Comments on: Tailgate: Fully Transactional Web 2.0 Banners

By: Paypal Launches Storefront Widget

Paypal Launches Storefront Widget — Fri, 16 May 2008 02:26:00 +0000

[…] are some parallels to Tailgate, in that both are transaction on the page. The difference with the Paypal widget is that like any […]

By: Duncan Riley’s “Fully Transactional Web 2.0 Banners” Revisited : The Drama 2.0 Show

Fri, 11 Apr 2008 04:07:55 +0000

[…] in July 2007, Duncan Riley was excited about advertising again. Tailgate, whose technology “delivers ecommerce transactions from the […]

By: www.teletubis.info » Blog Archive » mediaFORGE Launches Interactive Widget Ads

Thu, 10 Apr 2008 19:51:03 +0000

[…] examples; I whipped together a short demo video above that shows how they work. We’ve seen transactional banners previously and they haven’t taken the world by storm; mediaFORGE’s emphasis on widgets marries […]

By: mediaFORGE Launches Interactive Widget Ads

mediaFORGE Launches Interactive Widget Ads — Thu, 10 Apr 2008 18:09:18 +0000

By: Tasty Morsels #4 | Community Site News

Tasty Morsels #4 | Community Site News — Wed, 26 Mar 2008 16:50:07 +0000

[…] Tailgate - the future of online advertising? I’m not convinced people would be comfortable entering their credit card details into a banner ad. Bookmark to: […]

By: Shopping Gadgets & Transactional Banners: Is This The End Of Traditional Carts? - Read eCopt, Sell More - eCommerce Optimization

Thu, 19 Jul 2007 20:28:00 +0000

[…] Tailgate: Fully Transactional Web 2.0 Banners […]

By: Girish

Girish — Wed, 18 Jul 2007 06:13:33 +0000

Brilliant idea - My take
Security issues - can be overcome, - Go register in Tail Gate’s site with your CC and Shipping info. When the ad loads, you are logged into the flash banner and have an option to buy. Confirm with a pin number and an RSA token may be which is synchronized with tailgate.

Purchase characteristics: Fairly impulse based purchases, will work for items whose transactional cost is bearable. I feel this needs to evolve further with the web savy user

Strategic Impact: Amazon can do this. The advertisement provider needs to guarantee the Ad and the seller. Credibility comes from him. Give the right to the user which would restrict him to viewing ads coming from reliable sources or places where he has registered. This actually would shift the power from Online retailers to Ad/Banner Providers. Yahoo!, Google should do this.

By: rb.trends» Blog Archive » Buy through banners

rb.trends» Blog Archive » Buy through banners — Tue, 17 Jul 2007 14:32:18 +0000

[…] Tailgate: Fully Transactional Web 2.0 Banners“Tailgates technology delivers ecommerce transactions from the banner itself. Essentially users can purchase items by interacting with the banner as opposed to having to click through to another page. The benefits from web sites owners are immediately obvious: using Tailgate, advertisements will no longer take users from their sites. For advertisers, capturing impulse buyers just became that much more easy.” TechCrunch […]

By: product.paypal.com/pligg

product.paypal.com/pligg — Tue, 17 Jul 2007 01:51:23 +0000

Tailgate: Fully Transactional Web 2.0 Banners…

Another offering to integrate advertising and commerce. But who will enter their credit card info into a banner ad?…

By: PlusNet Web Portal Team

PlusNet Web Portal Team — Mon, 16 Jul 2007 18:29:41 +0000

Tasty Morsels #4…

Invite Share - get and share invites to websites running those invite-only private betas. It’s a great way of discovering bleeding edge web apps. The neat bit is that the more invites you share, the higher priority you’re given when request…

By: Raja Ramachandran

Raja Ramachandran — Mon, 16 Jul 2007 09:03:36 +0000

I am unsure as to how many advertisers would really feel comfortable in having all the conversions stored in 3rd party server(Tailgate)

By: 5 Star Affiliate Marketing Blogs, Google and SEO Blog » New Tech - Ecommerce Cart Built Into Your Banner Ad

Sat, 14 Jul 2007 15:44:58 +0000

[…] Riley over at TechCrunch is pretty excited about a new banner technology that has eCommerce transaction capability built […]

By: RJ Pauloski

RJ Pauloski — Sat, 14 Jul 2007 05:36:13 +0000

This is an old idea.

The concept was executed (with a real product!) by a company named AdPulse in August 1999.

The banner sold copies of Thomas Harris’ bestseller “Hannibal” directly through the banner (with full ecommerce functionality).

See: http://www.clickz.com/showPage.html?page=187211

By: skye

skye — Sat, 14 Jul 2007 03:20:45 +0000

i dont think this is a bad idea, e-commerce aside, the ability to display an entire catalog, or appropriate pieces would be very useful. just in the sense of expanding the realestate you are able to present things. for me it would be to add itunes or amazon links for various cds, from one banner for a peticular artist. as most banner ads are very constricting.

By: ade

ade — Fri, 13 Jul 2007 21:59:22 +0000

I’ll put my credit card number if it is a good deal and tailgate can guarantee the store’s credibility.

By: mathew

mathew — Fri, 13 Jul 2007 21:30:45 +0000

Ooh, a Flashblock icon. Revolutionary!

By: jackmayhofferr

jackmayhofferr — Fri, 13 Jul 2007 18:03:22 +0000

Who are these later commenter’s who think this revolutionary and brilliant?? Do you guys work for Tailgate. Seems that way. I’ve been in Online Advertising for a long time and agree with the majority of the comments on this post, there is nothing new here and nothing that can be programmed fairly easily.

What troubles me is Duncan’s obvious bias towards this company. A few negative comments and you chime in with a lame defense that shows your lack of understanding of online advertising and consumer behavior. Duncan are you and investor or friend of the Tailgate folks? Sure seems that way. How about some neutrality in your reporting or at least some disclosure. Very strange that you would defend this product because you thought it was *cool*.

TechCrunch stick to posting rumors about start ups and stay away from talking about the online media business until you do your homework and can actually talk about the industry in a educated manner.

You ARE an online media business selling Ads, time to grow up and act like it.

By: Erik

Erik — Fri, 13 Jul 2007 17:54:17 +0000

@ Warren Miller, Comment 24: “When a customer clicks on the logo and is taken to the Tailgate site the HTTP site referrer is checked and validated as a site serving Tailgate banners.”

Yes, it’s not like anyone would spoof the referrer, right?

By: Michael

Michael — Fri, 13 Jul 2007 14:25:56 +0000

I think it’s a fantastic idea. Before you crap all over it, consider this is isn’t a fully functioning product yet, it’s just a flash demo. They are still looking for funding, so it’s likely not fully baked.

You can bet their #1 concern will be security and ensuring people feel safe putting their CC # into a banner.

By: Jack

Jack — Fri, 13 Jul 2007 08:14:06 +0000

I fully agree with you Duncan - this is a really big deal. I think that it’ll work really well, particularly when web users realise that the banner isn’t just a banner - it’s an ecommerce proposition as well.

There will probably soon be competition as well.

By: Edward

Edward — Fri, 13 Jul 2007 07:45:43 +0000

I fully agree with your insightful perspective, actually there is a similar thread at Frontier Blog
( http://www.hwswworld.com/wp )

By: Andy Huang

Andy Huang — Fri, 13 Jul 2007 07:36:37 +0000

Interesting concept. Perhaps it could work in the right market.

By: Gaurav

Gaurav — Fri, 13 Jul 2007 04:46:16 +0000

Idea is innovative but won’t work. Users can’t accept this on compromise of security. Its good for newsletter n all…

By: Tom Lyons

Tom Lyons — Fri, 13 Jul 2007 04:32:35 +0000

I can’t see this working, it’s going to be pretty hard to build trust through a banner. an the item woudl have to be a hign impluse buy. There’s the whole scam effect, people will never be sure that the banner is really the trusted brand. If you go to Nike.com you know you’re buying form Nike.

I hope they prove me wrong. I just don’t see me buying through this process.

By: Luke G

Luke G — Fri, 13 Jul 2007 03:40:06 +0000

So many haters…I think it’s pretty brilliant. Wish we could trade Intrade futures on this one, or on all these startups in general. Duncan?