Dj

For a March 18, 2008 presentation on doing business in Second Life for the Charlottesville Business Innovation Council, I developed a white paper covering the background, economics, dos and don’ts, and notions to consider when starting a business…

Firstly, remember that in many ways, Second Life (and other virtual worlds) is just another marketing channel, albeit with unique characteristics.

When companies run marketing campaigns on other channels (such as TV, radio or print) and the campaign fails to deliver the desired level of response, one of two things happen:

1. The creative concept is critised as not being appropriate or good enough. In other words it did not resonate enough with the target audience or deliver the right messages.

2. Expectations were too high in the first place. Either because they were not correctly analysed or the channel has a different set of metrics.

You rarely hear about the media channel being critised as being incorrect. Some brands have run campaigns in Second Life and the platform has been critised with very little commentary on the quality of the actual concept or the metrics being used to assess the success.

The concept of media planning in Second Life (understanding the attributes of the channel audience - what motivates them - what they want - what the platform can deliver) has been overlooked to a very high degree to date in Second Life. This is the area that successful virtual world campaigns should focus on.

Hier gibts Informationen über Lanzarote…

it costs zero to build other than time. and it doesnt take that much time. i can build a sim in a few days that is far better than the crap like what showed up on playboy island. anybody out there want to pay me five to ten thousand dollars a week? by all means i am ready to take your money.

the author of this information is an idiot who has exactly zero knowledge of secondlife and should be terminated for falsification of information.

the $10,000 is probably L$10,000 or around $37 USD. $10,000 US is around 2.7 million lindens. anybody ever hear of a design firm in sl charging this much for building within the constraints of 15,000 prims? thats L$180 per prim! what a total crock of crap. this idiot confused lindens with dollars. this is a clear example of why any rl company and/or news organization should simply log onto sl, spend 30 days making an avatar look good, for free, and learning how things work and who really knows wtf they are talking about before putting fingers to keyboards to write and especially before signing a check for real dollars for a build.

You want to hire someone that knows what they are doing come and see me. Maybe you can convince me to give up my business that started with zero in January 2007 and is now paying my rl bills to make even more. i would happily build sims for a half million USD per year. I won’t be holding my breath though. i don’t smoke crack so i have no pipe dreams about things that don’t really happen.

meanwhile other business continue to flourish and expand. it is almost as though these left wing organs have only one manner of reporting. to listen to heresay and then take it as facts and then spin the bs into a larger steaming pile.

then there are the secondlife wanna be companies starting up that disparage secondlife every chance they get because it is their vested interest to see secondlife fail.

the world and secondlife would be better off if these garbage publications and all of their executives shut the lights off on their way out of this existence.

Zur Zeit scheint es en vogue zu sein, den Untergang, das Sterben, die Ablösung, die Entvölkerung, die Kriminalisierung oder das Ausknipsen der virtuellen Realitätsumgebung “Second Life” zu prognostizieren. Wobei es natürlich auch gemä…

Therefore the CTR and CPM are way too high especially considering that if anyone wishing to get real, accurate info on a certain company will just google for it rather than looking into Second Life…

Or maybe I’m too obtuse…

Using Second Life for business or education requires specialized expertise. This need extends beyond the initial construction phase. Projects should have in-world events to draw visitors. Updates and experimentation will keep visitors coming.

That is not important. What is important is that humans hold a desire within them to transcend their limitations. In the “western world,” we have chosen technology as a way to extend ourselves. SL is so clearly an expression of that. I think once you can understand that, you can find ways to use SL to your benefit, monetary or otherwise…however you may have to let go of some things you hold dear, and dissolve the more calcified parts of your world view.

If this does not make sense to you, I hope this does: it will get you nowhere to be a hater or tell me that something “sucks.” That is just noise that diminishes the value of the entire discussion.

- no thanks

Absolutely no surprise… At least hopefully we won’t have to read any more silly posts by the experts pimping SL anymore…