A few key announcements over the last week or so; Nokia acquires UGC site, Microsoft mobile relaunch, Google invests in home base stations, speech to SMS coming to Nokia, WiFi Blackberry released, and Google mobile applications search and mobile advert…

But this doesn’t take away from .mobi whose standards stipulate the creation of sites that resolve on all phones and across all browsers regardless of sophistication or whether or not they “minitiarize”. If you were going to market a mobile website, it might not be the best idea to rely on transcoding or minitiarization technology because there are so many different services, phones, browsers etc and the worst thing that could happen I think is someone goes to visit a marketed site and find nothing there because it could not resolve (or resolved badly) because it relied on there being some kind of service that translated the site into some idea of a mobile friendly form.

What you’d want to do is make sure your site resolves everwhere in a consistent fashion and with it designed in a way easy to use on a small screen in motion. Granted, any site or domain extension can be made to do this. .Mobi requires it per their rules and makes for a consistent form of name.extension instead of a long subdomain with multiple dots or whatever. It also distinguishes itself from other extensions and says this is a mobile site that is designed for the mobile (small screen, mobile context) web and will likely work (or should anyway) on a low tech phone, a high tech phone, with or without transconder etc – in addition to being able to work on a PC.

That said, I have wondered why they and M haven’t yet launched some sort of .mobi initiative. But then again other investors have been launching stuff lately and the extension is relatively new (not even a year). It should be interesting watching the mobile web develop over the coming months and years.

Google desarrolla una plataforma de contenidos para teléfonos celulares.
Google esta desarrollando un nuevo servicio de búsquedas para teléfonos celulares, focalizado en ofrecer contenidos para móviles, como ringtones, fondos de pantalla y videoju…

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Thanks!

instead of users having to guess at a url such as some variation of a long subdomain which may require many keystrokes, or trying a url which may not work such as the regular url – or having to rely on a transcoder/miniaturizing functionalty which may or may not exist with a given service or browser and that may or may not format a site in a way that is acceptable to the site owner, one can use an extension that requires across the site spectrum that sites work regardless of technology, browser used, cellphone sophistaication etc

its also new and the mobile web, for as long as it has existed, is really still very new and branding something new (.mobi) for something new like real functioning mobile web sites (across devices), seems fitting in that it may be worth it to rally around a new brand fo this potentially extremely large market

lots of companys that have .com sites are launching .tv sites for example with sites that have some tv focus

that, and Google is a .mobi investor so it would make sense for them to do so imo – http://www.3next.mobi by http://www.three.mobi is a new example of a .mobi site by an investor (hutchison) for example

Search giant Google is developing a new mobile search service to aid consumers seeking to purchase ringtones, games and related premium content. The Wall Street Journal reports that Google will offer lists of providers selling the content they seek, an…

why .mobi? what’s the benefit?

it isn’t launched. duh-

but it is Google; with a track record of exellence

What’s the difference between this new Google mobile service and the current service that they provide. Can’t you access Google via a cell phone already?

Mobile’s a smart place to play right now, Google’s smart to move into whatever they can with it. I don’t think carriers profit that much from ringtones personally, or at least to where they’d be disrupted by free offerings since you get tons already. Usually the free stuff isn’t as good as what you’ve got to pay for, also. I don’t really understand how unlimited data plans on iPhone is disrupting anything – I get that now on my Q with Verizon, I think. Where did you hear that Verizon is blocking VoIP? I’d like to read more on this.

I think the only place to develop right now is in mobile.

If anyone can do it successfully, Google seems to be the one.

Lots of money in ring tones, thats for sure. Maybe Google will give them away for free?

I am all for competition, but the mobile market in the US is soooo behind due to oligopolistic nature. With some common standards and a release on all the blocks we would see a revolution in mobile services.

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