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July 24, 2007

AOL Gets Its Ad Network, Too

Michael Arrington

23 comments »

We hear that AOL will announce the acquisition of New York-based Tacoda this morning, a behavior targeting advertising company that was founded in 2001.

The deal size, which we haven’t had confirmed, is likely far smaller than Microsoft’s $6 billion for aQuantive, Yahoo’s $680 million for RightMedia, or Google’s $3.1 billion for DoubleClick. The price might be low enough that it isn’t being disclosed at all.

AOL acquired AdTech, a big international ad-serving company, earlier this year.

  • Sphere It

This entry was posted on Tuesday, July 24th, 2007 at 4:19 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Crenk

    July 24th, 2007 at 11:54 am

  2. My Blog » Business News Research 25th July 07

    July 27th, 2007 at 12:52 am

  3. AOL’s Ad Strategy Still Waiting to Kick In

    April 30th, 2008 at 10:12 am

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  1. brian

    July 24th, 2007 at 4:27 am

    might wanna fix the tacoda link, you left out a w

  2. Tom

    July 24th, 2007 at 4:46 am

    According to Peter Laura at the NYPost the price tag is between $200mm and $300mm:

    http://www.nypost.com/seven/07.....lauria.htm

  3. Jay

    July 24th, 2007 at 4:58 am

    Smart buy. Tacoda is a leader in the behavioral targeting space.

  4. maverick roark

    July 24th, 2007 at 5:04 am

    http://skytech.wordpress.com/2.....ve-iphone/

    Defective iPhone!!!

  5. bdb

    July 24th, 2007 at 6:02 am

    So, what is the FTC’s problem with “G and 2xClick”? Plenty of competition. As a perspective advertiser, I have many choices.

    When AOL dump G for their own solution?

  6. bdb

    July 24th, 2007 at 6:04 am

    When will AOL*

  7. BeingParents

    July 24th, 2007 at 6:16 am

    Since AOL started offer their services for free they have been doing much better. There is more profits in Free.

  8. Erik Schwartz

    July 24th, 2007 at 6:41 am

    Union Square Ventures is having a good year.

  9. Chris

    July 24th, 2007 at 6:46 am

    Interesting - I wonder how they will integrate this into the line of products they already have…

  10. Moonzie

    July 24th, 2007 at 6:51 am

    Looks forward to Tacoda’s impressive performance in new master

    Baidu in China is like Google in the US. Keywords advertisement on Baidu in China has been proven to be as effective as keyword advertisement on Google in the US. If you had to choose one search engine to advertise in China, you should choose Baidu

    AmeriChinaB2B Inc, which runs the most visited US-China business to business (B2B) web platforms, now offers services to enable US businesses to advertise on Baidu.com. These services will help US businesses export to China, the world’s fastest growing market.
    Any US business that thinks about exporting to China will want to consider keywords advertisement on Baidu, which is the leading search engine in China. As of today, Baidu has over 60% of the search market share in China.
    For more information, please check: http://www.acb2b.com and http://www.acb2b.cn

  11. T

    July 24th, 2007 at 7:02 am

    mike, fix the tacoda link, missing a w.

  12. Richard Miller

    July 24th, 2007 at 7:31 am

    Everybody wants a piece of the action, AOL does want its piece as well.

  13. Hatmoney

    July 24th, 2007 at 7:49 am

    Hi, You have a mistake in the link of Tacoda.

  14. KindAndThoughtful

    July 24th, 2007 at 8:07 am

    “We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. ”

    –

  15. Doug Mehus

    July 24th, 2007 at 9:55 am

    Mike,

    AOL started the recent ad network buying binge two years ago by scooping Advertising.com.

    -Doug

  16. Paul

    July 24th, 2007 at 10:23 am

    A little off topic here, but does anyone remember the talk of AOL being spin off from time warner? Whatever happened to that?

  17. Don Wilson

    July 24th, 2007 at 10:40 am

    Do they have the ability to not disclose the purchase price of a company? Is it under a given amount or is it purely at their digression?

  18. HuggyBear

    July 24th, 2007 at 10:47 am

    TACODA’s sales reps are already starting to make calls and send emails, trying to capitalize off of the news.

    When you’ve had deals with both companies, who will manage the relationship going forward?

  19. D Kim

    July 24th, 2007 at 1:43 pm

    The link for Takoda is incorrect. Add a “w”.

  20. Jim Griffin

    July 25th, 2007 at 6:16 pm

    Some sources say the deal was worth $275 million.

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