We hear that AOL will announce the acquisition of New York-based Tacoda this morning, a behavior targeting advertising company that was founded in 2001.
The deal size, which we haven’t had confirmed, is likely far smaller than Microsoft’s $6 billion for aQuantive, Yahoo’s $680 million for RightMedia, or Google’s $3.1 billion for DoubleClick. The price might be low enough that it isn’t being disclosed at all.
AOL acquired AdTech, a big international ad-serving company, earlier this year.
might wanna fix the tacoda link, you left out a w
According to Peter Laura at the NYPost the price tag is between $200mm and $300mm:
http://www.nypost.com/seven/07.....lauria.htm
Smart buy. Tacoda is a leader in the behavioral targeting space.
http://skytech.wordpress.com/2.....ve-iphone/
Defective iPhone!!!
So, what is the FTC’s problem with “G and 2xClick”? Plenty of competition. As a perspective advertiser, I have many choices.
When AOL dump G for their own solution?
When will AOL*
Since AOL started offer their services for free they have been doing much better. There is more profits in Free.
Union Square Ventures is having a good year.
Interesting - I wonder how they will integrate this into the line of products they already have…
Looks forward to Tacoda’s impressive performance in new master
Baidu in China is like Google in the US. Keywords advertisement on Baidu in China has been proven to be as effective as keyword advertisement on Google in the US. If you had to choose one search engine to advertise in China, you should choose Baidu
AmeriChinaB2B Inc, which runs the most visited US-China business to business (B2B) web platforms, now offers services to enable US businesses to advertise on Baidu.com. These services will help US businesses export to China, the world’s fastest growing market.
Any US business that thinks about exporting to China will want to consider keywords advertisement on Baidu, which is the leading search engine in China. As of today, Baidu has over 60% of the search market share in China.
For more information, please check: http://www.acb2b.com and http://www.acb2b.cn
mike, fix the tacoda link, missing a w.
Everybody wants a piece of the action, AOL does want its piece as well.
Hi, You have a mistake in the link of Tacoda.
“We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. ”
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Mike,
AOL started the recent ad network buying binge two years ago by scooping Advertising.com.
-Doug
A little off topic here, but does anyone remember the talk of AOL being spin off from time warner? Whatever happened to that?
Do they have the ability to not disclose the purchase price of a company? Is it under a given amount or is it purely at their digression?
TACODA’s sales reps are already starting to make calls and send emails, trying to capitalize off of the news.
When you’ve had deals with both companies, who will manage the relationship going forward?
The link for Takoda is incorrect. Add a “w”.
Some sources say the deal was worth $275 million.