Comments on: Sugar Publishing Raises New Round; Partners With NBC Universal http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/ Startup and Technology News Thu, 24 Jul 2008 08:17:31 +0000 http://wordpress.org/?v=2.5.1 By: Sugar Inc Breaks Up With NBC, Brings Ad Sales In House | NewsMeToday http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2417304 Sugar Inc Breaks Up With NBC, Brings Ad Sales In House | NewsMeToday Wed, 23 Jul 2008 13:43:57 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2417304 [...] growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...] [...] growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...]

]]> By: Business News Research » Sugar Inc Breaks Up With NBC, Brings Ad Sales In House http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416760 Business News Research » Sugar Inc Breaks Up With NBC, Brings Ad Sales In House Wed, 23 Jul 2008 02:41:29 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416760 [...] growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...] [...] growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...]

]]> By:   Sugar Inc Breaks Up With NBC, Brings Ad Sales In House by Imagebee.net Blog http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416620   Sugar Inc Breaks Up With NBC, Brings Ad Sales In House by Imagebee.net Blog Wed, 23 Jul 2008 00:17:16 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416620 [...] growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...] [...] growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...]

]]> By: Sugar Publishing Acquires ShopStyle http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416428 Sugar Publishing Acquires ShopStyle Tue, 22 Jul 2008 22:16:16 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416428 [...] Publishing is also changing its name to Sugar Inc. The company is backed by Sequoia Capital and NBC Universal. See our recent coverage of Glam, a [...] [...] Publishing is also changing its name to Sugar Inc. The company is backed by Sequoia Capital and NBC Universal. See our recent coverage of Glam, a [...]

]]> By: Sugar Publishing Breaks Up With NBC, Brings Ad Sales In House http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416411 Sugar Publishing Breaks Up With NBC, Brings Ad Sales In House Tue, 22 Jul 2008 22:03:24 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416411 [...] growing women-focused blog network Sugar Publishing announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...] [...] growing women-focused blog network Sugar Publishing announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...]

]]> By: Sugar Publishing Breaks Up With NBC, Brings Ad Sales In House http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416412 Sugar Publishing Breaks Up With NBC, Brings Ad Sales In House Tue, 22 Jul 2008 22:03:24 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416412 [...] growing women-focused blog network Sugar Publishing announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...] [...] growing women-focused blog network Sugar Publishing announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...]

]]> By: Sugar Publishing Breaks Up With NBC, Brings Ad Sales In House http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416413 Sugar Publishing Breaks Up With NBC, Brings Ad Sales In House Tue, 22 Jul 2008 22:03:24 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-2416413 [...] growing women-focused blog network Sugar Publishing announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...] [...] growing women-focused blog network Sugar Publishing announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the [...]

]]> By: The Year In Deals (2007 Edition) http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1883628 The Year In Deals (2007 Edition) Sat, 29 Dec 2007 02:39:15 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1883628 [...] Sugar Publishing Raises New Round; Partners With NBC Universal, June 26 [...] [...] Sugar Publishing Raises New Round; Partners With NBC Universal, June 26 [...]

]]> By: annoyed http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469664 annoyed Thu, 28 Jun 2007 03:21:38 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469664 I find the entire project offensive. It supposed to appeal to women but clearly not women who are interested in something outside the 'Cosmo' experience. I suppose the lesson is that pandering to the lowest common denominator will get your company funded. I find the entire project offensive. It supposed to appeal to women but clearly not women who are interested in something outside the ‘Cosmo’ experience. I suppose the lesson is that pandering to the lowest common denominator will get your company funded.

]]> By: eudora http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469608 eudora Thu, 28 Jun 2007 02:38:47 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469608 i also think That logo sure looks a LOT like the old Odeo logo. i also think That logo sure looks a LOT like the old Odeo logo.

]]> By: Rockwell http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469591 Rockwell Thu, 28 Jun 2007 02:31:20 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469591 Why does Sugar Publishing smell like a gigantic scam to me? Why does Sugar Publishing smell like a gigantic scam to me?

]]> By: sofai http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469587 sofai Thu, 28 Jun 2007 02:30:01 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469587 very good! very good!

]]> By: conflicted http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469050 conflicted Wed, 27 Jun 2007 22:33:45 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1469050 Michael-do you like Sugar Publishing since you own stock in it? Michael-do you like Sugar Publishing since you own stock in it?

]]> By: Debbie Davies http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468406 Debbie Davies Wed, 27 Jun 2007 19:06:01 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468406 A Sugar press release: 'Sugar Publishing Inc. today announced the launch of BellaSugar.com, the Sugar Network’s tenth site geared toward topics of interest for women. Sponsored by Sephora, the world’s leading beauty retail store, the launch will provide beauty junkies everywhere with a destination to learn about the newest products and trends.' Sorry, but when has any sponsored blog had great content? Guys, if Techcrunch was sponsored by Microsoft, would it have great content? (Of course, if it was sponsored by Microsoft it would never have got to be this good). To me a sponsored blog is paid content, advertorial, pay per post, it's weaker than MSM. I hope those saying Sugar has good content aren't being condescending (like Apple giving four men iPhones to review grrrr). When Sugar claims its blogs are 'insanely addictive' I think the business is struggling; stalled by the combined popularity of social networks, video and plain, unstoppable splogs is my guess. I'm the target demographic. I just had a quick look at Popsugar. My first thought was untrustworthy, Popsugar watermarks on agency photos. I don't trust people who put their watermark on agency photos. If you do this it's never been a 'hobby' and you're not committed to creating a 'just plain fun online community for women.' As for the stats suggesting real social action, I'd like to know exactly how they're made up. Sugar content will wash in with ivillage content, which is already awash with more than any woman I know has time for. Meanwhile, advertising is finite, spread thinner and thinner. A Sugar press release: ‘Sugar Publishing Inc. today announced the launch of BellaSugar.com, the Sugar Network’s tenth site geared toward topics of interest for women. Sponsored by Sephora, the world’s leading beauty retail store, the launch will provide beauty junkies everywhere with a destination to learn about the newest products and trends.’

Sorry, but when has any sponsored blog had great content? Guys, if Techcrunch was sponsored by Microsoft, would it have great content? (Of course, if it was sponsored by Microsoft it would never have got to be this good). To me a sponsored blog is paid content, advertorial, pay per post, it’s weaker than MSM. I hope those saying Sugar has good content aren’t being condescending (like Apple giving four men iPhones to review grrrr).

When Sugar claims its blogs are ‘insanely addictive’ I think the business is struggling; stalled by the combined popularity of social networks, video and plain, unstoppable splogs is my guess.

I’m the target demographic. I just had a quick look at Popsugar. My first thought was untrustworthy, Popsugar watermarks on agency photos. I don’t trust people who put their watermark on agency photos. If you do this it’s never been a ‘hobby’ and you’re not committed to creating a ‘just plain fun online community for women.’ As for the stats suggesting real social action, I’d like to know exactly how they’re made up.

Sugar content will wash in with ivillage content, which is already awash with more than any woman I know has time for. Meanwhile, advertising is finite, spread thinner and thinner.

]]> By: Simon http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468308 Simon Wed, 27 Jun 2007 18:31:01 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468308 Why is new funding seen as a success ? - is it because it demonstrates the company has the full confidence of those providing the money? Why is new funding seen as a success ? - is it because it demonstrates the company has the full confidence of those providing the money?

]]> By: rabble http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468130 rabble Wed, 27 Jun 2007 17:26:37 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468130 That logo sure looks a LOT like the old Odeo logo. That logo sure looks a LOT like the old Odeo logo.

]]> By: John Smithering http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468013 John Smithering Wed, 27 Jun 2007 16:45:29 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1468013 wow, these blogs are lame. How about some New York or L.A. style or any edge? Outside of PopSugar the traffic for the rest of their blogs are flatter than a pre-teen girl. Alexa and Compete also show that PopSugar's growth is basically flat too. Can you please correct your post to reflect this fact. wow, these blogs are lame. How about some New York or L.A. style or any edge?

Outside of PopSugar the traffic for the rest of their blogs are flatter than a pre-teen girl. Alexa and Compete also show that PopSugar’s growth is basically flat too. Can you please correct your post to reflect this fact.

]]> By: Rebecca http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467604 Rebecca Wed, 27 Jun 2007 14:28:05 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467604 never heard of 'em and the CEO is a dude? never heard of ‘em and the CEO is a dude?

]]> By: Concrete Stain http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467597 Concrete Stain Wed, 27 Jun 2007 14:24:44 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467597 - Great to see funding - RB - Great to see funding - RB

]]> By: patricia http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467528 patricia Wed, 27 Jun 2007 14:01:14 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467528 I like the Sugars too. Very cool I like the Sugars too. Very cool

]]> By: Lally R http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467497 Lally R Wed, 27 Jun 2007 13:52:56 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467497 I'm a big Sugar fan so congrats to them! I’m a big Sugar fan so congrats to them!

]]> By: Shawn http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467449 Shawn Wed, 27 Jun 2007 13:35:45 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467449 Good for Sugar! That is a tough demographic to target and they seem to be doing it with ease. I look forward to hearing more about them in the future. Good for Sugar! That is a tough demographic to target and they seem to be doing it with ease. I look forward to hearing more about them in the future.

]]> By: Kieran http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467437 Kieran Wed, 27 Jun 2007 13:30:25 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467437 The funding is great but the real value comes from the distribution deal with iVillage. That is the money audience for team sugar. Kieran http://www.webtribution.com The funding is great but the real value comes from the distribution deal with iVillage. That is the money audience for team sugar.

Kieran
http://www.webtribution.com

]]> By: mike http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467305 mike Wed, 27 Jun 2007 12:42:18 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467305 Love the sugars! Congrats! Great news for a great company with a great vision, & a great network of great content rich sites. Great! Love the sugars! Congrats! Great news for a great company with a great vision, & a great network of great content rich sites. Great!

]]> By: Tyler Wright http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467250 Tyler Wright Wed, 27 Jun 2007 12:17:28 +0000 http://www.techcrunch.com/2007/06/26/sugar-publishing-raises-new-round-partners-with-nbc-universal/#comment-1467250 When does something become 'hugely successful' in the eyes of TechCrunch? Just curious. When does something become ‘hugely successful’ in the eyes of TechCrunch? Just curious.

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