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	<title>Comments on: UGO Acquired By Hearst, Should Be Announced Today</title>
	<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/</link>
	<description>Startup and Tech News</description>
	<pubDate>Tue, 13 May 2008 10:08:55 +0000</pubDate>
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		<title>By: TechCrunch: Hearst Acquires Kaboodle for $30+ million at Conceptualist.com, By Sahar Sarid</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1986098</link>
		<dc:creator>TechCrunch: Hearst Acquires Kaboodle for $30+ million at Conceptualist.com, By Sahar Sarid</dc:creator>
		<pubDate>Tue, 12 Feb 2008 15:44:09 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1986098</guid>
		<description>[...] is the second recent acquisition announcement for Hearst Interactive Media - UGO for around $100 million last month, and tonight they are announcing the acquisition of Kaboodle, a social shopping service [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] is the second recent acquisition announcement for Hearst Interactive Media - UGO for around $100 million last month, and tonight they are announcing the acquisition of Kaboodle, a social shopping service [&#8230;]</p>
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		<title>By: NexGen Technology Blog » Hearst Acquires Kaboodle for $30+ million</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1545669</link>
		<dc:creator>NexGen Technology Blog » Hearst Acquires Kaboodle for $30+ million</dc:creator>
		<pubDate>Thu, 09 Aug 2007 12:46:55 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1545669</guid>
		<description>[...] is the second recent acquisition announcement for Hearst Interactive Media - UGO for around $100 million last month, and tonight they are announcing the acquisition of Kaboodle, a social shopping service [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] is the second recent acquisition announcement for Hearst Interactive Media - UGO for around $100 million last month, and tonight they are announcing the acquisition of Kaboodle, a social shopping service [&#8230;]</p>
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		<title>By: Hearst Acquires Kaboodle for $30+ million</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1543265</link>
		<dc:creator>Hearst Acquires Kaboodle for $30+ million</dc:creator>
		<pubDate>Wed, 08 Aug 2007 07:20:48 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1543265</guid>
		<description>[...] is the second recent acquisition announcement for Hearst Interactive Media - UGO for around $100 million last month, and tonight they are announcing the acquisition of Kaboodle, a social shopping service [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] is the second recent acquisition announcement for Hearst Interactive Media - UGO for around $100 million last month, and tonight they are announcing the acquisition of Kaboodle, a social shopping service [&#8230;]</p>
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		<title>By: UGO Acquired By Hearst : Blog &#38; WordPress</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1533153</link>
		<dc:creator>UGO Acquired By Hearst : Blog &#38; WordPress</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:21:15 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1533153</guid>
		<description>[...] Link &#124; UGO Acquired By Hearst, Should Be Announced Today [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Link | UGO Acquired By Hearst, Should Be Announced Today [&#8230;]</p>
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		<title>By: Kevin</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1518249</link>
		<dc:creator>Kevin</dc:creator>
		<pubDate>Wed, 25 Jul 2007 15:27:07 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1518249</guid>
		<description>eh, Cavenger's got better stuff than this (http://www.cavenger.com)</description>
		<content:encoded><![CDATA[<p>eh, Cavenger&#8217;s got better stuff than this (http://www.cavenger.com)</p>
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		<title>By: marc - godandweb20.com</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516293</link>
		<dc:creator>marc - godandweb20.com</dc:creator>
		<pubDate>Tue, 24 Jul 2007 22:04:54 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516293</guid>
		<description>thanks veritas</description>
		<content:encoded><![CDATA[<p>thanks veritas</p>
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		<title>By: nitsuj</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516233</link>
		<dc:creator>nitsuj</dc:creator>
		<pubDate>Tue, 24 Jul 2007 21:38:25 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516233</guid>
		<description>"Mike - any guesses as to why the low multiples on this acquisition? This is much, much lower than most of the other recent acquisitions we’ve seen."

They have multiple years of revenue to show, surefire way to kill your valuation ;)</description>
		<content:encoded><![CDATA[<p>&#8220;Mike - any guesses as to why the low multiples on this acquisition? This is much, much lower than most of the other recent acquisitions we’ve seen.&#8221;</p>
<p>They have multiple years of revenue to show, surefire way to kill your valuation <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /></p>
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		<title>By: Adam</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516023</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Tue, 24 Jul 2007 19:41:07 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516023</guid>
		<description>Ryan, I assume they'll be getting all the other websites in their network?</description>
		<content:encoded><![CDATA[<p>Ryan, I assume they&#8217;ll be getting all the other websites in their network?</p>
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		<title>By: Ryan Holiday</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516019</link>
		<dc:creator>Ryan Holiday</dc:creator>
		<pubDate>Tue, 24 Jul 2007 19:36:40 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1516019</guid>
		<description>No way in hell they're taking $30 mill in revenue.  They have like a 4k Alexa. Someone got played....</description>
		<content:encoded><![CDATA[<p>No way in hell they&#8217;re taking $30 mill in revenue.  They have like a 4k Alexa. Someone got played&#8230;.</p>
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		<title>By: veritas</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515913</link>
		<dc:creator>veritas</dc:creator>
		<pubDate>Tue, 24 Jul 2007 18:33:16 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515913</guid>
		<description>Marc: Obviously not.  YouTube, Flickr, Delicious, 95% of other "web 2.0" companies don't have any profits and still sell for millions.  

My guess: some combination of profits, users, market and importance determine the price.  YouTube for example was important to Google, had the users and basically cornered the user video market.</description>
		<content:encoded><![CDATA[<p>Marc: Obviously not.  YouTube, Flickr, Delicious, 95% of other &#8220;web 2.0&#8243; companies don&#8217;t have any profits and still sell for millions.  </p>
<p>My guess: some combination of profits, users, market and importance determine the price.  YouTube for example was important to Google, had the users and basically cornered the user video market.</p>
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		<title>By: marc - godandweb20.com</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515652</link>
		<dc:creator>marc - godandweb20.com</dc:creator>
		<pubDate>Tue, 24 Jul 2007 16:17:22 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515652</guid>
		<description>mike,
 does there is a global rule for an acquisition? (profit)*2?   *3?  *4 ?  *10? ....</description>
		<content:encoded><![CDATA[<p>mike,<br />
 does there is a global rule for an acquisition? (profit)*2?   *3?  *4 ?  *10? &#8230;.</p>
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		<title>By: patricia</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515492</link>
		<dc:creator>patricia</dc:creator>
		<pubDate>Tue, 24 Jul 2007 14:56:35 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515492</guid>
		<description>Interesting. It's very interesting to see a tradtional publisher make a move like this. Finally. I think they all should have been making these kind of acquisitions a year and a half ago. I have thought this sector of media has tanked on online initiatives so far. It's good to see somebody finally make a move.

Ugo looks cool - what a boys site, though, for sure. :) I wonder what Hearst is going to do with it.</description>
		<content:encoded><![CDATA[<p>Interesting. It&#8217;s very interesting to see a tradtional publisher make a move like this. Finally. I think they all should have been making these kind of acquisitions a year and a half ago. I have thought this sector of media has tanked on online initiatives so far. It&#8217;s good to see somebody finally make a move.</p>
<p>Ugo looks cool - what a boys site, though, for sure. <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> I wonder what Hearst is going to do with it.</p>
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		<title>By: James</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515428</link>
		<dc:creator>James</dc:creator>
		<pubDate>Tue, 24 Jul 2007 14:22:00 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515428</guid>
		<description>Take a look at UGO.com and MTV.com side by side. They use the exact same structure. They even use the exact same nav-bar. The thing I'm trying to figure out is who copied who?</description>
		<content:encoded><![CDATA[<p>Take a look at UGO.com and MTV.com side by side. They use the exact same structure. They even use the exact same nav-bar. The thing I&#8217;m trying to figure out is who copied who?</p>
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		<title>By: TJ</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515359</link>
		<dc:creator>TJ</dc:creator>
		<pubDate>Tue, 24 Jul 2007 13:35:37 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515359</guid>
		<description>Mike - any guesses as to why the low multiples on this acquisition?  This is much, much lower than most of the other recent acquisitions we've seen.</description>
		<content:encoded><![CDATA[<p>Mike - any guesses as to why the low multiples on this acquisition?  This is much, much lower than most of the other recent acquisitions we&#8217;ve seen.</p>
]]></content:encoded>
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		<title>By: Firefox Fan</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515259</link>
		<dc:creator>Firefox Fan</dc:creator>
		<pubDate>Tue, 24 Jul 2007 12:23:54 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515259</guid>
		<description>i think that 1/3 growth in one year is quite enough. (was 20k, now almost 30k).

marc - it's $30m in revenue, not in profit</description>
		<content:encoded><![CDATA[<p>i think that 1/3 growth in one year is quite enough. (was 20k, now almost 30k).</p>
<p>marc - it&#8217;s $30m in revenue, not in profit</p>
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		<title>By: marc - godandweb20.com</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515223</link>
		<dc:creator>marc - godandweb20.com</dc:creator>
		<pubDate>Tue, 24 Jul 2007 11:55:29 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515223</guid>
		<description>mike ,

it isn't a lot $100M if they make $30M/year, isn't it ?</description>
		<content:encoded><![CDATA[<p>mike ,</p>
<p>it isn&#8217;t a lot $100M if they make $30M/year, isn&#8217;t it ?</p>
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		<title>By: startupmix.com</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515078</link>
		<dc:creator>startupmix.com</dc:creator>
		<pubDate>Tue, 24 Jul 2007 10:11:55 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515078</guid>
		<description>How someone can use site like ugo.com is? Full of heavy graphics and videos from the beginning...</description>
		<content:encoded><![CDATA[<p>How someone can use site like ugo.com is? Full of heavy graphics and videos from the beginning&#8230;</p>
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		<title>By: What's Hot Today.com</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515032</link>
		<dc:creator>What's Hot Today.com</dc:creator>
		<pubDate>Tue, 24 Jul 2007 09:43:30 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515032</guid>
		<description>Ditto, still in all a remarkable achievement.</description>
		<content:encoded><![CDATA[<p>Ditto, still in all a remarkable achievement.</p>
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		<title>By: Search*Engines WEB</title>
		<link>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515020</link>
		<dc:creator>Search*Engines WEB</dc:creator>
		<pubDate>Tue, 24 Jul 2007 09:40:47 +0000</pubDate>
		<guid>http://www.techcrunch.com/2007/07/24/ugo-acquired-by-hearst-should-be-announced-today/#comment-1515020</guid>
		<description>1997 makes them a survivor of the Web 1.0 era - a real achievement for a 
new-media company.

One can not help but wonder WHAT they could have become had they been fully developed and expanded.

They had an enormous head start over today's popular Web 2.0 media destinations - just imagine what a giant they could have grown into during the past 10 years :-o</description>
		<content:encoded><![CDATA[<p>1997 makes them a survivor of the Web 1.0 era - a real achievement for a<br />
new-media company.</p>
<p>One can not help but wonder WHAT they could have become had they been fully developed and expanded.</p>
<p>They had an enormous head start over today&#8217;s popular Web 2.0 media destinations - just imagine what a giant they could have grown into during the past 10 years <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_surprised.gif' alt=':-o' class='wp-smiley' /></p>
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