client which is separate from facebook itself might be a better idea. If the companies allow these social networking sites then they will never know if half of their productive time is lost in business networking on facebook or social networking on facebook !! I don’t see what’s wrong in a company’s decision to increase their productivity..

And all you guys who are commenting Duncan on covering Facebook, here is my 2 cents. With such a huge editorial team, I guess, Mike has probably entrusted the responsibility of following up on a particular topic for each writer. If it was told to him to follow up Facebook and popularize it, and show companies which ban it in bad light, what can he do!! I guess with a large number of great posts from TC, some of these posts can be ignored instead of being ridiculed. Remember the 80-20 rule…

 

the question people should be asking, which all IT departments in the next ten years will be asking…why the %##$% do we let employees have unfettered access to the internet from their desks?

i’m sure people will come up with all sorts of reasons why having a support tech staffer spend three hours a day on facebook adds value for those who “get it”, but in reality its just three hours spent not working.

i would wager from my desk that most employees waste 50% or more of the day fucking around on the web. why not just give them premium cable TV at the desk too? lets not invalidate the value created while watching sopranos reruns.

 

Not a lot of huge companies allow access to Facebook from work computers. They block a lot of websites like Meebo, GMail, etc.

 
Web"two.oh" wonderer - July 27th, 2007 at 9:03 am PDT

I love Facebook. It has potentials. I can even see small companies using it as a business… eh “tool”. I seriously doubt though that it’s Facebook intention to become a business tool in their current form. Sure, there will be (or are) Facebook apps that target business users, but are you really saying that anyone serious about their business would trust a social networking site with their data? No, I’m actually asking.

 

Mark Pesce ,a Internet maven and creator of VRML who is based in Australia, just finished a Essay on how Telstra will be Defeated by Gilmores Law so it will be interesting to see his take on this .

“The net interprets censorship as damage and routes around it.”
– John Gilmore

http://blog.futurestreetconsulting.com/?p=30

 

They aren’t the only one to ban Facebook. Shaw Communications in BC, Canada has banned Facebook and MYSpace. Not acceptable use they say.

 
Facebook Buyout Rumormonger - July 27th, 2007 at 9:26 am PDT

Telstra is pulling a MySpace! They’re blocking Facebook to drive down it’s value, just like MySpace did to PhotoBucket! Expect a buyout offer any day now!

You read it here first, folks.

 

I bet someone at Telstra did something bad to someone else using Facebook, and that’s why this ban happened.

 

facebook is popular and any article related to FB will give TC more hit.

 

I have to wonder too if those commenting on “yeah it will replace the intranet!!” ever worked in a major corporation.

Facebook much like Myspace is an as likely candidate to get a ban on the corporate network access as several German companies have banned Ebay Access from desks as well. If you need access to ebay for biz purposes, you will be reinstated but other than that, for most people this is at the moment about wasted time. And about legal liabilities.

Your employer does not pay you for surfing Facebook and keeping up with your friends. In most cases it is even to be seen how far private mail is allowed or useful.

Is this web 2,0ish shiny bright and fun? No, but still normal business in most places.

A clever company though would put this ban on but relief it at those standard lunch times, when the employer is free to do what he likes.

 

Regardless of all the above: an employee’s performance should not be based on his/her wise use of time. It should be based on results.

If an employee can perform and produce acceptable results, why not let him/her waste time on facebook?

“… any half-intelligent employer in the 21st century should be measuring their employees by their OUTPUT, not by what time they punch the clock or what they are doing each minute of the day.” — Cameron Reilly (http://gdayworld.thepodcastnetwork.com/2007/07/27/cams-world-27-july-2007)

 

4. Michael = 100% Right. As soon as I got my new job and saw that my company has a profile (or some ppl have a profile on facebook) I re-checked my profile and deleted some stuff.

Not, because I’m scared to lose my job (why would I) but it’s just a fishy feeling.

 

Not just facebook, even online messengers (yahoo, msn, etc) can be banned as well from my experience.

 

Y facebook will never take off as a business networking tool?
Because a 40, 50, or 60+ year old dude (avg. age of execs) on facebook is just plain creepy…and adding one as a friend is creepier.

 

I know this blog is free to read, but can I somehow pay for a version that doesn’t have any posts about Facebook? I will email you my credit card information.

 

I guess the money these ‘ old dudes’ might be spending on advertising is reason enough. Cash talks……….period.

 

Telestra banned FB, why are employees not doing their work, or found the managers on FB.
When ppl are bored they go to FB MS, Telestra should give their employees more challenging tasks.

All Internet should be banned if you are the owner and full access no monitoring if you are an employee

Vijay

 

You can’t do it! You can’t do it! As many times as you have been challenged to do so, you can’t go 5 days without writing about Facebook! What is wrong with you people? Facebook is not a leader in ANYTHING other than write-ups in Techcrunch.

 

I share my doubts of Facebook being used like a business tool. It sounds like an excuse to keep the circus on.

 

So far, my corporate employer has not banned Facebook, nor GMail. If I’m allowed to check in first thing in the morning before the clock, later after the clock or during a break - this just allows me to breathe and check out the world outside, like opening a window.

For example, writing a short status update and just communicating a thought to friends is just good for you and your work. Of course you don’t want employees wasting time, but outright banning a site like that is just lazy. There are other and much better ways to manage your staff and making sure they are actually doing the work.

As for banning hotmail or gmail, I sometimes need to use gmail since I have a lot of informal contacts there and part of the work gets easier when making use of that network.

By the way, my corporate employer has about 2-3% employees, more than a thousand, in it’s Facebook “network”. I hope that the more people get involved in a company’s network, the harder it will become to ban the site. Or maybe it’s the other way around..

 

Part of the idea in mind whilst building marzar was to create a platform that could not only be used for business networking. But to allow users to set up intranet / extranets, create collaborative group spaces, store and share files and access on demand business applications. I wanted to create an adaptable environment that is and build an enterprise 2.0. A place to go to work and a place to network. We are registering our first 1000 users for the launch to be included please visit http://www.marzar.com

 

Telstra is retarded period… they think they have the right to be the country’s sole provider of broadband services.

 

I can see banning Facebook…If one isn’t going to utilize it as a business tool. There is a lot of room for abuse, and a lot of temptation to do so if there isn’t a clear delineator between business and personal usage.

 

#43: “Facebook is not a leader in ANYTHING other than write-ups in Techcrunch.”

What are you talking about? Have you seen the numbers? Do you talk to people in the real world?

I am certainly not one of the FB junkies. And I resisted joining for many years (have had a .edu account for many years after graduating). But the sheer torrent of invites from my friends in the last 5 months - all in their 30s - is a testimonial to how quickly FB is growing as THE social platform.

I hate using a lot of it. I hate getting messages in my email that tell me that a friend has written to me on FB, logging in, clicking the Inbox tab, and then seeing the message. It could just have come in my original message as God intended it to!

But I can’t deny that it is the internet phenomena. And TC does it’s readers justice by giving it the coverage it does. So get used to it, or set up some RSS filter that lets you remove all FB news.

 

If they have banned it it hasn’t happened yet. As of a few seconds ago it was still accessible through their corporate firewall.

 
Someone in Telstraland - July 30th, 2007 at 5:42 pm PDT

Facebook was unavailable from within the Telstra network for a short time one day last week. It has since returned, and is available now. It’s not clear that anybody tried to ban it; it could well have been a network issue.

 

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