Comments on: Yahoo Launches Smart Ads

By: What I Learned At The iMedia 2009 Austin Summit

What I Learned At The iMedia 2009 Austin Summit — Wed, 20 May 2009 11:17:57 +0000

[...] Ads Are Not Dead: In fact with enhancements like Yahoo! Smart Ads we could start to see a resurgence of banners. The beauty of the Smart Ad is that the ads are [...]

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By: AdReady Lets You Create Tacky Home Loan Ads Too

AdReady Lets You Create Tacky Home Loan Ads Too — Tue, 16 Oct 2007 23:56:53 +0000

[...] Google’s purchase of DoubleClick and Yahoo’s SmartAds initiative, the focus is being drawn back on display advertising. A tool like AdReady helps even the little [...]

By: Personalize Your Site’s Content With MineKey

Personalize Your Site’s Content With MineKey — Thu, 02 Aug 2007 08:42:46 +0000

[...] up with sports scores when you want stock tips. It’s similar to problems Yahoo’s new SmartAds may [...]

By: Personalize Your Site’s Content With MineKey | Tekjuice.com

Personalize Your Site’s Content With MineKey | Tekjuice.com — Thu, 02 Aug 2007 08:05:22 +0000

[...] up with sports scores when you want stock tips. It’s similar to problems Yahoo’s new SmartAds may [...]

By: Personalize Your Site’s Content With MineKey

Personalize Your Site’s Content With MineKey — Thu, 02 Aug 2007 07:58:55 +0000

[...] up with sports scores when you want stock tips. It’s similar to problems Yahoo’s new SmartAds may [...]

By: Jeff

Jeff — Sat, 14 Jul 2007 20:08:52 +0000

If this battle for the best ads keeps going I could really see them get to the point where they really are relevant. The idea linked below about searching for “the latest harry potter book”, and then being presented with the location to buy it nearest to you is really neat. It would be interesting to see this kind of thing integrated with the Google maps business search. If I could search for something I wanted to buy, and the form that the advertisement took was useful information, I don’t see why I wouldn’t be further compelled to go and buy it.

http://www.wiki...php/2007/07/02/

By: Afternoon

Afternoon — Wed, 04 Jul 2007 16:40:21 +0000

I posted yesterday about the failings of advertising systems in data-rich environments. I focussed on the social networks, but it’s interesting to see Yahoo! tying their visitors together in this way. Joined up as they say in Government.

http://aftnn.org/journal/641

By: Hitchhiker's Guide to 650

Hitchhiker's Guide to 650 — Wed, 04 Jul 2007 05:20:53 +0000

Its About Time . . . Yahoo gets smart about banner advertising…

Analysts in the advertising industry have been debating for ages why it was critical for Google to build out its non–search properties. One of the most commonly stated reason has been that these additional products can help Google improve its sear…

By: Rex Belleville

Rex Belleville — Wed, 04 Jul 2007 00:11:23 +0000

Patent number: 7028072
Filing date: Jul 14, 2000
Issue date: Apr 11, 2006
Inventors: Scott A. Kliger, Thomas M. Middleton, III, Gregory T. White
Assignee: Unicast Communications Corporation

A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user’s computer, server computers or obtained from the user’s interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user’s computer.

http://patft.us...&RS=7028072

By: Concrete Stain

Concrete Stain — Tue, 03 Jul 2007 18:02:17 +0000

yahoo has more properties in which to grab from .. IE weather movies …

– Google won’t be able to capitalize in the same fashion ..

– but Google is so far ahead anyways..

By: Nixz News Ep7 : แนวใหม่มีของแถมเพิ่มมาให้อีก

Nixz News Ep7 : แนวใหม่มีของแถมเพิ่มมาให้อีก — Tue, 03 Jul 2007 15:45:39 +0000

[...] Yahoo ออก SmartAds โฆษณาอัจฉริยะ ดูแม้แต่สถา�… [...]

By: » Monday’s NGT News Roundup » Next Great Thing

» Monday’s NGT News Roundup » Next Great Thing — Tue, 03 Jul 2007 13:06:52 +0000

[...] great free widgets at Widgetbox! Yahoo Launches Smart AdsHey, Man, Let?s Play Video Game Dress-UpApple iPohne Sales Meet Expectations, But What About Video [...]

By: Qmecom

Qmecom — Tue, 03 Jul 2007 06:36:54 +0000

We have been working for three years in developing a true end to end personalization platform. One of the keys to success in delivering this solution, is making it easier for the advertsing agencies to create the content ready for mass personalization.

Qmecom can enable this whole new ecosystem – starting with the agencies. We have developed a tool set which can decompile flash ads, then enable you to create a template, then markup data rules agaisnt every piece of media…..we can then of course render millions of these ads.

Yahoo Smartads is a good validation of this new emerging market. Qmecom is Smarter and easier to use.

By: Robin Wauters

Robin Wauters — Mon, 02 Jul 2007 21:16:48 +0000

Concur with stone (nr. 5). This is called Behavioral Targeting / Marketing, and it has many advantages to contextual advertising for both publishers and advertisers.

By: Vijay Chakravarthy

Vijay Chakravarthy — Mon, 02 Jul 2007 19:01:13 +0000

Hmm, why the dependence on Yahoo Weather like stuff. Yahoo should leverage local search — whoever owns local search will be able to provide the best quality of service in this area.

By: John

John — Mon, 02 Jul 2007 18:32:35 +0000

This is called behavioral targeting and is nothing new or innovative. Look at Tacoda or Revenue Science. It is bad policy on Yahoo’s part to offer these ads to consumers in an auto-opt-in manner. Consumers don’t realize they are being tracked and targeted across pages and across sites. EVIL.

By: What’s Fresh? » Blog Archive » Yahoo! Ads Get Smart

What’s Fresh? » Blog Archive » Yahoo! Ads Get Smart — Mon, 02 Jul 2007 17:54:52 +0000

[...] course, with Yahoo! taking this initiative, it is only expected that Google will follow in their footsteps. As long as Google offers more inventory; however, they [...]

By: Internet Marketing Blog

Internet Marketing Blog — Mon, 02 Jul 2007 17:54:34 +0000

Very cool. Extreme personalization of advertising. Great for brick and mortar companies, but what about online companies?

By: Beatbox

Beatbox — Mon, 02 Jul 2007 17:31:43 +0000

For those of you afraid of Yahoo and Google collecting your usage data to deliver more targeted ads:

Just about every site is tracking what you do. If you’re that concerned about being tracked, turn off cookies in your browser. If you are obeying the law, then you have nothing to worry about. Behavioral targeting is the future, so get used to it.

By: ted

ted — Mon, 02 Jul 2007 17:02:35 +0000

Google only has a better inventory when it comes to search ads. When it comes to display ads, Yahoo! has a better inventory. Although, with the Doubleclick acquisition, that could change.

By: Hired Gun

Hired Gun — Mon, 02 Jul 2007 16:53:17 +0000

Anything that helps reduce my exposure to those idiotic dancing mortgage ads is okay by me.

By: confidential info

confidential info — Mon, 02 Jul 2007 16:49:43 +0000

Boycott Yahoo and Google, if you are concerned about the privacy.

By: Casey

Casey — Mon, 02 Jul 2007 16:42:24 +0000

This is a big thing for Yahoo as it shows they can provide new and useful markets for the advertisers. In my mind Panama has not lived up to its hype and Adwords is still easier to use for the novice. This will be interesting to look at as they seem to be falling further and further behind the big G.

By: Chris

Chris — Mon, 02 Jul 2007 16:35:25 +0000

Seen Minority Report? Do you like the idea of those billboards calling you by name, and annoying the heck out of you while you stroll through town? Yahoo is one step closer. You wait till Google starts using its vast wealth of data.

Chris @ http://www.frostfirebuzz.com – New Internet businesses and news