Comments on: Will The Last Corporation Leaving Second Life Please Turn Off The Light

By: Chaz Longstaff

Chaz Longstaff — Sat, 27 Jun 2009 03:47:55 +0000

@ xman – July 15th, 2007 at 2:16 am PDT SL is dying slowly.

hey xman, any updates for us on your pearls of wisdom 2 years later????

By: political info

political info — Fri, 26 Jun 2009 06:33:14 +0000

I never got second life, what was supposed to be cool about it? The companies that rushed to it were morons.

By: DC

DC — Tue, 02 Jun 2009 23:58:42 +0000

two years later and the race to leave SL by corporations is over-they are gone…
It was the economy, it was not even the ROI
It simply was the all too often weirdness of citizens-and wayyyyyy to many furries and hermaprhos…All new technology fields get abused, John Lennon even said that of the VCR. Sadly right now SL is still a place for the tween,sexually confused teen , the “furry aka the anthropomorphic animal and the sexual predator

By: The Apps That Died in 2008 « Feint

The Apps That Died in 2008 « Feint — Sun, 26 Apr 2009 06:48:11 +0000

[...] (in the $$$thousands). The big companies that setup shop in SL are also leaving, so as Techcrunch put it could the last person turn off the [...]

By: “החיים השניים” של העסק שלך « האגורא החדשה

“החיים השניים” של העסק שלך « האגורא החדשה — Mon, 06 Apr 2009 15:01:34 +0000

[...] הקודם, עבור חברות גדולות כמו Reuters ואחרות, ההשקעה ב SL לא היתה כדאית. חברות קטנות או בודדים מצליחים לעיתים קרובות יותר. [...]

By: A Hard Rain’s a-Gonna Fall « Second Life Shrink

A Hard Rain’s a-Gonna Fall « Second Life Shrink — Sat, 27 Dec 2008 02:14:31 +0000

[...] fees and decreased the prim allowance on the class of land known as “Openspace”. The flight of corporate investment is an old story, though you don’t read about it so much now that Reuters have closed their SL [...]

By: A.T.

A.T. — Mon, 15 Dec 2008 12:58:34 +0000

“and spend corporate marketing dollars in media”

some of media people are so desperate & primitive on protecting own little turf…

By: The Apps That Died in 2008 | feint.me

The Apps That Died in 2008 | feint.me — Mon, 15 Dec 2008 10:38:56 +0000

[...] (in the $$$thousands). The big companies that setup shop in SL are also leaving, so as Techcrunch put it could the last person turn off the [...]

By: Metaverse: Second Life poised to not blow for Marketers, Airforce, Army Invade « Francis Anderson

Tue, 09 Dec 2008 03:34:39 +0000

[...] and WeeWorld. The clear takeaway is that while there’s been a backlash against some early efforts at marketing in virtual worlds, a second wave is popping up that offers “richer engagement [...]

By: pr-media-blog.co.uk » Blog Archive » ‘Ave a heart, Avatar

pr-media-blog.co.uk » Blog Archive » ‘Ave a heart, Avatar — Mon, 17 Nov 2008 09:13:32 +0000

[...] doing business in Second Life has been a success story for some, but is it really a place for larger companies? There has to be a note of caution when companies are thinking of ways to engage with social media. [...]

By: Companies Rush In, Companies Rush Out. « Dan Neumann INF 315 Blog

Companies Rush In, Companies Rush Out. « Dan Neumann INF 315 Blog — Tue, 11 Nov 2008 07:06:19 +0000

[...] shoppers. The article explains that shopping definitely is not the prime activity in Second Life. Another article breaks down the cost of setting up a presence in Second Life to setting up a conventional web [...]

By: ¿Languidece Second Life? | Rizomática

¿Languidece Second Life? | Rizomática — Sun, 19 Oct 2008 20:09:58 +0000

[...] en diversos foros y medios (Los Angeles Times o en TechCrunch) se ha comentado que SL está presentando los primeros síntomas de cansancio y ponen como ejemplo, [...]

By: Dj Barracuda

Dj Barracuda — Mon, 29 Sep 2008 15:33:09 +0000

I didn’t get a chance to read through all the comments so I don’t know if any of the commenters actually play the game “Second Life,” but I do, so let me give you my opinion from the “inside.” Real life companies in the game just aren’t interesting enough for gamers. When you look at the overall profit from a big corporation, they are paying much more than they are making from having a business in the game. The people who see the most profit from that game are ordinary people, people who normally would not be able to use their talents in the real world. Some of the biggest “name brand” companies in Second Life came from the mind of one person. Not an entire corporation. I own a business in the game. A photography studio. I consider it very successful, but I don’t turn a real life profit from it. Fact of the matter is, Second Life is what it is, a game. The only people that prosper from having a business in that game are people who are actually sitting down and playing it, designing product that suits the needs of the residents, in the game – not in the real world. Lets be real here for a moment. A known cell phone company came into Second Life to sell their products. Cell phones. We have absolutely NO use for cell phones in game. We have instant messaging, and we have voice. One click of the button and I am in voice talking to my friend who lives in Austrailia, and it doesn’t cost me anything but my membership fee. I think the poster Al Ramirez said it best when he said, “I think the bottom line is corporations plainly need to operate in the real world.” After all, when all is said and done, it’s only a game.

By: Co z tym Second Life? « Second Life Polska by Servicetek

Co z tym Second Life? « Second Life Polska by Servicetek — Mon, 29 Sep 2008 11:01:28 +0000

[...] optymistycznych wiadomości związanych z grą, coraz częściej pojawiają się złe – a to, że korporacje zamykają swoje przedstawicielstwa z powodu braku zainteresowania; to znów, że gospodarka SL skurczyła się o 50% po wprowadzeniu zakazu gier hazardowych w grze. [...]

By: SitePoint Blogs » Is Google Heading Down the Yahoo! Path?

SitePoint Blogs » Is Google Heading Down the Yahoo! Path? — Fri, 11 Jul 2008 14:42:36 +0000

[...] Life, the most well-known and perhaps largest non-game virtual world, has struggled to sell itself to businesses, so why is Google trying it? Second Life’s traffic has basically plateaued, so Lively seems [...]

By: What marketers learned in 2007, No 5. The media loves Second Life. The media hates Second Life : Kzero

Thu, 24 Apr 2008 09:00:39 +0000

[...] LA Times (referenced on Techcrunch) also carried a much copied article which came under criticism for it’s [...]

By: OpenSource Connections

OpenSource Connections — Mon, 17 Mar 2008 14:15:01 +0000

Doing Business in Second Life…

For a March 18, 2008 presentation on doing business in Second Life for the Charlottesville Business Innovation Council, I developed a white paper covering the background, economics, dos and don’ts, and notions to consider when starting a business…

By: Companies leaving Second Life to concentrate on the real world | DigitalMikey [Journey of a Madman]

Sun, 09 Mar 2008 23:28:03 +0000

[...] all those companies that rushed into Second Life are now rushing out again.read more | digg story [...]

By: Hebi Flash Blog » Petite chronique Second Life du moment

Hebi Flash Blog » Petite chronique Second Life du moment — Tue, 04 Mar 2008 16:52:11 +0000

[...] marques quitteraient Second life pour différentes raisons (notamment estivales, mine de rien) et (là aussi et on en parle aussi ici). Je vois passer des analyses assez sommaires sur cet univers virtuel, [...]

By: Can Live » Blog Archive » Buzz Marketing highlights from this week …

Sun, 13 Jan 2008 22:27:08 +0000

[...] Will The Last Corporation Leaving Second Life Please Turn Off The Lights? Great estimation of an ROI Calculation on Second Life in this article – glad I was never convinced of Second Life as a marketing platform (tags: Second Life, Virtual Communities) [...]

By: The Gingrich Who Stole Second Life | TVmusicmedia

The Gingrich Who Stole Second Life | TVmusicmedia — Sun, 28 Oct 2007 18:18:43 +0000

[...] the mainstream media has begun to cool on Second Life as the Next Big Thing. Over the past few months glowing accounts of virtual real estate millionaires have been replaced [...]

By: Sula Pinta podcast #011: Luovuuden pinaakkeli « Sula Pinta

Sula Pinta podcast #011: Luovuuden pinaakkeli « Sula Pinta — Thu, 06 Sep 2007 21:11:28 +0000

[...] 37 min: Turkkilainen hotelliketju Rixos suurin toivein mukaan Second Lifeen – eikö tapaus Starwoodista ole jo opittu? [...]

By: nic mitham

nic mitham — Thu, 26 Jul 2007 11:03:59 +0000

My thoughts on the numerous comments about brands leaving Second Life.

Firstly, remember that in many ways, Second Life (and other virtual worlds) is just another marketing channel, albeit with unique characteristics.

When companies run marketing campaigns on other channels (such as TV, radio or print) and the campaign fails to deliver the desired level of response, one of two things happen:

1. The creative concept is critised as not being appropriate or good enough. In other words it did not resonate enough with the target audience or deliver the right messages.

2. Expectations were too high in the first place. Either because they were not correctly analysed or the channel has a different set of metrics.

You rarely hear about the media channel being critised as being incorrect. Some brands have run campaigns in Second Life and the platform has been critised with very little commentary on the quality of the actual concept or the metrics being used to assess the success.

The concept of media planning in Second Life (understanding the attributes of the channel audience – what motivates them – what they want – what the platform can deliver) has been overlooked to a very high degree to date in Second Life. This is the area that successful virtual world campaigns should focus on.

By: lanzarote online

lanzarote online — Wed, 25 Jul 2007 08:08:36 +0000

Lanzarote Informationen für Ihren Urlaub…

Hier gibts Informationen über Lanzarote…

By: Ann Otoole

Ann Otoole — Fri, 20 Jul 2007 00:30:23 +0000

five to ten thousand dollars for building some structures on a sim? now that is insane and whoever is paying that much money is smoking crack.

it costs zero to build other than time. and it doesnt take that much time. i can build a sim in a few days that is far better than the crap like what showed up on playboy island. anybody out there want to pay me five to ten thousand dollars a week? by all means i am ready to take your money.

the author of this information is an idiot who has exactly zero knowledge of secondlife and should be terminated for falsification of information.

the $10,000 is probably L$10,000 or around $37 USD. $10,000 US is around 2.7 million lindens. anybody ever hear of a design firm in sl charging this much for building within the constraints of 15,000 prims? thats L$180 per prim! what a total crock of crap. this idiot confused lindens with dollars. this is a clear example of why any rl company and/or news organization should simply log onto sl, spend 30 days making an avatar look good, for free, and learning how things work and who really knows wtf they are talking about before putting fingers to keyboards to write and especially before signing a check for real dollars for a build.

You want to hire someone that knows what they are doing come and see me. Maybe you can convince me to give up my business that started with zero in January 2007 and is now paying my rl bills to make even more. i would happily build sims for a half million USD per year. I won’t be holding my breath though. i don’t smoke crack so i have no pipe dreams about things that don’t really happen.