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	<title>Comments on: Rumors Of The Decline Of MySpace Are Exaggerated</title>
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	<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/</link>
	<description>Startup and Technology News</description>
	<pubDate>Fri, 05 Sep 2008 11:57:54 +0000</pubDate>
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		<title>By: JD&#8217;s Blog &#187; 15 billion dollar Facebook valuation</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-2235119</link>
		<dc:creator>JD&#8217;s Blog &#187; 15 billion dollar Facebook valuation</dc:creator>
		<pubDate>Wed, 30 Apr 2008 03:04:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-2235119</guid>
		<description>[...] Google paid $900m for the advertising rights to MySpace (the #1 social network that still absolutely spanks Facebook in terms of unique visitors despite being the ugliest site in the [...]</description>
		<content:encoded><![CDATA[<p>[...] Google paid $900m for the advertising rights to MySpace (the #1 social network that still absolutely spanks Facebook in terms of unique visitors despite being the ugliest site in the [...]</p>
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		<title>By: Has The MySpace To Facebook Switch Begun?</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1690151</link>
		<dc:creator>Has The MySpace To Facebook Switch Begun?</dc:creator>
		<pubDate>Mon, 22 Oct 2007 02:34:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1690151</guid>
		<description>[...] be the winner by a mile, and yet for all the talk of Facebook&#8217;s greatness, MySpace remains the most popular social networking [...]</description>
		<content:encoded><![CDATA[<p>[...] be the winner by a mile, and yet for all the talk of Facebook&#8217;s greatness, MySpace remains the most popular social networking [...]</p>
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		<title>By: jan2x</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1461477</link>
		<dc:creator>jan2x</dc:creator>
		<pubDate>Mon, 25 Jun 2007 23:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1461477</guid>
		<description>no. Everything in IT is transitory, no one lasts forever. Speaking of that, MySpace will peak, then Facebook will peak, until some other social networking site arrives.</description>
		<content:encoded><![CDATA[<p>no. Everything in IT is transitory, no one lasts forever. Speaking of that, MySpace will peak, then Facebook will peak, until some other social networking site arrives.</p>
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		<title>By: Rich</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1450831</link>
		<dc:creator>Rich</dc:creator>
		<pubDate>Thu, 21 Jun 2007 19:16:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1450831</guid>
		<description>1/5 of all myspace accounts are FAKE! Created by BOTS, these girls will ask to be your friend in exchange for looking at them through their WEBCAM. 
Myspace IS on the Decline and Facebook will WIN in the End unless there is a major overhaul. 

You should not comment unless you have an account on both with over 200 friends and have used it for something other than doing research.</description>
		<content:encoded><![CDATA[<p>1/5 of all myspace accounts are FAKE! Created by BOTS, these girls will ask to be your friend in exchange for looking at them through their WEBCAM.<br />
Myspace IS on the Decline and Facebook will WIN in the End unless there is a major overhaul. </p>
<p>You should not comment unless you have an account on both with over 200 friends and have used it for something other than doing research.</p>
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		<title>By: Media enters the communities</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1449119</link>
		<dc:creator>Media enters the communities</dc:creator>
		<pubDate>Thu, 21 Jun 2007 06:31:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1449119</guid>
		<description>If Murdoch/Newscorp invests in Yahoo to combine it with myspace,
AOL could buy Facebook (so Google does not get it)

Both deals make absolutely sense, since they pay for the users, not the technology.

There is a cross-media integration stiry, i.e. Movie/TV (passive user) with internet / feedback ( active user interest group)

As a traditional media company (Murdoch / Time Warner / etc) you want to keep control over what people feel and think, as it was in the past 50  years, if not the last 500 years (printing &#38; publishing).

So they want / have to get control over the new internet communities. A subtile idea of course, but THE USER will just slowly emanzipate his thinking and emotions over the next decades. 

Yahoo adds technology, that is poor in myspace. As yahoo has everything, but no real community.
AOL had a community and the technology, but even less than Web1.0 sex appeal. Therefore they need a sexy thing, to attract the masses - thats e.g. Facebook.

Just a speculation, but who else would pay that much for Facebook.</description>
		<content:encoded><![CDATA[<p>If Murdoch/Newscorp invests in Yahoo to combine it with myspace,<br />
AOL could buy Facebook (so Google does not get it)</p>
<p>Both deals make absolutely sense, since they pay for the users, not the technology.</p>
<p>There is a cross-media integration stiry, i.e. Movie/TV (passive user) with internet / feedback ( active user interest group)</p>
<p>As a traditional media company (Murdoch / Time Warner / etc) you want to keep control over what people feel and think, as it was in the past 50  years, if not the last 500 years (printing &amp; publishing).</p>
<p>So they want / have to get control over the new internet communities. A subtile idea of course, but THE USER will just slowly emanzipate his thinking and emotions over the next decades. </p>
<p>Yahoo adds technology, that is poor in myspace. As yahoo has everything, but no real community.<br />
AOL had a community and the technology, but even less than Web1.0 sex appeal. Therefore they need a sexy thing, to attract the masses - thats e.g. Facebook.</p>
<p>Just a speculation, but who else would pay that much for Facebook.</p>
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		<title>By: RustyS</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1448944</link>
		<dc:creator>RustyS</dc:creator>
		<pubDate>Thu, 21 Jun 2007 05:10:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1448944</guid>
		<description>I sometimes wonder if the entire Facebook userbase is concentrated entirely in California and New York.  Because while I keep hearing about the decline of MySpace and the mass exodus of MySpace users to Facebook, I only know about a couple dozen people who actually use Facebook - whereas I know hundreds who use MySpace.  Granted, I don't live in the insular Web 2.0 world of San Francisco where everyone Twitters whenever they’re not on their Macbook Pros visiting Digg to read about the latest iPhone rumor posted on Engadget.  But I am spot-on in the ‘typical’ demographic for the average Facebook user – 30-year-old techie who works in web design and stays firmly in touch with the latest Web 2.0 offerings.  So my friends and I should be all over Facebook right?  Yet for some reason we aren’t (probably because we’re at a point in life where we actually have to work a lot and don’t have as much play time for socializing.)

I too think MySpace is one of the most hideous sites on the web when it comes to design.  But I’m not so detached from reality to recognize that it obviously still has massive appeal to the average joe that’s going to be tough to beat.  Yeah it’s ugly.  But it is extremely easy to sign on and use whereas Facebook (while aesthetically pleasing and with a lot of nice features) could easily seem more tedious and because of its cleaner design (ironically) downright sterile to the average user who’s simply looking to have fun and interact with other personalities online.

I think a more appropriate analogy for MySpace would be to compare it to AIM - they’re both networks based on interaction.  Sure, AIM isn’t the hip IM platform of choice among elite techies.  But if you want to stay in touch with people outside our world, you’ve got to have an AIM account because that’s what the vast majority of people use.  I think MySpace might now be enjoying a similar market position where the staying power defies conventional wisdom among those in the Facebook-targeted audience.</description>
		<content:encoded><![CDATA[<p>I sometimes wonder if the entire Facebook userbase is concentrated entirely in California and New York.  Because while I keep hearing about the decline of MySpace and the mass exodus of MySpace users to Facebook, I only know about a couple dozen people who actually use Facebook - whereas I know hundreds who use MySpace.  Granted, I don&#8217;t live in the insular Web 2.0 world of San Francisco where everyone Twitters whenever they’re not on their Macbook Pros visiting Digg to read about the latest iPhone rumor posted on Engadget.  But I am spot-on in the ‘typical’ demographic for the average Facebook user – 30-year-old techie who works in web design and stays firmly in touch with the latest Web 2.0 offerings.  So my friends and I should be all over Facebook right?  Yet for some reason we aren’t (probably because we’re at a point in life where we actually have to work a lot and don’t have as much play time for socializing.)</p>
<p>I too think MySpace is one of the most hideous sites on the web when it comes to design.  But I’m not so detached from reality to recognize that it obviously still has massive appeal to the average joe that’s going to be tough to beat.  Yeah it’s ugly.  But it is extremely easy to sign on and use whereas Facebook (while aesthetically pleasing and with a lot of nice features) could easily seem more tedious and because of its cleaner design (ironically) downright sterile to the average user who’s simply looking to have fun and interact with other personalities online.</p>
<p>I think a more appropriate analogy for MySpace would be to compare it to AIM - they’re both networks based on interaction.  Sure, AIM isn’t the hip IM platform of choice among elite techies.  But if you want to stay in touch with people outside our world, you’ve got to have an AIM account because that’s what the vast majority of people use.  I think MySpace might now be enjoying a similar market position where the staying power defies conventional wisdom among those in the Facebook-targeted audience.</p>
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		<title>By: Don Wilson</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1448138</link>
		<dc:creator>Don Wilson</dc:creator>
		<pubDate>Wed, 20 Jun 2007 23:17:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1448138</guid>
		<description>Wow, Michael can look at a growing line and call it "flattish". I don't exactly understand how you can describe it like that, but whatever. I'm slowly learning to ignore any TechCrunch article regarding MySpace. Clearly a Web 1.0 company is not liked by the Web 2.0 crowd.

Too bad the likes of Craiglist and others are part of the Web 1.0 crowd as well.</description>
		<content:encoded><![CDATA[<p>Wow, Michael can look at a growing line and call it &#8220;flattish&#8221;. I don&#8217;t exactly understand how you can describe it like that, but whatever. I&#8217;m slowly learning to ignore any TechCrunch article regarding MySpace. Clearly a Web 1.0 company is not liked by the Web 2.0 crowd.</p>
<p>Too bad the likes of Craiglist and others are part of the Web 1.0 crowd as well.</p>
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		<title>By: bernard lunn</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447982</link>
		<dc:creator>bernard lunn</dc:creator>
		<pubDate>Wed, 20 Jun 2007 22:07:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447982</guid>
		<description>What intrigues me is why Rupert Murdoch "in an unguarded moment" boosted Facebook at the expense of his own MySpace. He is a pretty savvy cat who knows how to handle media, so unintentional slip seem a bit unlikely. I think he wants Facebook to do their IPO. The hype on Facebook works in his favor. An IPO "announcement" is a message to any potential buyer to put in best offer now pre IPO. A hyped up Facebook will be too expensive for that buyer. So the buyer can then take MySpace, which Murdoch would probably happily unload for a nice fat premium (based on Facebook public valuation) before the monetization reality of Social Networks sinks in.

Then again as my history professor used to say "the screw up theory of history is usually more correct than the conspiracy theory" so maybe it was just an unguarded moment.</description>
		<content:encoded><![CDATA[<p>What intrigues me is why Rupert Murdoch &#8220;in an unguarded moment&#8221; boosted Facebook at the expense of his own MySpace. He is a pretty savvy cat who knows how to handle media, so unintentional slip seem a bit unlikely. I think he wants Facebook to do their IPO. The hype on Facebook works in his favor. An IPO &#8220;announcement&#8221; is a message to any potential buyer to put in best offer now pre IPO. A hyped up Facebook will be too expensive for that buyer. So the buyer can then take MySpace, which Murdoch would probably happily unload for a nice fat premium (based on Facebook public valuation) before the monetization reality of Social Networks sinks in.</p>
<p>Then again as my history professor used to say &#8220;the screw up theory of history is usually more correct than the conspiracy theory&#8221; so maybe it was just an unguarded moment.</p>
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		<title>By: Drama 2.0</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447928</link>
		<dc:creator>Drama 2.0</dc:creator>
		<pubDate>Wed, 20 Jun 2007 21:44:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447928</guid>
		<description>Well this is weird. I actually agree with the main point Duncan is trying to make: MySpace is far from struggling. As Lana noted, MySpace is still quite dominant in terms of usage and the revenue numbers that get thrown around ($25+ million/month) are impressive. It may be ugly and technology geeks may find flaws, but the bottom line is that MySpace is still by far the general social network to beat.

Is Facebook trying to give MySpace a run for its money? Absolutely. It's getting a lot of hype right now, which is obviously helping fuel recent growth. Whether that hype will give it long-term momentum remains to be seen. MySpace should certainly recognize that dominance today doesn't necessarily secure dominance tomorrow. I'm sure the folks at MySpace remember the once dominant social network they killed (Friendster). But the same is true for Facebook. Duncan points out that it would probably take Facebook several years to catch up to MySpace but let's not forget that a lot will happen over the next few years and it's likely that MySpace and Facebook will both find themselves competing against the "next big thing."</description>
		<content:encoded><![CDATA[<p>Well this is weird. I actually agree with the main point Duncan is trying to make: MySpace is far from struggling. As Lana noted, MySpace is still quite dominant in terms of usage and the revenue numbers that get thrown around ($25+ million/month) are impressive. It may be ugly and technology geeks may find flaws, but the bottom line is that MySpace is still by far the general social network to beat.</p>
<p>Is Facebook trying to give MySpace a run for its money? Absolutely. It&#8217;s getting a lot of hype right now, which is obviously helping fuel recent growth. Whether that hype will give it long-term momentum remains to be seen. MySpace should certainly recognize that dominance today doesn&#8217;t necessarily secure dominance tomorrow. I&#8217;m sure the folks at MySpace remember the once dominant social network they killed (Friendster). But the same is true for Facebook. Duncan points out that it would probably take Facebook several years to catch up to MySpace but let&#8217;s not forget that a lot will happen over the next few years and it&#8217;s likely that MySpace and Facebook will both find themselves competing against the &#8220;next big thing.&#8221;</p>
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		<title>By: face what?</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447799</link>
		<dc:creator>face what?</dc:creator>
		<pubDate>Wed, 20 Jun 2007 20:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447799</guid>
		<description>facebook is just getting hyped right now because there's nothing else to hype about (except paris hilton). i've checked out facebook recently and it looked like any other unattractive social networking website.

if you wanna check out a real site, check out www.urflick.com</description>
		<content:encoded><![CDATA[<p>facebook is just getting hyped right now because there&#8217;s nothing else to hype about (except paris hilton). i&#8217;ve checked out facebook recently and it looked like any other unattractive social networking website.</p>
<p>if you wanna check out a real site, check out <a href="http://www.urflick.com" rel="nofollow">http://www.urflick.com</a></p>
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		<title>By: Mel</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447769</link>
		<dc:creator>Mel</dc:creator>
		<pubDate>Wed, 20 Jun 2007 20:38:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447769</guid>
		<description>Currently, Yahoo's market cap is around $36 billion, which is around 6x the yearly revenue. Using this multiple, Myspace is worth around $3.6 billion and Facebook is worth roughly $900 million. 

If Yahoo could negotiate better terms say 10-15%, this would be a good deal. Regardless of the usability, Facebook is not close to catching Myspace.</description>
		<content:encoded><![CDATA[<p>Currently, Yahoo&#8217;s market cap is around $36 billion, which is around 6x the yearly revenue. Using this multiple, Myspace is worth around $3.6 billion and Facebook is worth roughly $900 million. </p>
<p>If Yahoo could negotiate better terms say 10-15%, this would be a good deal. Regardless of the usability, Facebook is not close to catching Myspace.</p>
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		<title>By: Lana</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447742</link>
		<dc:creator>Lana</dc:creator>
		<pubDate>Wed, 20 Jun 2007 20:30:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447742</guid>
		<description>"In the U.S., MySpace attracted almost &lt;b&gt;80 percent&lt;/b&gt; of all visits to social-networking sites in April, followed in a very distant second place by Facebook with 11.5 percent, according to Hitwise Pty. Ltd." - From PC World</description>
		<content:encoded><![CDATA[<p>&#8220;In the U.S., MySpace attracted almost <b>80 percent</b> of all visits to social-networking sites in April, followed in a very distant second place by Facebook with 11.5 percent, according to Hitwise Pty. Ltd.&#8221; - From PC World</p>
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		<title>By: Kevin L.</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447726</link>
		<dc:creator>Kevin L.</dc:creator>
		<pubDate>Wed, 20 Jun 2007 20:22:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447726</guid>
		<description>You can talk feature sets and platforms all you want.... Myspace users have no idea what you're talking about. It's easier to get started, and simpler to look at.

I'm 28, left college as soon as Myspace was taking off. It kept me in touch with friends I had left behind. I recently tried Facebook and there is no way Facebook will overtake Myspace unless the execs at Fox screw it up. Myspace is just not as complicated to use. 

Although I am seeing a lot more "friends" with both Facebook and Myspace accounts out of necessity, it's just situational. I recently organized my class reunion and the only people on Facebook are the ones in grad school. You conform to what's being asked of you. No one is 'asking' me to be on Facebook - yet.</description>
		<content:encoded><![CDATA[<p>You can talk feature sets and platforms all you want&#8230;. Myspace users have no idea what you&#8217;re talking about. It&#8217;s easier to get started, and simpler to look at.</p>
<p>I&#8217;m 28, left college as soon as Myspace was taking off. It kept me in touch with friends I had left behind. I recently tried Facebook and there is no way Facebook will overtake Myspace unless the execs at Fox screw it up. Myspace is just not as complicated to use. </p>
<p>Although I am seeing a lot more &#8220;friends&#8221; with both Facebook and Myspace accounts out of necessity, it&#8217;s just situational. I recently organized my class reunion and the only people on Facebook are the ones in grad school. You conform to what&#8217;s being asked of you. No one is &#8216;asking&#8217; me to be on Facebook - yet.</p>
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		<title>By: Lana</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447695</link>
		<dc:creator>Lana</dc:creator>
		<pubDate>Wed, 20 Jun 2007 20:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447695</guid>
		<description>This facebook vs. myspace thing is an illusion created by the media. Period.</description>
		<content:encoded><![CDATA[<p>This facebook vs. myspace thing is an illusion created by the media. Period.</p>
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		<title>By: Becka</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447458</link>
		<dc:creator>Becka</dc:creator>
		<pubDate>Wed, 20 Jun 2007 18:36:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447458</guid>
		<description>I also believe that both social networks attract different kind of people.  I'm more the facebook type of person because I don't like to see too many images and gifs.  I get distracted.  Also, I am the kind of person who don't have the need to have millions of friends, but like to have fun with the few I have.

When I started using Facebook I thought it was too plain, but the more I used it, the more I liked it.  I like the way privacy can be controlled.  There are so many ways to stay connected:  status updates, posted notes, links, groups, applications, photos... and the mini feed is a great way to keep in touch with your friends!</description>
		<content:encoded><![CDATA[<p>I also believe that both social networks attract different kind of people.  I&#8217;m more the facebook type of person because I don&#8217;t like to see too many images and gifs.  I get distracted.  Also, I am the kind of person who don&#8217;t have the need to have millions of friends, but like to have fun with the few I have.</p>
<p>When I started using Facebook I thought it was too plain, but the more I used it, the more I liked it.  I like the way privacy can be controlled.  There are so many ways to stay connected:  status updates, posted notes, links, groups, applications, photos&#8230; and the mini feed is a great way to keep in touch with your friends!</p>
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		<title>By: YM Ousley</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447423</link>
		<dc:creator>YM Ousley</dc:creator>
		<pubDate>Wed, 20 Jun 2007 18:19:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447423</guid>
		<description>In an interview a while ago with the founder of Facebook, I believe he quoted a $0.50 CPM. Even though they have large minimums, from media buyers I've spoken to MySpace is around the same, or substantially lower depending on the country (Australia for example can go as low as $0.05 CPM). So take the impression numbers and let's say the average number of pages viewed across all users is 20. That would give MySpace 1.336 billion pageviews to work with, Facebook 460 million. Assuming an average CPM of at least $0.50 (which may be high for MySpace) that's $668,000/month for MySpace and $230,000 for Facebook. MySpace probably has 3 times the number of employees as Facebook, more hosting costs, more legal costs, so just on a guesstimate, they probably spend at least $800,000 each month. If Facebook runs a tight ship, then they may already be worth more than MySpace as far as revenue.

As far as MySpace revenue, there is probably additional revenue from partnerships and more integrated advertising, but I still suspect that at best they're breaking even.</description>
		<content:encoded><![CDATA[<p>In an interview a while ago with the founder of Facebook, I believe he quoted a $0.50 CPM. Even though they have large minimums, from media buyers I&#8217;ve spoken to MySpace is around the same, or substantially lower depending on the country (Australia for example can go as low as $0.05 CPM). So take the impression numbers and let&#8217;s say the average number of pages viewed across all users is 20. That would give MySpace 1.336 billion pageviews to work with, Facebook 460 million. Assuming an average CPM of at least $0.50 (which may be high for MySpace) that&#8217;s $668,000/month for MySpace and $230,000 for Facebook. MySpace probably has 3 times the number of employees as Facebook, more hosting costs, more legal costs, so just on a guesstimate, they probably spend at least $800,000 each month. If Facebook runs a tight ship, then they may already be worth more than MySpace as far as revenue.</p>
<p>As far as MySpace revenue, there is probably additional revenue from partnerships and more integrated advertising, but I still suspect that at best they&#8217;re breaking even.</p>
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		<title>By: aishwarya</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447419</link>
		<dc:creator>aishwarya</dc:creator>
		<pubDate>Wed, 20 Jun 2007 18:16:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447419</guid>
		<description>After this post google might be thiking of buying Myspace.
For me Google seems too close to buy myspace.I dont think Yahoo will.</description>
		<content:encoded><![CDATA[<p>After this post google might be thiking of buying Myspace.<br />
For me Google seems too close to buy myspace.I dont think Yahoo will.</p>
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		<title>By: Lakeshow</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447349</link>
		<dc:creator>Lakeshow</dc:creator>
		<pubDate>Wed, 20 Jun 2007 17:41:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447349</guid>
		<description>Myspace is on the decline.  I say we send out a bulletin to all myspace users, to not use their accounts for a day or so, and then see what happens.</description>
		<content:encoded><![CDATA[<p>Myspace is on the decline.  I say we send out a bulletin to all myspace users, to not use their accounts for a day or so, and then see what happens.</p>
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		<title>By: Sam Donaldson</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447323</link>
		<dc:creator>Sam Donaldson</dc:creator>
		<pubDate>Wed, 20 Jun 2007 17:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447323</guid>
		<description>what a useless analysis.  you could at the least come up with something original.</description>
		<content:encoded><![CDATA[<p>what a useless analysis.  you could at the least come up with something original.</p>
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		<title>By: Lana</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447247</link>
		<dc:creator>Lana</dc:creator>
		<pubDate>Wed, 20 Jun 2007 16:57:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447247</guid>
		<description>All this hoopla about Facebook was created by the media. Facebook is overrated. The sign-up process is too complicated. MySpace allows you to "own" your profile. Sure, it's not always pleasant to look at, but so what? It's fun. It keeps people connected. It doesn't care what people think. I don't understand the big fuss about Facebook vs. Myspace. There is no versus. They are two different networking sites! Get over it.</description>
		<content:encoded><![CDATA[<p>All this hoopla about Facebook was created by the media. Facebook is overrated. The sign-up process is too complicated. MySpace allows you to &#8220;own&#8221; your profile. Sure, it&#8217;s not always pleasant to look at, but so what? It&#8217;s fun. It keeps people connected. It doesn&#8217;t care what people think. I don&#8217;t understand the big fuss about Facebook vs. Myspace. There is no versus. They are two different networking sites! Get over it.</p>
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		<title>By: Mary Bresticker</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447170</link>
		<dc:creator>Mary Bresticker</dc:creator>
		<pubDate>Wed, 20 Jun 2007 16:22:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447170</guid>
		<description>As someone who falls between the two age groups, I would like to say... that the spastic e-glitter, perpetual Match.com ads, and animated gifs that permeate Myspace are officially pulling on my patience.  I have for many weeks now been considering a shift to Facebook.

Allen - I think I might agree with you that the two sites don't necessarily have to be compared in a straight horizontal.  Maybe old age has me appreciating nicer and more eye appealing UI.  Or something.

-Mary from BINC</description>
		<content:encoded><![CDATA[<p>As someone who falls between the two age groups, I would like to say&#8230; that the spastic e-glitter, perpetual Match.com ads, and animated gifs that permeate Myspace are officially pulling on my patience.  I have for many weeks now been considering a shift to Facebook.</p>
<p>Allen - I think I might agree with you that the two sites don&#8217;t necessarily have to be compared in a straight horizontal.  Maybe old age has me appreciating nicer and more eye appealing UI.  Or something.</p>
<p>-Mary from BINC</p>
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		<title>By: Marshall Kirkpatrick</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447135</link>
		<dc:creator>Marshall Kirkpatrick</dc:creator>
		<pubDate>Wed, 20 Jun 2007 16:08:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447135</guid>
		<description>if everyone I knew was on myspace and nowhere else then why would I go anywhere else?  it's that simple for millions of people and it's going to take a hell of a lot more than a better feature set to turn market share around. IMHO</description>
		<content:encoded><![CDATA[<p>if everyone I knew was on myspace and nowhere else then why would I go anywhere else?  it&#8217;s that simple for millions of people and it&#8217;s going to take a hell of a lot more than a better feature set to turn market share around. IMHO</p>
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	<item>
		<title>By: Greg</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447133</link>
		<dc:creator>Greg</dc:creator>
		<pubDate>Wed, 20 Jun 2007 16:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447133</guid>
		<description>@Chris#1

I'd love to see the p &#38; l for myspace.  It'd be an interesting read to say the least.  From what I have read though, Adweek reported back in February that myspace is pulling in over $25million per month in advertising revenue alone, not counting any other revenue streams, and growing at 30 percent per quarter.  These stats put it at generating over $450million by the end of the year.

Since Newscorp. paid well below $580million for just myspace (they got a couple dozen other web properties as well in the deal)...  Newscorp. is well into the black.  

To top it off...has anyone seen the click-through rates for the banners on myspace.  What a joke.

I am inclined to agree with Mike though...something big is definately happening.</description>
		<content:encoded><![CDATA[<p>@Chris#1</p>
<p>I&#8217;d love to see the p &amp; l for myspace.  It&#8217;d be an interesting read to say the least.  From what I have read though, Adweek reported back in February that myspace is pulling in over $25million per month in advertising revenue alone, not counting any other revenue streams, and growing at 30 percent per quarter.  These stats put it at generating over $450million by the end of the year.</p>
<p>Since Newscorp. paid well below $580million for just myspace (they got a couple dozen other web properties as well in the deal)&#8230;  Newscorp. is well into the black.  </p>
<p>To top it off&#8230;has anyone seen the click-through rates for the banners on myspace.  What a joke.</p>
<p>I am inclined to agree with Mike though&#8230;something big is definately happening.</p>
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		<title>By: Anton</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447098</link>
		<dc:creator>Anton</dc:creator>
		<pubDate>Wed, 20 Jun 2007 15:46:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447098</guid>
		<description>There *are* two different audiences.

MySpace =  Bridge and Tunnel crowd
Facebook = Cool kids

Anton</description>
		<content:encoded><![CDATA[<p>There *are* two different audiences.</p>
<p>MySpace =  Bridge and Tunnel crowd<br />
Facebook = Cool kids</p>
<p>Anton</p>
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	<item>
		<title>By: TeamTutorials</title>
		<link>http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447083</link>
		<dc:creator>TeamTutorials</dc:creator>
		<pubDate>Wed, 20 Jun 2007 15:39:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/20/rumors-of-the-decline-of-myspace-are-exaggerated/#comment-1447083</guid>
		<description>It is bound to hit a plateau.</description>
		<content:encoded><![CDATA[<p>It is bound to hit a plateau.</p>
]]></content:encoded>
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