Comments on: Virtual Goods: the next big business model http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/ Startup and Technology News Thu, 26 Nov 2009 19:40:59 -0800 hourly 1 By: Debbie http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-3095747 Debbie Fri, 13 Nov 2009 21:15:56 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-3095747 Great article Susan. It is still relevant 2 years later. Great article Susan. It is still relevant 2 years later.

]]> By: Avatar « Dan http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-3059201 Avatar « Dan Tue, 27 Oct 2009 05:56:13 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-3059201 [...] 27, 2009 Reading articles like this, this, and this, make me very excited for James Cameron’s Avatar. I know Avatar isn’t about the [...] [...] 27, 2009 Reading articles like this, this, and this, make me very excited for James Cameron’s Avatar. I know Avatar isn’t about the [...]

]]> By: Making Millions in Social Gaming « Raja Jasti’s Blog - Renaissance Thinking http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-3057895 Making Millions in Social Gaming « Raja Jasti’s Blog - Renaissance Thinking Mon, 26 Oct 2009 17:33:06 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-3057895 [...] These three companies may be generating as much as $300 million annually on sales of virtual goods. Need a shotgun to do that next job on Mobsters? No problem. Pay with a credit card, paypal, or your mobile phone and it’s all yours. And people are obviously very willing to buy these virtual goods. Nothing new there. [...] [...] These three companies may be generating as much as $300 million annually on sales of virtual goods. Need a shotgun to do that next job on Mobsters? No problem. Pay with a credit card, paypal, or your mobile phone and it’s all yours. And people are obviously very willing to buy these virtual goods. Nothing new there. [...]

]]> By: Jeff http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-3057338 Jeff Mon, 26 Oct 2009 11:39:25 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-3057338 Excellent post Susan! Very much appreciate the insights and info. Excellent post Susan! Very much appreciate the insights and info.

]]> By: jeeyey http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2980926 jeeyey Mon, 14 Sep 2009 05:53:55 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2980926 http://www.metin2fox.com http://www.metin2fox.com

]]> By: SaaS meets Virtual Goods http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2971655 SaaS meets Virtual Goods Tue, 08 Sep 2009 13:03:16 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2971655 [...] River Ventures also contributed a good post in Techcrunch, calling Virtual Goods – “The next big business model. We [...] [...] River Ventures also contributed a good post in Techcrunch, calling Virtual Goods – “The next big business model. We [...]

]]> By: Matthew Warneford http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2967377 Matthew Warneford Sat, 05 Sep 2009 11:22:20 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2967377 Great discussion. I've just finished creating a template virtual world business model spreadsheet on my blog: http://dubitplatform.com/blog/2009/8/31/template-virtual-world-or-freemium-business-model-spreadshee.html The spreadsheet accounts for subscriptions and micropayments, would love to see the model extended! I've also tried to factor in how the addressable market size effects the conversion of both paid customer acquisition and viral growth. I hope the model is useful to anyone exploring virtual world business models! Matthew Warneford Great discussion. I’ve just finished creating a template virtual world business model spreadsheet on my blog: http://dubitpla...spreadshee.html

The spreadsheet accounts for subscriptions and micropayments, would love to see the model extended!

I’ve also tried to factor in how the addressable market size effects the conversion of both paid customer acquisition and viral growth.

I hope the model is useful to anyone exploring virtual world business models!

Matthew Warneford

]]> By: 20070816 - Adam Crowe http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2950124 20070816 - Adam Crowe Wed, 26 Aug 2009 20:53:26 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2950124 [...] Tech Crunch – Virtual Goods: the next big business model “Virtual objects aren’t really objects – they are graphical metaphors for packaging up behaviors that people are already engaging in.” (tags: virtualworlds objects metaverse servicedesign design economics businessmodel virtualgoods) [...] [...] Tech Crunch – Virtual Goods: the next big business model “Virtual objects aren’t really objects – they are graphical metaphors for packaging up behaviors that people are already engaging in.” (tags: virtualworlds objects metaverse servicedesign design economics businessmodel virtualgoods) [...]

]]> By: The Real World of Virtual Commerce | Digital Media Buzz http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2948274 The Real World of Virtual Commerce | Digital Media Buzz Wed, 26 Aug 2009 03:20:45 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2948274 [...] might be the break-out year for virtual commerce, and it’s not relegated to avatars on Second Life. The global market for virtual goods is [...] [...] might be the break-out year for virtual commerce, and it’s not relegated to avatars on Second Life. The global market for virtual goods is [...]

]]> By: houston wedding photography http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2725793 houston wedding photography Fri, 01 May 2009 10:24:18 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2725793 Anyone know of any white-label virtual goods engines? If I could grab one and plug it into my Ning-powered social network, for a rev share (even three way between me, Ning and virtual good providor) that would rock. Anyone know of any white-label virtual goods engines? If I could grab one and plug it into my Ning-powered social network, for a rev share (even three way between me, Ning and virtual good providor) that would rock.

]]> By: Trading virtual goods can have real value -$$$ « BeBe http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2721465 Trading virtual goods can have real value -$$$ « BeBe Wed, 29 Apr 2009 03:53:49 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2721465 [...] in revenues annually (Dibbell, 2006). This figure is from 2006. It is no longer accurate. Today, as Susan Wu, a principal with Charles River Ventures, states this number has risen to $1.5 billion per year. [...] [...] in revenues annually (Dibbell, 2006). This figure is from 2006. It is no longer accurate. Today, as Susan Wu, a principal with Charles River Ventures, states this number has risen to $1.5 billion per year. [...]

]]> By: LeWeb08: Beni Virtuali, Soldi Reali « Social Media Marketing http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2620867 LeWeb08: Beni Virtuali, Soldi Reali « Social Media Marketing Tue, 10 Feb 2009 08:23:39 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2620867 [...] Maggiori info su Techcrunch, in un post di Susan Wu [...] [...] Maggiori info su Techcrunch, in un post di Susan Wu [...]

]]> By: Sticking to my guns-5 reasons why Oneseason will be a success | OneSeasonTrader.com http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2620427 Sticking to my guns-5 reasons why Oneseason will be a success | OneSeasonTrader.com Mon, 09 Feb 2009 21:05:48 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2620427 [...] As we’ve seen this past decade, people are really beginning to accept concept of virtual goods. Click here for an article on virtual goods. People have long accepted trading cards and memorabilia that otherwise had no value. When a [...] [...] As we’ve seen this past decade, people are really beginning to accept concept of virtual goods. Click here for an article on virtual goods. People have long accepted trading cards and memorabilia that otherwise had no value. When a [...]

]]> By: WhatsYourPlace » Blog Archive » Virtual Goods is NOT about buying pixels http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2618003 WhatsYourPlace » Blog Archive » Virtual Goods is NOT about buying pixels Fri, 06 Feb 2009 15:17:00 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2618003 [...] Liew’s (Lightspeed Ventures) post has become a classic.  In addition, the much debated Techcrunch post by Susan Wu is a must read. More recently, Vili Leondonvirta has also produced great contributions from an [...] [...] Liew’s (Lightspeed Ventures) post has become a classic.  In addition, the much debated Techcrunch post by Susan Wu is a must read. More recently, Vili Leondonvirta has also produced great contributions from an [...]

]]> By: Five Ideas for Seattle Startup Weekend « A Startup A Day http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2617685 Five Ideas for Seattle Startup Weekend « A Startup A Day Fri, 06 Feb 2009 03:41:38 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2617685 [...] some viral buzz for the app, and there’s a very big monetization opportunity by tapping into the $1.5 billion virtual goods market.  And, of course, there’s an infinite number of spin-off possibilities – such as Scott [...] [...] some viral buzz for the app, and there’s a very big monetization opportunity by tapping into the $1.5 billion virtual goods market.  And, of course, there’s an infinite number of spin-off possibilities – such as Scott [...]

]]> By: Predictions for 2009 | Cep Telefoncunuz http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2610280 Predictions for 2009 | Cep Telefoncunuz Thu, 29 Jan 2009 17:09:00 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2610280 [...] worth $1.2 billion and estimated to reach $6bn by 2010 (notes from the Virtual Goods Summit). Virtual goods will survive the hype, moreover, triggered from the mobile phone in combination with social media [...] [...] worth $1.2 billion and estimated to reach $6bn by 2010 (notes from the Virtual Goods Summit). Virtual goods will survive the hype, moreover, triggered from the mobile phone in combination with social media [...]

]]> By: Technology Predictions for 2009 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2599738 Technology Predictions for 2009 Tue, 20 Jan 2009 07:33:21 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2599738 [...] worth $1.2 billion and estimated to reach $6bn by 2010 (notes from the Virtual Goods Summit). Virtual goods will survive the hype, moreover, triggered from the mobile phone in combination with social media [...] [...] worth $1.2 billion and estimated to reach $6bn by 2010 (notes from the Virtual Goods Summit). Virtual goods will survive the hype, moreover, triggered from the mobile phone in combination with social media [...]

]]> By: Asda Story money http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2591266 Asda Story money Mon, 12 Jan 2009 02:07:31 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2591266 do you know the <a href="http://www.asdastorygold.us/" rel="nofollow">Asda Story money</a> do you know the Asda Story money

]]> By: Virtual Goods. The Next Big Business Model | OneSeason Nation http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2590818 Virtual Goods. The Next Big Business Model | OneSeason Nation Sun, 11 Jan 2009 04:33:34 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2590818 [...] Virtual Goods: the next big business model [...] [...] Virtual Goods: the next big business model [...]

]]> By: Where are the great innovations? « The Tesla Effect http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2589148 Where are the great innovations? « The Tesla Effect Fri, 09 Jan 2009 02:12:02 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2589148 [...] How does selling 3D virtual items benefit humanity? (Did you know it was 1.5 billon dollar industry?) [...] [...] How does selling 3D virtual items benefit humanity? (Did you know it was 1.5 billon dollar industry?) [...]

]]> By: Mobile and Wireless Predictions for 2009 | mTrends - mobile media lifestyle trends - m-trends.org http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2584489 Mobile and Wireless Predictions for 2009 | mTrends - mobile media lifestyle trends - m-trends.org Sun, 04 Jan 2009 13:44:00 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2584489 [...] worth $1.2 billion and estimated to reach $6bn by 2010 (notes from the Virtual Goods Summit). Virtual goods will survive the hype, moreover, triggered from the mobile phone in combination with social media [...] [...] worth $1.2 billion and estimated to reach $6bn by 2010 (notes from the Virtual Goods Summit). Virtual goods will survive the hype, moreover, triggered from the mobile phone in combination with social media [...]

]]> By: TechCrunch : Virtual Goods: the next big business model by Susan Wu on June 20, 2007 « 01goods’s Blog http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2584050 TechCrunch : Virtual Goods: the next big business model by Susan Wu on June 20, 2007 « 01goods’s Blog Sat, 03 Jan 2009 22:33:57 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2584050 [...] TechCrunch : Virtual Goods: the next big business model by Susan Wu on June 20, 2007 By 01goods http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/ [...] [...] TechCrunch : Virtual Goods: the next big business model by Susan Wu on June 20, 2007 By 01goods http://www.tech...business-model/ [...]

]]> By: affiliate marketing reviews » Blog Archive » Consumer Internet predictions for 2009 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2568440 affiliate marketing reviews » Blog Archive » Consumer Internet predictions for 2009 Tue, 16 Dec 2008 08:17:19 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2568440 [...] goods. One virtual world company, Gaia, used to have three full time employees who did nothing but open envelopes of cash that their teen and ‘tween players sent them to buy virtual goods. Since rolling out their new [...] [...] goods. One virtual world company, Gaia, used to have three full time employees who did nothing but open envelopes of cash that their teen and ‘tween players sent them to buy virtual goods. Since rolling out their new [...]

]]> By: Consumer Internet Predictions for 2009 « Lightspeed Venture Partners Blog http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2564457 Consumer Internet Predictions for 2009 « Lightspeed Venture Partners Blog Fri, 12 Dec 2008 01:50:12 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2564457 [...] goods. One virtual world company, Gaia, used to have three full time employees who did nothing but open envelopes of cash that their teen and ‘tween players sent them to buy virtual goods. Since rolling out their [...] [...] goods. One virtual world company, Gaia, used to have three full time employees who did nothing but open envelopes of cash that their teen and ‘tween players sent them to buy virtual goods. Since rolling out their [...]

]]> By: The Lucrative MMO Black Market - How You Can Make a Killing Playing World of Warcraft | Net Business Blog http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/comment-page-3/#comment-2560476 The Lucrative MMO Black Market - How You Can Make a Killing Playing World of Warcraft | Net Business Blog Mon, 08 Dec 2008 17:32:01 +0000 http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/#comment-2560476 [...] is big business. A billion dollar business (despite the IGE calamity). And the beautiful part is - most of you are already playing these [...] [...] is big business. A billion dollar business (despite the IGE calamity). And the beautiful part is – most of you are already playing these [...]

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