Kiptronic Adds Advertising Insertion For Video
Duncan Riley
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Advertising insertion service provider Kiptronic has announced support for dynamic ad insertion and campaign management for video content.
Kiptronic’s video advertising insertion technology launches with CondéNet (Wired, epicurious.com) as its first major user.
The video advertising feature provides the same dynamic ad insertion Kiptronic already provides with audio.
Key features of the new service include no changes being required in the publishing processes, management of large rich media ad campaigns and device independence.
Video advertising remains the last fully untapped revenue frontier of Web 2.0. We’ve covered companies such as ScanScout, a provider of contextual video advertising for streaming content previously; by comparison Kiptronic’s focus is on downloadable media such as video and audio podcasts. Whilst downloadable media might not be a sexy as streaming media, the need for good tech to back up advertising campaigns is essential; Kiptronic’s offering will help downloadable content creators better monetize their product.
insertion technology really brings new advertising mode
insertion is too complex for the average user to do - and make work and look good.
- If it was a good idea - Google would have bought it lol - RB
Video advertising is going to be like David for the TV networking Goliath. Who’s it going to be the last one standing?
Insertion is complex…and if we could get someone to get it right by including a “contextual” part and automatically inserting contextual video or automatically doing the insertion then I’m sure that would be something Google would buy. Heck, even I would be interested in buying something like that.
Figure out automatically how to ‘read’ what the video is about and automatically insert the appropriate video ads and we would have true contextual video.
This is very interesting. As Bill puts it, it will be a Herculean task developing targeted ads for video content. There’s potential here worth cracking the brain.
This is very interesting. As Bill puts it, it will be a Herculean task developing targeted ads for video content. There’s potential here worth cracking the brain.
Ads in videos is a great idea.
It is too bad the TV people are not trying it.
Last year, ad spending totaled $80 million for podcasts and $1.5 billion for online video. By 2011, those numbers are expected to grow to $400 million and $6.2 billion respectively.
Here is a podcast of an interview with the founder of Kiptronic:
http://www.startupstudio.com/k.....007/05/25/
Is tech dead? Are the only *interesting* things going on new and “innovative” ways to dump advertising content in front of us? Used to be that Porn was the trailblazer in making money on the web. Yes I know it all has to be paid for somehow, but the pendulum seems to have swung that too much new stuff is centered on how the advertising stream works, not the subject matter itself.
Advertising is the new Porn.
Paul,
Porn is no longer the money maker it used to be because too many people are giving it away for free.
oh that reminds me that the page techcrunch gave coverage too
http://www.screwtube.com/
is still just a page, with no content. So take the rest of the content in the same light!
Tech Crunch is awesome!
http://news.myspace.com/techno.....em/6622835
The Kiptronic solution is pretty darn cool because it’s dynamic and doesn’t require a change in behavior for publishers. It’s got a simple interface for both publishers and advertisers so that they can set up their own criteria in terms of what ads they want placed, where they want them placed, and how much. I’ve written about these guys before and they’re a great group of guys who are also working on some more flexibility for ad insertion.
Check out also http://www.vidavee.com. They’ve got a solution that allows the producer of a video to determine where they want ads to appear. Ads aren’t inserted videos and audio files like with Kiptronic, but rather text-based overlays.
> http://www.screwtube.com/
From their front page, they’re obviously just waiting for their star to get out of jail. In other news, today in LA… hmm.
Actually Podbridge announced, demonstrated and has been delivering video ad insertion for quite some time. They have several announced clients using it as of last fall including Forbes.com and other major media companies.
Has anyone verified if these analysts have ever been correct in their projections. $6.2 billion by 2011 !?
Could someone look at projections from 4 years ago on what revenues would be in ANY industry and verify whether it’s complete nonsense.
NeoTechie, the TV people will be doing it before the year is over. Keep your eyes open.
Kiptronic, Podbridge, Wizzard Media….Google should just buy them all.
That is when the massive shift to the inevitable, monetized, platform agnostic content revolution that all audio and video podcasters have been salivating for can finally begin.
This is exciting, the better the monetization of video content becomes the better the quality of the content on the web…I’d have to disagree with the thought that this is the last area of web 2.0 to be exploited monetarily - what about in-game advertising? This still has a ways to go.