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	<title>Comments on: Microsoft Acquires Advertising Exchange Platform AdECN</title>
	<atom:link href="http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/</link>
	<description>Startup and Technology News</description>
	<pubDate>Tue, 07 Oct 2008 06:56:48 +0000</pubDate>
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		<title>By: MFA Made for Adsense Auto Content</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1550746</link>
		<dc:creator>MFA Made for Adsense Auto Content</dc:creator>
		<pubDate>Sat, 11 Aug 2007 10:44:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1550746</guid>
		<description>&lt;strong&gt;Bookmark Storm...&lt;/strong&gt;

Bookmark Storm...</description>
		<content:encoded><![CDATA[<p><strong>Bookmark Storm&#8230;</strong></p>
<p>Bookmark Storm&#8230;</p>
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	<item>
		<title>By: Ad Exchanges Are the Next Stage of the Long Tail</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1539793</link>
		<dc:creator>Ad Exchanges Are the Next Stage of the Long Tail</dc:creator>
		<pubDate>Mon, 06 Aug 2007 03:05:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1539793</guid>
		<description>[...] Microsoft&#8217;s recent purchase of online ad market platform AdECN Exchange highlights the rise of neutral ad market platforms as a new venue for the buying and selling of ads between content publishers and advertisers. [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft&#8217;s recent purchase of online ad market platform AdECN Exchange highlights the rise of neutral ad market platforms as a new venue for the buying and selling of ads between content publishers and advertisers. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: El blog de Javier Mendoza</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1524088</link>
		<dc:creator>El blog de Javier Mendoza</dc:creator>
		<pubDate>Sat, 28 Jul 2007 16:30:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1524088</guid>
		<description>&lt;strong&gt;Microsoft: publicidad, publicidad, publicidad, pub...&lt;/strong&gt;

Así es, tal y como deja entrever el título en esta noticia me voy a hacer eco de las últimas noticias que se han dejado ver por la blogesfera acerca de las novedades en materia de publicidad que está realizando Microsoft en estos últimos días....</description>
		<content:encoded><![CDATA[<p><strong>Microsoft: publicidad, publicidad, publicidad, pub&#8230;</strong></p>
<p>Así es, tal y como deja entrever el título en esta noticia me voy a hacer eco de las últimas noticias que se han dejado ver por la blogesfera acerca de las novedades en materia de publicidad que está realizando Microsoft en estos últimos días&#8230;.</p>
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	<item>
		<title>By: Interesting posts, part 3 &#62;&#62; Incessant Expressions</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1523049</link>
		<dc:creator>Interesting posts, part 3 &#62;&#62; Incessant Expressions</dc:creator>
		<pubDate>Fri, 27 Jul 2007 22:48:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1523049</guid>
		<description>[...] &#8212; or monetization &#8212; that he wants. And in a double whammy decision Microsoft the AdeCEN advertising platform this week. [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8212; or monetization &#8212; that he wants. And in a double whammy decision Microsoft the AdeCEN advertising platform this week. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Shaffir</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1522050</link>
		<dc:creator>Shaffir</dc:creator>
		<pubDate>Fri, 27 Jul 2007 04:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1522050</guid>
		<description>I do believe Adsense's will have to think more after this. The giants are on a rumble....</description>
		<content:encoded><![CDATA[<p>I do believe Adsense&#8217;s will have to think more after this. The giants are on a rumble&#8230;.</p>
]]></content:encoded>
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		<title>By: David Mackey</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521919</link>
		<dc:creator>David Mackey</dc:creator>
		<pubDate>Fri, 27 Jul 2007 01:52:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521919</guid>
		<description>I'm looking forward to some more serious competition in this arena. Google Adsense just doesn't pay that well.</description>
		<content:encoded><![CDATA[<p>I&#8217;m looking forward to some more serious competition in this arena. Google Adsense just doesn&#8217;t pay that well.</p>
]]></content:encoded>
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		<title>By: JohnnyRocks</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521818</link>
		<dc:creator>JohnnyRocks</dc:creator>
		<pubDate>Thu, 26 Jul 2007 23:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521818</guid>
		<description>Advertising.com is crap, the payouts we were supposed to get from them would have been awful - except they never paid us and would never respond to emails. TribalFusion is so much better.</description>
		<content:encoded><![CDATA[<p>Advertising.com is crap, the payouts we were supposed to get from them would have been awful - except they never paid us and would never respond to emails. TribalFusion is so much better.</p>
]]></content:encoded>
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		<title>By: Virtual Marketing Blog</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521788</link>
		<dc:creator>Virtual Marketing Blog</dc:creator>
		<pubDate>Thu, 26 Jul 2007 23:13:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521788</guid>
		<description>&lt;strong&gt;Microsoft Acquires AdECN...&lt;/strong&gt;

If you're new to this blog, you may want to subscribe to it's RSS feed.  Thanks!Microsoft has announced that it as acquired AdENC.  AdECN serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buy...</description>
		<content:encoded><![CDATA[<p><strong>Microsoft Acquires AdECN&#8230;</strong></p>
<p>If you&#8217;re new to this blog, you may want to subscribe to it&#8217;s RSS feed.  Thanks!Microsoft has announced that it as acquired AdENC.  AdECN serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buy&#8230;</p>
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		<title>By: ContextWeb Blog</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521766</link>
		<dc:creator>ContextWeb Blog</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:44:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521766</guid>
		<description>Deal size is rumored to be $50-100 million.</description>
		<content:encoded><![CDATA[<p>Deal size is rumored to be $50-100 million.</p>
]]></content:encoded>
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		<title>By: trade games GURU</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521765</link>
		<dc:creator>trade games GURU</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:43:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521765</guid>
		<description>Eric,

thanks for clarifying...i knew there had to be someone who owned them.</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>thanks for clarifying&#8230;i knew there had to be someone who owned them.</p>
]]></content:encoded>
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		<title>By: Eric Willis</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521759</link>
		<dc:creator>Eric Willis</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521759</guid>
		<description>#6

AOL already acquired Advertising.com</description>
		<content:encoded><![CDATA[<p>#6</p>
<p>AOL already acquired Advertising.com</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: trade games GURU</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521754</link>
		<dc:creator>trade games GURU</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:37:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521754</guid>
		<description>Wouldn't Advertising.com be a company these giants would want to go after???

Or are they already owned by someone large...I'm too lazy to check myself.</description>
		<content:encoded><![CDATA[<p>Wouldn&#8217;t Advertising.com be a company these giants would want to go after???</p>
<p>Or are they already owned by someone large&#8230;I&#8217;m too lazy to check myself.</p>
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		<title>By: Michael Stone</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521752</link>
		<dc:creator>Michael Stone</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:35:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521752</guid>
		<description>Another odd acquisition by MSN. I still want them to make their portal work before they threaten to do other web things to publishers around the world. These guys are a joke!</description>
		<content:encoded><![CDATA[<p>Another odd acquisition by MSN. I still want them to make their portal work before they threaten to do other web things to publishers around the world. These guys are a joke!</p>
]]></content:encoded>
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		<title>By: Alex</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521747</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:25:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521747</guid>
		<description>.....a transparent marketplace adds tremendous value to both sides of the transaction.

adECn raised $3.1M bridge Novus Ventures and closed an additional  $1.5M in June 2005 from Accel Partners. The question is the exit price. The Techcrunch crew needs to drive through the Novus parking lot and see if there are any new Ferrari's.</description>
		<content:encoded><![CDATA[<p>&#8230;..a transparent marketplace adds tremendous value to both sides of the transaction.</p>
<p>adECn raised $3.1M bridge Novus Ventures and closed an additional  $1.5M in June 2005 from Accel Partners. The question is the exit price. The Techcrunch crew needs to drive through the Novus parking lot and see if there are any new Ferrari&#8217;s.</p>
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		<title>By: Hornswaggled</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521742</link>
		<dc:creator>Hornswaggled</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:21:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521742</guid>
		<description>Microsoft is really pushing int the advertising world now. It will be good for everyone that someone is actually serious about competing in the space. Its astonishing that over the past 2 years MS has closed the gap between them and Yahoo by so much.</description>
		<content:encoded><![CDATA[<p>Microsoft is really pushing int the advertising world now. It will be good for everyone that someone is actually serious about competing in the space. Its astonishing that over the past 2 years MS has closed the gap between them and Yahoo by so much.</p>
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		<title>By: Vik</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521741</link>
		<dc:creator>Vik</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:21:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521741</guid>
		<description>Excellent comment, Indian Videos.  Your in-depth analysis of the post is much appreciated :-/</description>
		<content:encoded><![CDATA[<p>Excellent comment, Indian Videos.  Your in-depth analysis of the post is much appreciated :-/</p>
]]></content:encoded>
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		<title>By: Indian Videos</title>
		<link>http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521731</link>
		<dc:creator>Indian Videos</dc:creator>
		<pubDate>Thu, 26 Jul 2007 22:05:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/#comment-1521731</guid>
		<description>Let the ad wars begin.</description>
		<content:encoded><![CDATA[<p>Let the ad wars begin.</p>
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