Reality Bedding: “Too Visionary” and “Ahead of Its Time”

by Michael Arrington on June 18, 2007

Here’s a surprise: Reality Bedding, the revolutionary new startup that lets you buy a comforter with a celebrity picture (or two women kissing) printed on it, is going out of business. The company also promised to let buyers upload their own images but I was never able to find that feature when looking for it.

In an email, the founder says that the idea was “too visionary and ahead of its time” and that they will be going out of business shortly. It’s now in the TechCrunch DeadPool.

See CrunchGear’s coverage of the company here and here.

Comments

Don Wilson - June 18th, 2007 at 8:23 pm PDT

Shocking.

Chest Rockwell - June 18th, 2007 at 8:24 pm PDT

What the deuce does this have to do with the internet or technology. This is a bedding site that happens to have a website.

Chest Rockwell - June 18th, 2007 at 8:26 pm PDT

Make that “bedding company.”

Robert Dewey - June 18th, 2007 at 8:38 pm PDT

Ahead of its time? lol

Charles - June 18th, 2007 at 8:46 pm PDT

This is cool! I wonder how much would it cost? lol

Metagg - June 18th, 2007 at 8:49 pm PDT

I think it is interesting that they are going out of business as this seems like something that could be done on demand with very low inventory…-Metagg

Justin - June 18th, 2007 at 9:09 pm PDT

We at VisionBedding.com are in discussion with Reality Bedding about developing a joint venture and offering personalized photo bedding at RealityBedding.com (Look for it to be live in the next 45 days)

We’ll offer several picture bedding designs or you can upload your own photos online and create your own designs!
http://www.VisionBedding.com

Justin
CEO VisionBedding

Rockwell - June 18th, 2007 at 9:24 pm PDT

Clearly the VisionBedding/RealityBedding deal is but a harbinger of further consolidation in the on-demand bedding and soft goods market. Macro trends are certainly pointing in that direction, what with massive amounts of liquidity in the system and with private equity sniffing around in this attractive sector. You heard it first on TechCrunch.

Don Wilson - June 18th, 2007 at 9:27 pm PDT

I think this article brought a lot of weird people into the comments, especially Rockwell.

Reality Bedding - June 18th, 2007 at 9:30 pm PDT

Rockwell seems like a pentup individual. Easy pal!

Mark - June 18th, 2007 at 9:32 pm PDT

This is a sad, sad day.

Reality Bedding - June 18th, 2007 at 9:38 pm PDT

Mourning is good for the soul; eventually sunny days will be here again

sean percival - June 18th, 2007 at 9:53 pm PDT

creepy alert

gilltots - June 18th, 2007 at 10:17 pm PDT

well this explains why i’ve been so damn cold at night…my comforter is from the folks at Imaginary Bedding!

I’ll have to get one of these Reality Bedding comforters at the fire sale, i bet they are warmer.

Noah - June 18th, 2007 at 10:52 pm PDT

Rockwell, thank you, that was hilarious.

Jonathan - June 18th, 2007 at 11:29 pm PDT

Where “Too Visionary” means “Tacky” and “Ahead of Its Time” means “Your Guests Will Flee.”

Nick - June 18th, 2007 at 11:41 pm PDT

This reminds me of why Maria Carey said her album/movie Glitter failed: “Glitter was ahead of its time.”

Maybe she was a Reality Bedding investor?

heri - June 19th, 2007 at 5:27 am PDT

i thought they had reality in their name!!1

Concrete Stain - June 19th, 2007 at 6:42 am PDT

Looks like a good idea /

- and for $20 .. heh I would’ve bought some had I heard the name .. and idea and also the price.

- I think they need a good PR firm.

- (being on TC probably gets them; another 3 months of life)

Grant - June 19th, 2007 at 6:59 am PDT

For some of us, this might have been the only way we ever would have had two chicks in bed at the same time…sad to see that chance disappear..

Alex - June 19th, 2007 at 7:10 am PDT

@16. Jonathan: You beat me to it. Just say nooooooooooooooo.

buster - June 19th, 2007 at 7:55 am PDT

perfect. now i gotta comment after all that.

can the founder have said that with a straight face? email : 1 | reality : 0

Alex - June 19th, 2007 at 8:10 am PDT

It’s a shame but it seems like anybody could print bed spreads with a photo, just like Cafepress lets people upload any photo and turn it into mugs, shirts, whatever. The ideas were cool tho, you can see more reality bedding at http://pileofphotos.com/view/1.....bedspreads if you liked the concept.

Stan - June 19th, 2007 at 12:57 pm PDT

Looks creepy.

AS Ali - June 23rd, 2007 at 10:58 pm PDT

Damn - and they are such a finely tuned business team. They are going out of business because they charge $28 UPS ground shipping for $20 Queen sheets.

Let me offer one Reality to Reality bedding —– the shipping charges of a shipper delivering the sheets in one week cannot be DOUBLE the product price…….I love USA —- Any moron can start a business.

Reality Bedding - June 26th, 2007 at 4:05 am PDT

Thanks for the comments As Ali.

They are comforters, not sheets. Therefore, they come in a big box, which would mean higher UPS fees. I have warehouse fees and more.

They are marked down from $75.00 to $20. At the marked down price of $20.00 a unit, shipping charges would be a greater percentage of the total price.

Moron comment unwarranted. I am sure you a very learned, competent individual, though that is me giving you the benefit of the doubt.