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July 25, 2007

Justin.TV To Film Itself Filming Itself

Michael Arrington

24 comments »

If you find yourself bored this morning - incredibly, mind numbingly bored out of your mind - you may want to drop on over to Justin.tv and watch the show’s creator, Justin, hanging out with one of the other stars of the show, the Naked Cowboy in what can only be described as a cry for media attention. Like the Naked Cowboy, Justin will be wearing nothing but briefs, shoes and his hat. And they’ll be hanging out in Times Square, where the Naked Cowboy plays his guitar every day.

The stream will be live on both channels, so you’ll be able to see both men in all their glory if you switch back and forth (Naked Cowboy will be looking at Justin, and vice versa). The fun starts at 10 AM PST.

Look for an announcement soon by Justin.tv to open up to all who want their very own 24/7 video channel. UStream already does this. More competitors are here, but due to brilliant PR stunts like the one this morning, Justin.tv seems to get all the attention.

  • Sphere It

This entry was posted on Wednesday, July 25th, 2007 at 4:54 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Robert

    July 25th, 2007 at 4:02 am

    You might wanna change the link you put on “plays his guitar”. It currently leads to your WP admin.

  2. Kevin

    July 25th, 2007 at 4:51 am

    Justin.tv fell off of my personal radar as soon as I stopped watching… is there any indication of how they’re doing on the path to profitability?

    In other words, can millions of dollars worth of PR buy profitability?

  3. Justin

    July 25th, 2007 at 5:57 am

    Kevin please, come baaack. I don’t know what else to do to get people to see me. Duuude, pleeeease. I need it.

  4. bdb

    July 25th, 2007 at 5:57 am

    umm, “brilliant PR stunts”?

    Maybe if they got fruit-of-the-loom to sponsor, otherwise this lacks creativity and coordination of any kind. I suppose it is better than guys on camera typing at their computers.

    “millions of dollars worth of PR”?

    This is a free way to get press attention, no cost.

  5. gegtik

    July 25th, 2007 at 6:04 am

    http://www.amazon.com/Cult-Ama.....amp;sr=8-1

  6. Richard Miller

    July 25th, 2007 at 6:32 am

    Is this something like a movie about the movie about the movie kind of thing? I have to say that this kind of stuff is always entertaining for me.

  7. bdb

    July 25th, 2007 at 6:52 am

    Andrew Keen is a schmuck and that book is rubbish.

  8. patricia

    July 25th, 2007 at 7:24 am

    Hmm. I haven’t gotten the impression that this company does brilliant PR so much as he seems to have some good connections, but I think this kind of idea has legs somewhere - I think they just need to focus on what people like to see, not what the company wants to publish. When I think about what makes top shows sexy and what attracts people, I sort of don’t see it in Justin.tv’s formula. Justin’s life was boring, the new girl’s life was boring…. but I like the idea and I hope he finds what works.

    Video’s a good place to play and he has a nice early start.

  9. David Litsky

    July 25th, 2007 at 7:50 am

    Justin.tv reminds me of an updated version of public access television a la “Wayne’s World”. I understand the concept, but the content is dull.

  10. Jay (living in First Life)

    July 25th, 2007 at 8:02 am

    Justin.tv got owned by UStream.tv - evidence that Y-Combinator and Paul Graham don’t have much fight in them. They just hype things up and hope that it somehow takes off. Another great success like Kiko! We’re all waiting for Justin.tv to sell on eBay.

  11. Emile Baizel

    July 25th, 2007 at 8:40 am

    Boring. Who wants to see Justin looking at some dude in a pair of Hanes? What we really need is HughHefner.tv. Now that is how you get some ratings.

  12. Jeremiah Owyang

    July 25th, 2007 at 8:50 am

    Michael

    The comprehensive list of all Live stream video players is here:

    http://www.web-strategist.com/.....streaming/

  13. Amy Wilsch

    July 25th, 2007 at 9:49 am

    Justin’s life is boring and Justin himself is kind of boring. A friend of mine met him and tried to chat with him & all Justin did was say “uh huh” “right” and look past him for hot chicks.

  14. EH

    July 25th, 2007 at 9:58 am

    Amy: Sounds like everybody at a San Francisco dotcom party from 1998.

  15. gamer!

    July 25th, 2007 at 10:18 am

    this is the BIGGEST joke ever!

    #13 he’s looking for hot chicks? why so he can scare them away???

    i’m going to strap a camera to my dog and let millions watch him sleep and bark at neighbors…brilliant!

  16. mike

    July 25th, 2007 at 10:27 am

    Justin.TV has jumped the shark… 2 months ago!

  17. mike

    July 25th, 2007 at 10:42 am

    Stickam owns them all: http://grapher.compete.com.edg.....com_uv.png

  18. Ronald Lewis

    July 25th, 2007 at 12:19 pm

    I’ve been testing Justin.TV’s platform for the past 20 days. I’ve also been testing UStream, Neokast, Veodia, Stickam, BlogTV and other platforms as well. Everyone has their own “bells and whistles”, but where Justin.TV succeeds is in video quality.

    It’s the most compelling piece of Justin.TV’s puzzle. It’s TV-like, and so far, none of the other lifecasting platforms have matched the video quality.

  19. Paul Graham

    July 25th, 2007 at 12:37 pm

    As Ronald points out, Justin.TV is not just stunts. That’s just the part most visible to non-hackers. Actually their underlying technology is way more advanced than their competitors’. Justin.TV already had their own custom video compression technology when Ustream was just a laptop with a wireless card.

  20. Jay (living in First Life)

    July 25th, 2007 at 12:38 pm

    @ 18 Ronald Lewis - and how many viewers do you have? 5? Maybe 6?

  21. bdb

    July 25th, 2007 at 12:59 pm

    @19&20, You all still going out for drinks Friday?

    So, justintv is a video compression technology play? How many licensing deals with the *real* content providers have been lined up?

    Most familiar with these competitors know it isn’t just about stunts because the stunts are far and few between. There is simply no money changing hands except b/w “VC and entrepreneur”.

  22. Paul

    July 25th, 2007 at 1:41 pm

    I took a look - Very smooth and compressed for streaming media. I’m extremely impressed!

  23. Loic

    July 25th, 2007 at 5:30 pm

    I must missing something here… but I have not interest what so ever to see Justin.TV, not even too try, by curiosity. Usually, I am very curious about everything, I am rather geeky, but justin.TV… sorry, I will pass on this one. There are so many other great things to do.

  24. Jesse Sanders

    July 25th, 2007 at 7:32 pm

    Michael,

    Are you ok? How is this even worth your time?

    You are quickly degrading the Tech Crunch brand as a joke…

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