Comments on: Video Ads: Every Startup Has A Different Solution http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/ Startup and Technology News Thu, 09 Jul 2009 23:33:56 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: 8 things to watch in 2008 « The Ideagarden Blog http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-2/#comment-2619164 8 things to watch in 2008 « The Ideagarden Blog Sun, 08 Feb 2009 05:39:48 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-2619164 [...] Tech crunch have a good post on the various types of video advertising and the remuneration models that are evolving however I can’t help but feel it is still not really reaching it’s potential.  Right now it still seems a bit like the 30 sec TVC meets adwords. [...] [...] Tech crunch have a good post on the various types of video advertising and the remuneration models that are evolving however I can’t help but feel it is still not really reaching it’s potential.  Right now it still seems a bit like the 30 sec TVC meets adwords. [...]

]]> By: Katherin http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-2/#comment-2613324 Katherin Sun, 01 Feb 2009 18:42:48 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-2613324 BroadRamp filed for bankruptcy in January 2009 after the owner ruined the company. BroadRamp filed for bankruptcy in January 2009 after the owner ruined the company.

]]> By: Study: Pre-Rolls Suck. (But What’s Better?) http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-2/#comment-2547069 Study: Pre-Rolls Suck. (But What’s Better?) Wed, 26 Nov 2008 07:48:41 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-2547069 [...] middle of a video like a regular TV commercial) and post-roll are other variations. But there are lots of alternatives—traditional banner ads around the video in the player itself, clickable ad “bugs” [...] [...] middle of a video like a regular TV commercial) and post-roll are other variations. But there are lots of alternatives—traditional banner ads around the video in the player itself, clickable ad “bugs” [...]

]]> By: Brett Hill http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-2/#comment-2500606 Brett Hill Mon, 13 Oct 2008 20:00:06 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-2500606 You left out Video Business Directories! Brett Hill-CEO www.hotpluto.com You left out Video Business Directories!

Brett Hill-CEO
http://www.hotpluto.com

]]> By: Wednesday links | News Videographer http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-2/#comment-2393979 Wednesday links | News Videographer Tue, 01 Jul 2008 19:24:43 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-2393979 [...] a kick ass summary of a ton of video advertising solutions that different high-profile sites use. It lists 10 video sites and ad networks, including YouTube, Revver, Videoegg and Blinx. Link via [...] [...] a kick ass summary of a ton of video advertising solutions that different high-profile sites use. It lists 10 video sites and ad networks, including YouTube, Revver, Videoegg and Blinx. Link via [...]

]]> By: TechCrunch en français » Taboola lance un moteur de découvertes de vidéos http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-2/#comment-1766136 TechCrunch en français » Taboola lance un moteur de découvertes de vidéos Sun, 18 Nov 2007 06:36:48 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1766136 [...] des éditeurs qui cherchent à s’adapter facilement en ligne. Il existe des services pour de la publicite en vidéo, pour le decodage et même pour l’hébergement de la [...] [...] des éditeurs qui cherchent à s’adapter facilement en ligne. Il existe des services pour de la publicite en vidéo, pour le decodage et même pour l’hébergement de la [...]

]]> By: Taboola Lands $1.5 Million, Powers Video Discovery http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-2/#comment-1758420 Taboola Lands $1.5 Million, Powers Video Discovery Thu, 15 Nov 2007 03:46:06 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1758420 [...] of publishers looking to make the transition online more easily. There are services for serving video advertising, trans-coding, and even video [...] [...] of publishers looking to make the transition online more easily. There are services for serving video advertising, trans-coding, and even video [...]

]]> By: Penge i brugergenereret indhold - dSeneste http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1742514 Penge i brugergenereret indhold - dSeneste Fri, 09 Nov 2007 12:25:35 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1742514 [...] Opdatering 7. juli ]: Annoncer i internet-video står efter sigende overfor en kraftig vækst. TechCrunch giver et overblik over [...] [...] Opdatering 7. juli ]: Annoncer i internet-video står efter sigende overfor en kraftig vækst. TechCrunch giver et overblik over [...]

]]> By: YuMe Closes $9 Million Series B http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1677549 YuMe Closes $9 Million Series B Tue, 16 Oct 2007 07:07:40 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1677549 [...] Apparently Khosla, Accel, and BV Capital liked what they saw. The three firms, along with a new investor, DAG Ventures have poured another $9 million into broadband video advertising company YuMe. This brings their total financing to $16 million and makes them a well funded contender in the realm of video advertising. VideoEgg is one of the largest, with about $34 million over four rounds. We have a roundup of other video advertising technologies here. [...] [...] Apparently Khosla, Accel, and BV Capital liked what they saw. The three firms, along with a new investor, DAG Ventures have poured another $9 million into broadband video advertising company YuMe. This brings their total financing to $16 million and makes them a well funded contender in the realm of video advertising. VideoEgg is one of the largest, with about $34 million over four rounds. We have a roundup of other video advertising technologies here. [...]

]]> By: 16th letter » Blog Archive » What’s next for Internet advertising http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1670619 16th letter » Blog Archive » What’s next for Internet advertising Thu, 11 Oct 2007 23:26:25 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1670619 [...] how advertisers are starting to take video more seriously, but that CPMs are declining. There is a debate going on around how money is going to be made on video advertising – what kind of ads will be used, the [...] [...] how advertisers are starting to take video more seriously, but that CPMs are declining. There is a debate going on around how money is going to be made on video advertising – what kind of ads will be used, the [...]

]]> By: Just a random blog ! http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1554146 Just a random blog ! Mon, 13 Aug 2007 14:38:12 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1554146 [...] and other sites. Today, they power video on 14 of the 20 largest social networks. And they also monetize those videos with a number of innovative ad units, sharing the revenue with [...] [...] and other sites. Today, they power video on 14 of the 20 largest social networks. And they also monetize those videos with a number of innovative ad units, sharing the revenue with [...]

]]> By: Abhishek Tiwari http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1510775 Abhishek Tiwari Sat, 21 Jul 2007 18:06:26 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1510775 <strong>Google is #1 in video, now what?...</strong> Comscore recently published metrics validating Google’s lead position (21.5%) in the online video market. Well, no surprises there, especially with them acquiring the YouTube property. The release also stated that 3 out of 4 internet users stre... Google is #1 in video, now what?…

Comscore recently published metrics validating Google’s lead position (21.5%) in the online video market. Well, no surprises there, especially with them acquiring the YouTube property.
The release also stated that 3 out of 4 internet users stre…

]]> By: Revlayer Launches Dead Simple Video Advertising Product http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1507559 Revlayer Launches Dead Simple Video Advertising Product Thu, 19 Jul 2007 20:55:42 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1507559 [...] is a space we’ve covered extensively. See our recent overview of video advertising solutions, as well as coverage of Kiptronic and [...] [...] is a space we’ve covered extensively. See our recent overview of video advertising solutions, as well as coverage of Kiptronic and [...]

]]> By: Just a random blog ! http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1502638 Just a random blog ! Tue, 17 Jul 2007 10:03:13 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1502638 [...] is a space we’ve covered extensively. See our recent overview of video advertising solutions, as well as coverage of Kiptronic and [...] [...] is a space we’ve covered extensively. See our recent overview of video advertising solutions, as well as coverage of Kiptronic and [...]

]]> By: Benjamin http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1498654 Benjamin Sat, 14 Jul 2007 17:43:50 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1498654 Very helpful, thanks! Look forward to seeing which one will become the 'standard' Very helpful, thanks! Look forward to seeing which one will become the ’standard’

]]> By: Shelly Jacobs http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1497240 Shelly Jacobs Fri, 13 Jul 2007 12:36:01 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1497240 OK, we own a lot of content, e.g., thousands of feature films. Open to an all content outright sale [cash, or cash & stock], and/or a JV wherein we supply the content as our contribution, partner supplies all else, i.e., cost of encoding OF ALL CONTENT to create a FREE streaming channel WITH ALL CONTENT [not a beta with just a sample or cherry pick of titles to prove their business model], web site creation, bandwidth, sale of pre roll and/or interstitial ads, e.g., 12 x 15 sec. per hr. Territories would be unrestricted, worldwide. Those knowledgeable in the industry have appraised our library in excess of a US$50 million all cash valuation. If Streaming VC, above, is correct re valuation, we could be looking at [by way of an example] 24 spots per 2 hr. movie x $25 CPM = $0.60 gross ad revenue per full length movie view - $0.30 for all overhead = $0.30 per view EBITDA x 13.5 valuation = $4.05 per view x 10 million total views per annum = $40.5 million value for a streaming site. This does not include other ad forms, e.g., static, nor pay per click thru buy [e.g., $ received for purchase of any product, such as an auto at the high end]. sheldon.jacobs@gmail.com OK, we own a lot of content, e.g., thousands of feature films. Open to an all content outright sale [cash, or cash & stock], and/or a JV wherein we supply the content as our contribution, partner supplies all else, i.e., cost of encoding OF ALL CONTENT to create a FREE streaming channel WITH ALL CONTENT [not a beta with just a sample or cherry pick of titles to prove their business model], web site creation, bandwidth, sale of pre roll and/or interstitial ads, e.g., 12 x 15 sec. per hr. Territories would be unrestricted, worldwide.

Those knowledgeable in the industry have appraised our library in excess of a US$50 million all cash valuation.

If Streaming VC, above, is correct re valuation, we could be looking at [by way of an example] 24 spots per 2 hr. movie x $25 CPM = $0.60 gross ad revenue per full length movie view - $0.30 for all overhead = $0.30 per view EBITDA x 13.5 valuation = $4.05 per view x 10 million total views per annum = $40.5 million value for a streaming site. This does not include other ad forms, e.g., static, nor pay per click thru buy [e.g., $ received for purchase of any product, such as an auto at the high end].

sheldon.jacobs@gmail.com

]]> By: Troy Lerner http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1496567 Troy Lerner Fri, 13 Jul 2007 04:10:13 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1496567 Nick says there are only a couple problems in this space. There are about 10 huge hurdles. He never mentions 3rd party ad serving, creative, tracking, measurement, traditional agencies structural limitations, lack of technical standards, lack of creative standards, etc. Also, he talks about pre-roll/post-roll, but doesn't mention one company that does pre roll or post roll. All of the companies listed are either video search engines or performance-based ad networks (showing banners or tickers in user-generated content). He didn't even mention the companies that are really working on pre/post roll - doubleclick, atlas, spotxchange, broadband enterprises, tremor, etc. I really don't think videos are great place for direct response ads. Even if you have all of the context in the world, it doesn't mean it's going to generate more sales. That's obviously just an opinion. Personally, we're focused on professional, semi-professional or heavily monitored user-generated content and we're working on getting the traditional agencies to sponsor those videos. we'll beat any CPM that Scan Scout or any of the other performance-based networks can produce. That said, i think there's room for lots of players and solutions. Performance-based is good for user-generated content. Brand marketing is good for professional content. Nick says there are only a couple problems in this space. There are about 10 huge hurdles. He never mentions 3rd party ad serving, creative, tracking, measurement, traditional agencies structural limitations, lack of technical standards, lack of creative standards, etc.

Also, he talks about pre-roll/post-roll, but doesn’t mention one company that does pre roll or post roll. All of the companies listed are either video search engines or performance-based ad networks (showing banners or tickers in user-generated content). He didn’t even mention the companies that are really working on pre/post roll - doubleclick, atlas, spotxchange, broadband enterprises, tremor, etc.

I really don’t think videos are great place for direct response ads. Even if you have all of the context in the world, it doesn’t mean it’s going to generate more sales. That’s obviously just an opinion.

Personally, we’re focused on professional, semi-professional or heavily monitored user-generated content and we’re working on getting the traditional agencies to sponsor those videos. we’ll beat any CPM that Scan Scout or any of the other performance-based networks can produce. That said, i think there’s room for lots of players and solutions. Performance-based is good for user-generated content. Brand marketing is good for professional content.

]]> By: Jeff http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1496331 Jeff Fri, 13 Jul 2007 00:27:57 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1496331 Good roundup as well... suprised you left out Digitalsmiths, though. Seems they have more partnerships than ones mentioned above, and have been in the biz longer. I believe Will did a blog on them a few weeks ago. I like some of the competitors' ad-types, though, and not sure how Digitalsmiths accomodates multiple formats. I saw something they are doing with NBC recently. Good roundup as well… suprised you left out Digitalsmiths, though. Seems they have more partnerships than ones mentioned above, and have been in the biz longer. I believe Will did a blog on them a few weeks ago. I like some of the competitors’ ad-types, though, and not sure how Digitalsmiths accomodates multiple formats. I saw something they are doing with NBC recently.

]]> By: Constantine Goltsev http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1495903 Constantine Goltsev Thu, 12 Jul 2007 17:42:11 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1495903 Please check out http://www.adotube.com we have inVideo Opt-In ads in a variety of formats. Our ads are very easy on user experience, and do not redirect away from the video. We also target advertisement demographically and have statistical optimization techniques to increase CPM for our Publishers. We are in the process of selecting Publishers for our beta solution and finding partners for content. We are also sponsoring Clickz Online Video Advertising Solution conference. http://www.clickzevents.com/video/ny/adotube.html Please take a look. Please check out http://www.adotube.com we have inVideo Opt-In ads in a variety of formats.

Our ads are very easy on user experience, and do not redirect away from the video. We also target advertisement demographically and have statistical optimization techniques to increase CPM for our Publishers.

We are in the process of selecting Publishers for our beta solution and finding partners for content.

We are also sponsoring Clickz Online Video Advertising Solution conference.

http://www.clickzevents.com/video/ny/adotube.html

Please take a look.

]]> By: Just a random blog ! http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1492542 Just a random blog ! Tue, 10 Jul 2007 20:46:03 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1492542 [...] content in order to link ads to it is a complex problem we looked at in our roundup of startups talking the video advertising problem. There is no word on how DailyMotion will split the revenue with producers, but they may follow [...] [...] content in order to link ads to it is a complex problem we looked at in our roundup of startups talking the video advertising problem. There is no word on how DailyMotion will split the revenue with producers, but they may follow [...]

]]> By: DailyMotion Comes to US, Pays Users http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1492527 DailyMotion Comes to US, Pays Users Tue, 10 Jul 2007 20:38:41 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1492527 [...] content in order to link ads to it is a complex problem we looked at in our roundup of startups talking the video advertising problem. There is no word on how DailyMotion will split the revenue with producers, but they may follow [...] [...] content in order to link ads to it is a complex problem we looked at in our roundup of startups talking the video advertising problem. There is no word on how DailyMotion will split the revenue with producers, but they may follow [...]

]]> By: Drew Robertson http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1491189 Drew Robertson Mon, 09 Jul 2007 21:37:41 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1491189 Rob and Streaming VC: If you can work out your deal give me a call. Linear TV with ads inserted is the only demonstrated way to make money on video. Rob and Streaming VC: If you can work out your deal give me a call. Linear TV with ads inserted is the only demonstrated way to make money on video.

]]> By: Rob http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1490954 Rob Mon, 09 Jul 2007 17:00:53 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1490954 Hey Streaming VC, We have started a business (currently in stealth mode) that has just he kind of strategic model you describe. We have targeted large libraries (1,000's of titles) of premium videos in an attractive niche that are not presently accessible online. Many of them can be acquired outright or licensed at relative bargain prices. PPV will be the primary revenue stream, but ad/sponsor revenues will also be a major source of income due to the demographics of the audience. Interested? Hey Streaming VC,

We have started a business (currently in stealth mode) that has just he kind of strategic model you describe. We have targeted large libraries (1,000’s of titles) of premium videos in an attractive niche that are not presently accessible online. Many of them can be acquired outright or licensed at relative bargain prices. PPV will be the primary revenue stream, but ad/sponsor revenues will also be a major source of income due to the demographics of the audience. Interested?

]]> By: sromano http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1490715 sromano Mon, 09 Jul 2007 11:07:46 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1490715 yes, I've been on ZOOPPA several times. To me it seems like the most innovative model for video ads. All these other models described above sound "old fashion" yes, I’ve been on ZOOPPA several times. To me it seems like the most innovative model for video ads. All these other models described above sound “old fashion”

]]> By: Susi http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/comment-page-1/#comment-1490512 Susi Mon, 09 Jul 2007 08:01:22 +0000 http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/#comment-1490512 I know also www.zooppa.com for social advertising: never heard of it? I know also http://www.zooppa.com for social advertising: never heard of it?

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