ValueClick has acquired MeziMedia for up to $352 million, in a deal consisting of $100million in upfront in cash, with an additional sum of up to $252 million to be paid depending on MeziMedia’s revenue and earnings performance through to 2009
LA based MeziMedia is a comparative shopping company that operates sites including Smarter.com and online coupon site CouponMountain.com.
The Wall Street Journal reported ValueClick Chief Executive Tom Vadnais saying that acquisition of MeziMedia was consistent with ValueClick’s acquisition philosophy and “gives ValueClick comparison shopping scale in the U.S., greater search marketing expertise and a presence in China.”
MeziMedia is said to be profitable with annual revenues of $40million.
ValueClick has been rumored as a takeover target itself recently, following the acquisitions of DoubleClick by Google and aQuantive by Microsoft.