Great post - keep up the good work…

Today I came across a TechCrunch article about a company called Prerollr. They have a really simple way to put advertising on top of video content that is posted on a third party site. I thought it was a really interesting concept around monetizing v…

I DO want ads placed over and/or in my videos–by Revver. They have permission to do so, not Prerollr.

Your logic is flawed. Are you allowed to find a clip from “The Daily Show” on YouTube, post it on your site, and make a profit from it without paying some sort of royalty? No, you’re not. Why is my content any different in that makes you feel Prerollr is perfectly ethical–because I’m not Viacom?

It amazes me and my fellow creators are referred to as “thinking highly of ourselves” and “whiny”–if you invested your hard-earned money into creating something, wouldn’t you want to ensure that your investment reaches 100% of it’s profit potential? Of course you would.

Anyway, I would like introduce you to the Attribution-NonCommercial-NoDerivs 2.5 license, which protects all Revver content…

http://creativecommons.org/licenses/by-nc-nd/2.5/

If you don’t think Prerollr’s ad at the beginning constitutes “alterting” the original work, think again.

Enjoy.

- If you don’t want ads over your video - don’t put them on shared service.

1) One click is enough. When the viewer clicks to close the ad, let the video play be executed as well. (Will lessen viewer frustration with the ads.)

2) How sophisticated will these ‘ad overs’ be? If they were themselves 5-15 sec video/animation clips, then the transition experience would be smoother. The ability to even embed simple form fields in these ‘ad overs’ would help. (Otherwise just more banners being forced into view flow.)

3) Figure out a way for the ‘ad overs’ to work inside my custom widgets, and then I can put my ‘network’ to work. As they embed my ‘widget site’ into their web property, they help me increase my CPM.

Digital Doctor

All of these little vanity driven “producers” can shove it. If they don’t want people putting their videos out on their websites for distribution on the webmasters dime then don’t produce the videos. Smoke that you whining babies.

For those doubters - Allen Stern ROCKS!

Rex

There were a lot of video ad solutions at the last VON (voice over net) show I attended (which I coincidently wrote about for CenterNetworks) so I am intrigued by whatever comes into the market. I think as video increases online, so will the creativity in terms of monetizing it. Especially with the bit of control the users now have regarding whether or not they watch ads.

Congrats on your new baby, Allen.

Please, don’t think so highly of yourself. If someone posts your video on their site, you should thankful for the exposure. If they view it on revver or your own site, go ahead and get paid. Don’t allow people to embed your content if it bothers you so much.

Why should *you* profit off of *my* site?

As you can see, it’s kind of a catch 22. However, publishers are going to publish something. If you don’t post your video, I highly doubt the publishers will skip a beat.

Prerollr, a new product that gives bloggers and other content site owners the ability to monetize embedded videos, launched today….

And I forgot the most obvious reason why your newspaper/journalist analogy was complete nonsense…

4. I own my content–not Revver, not YouTube, not anybody. Me. It’s mine. Newspapers own their content because the journalists work for them. I work for me.

1. Revver agrees to split 50% of it’s advertising revenue with me, the creator–as an independent contractor, not an employee like a journalist.

2. A newspaper would not allow some random advertiser to seize a bunch of papers and beginning stuffing inserts into them without paying the publication itself (Prerollr is essentially doing the same thing with videos).

3. In any event, whoever legally owns the content–be it the newspaper or the journalist–has the the right to collect royalties from said content if it is used by a third party to generate revenue.

You are also misguided with regard to the nature of the cease and desists Prerollr will receive. They won’t be about “using content without permission”, they will be about leeching revenue off the content without permission.

See MySpace vs Photobucket.