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June 18, 2007

Reality Bedding: “Too Visionary” and “Ahead of Its Time”

Michael Arrington

28 comments »

Here’s a surprise: Reality Bedding, the revolutionary new startup that lets you buy a comforter with a celebrity picture (or two women kissing) printed on it, is going out of business. The company also promised to let buyers upload their own images but I was never able to find that feature when looking for it.

In an email, the founder says that the idea was “too visionary and ahead of its time” and that they will be going out of business shortly. It’s now in the TechCrunch DeadPool.

See CrunchGear’s coverage of the company here and here.

  • Sphere It

This entry was posted on Monday, June 18th, 2007 at 8:18 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Don Wilson

    June 18th, 2007 at 8:23 pm

    Shocking.

  2. Chest Rockwell

    June 18th, 2007 at 8:24 pm

    What the deuce does this have to do with the internet or technology. This is a bedding site that happens to have a website.

  3. Chest Rockwell

    June 18th, 2007 at 8:26 pm

    Make that “bedding company.”

  4. Robert Dewey

    June 18th, 2007 at 8:38 pm

    Ahead of its time? lol

  5. Charles

    June 18th, 2007 at 8:46 pm

    This is cool! I wonder how much would it cost? lol

  6. Metagg

    June 18th, 2007 at 8:49 pm

    I think it is interesting that they are going out of business as this seems like something that could be done on demand with very low inventory…-Metagg

  7. Justin

    June 18th, 2007 at 9:09 pm

    We at VisionBedding.com are in discussion with Reality Bedding about developing a joint venture and offering personalized photo bedding at RealityBedding.com (Look for it to be live in the next 45 days)

    We’ll offer several picture bedding designs or you can upload your own photos online and create your own designs!
    http://www.VisionBedding.com

    Justin
    CEO VisionBedding

  8. Rockwell

    June 18th, 2007 at 9:24 pm

    Clearly the VisionBedding/RealityBedding deal is but a harbinger of further consolidation in the on-demand bedding and soft goods market. Macro trends are certainly pointing in that direction, what with massive amounts of liquidity in the system and with private equity sniffing around in this attractive sector. You heard it first on TechCrunch.

  9. Don Wilson

    June 18th, 2007 at 9:27 pm

    I think this article brought a lot of weird people into the comments, especially Rockwell.

  10. Reality Bedding

    June 18th, 2007 at 9:30 pm

    Rockwell seems like a pentup individual. Easy pal!

  11. Mark

    June 18th, 2007 at 9:32 pm

    This is a sad, sad day.

  12. Reality Bedding

    June 18th, 2007 at 9:38 pm

    Mourning is good for the soul; eventually sunny days will be here again

  13. sean percival

    June 18th, 2007 at 9:53 pm

    creepy alert

  14. gilltots

    June 18th, 2007 at 10:17 pm

    well this explains why i’ve been so damn cold at night…my comforter is from the folks at Imaginary Bedding!

    I’ll have to get one of these Reality Bedding comforters at the fire sale, i bet they are warmer.

  15. Noah

    June 18th, 2007 at 10:52 pm

    Rockwell, thank you, that was hilarious.

  16. Jonathan

    June 18th, 2007 at 11:29 pm

    Where “Too Visionary” means “Tacky” and “Ahead of Its Time” means “Your Guests Will Flee.”

  17. Nick

    June 18th, 2007 at 11:41 pm

    This reminds me of why Maria Carey said her album/movie Glitter failed: “Glitter was ahead of its time.”

    Maybe she was a Reality Bedding investor?

  18. heri

    June 19th, 2007 at 5:27 am

    i thought they had reality in their name!!1

  19. Concrete Stain

    June 19th, 2007 at 6:42 am

    Looks like a good idea /

    - and for $20 .. heh I would’ve bought some had I heard the name .. and idea and also the price.

    - I think they need a good PR firm.

    - (being on TC probably gets them; another 3 months of life)

  20. Grant

    June 19th, 2007 at 6:59 am

    For some of us, this might have been the only way we ever would have had two chicks in bed at the same time…sad to see that chance disappear..

  21. Alex

    June 19th, 2007 at 7:10 am

    @16. Jonathan: You beat me to it. Just say nooooooooooooooo.

  22. buster

    June 19th, 2007 at 7:55 am

    perfect. now i gotta comment after all that.

    can the founder have said that with a straight face? email : 1 | reality : 0

  23. Alex

    June 19th, 2007 at 8:10 am

    It’s a shame but it seems like anybody could print bed spreads with a photo, just like Cafepress lets people upload any photo and turn it into mugs, shirts, whatever. The ideas were cool tho, you can see more reality bedding at http://pileofphotos.com/view/1.....bedspreads if you liked the concept.

  24. Stan

    June 19th, 2007 at 12:57 pm

    Looks creepy.

  25. AS Ali

    June 23rd, 2007 at 10:58 pm

    Damn - and they are such a finely tuned business team. They are going out of business because they charge $28 UPS ground shipping for $20 Queen sheets.

    Let me offer one Reality to Reality bedding —– the shipping charges of a shipper delivering the sheets in one week cannot be DOUBLE the product price…….I love USA —- Any moron can start a business.

  26. Reality Bedding

    June 26th, 2007 at 4:05 am

    Thanks for the comments As Ali.

    They are comforters, not sheets. Therefore, they come in a big box, which would mean higher UPS fees. I have warehouse fees and more.

    They are marked down from $75.00 to $20. At the marked down price of $20.00 a unit, shipping charges would be a greater percentage of the total price.

    Moron comment unwarranted. I am sure you a very learned, competent individual, though that is me giving you the benefit of the doubt.

  27. klmygwbbcb

    June 26th, 2007 at 11:27 pm

    Hello! Good Site! Thanks you! hmyntjfvvpkf

  28. Ass Ali

    July 2nd, 2007 at 5:02 am

    Ali is certainly an ass, if not a businessman. Poor thing has no clue what he’s talking about.

    -Ali As (hole)

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