Comments on: Kiptronic Adds Advertising Insertion For Video http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/ Startup and Technology News Thu, 26 Nov 2009 11:52:41 -0800 hourly 1 By: Kiptronic, banners inserted in videos | Edge Type http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-2813885 Kiptronic, banners inserted in videos | Edge Type Sun, 21 Jun 2009 23:20:55 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-2813885 [...] Link: Kiptronic | Route: TechCrunch [...] [...] Link: Kiptronic | Route: TechCrunch [...]

]]> By: David Mackey http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1465896 David Mackey Wed, 27 Jun 2007 04:06:42 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1465896 This is exciting, the better the monetization of video content becomes the better the quality of the content on the web...I'd have to disagree with the thought that this is the last area of web 2.0 to be exploited monetarily - what about in-game advertising? This still has a ways to go. This is exciting, the better the monetization of video content becomes the better the quality of the content on the web…I’d have to disagree with the thought that this is the last area of web 2.0 to be exploited monetarily – what about in-game advertising? This still has a ways to go.

]]> By: Jughead http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1465209 Jughead Tue, 26 Jun 2007 23:33:02 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1465209 Kiptronic, Podbridge, Wizzard Media....Google should just buy them all. That is when the massive shift to the inevitable, monetized, platform agnostic content revolution that all audio and video podcasters have been salivating for can finally begin. Kiptronic, Podbridge, Wizzard Media….Google should just buy them all.

That is when the massive shift to the inevitable, monetized, platform agnostic content revolution that all audio and video podcasters have been salivating for can finally begin.

]]> By: Tyler http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1465175 Tyler Tue, 26 Jun 2007 23:25:10 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1465175 NeoTechie, the TV people will be doing it before the year is over. Keep your eyes open. NeoTechie, the TV people will be doing it before the year is over. Keep your eyes open.

]]> By: christ http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464635 christ Tue, 26 Jun 2007 19:48:57 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464635 Has anyone verified if these analysts have ever been correct in their projections. $6.2 billion by 2011 !? Could someone look at projections from 4 years ago on what revenues would be in ANY industry and verify whether it's complete nonsense. Has anyone verified if these analysts have ever been correct in their projections. $6.2 billion by 2011 !?

Could someone look at projections from 4 years ago on what revenues would be in ANY industry and verify whether it’s complete nonsense.

]]> By: Elizabeth Ames http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464533 Elizabeth Ames Tue, 26 Jun 2007 19:06:47 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464533 Actually Podbridge announced, demonstrated and has been delivering video ad insertion for quite some time. They have several announced clients using it as of last fall including Forbes.com and other major media companies. Actually Podbridge announced, demonstrated and has been delivering video ad insertion for quite some time. They have several announced clients using it as of last fall including Forbes.com and other major media companies.

]]> By: Paul http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464394 Paul Tue, 26 Jun 2007 18:13:36 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464394 > http://www.screwtube.com/ From their front page, they're obviously just waiting for their star to get out of jail. In other news, today in LA... hmm. > http://www.screwtube.com/

From their front page, they’re obviously just waiting for their star to get out of jail. In other news, today in LA… hmm.

]]> By: David Spark http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464347 David Spark Tue, 26 Jun 2007 17:54:54 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464347 The Kiptronic solution is pretty darn cool because it's dynamic and doesn't require a change in behavior for publishers. It's got a simple interface for both publishers and advertisers so that they can set up their own criteria in terms of what ads they want placed, where they want them placed, and how much. I've written about these guys before and they're a great group of guys who are also working on some more flexibility for ad insertion. Check out also www.vidavee.com. They've got a solution that allows the producer of a video to determine where they want ads to appear. Ads aren't inserted videos and audio files like with Kiptronic, but rather text-based overlays. The Kiptronic solution is pretty darn cool because it’s dynamic and doesn’t require a change in behavior for publishers. It’s got a simple interface for both publishers and advertisers so that they can set up their own criteria in terms of what ads they want placed, where they want them placed, and how much. I’ve written about these guys before and they’re a great group of guys who are also working on some more flexibility for ad insertion.

Check out also http://www.vidavee.com. They’ve got a solution that allows the producer of a video to determine where they want ads to appear. Ads aren’t inserted videos and audio files like with Kiptronic, but rather text-based overlays.

]]> By: Thomas http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464269 Thomas Tue, 26 Jun 2007 17:21:33 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464269 Tech Crunch is awesome! http://news.myspace.com/technology/internettech/item/6622835 Tech Crunch is awesome!

http://news.mys...ch/item/6622835

]]> By: bounce http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464257 bounce Tue, 26 Jun 2007 17:17:56 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464257 oh that reminds me that the page techcrunch gave coverage too http://www.screwtube.com/ is still just a page, with no content. So take the rest of the content in the same light! oh that reminds me that the page techcrunch gave coverage too
http://www.screwtube.com/
is still just a page, with no content. So take the rest of the content in the same light!

]]> By: E http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464224 E Tue, 26 Jun 2007 17:03:56 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464224 Paul, Porn is no longer the money maker it used to be because too many people are giving it away for free. Paul,

Porn is no longer the money maker it used to be because too many people are giving it away for free.

]]> By: Paul http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464157 Paul Tue, 26 Jun 2007 16:40:35 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464157 Is tech dead? Are the only *interesting* things going on new and "innovative" ways to dump advertising content in front of us? Used to be that Porn was the trailblazer in making money on the web. Yes I know it all has to be paid for somehow, but the pendulum seems to have swung that too much new stuff is centered on how the advertising stream works, not the subject matter itself. Advertising is the new Porn. Is tech dead? Are the only *interesting* things going on new and “innovative” ways to dump advertising content in front of us? Used to be that Porn was the trailblazer in making money on the web. Yes I know it all has to be paid for somehow, but the pendulum seems to have swung that too much new stuff is centered on how the advertising stream works, not the subject matter itself.

Advertising is the new Porn.

]]> By: StartupStudio.com http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464106 StartupStudio.com Tue, 26 Jun 2007 16:17:49 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464106 Last year, ad spending totaled $80 million for podcasts and $1.5 billion for online video. By 2011, those numbers are expected to grow to $400 million and $6.2 billion respectively. Here is a podcast of an interview with the founder of Kiptronic: http://www.startupstudio.com/kiptronic-founder-jonathan-cobb/podcasts/2007/05/25/ Last year, ad spending totaled $80 million for podcasts and $1.5 billion for online video. By 2011, those numbers are expected to grow to $400 million and $6.2 billion respectively.

Here is a podcast of an interview with the founder of Kiptronic:
http://www.star...sts/2007/05/25/

]]> By: NeoTechie http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464093 NeoTechie Tue, 26 Jun 2007 16:13:22 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464093 Ads in videos is a great idea. It is too bad the TV people are not trying it. Ads in videos is a great idea.
It is too bad the TV people are not trying it.

]]> By: James http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464059 James Tue, 26 Jun 2007 16:01:04 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464059 This is very interesting. As Bill puts it, it will be a Herculean task developing targeted ads for video content. There’s potential here worth cracking the brain. This is very interesting. As Bill puts it, it will be a Herculean task developing targeted ads for video content. There’s potential here worth cracking the brain.

]]> By: James http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464056 James Tue, 26 Jun 2007 15:59:58 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464056 This is very interesting. As Bill puts it, it will be a Herculean task developing targeted ads for video content. There's potential here worth cracking the brain. This is very interesting. As Bill puts it, it will be a Herculean task developing targeted ads for video content. There’s potential here worth cracking the brain.

]]> By: Bill Hartzer http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1464038 Bill Hartzer Tue, 26 Jun 2007 15:52:49 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1464038 Insertion is complex...and if we could get someone to get it right by including a "contextual" part and automatically inserting contextual video or automatically doing the insertion then I'm sure that would be something Google would buy. Heck, even I would be interested in buying something like that. ;) Figure out automatically how to 'read' what the video is about and automatically insert the appropriate video ads and we would have true contextual video. Insertion is complex…and if we could get someone to get it right by including a “contextual” part and automatically inserting contextual video or automatically doing the insertion then I’m sure that would be something Google would buy. Heck, even I would be interested in buying something like that. ;)

Figure out automatically how to ‘read’ what the video is about and automatically insert the appropriate video ads and we would have true contextual video.

]]> By: Richard Miller http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1463977 Richard Miller Tue, 26 Jun 2007 15:25:46 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1463977 Video advertising is going to be like David for the TV networking Goliath. Who's it going to be the last one standing? Video advertising is going to be like David for the TV networking Goliath. Who’s it going to be the last one standing?

]]> By: Concrete Stain http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1463967 Concrete Stain Tue, 26 Jun 2007 15:22:35 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1463967 insertion is too complex for the average user to do - and make work and look good. - If it was a good idea - Google would have bought it lol - RB insertion is too complex for the average user to do – and make work and look good.

– If it was a good idea – Google would have bought it lol – RB

]]> By: share.websitemagazine.com http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1463824 share.websitemagazine.com Tue, 26 Jun 2007 14:29:34 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1463824 <strong>Kiptronic Adds Advertising Insertion For Video...</strong> Advertising insertion service provider Kiptronic joins the video fracus announcing support for dynamic ad insertion and campaign management for video content.... Kiptronic Adds Advertising Insertion For Video…

Advertising insertion service provider Kiptronic joins the video fracus announcing support for dynamic ad insertion and campaign management for video content….

]]> By: safari http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/comment-page-1/#comment-1463769 safari Tue, 26 Jun 2007 14:09:05 +0000 http://www.techcrunch.com/2007/06/26/kiptronic-adds-advertising-insertion-for-video/#comment-1463769 insertion technology really brings new advertising mode insertion technology really brings new advertising mode

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