ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million
Duncan Riley
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ValueClick has acquired MeziMedia for up to $352 million, in a deal consisting of $100million in upfront in cash, with an additional sum of up to $252 million to be paid depending on MeziMedia’s revenue and earnings performance through to 2009
LA based MeziMedia is a comparative shopping company that operates sites including Smarter.com and online coupon site CouponMountain.com.
The Wall Street Journal reported ValueClick Chief Executive Tom Vadnais saying that acquisition of MeziMedia was consistent with ValueClick’s acquisition philosophy and “gives ValueClick comparison shopping scale in the U.S., greater search marketing expertise and a presence in China.”
MeziMedia is said to be profitable with annual revenues of $40million.
ValueClick has been rumored as a takeover target itself recently, following the acquisitions of DoubleClick by Google and aQuantive by Microsoft.
Duncan - there is a mistake in your doubleclick by google link.
Thanks Allen, no idea where that extra code came from
So Google Yahoo MSN / are the giants
The Value click / Commission Junction ….
now it seems you have to at the mid level eat the smaller ones to get big enough for the giants -
- man this is a Advertiser eat advertiser world eh?
valueclick needs a search engine period. get a vision. get a dream. here they are distributing all these ads on others sites when they could have been developing a long term search strategy from the get go. where wuz the leadership. couponmountain i doubt will cut it any way you slice it. smarter i never heard. ill check it out. Valueclick my advice is to get a long term vertical search strategy and become a leader. the day is near when all ads will be blocked. Social networked vertical results is all anyone will care about.
Strategic Vertical Location + word of mouth advertising = Search Solved.
@ #4
“Strategic Vertical Location + word of mouth advertising = Search Solved”
I’d love to pay someone a billion dollars for just such a solution, know anyone who could help?