Comments on: AOL Gets Its Ad Network, Too

By: Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp

Wed, 21 May 2008 15:53:56 +0000

[...] is a behavioral advertising targeting firm. Press Release | TechCrunch | Mashable | ReadWriteWeb | [...]

By: AOL’s Ad Strategy Still Waiting to Kick In

AOL’s Ad Strategy Still Waiting to Kick In — Wed, 30 Apr 2008 17:12:27 +0000

[...] spent about $1 billion over the past year on companies like Tacoda and Quigo to buy its ad network market share. Those businesses aren’t quite kicking in yet [...]

By: Jim Griffin

Jim Griffin — Thu, 26 Jul 2007 01:16:45 +0000

Some sources say the deal was worth $275 million.

By: D Kim

D Kim — Tue, 24 Jul 2007 20:43:34 +0000

The link for Takoda is incorrect. Add a “w”.

By: Crenk

Crenk — Tue, 24 Jul 2007 18:54:31 +0000

AOL buys Tacoda…

AOL plan to announce the acquisition of New York-based Tacoda this morning, a behavior targeting advertising company that was founded in 2001.

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By: HuggyBear

HuggyBear — Tue, 24 Jul 2007 17:47:13 +0000

TACODA’s sales reps are already starting to make calls and send emails, trying to capitalize off of the news.

When you’ve had deals with both companies, who will manage the relationship going forward?

By: Don Wilson

Don Wilson — Tue, 24 Jul 2007 17:40:22 +0000

Do they have the ability to not disclose the purchase price of a company? Is it under a given amount or is it purely at their digression?

By: Paul

Paul — Tue, 24 Jul 2007 17:23:35 +0000

A little off topic here, but does anyone remember the talk of AOL being spin off from time warner? Whatever happened to that?

By: Doug Mehus

Doug Mehus — Tue, 24 Jul 2007 16:55:50 +0000

Mike,

AOL started the recent ad network buying binge two years ago by scooping Advertising.com.

-Doug

By: KindAndThoughtful

KindAndThoughtful — Tue, 24 Jul 2007 15:07:24 +0000

“We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. ”

–

By: Hatmoney

Hatmoney — Tue, 24 Jul 2007 14:49:20 +0000

Hi, You have a mistake in the link of Tacoda.

By: Richard Miller

Richard Miller — Tue, 24 Jul 2007 14:31:23 +0000

Everybody wants a piece of the action, AOL does want its piece as well.

By: T

Tue, 24 Jul 2007 14:02:32 +0000

mike, fix the tacoda link, missing a w.

By: Moonzie

Moonzie — Tue, 24 Jul 2007 13:51:01 +0000

Looks forward to Tacoda’s impressive performance in new master

Baidu in China is like Google in the US. Keywords advertisement on Baidu in China has been proven to be as effective as keyword advertisement on Google in the US. If you had to choose one search engine to advertise in China, you should choose Baidu

AmeriChinaB2B Inc, which runs the most visited US-China business to business (B2B) web platforms, now offers services to enable US businesses to advertise on Baidu.com. These services will help US businesses export to China, the world’s fastest growing market.
Any US business that thinks about exporting to China will want to consider keywords advertisement on Baidu, which is the leading search engine in China. As of today, Baidu has over 60% of the search market share in China.
For more information, please check: http://www.acb2b.com and http://www.acb2b.cn

By: Chris

Chris — Tue, 24 Jul 2007 13:46:34 +0000

Interesting - I wonder how they will integrate this into the line of products they already have…

By: Erik Schwartz

Erik Schwartz — Tue, 24 Jul 2007 13:41:10 +0000

Union Square Ventures is having a good year.

By: BeingParents

BeingParents — Tue, 24 Jul 2007 13:16:46 +0000

Since AOL started offer their services for free they have been doing much better. There is more profits in Free.

By: bdb

bdb — Tue, 24 Jul 2007 13:04:31 +0000

When will AOL*

By: bdb

bdb — Tue, 24 Jul 2007 13:02:05 +0000

So, what is the FTC’s problem with “G and 2xClick”? Plenty of competition. As a perspective advertiser, I have many choices.

When AOL dump G for their own solution?

By: maverick roark

maverick roark — Tue, 24 Jul 2007 12:04:07 +0000

http://skytech.wordpress.com/2.....ve-iphone/

Defective iPhone!!!

By: Jay

Jay — Tue, 24 Jul 2007 11:58:27 +0000

Smart buy. Tacoda is a leader in the behavioral targeting space.

By: Tom

Tom — Tue, 24 Jul 2007 11:46:06 +0000

According to Peter Laura at the NYPost the price tag is between $200mm and $300mm:

http://www.nypost.com/seven/07.....lauria.htm

By: brian

brian — Tue, 24 Jul 2007 11:27:58 +0000

might wanna fix the tacoda link, you left out a w