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	<title>Comments on: Don&#8217;t Be This Company</title>
	<atom:link href="http://www.techcrunch.com/2007/06/18/dont-be-this-company/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/</link>
	<description>Startup and Technology News</description>
	<pubDate>Sat, 30 Aug 2008 03:22:04 +0000</pubDate>
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		<title>By: Doug Haslam &#187; Blog Archive &#187; Podcast! PRobecast #21: PR Nightmares, Tech :Publishers and iPhone</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1977383</link>
		<dc:creator>Doug Haslam &#187; Blog Archive &#187; Podcast! PRobecast #21: PR Nightmares, Tech :Publishers and iPhone</dc:creator>
		<pubDate>Wed, 06 Feb 2008 01:52:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1977383</guid>
		<description>[...] &#8220;Don&#8217;t Be This Company.&#8221; Spell check your pitches, because you never know when, say, Michael Arrington of TechCrunch might be grumpy enough to call you out in public. [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;Don&#8217;t Be This Company.&#8221; Spell check your pitches, because you never know when, say, Michael Arrington of TechCrunch might be grumpy enough to call you out in public. [...]</p>
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		<title>By: Tony Chen</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1457888</link>
		<dc:creator>Tony Chen</dc:creator>
		<pubDate>Sun, 24 Jun 2007 23:32:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1457888</guid>
		<description>Take a chill, Mike.</description>
		<content:encoded><![CDATA[<p>Take a chill, Mike.</p>
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		<title>By: Podcast! PRobecast #21: PR Nightmares, Tech :Publishers and iPhone &#171; Gischeleman&#8217;s Blog</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1453982</link>
		<dc:creator>Podcast! PRobecast #21: PR Nightmares, Tech :Publishers and iPhone &#171; Gischeleman&#8217;s Blog</dc:creator>
		<pubDate>Sat, 23 Jun 2007 17:40:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1453982</guid>
		<description>[...] &#8220;Don&#8217;t Be This Company.&#8221; Spell check your pitches, because you never know when, say, Michael Arrington of TechCrunch might be grumpy enough to call you out in public. [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;Don&#8217;t Be This Company.&#8221; Spell check your pitches, because you never know when, say, Michael Arrington of TechCrunch might be grumpy enough to call you out in public. [...]</p>
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		<title>By: Mel</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1452008</link>
		<dc:creator>Mel</dc:creator>
		<pubDate>Fri, 22 Jun 2007 13:44:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1452008</guid>
		<description>Come on...give the girl a  break. I'm willing to bet you've all made mistakes and typos in your life. And, as it's been pointed out several times, the link wasn't incorrect, it just only worked in FireFox. PS - I just tried it this am and seems to be working just fine in IE (though I agree, what kind of company can't launch a product to work universally across web browsers?). Furthermore, I bet this one post has generated more site traffic to Pan Raven over the past week than anything else they've tried to push from a PR perspective.</description>
		<content:encoded><![CDATA[<p>Come on&#8230;give the girl a  break. I&#8217;m willing to bet you&#8217;ve all made mistakes and typos in your life. And, as it&#8217;s been pointed out several times, the link wasn&#8217;t incorrect, it just only worked in FireFox. PS - I just tried it this am and seems to be working just fine in IE (though I agree, what kind of company can&#8217;t launch a product to work universally across web browsers?). Furthermore, I bet this one post has generated more site traffic to Pan Raven over the past week than anything else they&#8217;ve tried to push from a PR perspective.</p>
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		<title>By: Matt Keegan</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1446987</link>
		<dc:creator>Matt Keegan</dc:creator>
		<pubDate>Wed, 20 Jun 2007 15:05:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1446987</guid>
		<description>I'll take some negative publicity on TechCrunch any day over paid advertising just about anywhere else. Still, it is a good reminder for everyone to cross your i's and dot your t's! ;-)</description>
		<content:encoded><![CDATA[<p>I&#8217;ll take some negative publicity on TechCrunch any day over paid advertising just about anywhere else. Still, it is a good reminder for everyone to cross your i&#8217;s and dot your t&#8217;s! <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /></p>
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		<title>By: Bobby Andersen</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1445265</link>
		<dc:creator>Bobby Andersen</dc:creator>
		<pubDate>Wed, 20 Jun 2007 02:52:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1445265</guid>
		<description>anyone else find it interesting that mike posted about virgin charter last week and now they have jobs on crunchboard? hrm.</description>
		<content:encoded><![CDATA[<p>anyone else find it interesting that mike posted about virgin charter last week and now they have jobs on crunchboard? hrm.</p>
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		<title>By: Thomas</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1445032</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Wed, 20 Jun 2007 00:57:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1445032</guid>
		<description>The original link seems to work now, and the site actually seems decent. :) I guess all publicity is good publicity!</description>
		<content:encoded><![CDATA[<p>The original link seems to work now, and the site actually seems decent. <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> I guess all publicity is good publicity!</p>
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		<title>By: Trace Richardson</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444797</link>
		<dc:creator>Trace Richardson</dc:creator>
		<pubDate>Tue, 19 Jun 2007 23:02:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444797</guid>
		<description>John,

I hear you and you make some really good points, I think it is a matter of perspective or rather, some people like vanilla, some people like chocolate. Perhaps crunchnotes may have been a better venue.....I personally didn't find the post childish or unprofessional, more of a heads up about another company that is asking for attention from him. Either way, I clearly have too much time on my hands today! I don't think holding a product, person, or company responsible for its performance is any way unprofessional or childish. At worst, I consider it to be politically incorrect, but then again, I'm all for being politically incorrect. I think at the end of any day, honest and raw truth trumps all. If my product sucks, I want to know because I'm going to learn and do what it takes to make it better, plain and simple. I don't want people being nice for the sake of being nice because when you lose honest feedback you lose an opportunity to improve. Arrington simply passed along the pitch as he felt he received it and as we all know when somebody can't execute their pitch well it is often a harbinger of things to come......Some people think it was unprofessional while others don't take issue, this is to be expected. I, in fact, take issue with a company that doesn't take a major pitch to a company a company like TechCrunch seriously enough to execute it during business hours with care that it is done correctly, but pawns it off on a "PR" person to dish out carelessly after their 11:00 PM workout... but that is just me....I still refuse to believe that the response by Maura was legit though, seriously that was weak and I feel bad for them if that was their best effort..... Would loved to have seen this company step up and shut us all up... but again, a no show. Sooooo, ultimately they must take responsiblity for their unwillingness or inability to address such issues in a timely or professional manner......  :(</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>I hear you and you make some really good points, I think it is a matter of perspective or rather, some people like vanilla, some people like chocolate. Perhaps crunchnotes may have been a better venue&#8230;..I personally didn&#8217;t find the post childish or unprofessional, more of a heads up about another company that is asking for attention from him. Either way, I clearly have too much time on my hands today! I don&#8217;t think holding a product, person, or company responsible for its performance is any way unprofessional or childish. At worst, I consider it to be politically incorrect, but then again, I&#8217;m all for being politically incorrect. I think at the end of any day, honest and raw truth trumps all. If my product sucks, I want to know because I&#8217;m going to learn and do what it takes to make it better, plain and simple. I don&#8217;t want people being nice for the sake of being nice because when you lose honest feedback you lose an opportunity to improve. Arrington simply passed along the pitch as he felt he received it and as we all know when somebody can&#8217;t execute their pitch well it is often a harbinger of things to come&#8230;&#8230;Some people think it was unprofessional while others don&#8217;t take issue, this is to be expected. I, in fact, take issue with a company that doesn&#8217;t take a major pitch to a company a company like TechCrunch seriously enough to execute it during business hours with care that it is done correctly, but pawns it off on a &#8220;PR&#8221; person to dish out carelessly after their 11:00 PM workout&#8230; but that is just me&#8230;.I still refuse to believe that the response by Maura was legit though, seriously that was weak and I feel bad for them if that was their best effort&#8230;.. Would loved to have seen this company step up and shut us all up&#8230; but again, a no show. Sooooo, ultimately they must take responsiblity for their unwillingness or inability to address such issues in a timely or professional manner&#8230;&#8230;  <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /></p>
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		<title>By: john fallon</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444721</link>
		<dc:creator>john fallon</dc:creator>
		<pubDate>Tue, 19 Jun 2007 22:33:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444721</guid>
		<description>Trace,

You are correct in that Michael owns Techcrunch so he does have the right to do as he wishes in his "sandbox". I just didn't expect that to include being unprofessional. As others pointed out, this post seemed better suited to crunchnotes.

Plus, Techcrunch does in fact want to be taken seriously, it's an advocate of the "new media" which it includes itself in, it's been incorporated, hosts conferences, and it has employees, etc. You don't expect the founder of such an entity to make such childish entries on his company's flagship blog.

Crunchnotes is the sandbox, Techcrunch is not. At least thats how I view it and why I find the post so childish.</description>
		<content:encoded><![CDATA[<p>Trace,</p>
<p>You are correct in that Michael owns Techcrunch so he does have the right to do as he wishes in his &#8220;sandbox&#8221;. I just didn&#8217;t expect that to include being unprofessional. As others pointed out, this post seemed better suited to crunchnotes.</p>
<p>Plus, Techcrunch does in fact want to be taken seriously, it&#8217;s an advocate of the &#8220;new media&#8221; which it includes itself in, it&#8217;s been incorporated, hosts conferences, and it has employees, etc. You don&#8217;t expect the founder of such an entity to make such childish entries on his company&#8217;s flagship blog.</p>
<p>Crunchnotes is the sandbox, Techcrunch is not. At least thats how I view it and why I find the post so childish.</p>
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		<title>By: Trace Richardson</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444668</link>
		<dc:creator>Trace Richardson</dc:creator>
		<pubDate>Tue, 19 Jun 2007 22:03:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444668</guid>
		<description>John Fallon,

Point taken. I think the term media outlet is a bit vague though as TechCrunch isn't a traditional "media outlet" consisting of a large corporate structure with many writers contributing to the body of work as a whole. TechCrunch is essentially the online personification of Arrington and as such he has the ability and (if he wants to maintain the readership he has built) the responsibility to make calls about companies and products as he sees fit, plain and simple. 

I don't really need the context of what transpired, I don't care if there is a personal grudge involved or if Mike was having a bad day, or whatever the case may be, this is his sandbox, period. 

At the end of the day this is a net win for the company as they will get traffic, so even though their pitch to Arrington sucked, their product doesn't load in IE, and they don't have enough of a clue to defend themselves in this forum, they come out ahead and we chalk up one for mediocrity of the worst kind. There are hundreds of companies that would pay thousands of dollars and send their CEO to Arrington's doorstep to shed tears (haha)  to get ANY kind of coverage on Tech Crunch, yet this company completely looks a gifthorse in the mouth and nobody of notable stature from within the company sees this forum as being worthy enough to respond to on.... where are the real uncov guys when you need them... maybe they would title this post... "The Losing Edge"...</description>
		<content:encoded><![CDATA[<p>John Fallon,</p>
<p>Point taken. I think the term media outlet is a bit vague though as TechCrunch isn&#8217;t a traditional &#8220;media outlet&#8221; consisting of a large corporate structure with many writers contributing to the body of work as a whole. TechCrunch is essentially the online personification of Arrington and as such he has the ability and (if he wants to maintain the readership he has built) the responsibility to make calls about companies and products as he sees fit, plain and simple. </p>
<p>I don&#8217;t really need the context of what transpired, I don&#8217;t care if there is a personal grudge involved or if Mike was having a bad day, or whatever the case may be, this is his sandbox, period. </p>
<p>At the end of the day this is a net win for the company as they will get traffic, so even though their pitch to Arrington sucked, their product doesn&#8217;t load in IE, and they don&#8217;t have enough of a clue to defend themselves in this forum, they come out ahead and we chalk up one for mediocrity of the worst kind. There are hundreds of companies that would pay thousands of dollars and send their CEO to Arrington&#8217;s doorstep to shed tears (haha)  to get ANY kind of coverage on Tech Crunch, yet this company completely looks a gifthorse in the mouth and nobody of notable stature from within the company sees this forum as being worthy enough to respond to on&#8230;. where are the real uncov guys when you need them&#8230; maybe they would title this post&#8230; &#8220;The Losing Edge&#8221;&#8230;</p>
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		<title>By: john fallon</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444577</link>
		<dc:creator>john fallon</dc:creator>
		<pubDate>Tue, 19 Jun 2007 21:14:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444577</guid>
		<description>Trace,

The point is that every media outlet receives requests for media coverage, often even before the product is fully ready, or for products that will never deserve coverage. I've never seen any other media outlet react in such a way. Most others would just dismiss the company as not worth covering. It just sounds petty when you complain about a misspelled word.

Plus, you don't really know the full context of what transpired. Maybe the company takes the definition of "beta" to be what it meant before Google changed its meaning. A "beta" implies that there will be bugs. 

Also note even though Michael received the error message, the site was still useable with one more click. The "press here to continue" button allows the user to use the site with any browser even if supposedly incompatible.</description>
		<content:encoded><![CDATA[<p>Trace,</p>
<p>The point is that every media outlet receives requests for media coverage, often even before the product is fully ready, or for products that will never deserve coverage. I&#8217;ve never seen any other media outlet react in such a way. Most others would just dismiss the company as not worth covering. It just sounds petty when you complain about a misspelled word.</p>
<p>Plus, you don&#8217;t really know the full context of what transpired. Maybe the company takes the definition of &#8220;beta&#8221; to be what it meant before Google changed its meaning. A &#8220;beta&#8221; implies that there will be bugs. </p>
<p>Also note even though Michael received the error message, the site was still useable with one more click. The &#8220;press here to continue&#8221; button allows the user to use the site with any browser even if supposedly incompatible.</p>
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		<title>By: Trace Richardson</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444548</link>
		<dc:creator>Trace Richardson</dc:creator>
		<pubDate>Tue, 19 Jun 2007 20:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444548</guid>
		<description>It is also worth noting that their website still does not work on Internet Explorer. This is from a few minutes ago: ipagio.com/files/panraven.jpg . The point is that the mistep with the bad link and misspelling are only the tip of the iceberg. Can we all agree that even if product is in Beta, you have no business pitching your product until it can loan consistently on Internet Explorer? Seriously, don't mean to be a wannabe uncov guy, but the only thing worse than companies like this trying to impose on Mike's time are people trying to defend poor execution ... 

This is how you own the situation and present your product in a professional and meaningful way to readers: http://www.techcrunch.com/2007/06/16/ning-rolls-out-facebook-app-builder-embed-your-social-network-in-a-social-network/#comments 

Notice the CEO's posts (11, 12, 18, and 36) and how she gracefully uses the platform to educate reader while learning from them at the same time... beautiful! No "PR Person" or other meaningless cop outs, she takes reader criticism that is bordering on Juvenile and owns it.</description>
		<content:encoded><![CDATA[<p>It is also worth noting that their website still does not work on Internet Explorer. This is from a few minutes ago: ipagio.com/files/panraven.jpg . The point is that the mistep with the bad link and misspelling are only the tip of the iceberg. Can we all agree that even if product is in Beta, you have no business pitching your product until it can loan consistently on Internet Explorer? Seriously, don&#8217;t mean to be a wannabe uncov guy, but the only thing worse than companies like this trying to impose on Mike&#8217;s time are people trying to defend poor execution &#8230; </p>
<p>This is how you own the situation and present your product in a professional and meaningful way to readers: <a href="http://www.techcrunch.com/2007/06/16/ning-rolls-out-facebook-app-builder-embed-your-social-network-in-a-social-network/#comments" rel="nofollow">http://www.techcrunch.com/2007...../#comments</a> </p>
<p>Notice the CEO&#8217;s posts (11, 12, 18, and 36) and how she gracefully uses the platform to educate reader while learning from them at the same time&#8230; beautiful! No &#8220;PR Person&#8221; or other meaningless cop outs, she takes reader criticism that is bordering on Juvenile and owns it.</p>
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		<title>By: Lisa</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444501</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Tue, 19 Jun 2007 20:36:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444501</guid>
		<description>love the pun on - "don't be that guy". haven't heard that in the longest. thanks.</description>
		<content:encoded><![CDATA[<p>love the pun on - &#8220;don&#8217;t be that guy&#8221;. haven&#8217;t heard that in the longest. thanks.</p>
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		<title>By: john fallon</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444490</link>
		<dc:creator>john fallon</dc:creator>
		<pubDate>Tue, 19 Jun 2007 20:29:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444490</guid>
		<description>Michael,

Having built a successful company and "things working out" does not automatically mean you are behaving in a professional manner. 

Trace, 

I found Maura's explanation to be reasonable. She apologized for spelling Flickr incorrectly and mentioned the bug was fixed. Maybe she didn't check out Techcrunch first thing in the morning because she may have been too busy dealing with MSM contacts, you know those big newspapers that Michael hates because they "steal" his stories... perhaps Maura was in a meeting with the New York Times (haha). After all Techcrunch is not the holy grail that you imagine it to be.

Or perhaps she did not expect Michael to be on his period and it did not occur to her that Michael would make such an inflammatory post so quickly after her submission.</description>
		<content:encoded><![CDATA[<p>Michael,</p>
<p>Having built a successful company and &#8220;things working out&#8221; does not automatically mean you are behaving in a professional manner. </p>
<p>Trace, </p>
<p>I found Maura&#8217;s explanation to be reasonable. She apologized for spelling Flickr incorrectly and mentioned the bug was fixed. Maybe she didn&#8217;t check out Techcrunch first thing in the morning because she may have been too busy dealing with MSM contacts, you know those big newspapers that Michael hates because they &#8220;steal&#8221; his stories&#8230; perhaps Maura was in a meeting with the New York Times (haha). After all Techcrunch is not the holy grail that you imagine it to be.</p>
<p>Or perhaps she did not expect Michael to be on his period and it did not occur to her that Michael would make such an inflammatory post so quickly after her submission.</p>
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		<title>By: Austin Storm</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444400</link>
		<dc:creator>Austin Storm</dc:creator>
		<pubDate>Tue, 19 Jun 2007 19:46:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444400</guid>
		<description>@Michael... thanks for sharing - I had a good laugh about this.</description>
		<content:encoded><![CDATA[<p>@Michael&#8230; thanks for sharing - I had a good laugh about this.</p>
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		<title>By: Trace Richardson</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444312</link>
		<dc:creator>Trace Richardson</dc:creator>
		<pubDate>Tue, 19 Jun 2007 19:02:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444312</guid>
		<description>Interestingly enough, after everything is said and done at around noon the next day , a self proclaimed "PR" person named "Maura Landry" manages to find time to address the situation and does so without using a link to at least give a semblance that they are real, and secondly to pass off the mistake on a "strenuous" workout.... I'm not sure I believe the post is real, but regardless, if you submitted your company to TechCrunch,  how many of us would be here FIRST THING the next morning and probably monitoring the site regularly right after submitting our product... I mean, personally I would be checking on an hourly basis... I definitely would not wait till noon the next day only to learn that 60 plus posts had been made regarding my product and lack of execution. To make matters worse (if the Landry post is real), I would certainly not take such a great opportunity to turn mistakes that were made into a great platform for pitching my product and explaining myself by making up a "dog ate my homework" excuse... If the post by Landry is even real, that is.... If the post is not real then, the situation is even more dire, because we have a company that is unwilling or unable to use this platform to set the record straight and again, use the great opportunity this is to get the score settled and pitch their product in a big way and let people know that they really aren't bad guys... 

Either way you have a lose, lose scenario for this company, which Mike's article indicated, should not have been a surprise in the end because companies that want to be taken seriously do not make these kind of mistakes.... we all make mistakes, but we can't afford to make mistakes in hgh profile situations as this..not to beat a dead horse but the follow through from this company was as to be expected and unlike any other company I've seen that has had mention here......even with the mistakes made, this could have been a wonderful opportunity for this company to set the record straight and they were a NO SHOW!!!</description>
		<content:encoded><![CDATA[<p>Interestingly enough, after everything is said and done at around noon the next day , a self proclaimed &#8220;PR&#8221; person named &#8220;Maura Landry&#8221; manages to find time to address the situation and does so without using a link to at least give a semblance that they are real, and secondly to pass off the mistake on a &#8220;strenuous&#8221; workout&#8230;. I&#8217;m not sure I believe the post is real, but regardless, if you submitted your company to TechCrunch,  how many of us would be here FIRST THING the next morning and probably monitoring the site regularly right after submitting our product&#8230; I mean, personally I would be checking on an hourly basis&#8230; I definitely would not wait till noon the next day only to learn that 60 plus posts had been made regarding my product and lack of execution. To make matters worse (if the Landry post is real), I would certainly not take such a great opportunity to turn mistakes that were made into a great platform for pitching my product and explaining myself by making up a &#8220;dog ate my homework&#8221; excuse&#8230; If the post by Landry is even real, that is&#8230;. If the post is not real then, the situation is even more dire, because we have a company that is unwilling or unable to use this platform to set the record straight and again, use the great opportunity this is to get the score settled and pitch their product in a big way and let people know that they really aren&#8217;t bad guys&#8230; </p>
<p>Either way you have a lose, lose scenario for this company, which Mike&#8217;s article indicated, should not have been a surprise in the end because companies that want to be taken seriously do not make these kind of mistakes&#8230;. we all make mistakes, but we can&#8217;t afford to make mistakes in hgh profile situations as this..not to beat a dead horse but the follow through from this company was as to be expected and unlike any other company I&#8217;ve seen that has had mention here&#8230;&#8230;even with the mistakes made, this could have been a wonderful opportunity for this company to set the record straight and they were a NO SHOW!!!</p>
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	</item>
	<item>
		<title>By: webgoofs</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444298</link>
		<dc:creator>webgoofs</dc:creator>
		<pubDate>Tue, 19 Jun 2007 18:57:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444298</guid>
		<description>I didn't get a screenshot! Arrgh... would have loved placing it at webgoofs. :D</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t get a screenshot! Arrgh&#8230; would have loved placing it at webgoofs. <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: john griffin</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444285</link>
		<dc:creator>john griffin</dc:creator>
		<pubDate>Tue, 19 Jun 2007 18:51:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444285</guid>
		<description>we've all made mistakes.  hope your bosses were understanding and good luck maura</description>
		<content:encoded><![CDATA[<p>we&#8217;ve all made mistakes.  hope your bosses were understanding and good luck maura</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: jamie martin</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444283</link>
		<dc:creator>jamie martin</dc:creator>
		<pubDate>Tue, 19 Jun 2007 18:51:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444283</guid>
		<description>well at least we know the PR people at panraven work out</description>
		<content:encoded><![CDATA[<p>well at least we know the PR people at panraven work out</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Maura Landry</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444204</link>
		<dc:creator>Maura Landry</dc:creator>
		<pubDate>Tue, 19 Jun 2007 18:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444204</guid>
		<description>I’m the PR person who pitched Michael last night and thought I would jump in here. To clarify any misunderstanding, what Michael received was an incorrect browser warning message when he arrived on the Panraven site. This message should not have appeared for the 1.5.0.12 version of Firefox. This bug has been fixed.  As for the “Flicker” reference, I apologize for the typo. That’ll teach me not to send out emails late at night from home after strenuous workouts.</description>
		<content:encoded><![CDATA[<p>I’m the PR person who pitched Michael last night and thought I would jump in here. To clarify any misunderstanding, what Michael received was an incorrect browser warning message when he arrived on the Panraven site. This message should not have appeared for the 1.5.0.12 version of Firefox. This bug has been fixed.  As for the “Flicker” reference, I apologize for the typo. That’ll teach me not to send out emails late at night from home after strenuous workouts.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: john griffin</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444172</link>
		<dc:creator>john griffin</dc:creator>
		<pubDate>Tue, 19 Jun 2007 18:08:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444172</guid>
		<description>andrew, i agree with you 100% esp the last sentence.  the audience on TC is most likely not their target audience and they should use whatever useful feedback they get from people like andrew to make improvements.  

it's unfortunate that the feedback Panraven is getting here isn't related to their offering and business model but instead focuses on their spell-checking mistakes and site testing. the flickr mistake though is an eye sore for someone dealing in still image content and looking to take them on.  but you live and learn and move on.  good luck</description>
		<content:encoded><![CDATA[<p>andrew, i agree with you 100% esp the last sentence.  the audience on TC is most likely not their target audience and they should use whatever useful feedback they get from people like andrew to make improvements.  </p>
<p>it&#8217;s unfortunate that the feedback Panraven is getting here isn&#8217;t related to their offering and business model but instead focuses on their spell-checking mistakes and site testing. the flickr mistake though is an eye sore for someone dealing in still image content and looking to take them on.  but you live and learn and move on.  good luck</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Hal</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444128</link>
		<dc:creator>Hal</dc:creator>
		<pubDate>Tue, 19 Jun 2007 17:49:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1444128</guid>
		<description>Mr. Arrington, on his high horse.</description>
		<content:encoded><![CDATA[<p>Mr. Arrington, on his high horse.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Andrew</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1443936</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 19 Jun 2007 16:35:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1443936</guid>
		<description>I think you people are giving this blog too much credit. Can it help a company? Yes, but getting featured here is not a do or die situation. Sure getting featured probably gets you a little bit of traffic, but the public here does not look like a long term user type. They may visit your site, they may download your software/create an account to check it out, but it doen't seem like you should rely on people here to become your main userbase. 

Just my opinion.

And if Mike does overcriticize your website, use that criticism to improve your website, grow your userbase, and become your own success which you can then rub into his face. 

Personally I would much rather get criticized and told how I can improve my product, than have someone do generic comment like "nice website, I like this feature" etc</description>
		<content:encoded><![CDATA[<p>I think you people are giving this blog too much credit. Can it help a company? Yes, but getting featured here is not a do or die situation. Sure getting featured probably gets you a little bit of traffic, but the public here does not look like a long term user type. They may visit your site, they may download your software/create an account to check it out, but it doen&#8217;t seem like you should rely on people here to become your main userbase. </p>
<p>Just my opinion.</p>
<p>And if Mike does overcriticize your website, use that criticism to improve your website, grow your userbase, and become your own success which you can then rub into his face. </p>
<p>Personally I would much rather get criticized and told how I can improve my product, than have someone do generic comment like &#8220;nice website, I like this feature&#8221; etc</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vijay Chakravarthy</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1443724</link>
		<dc:creator>Vijay Chakravarthy</dc:creator>
		<pubDate>Tue, 19 Jun 2007 15:06:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1443724</guid>
		<description>Brian Hoffman -- take a look at the site before you critique them as being crap, and Mike for posting about them. It seems unfortunate that they triggered some hot button for Mike, and he posted about this, but they actually have a pretty decent site and product going.

I, for one, blame flickr -- the poor PR person probably dutifully ran a spell checkr before they sent it ovr the wire.</description>
		<content:encoded><![CDATA[<p>Brian Hoffman &#8212; take a look at the site before you critique them as being crap, and Mike for posting about them. It seems unfortunate that they triggered some hot button for Mike, and he posted about this, but they actually have a pretty decent site and product going.</p>
<p>I, for one, blame flickr &#8212; the poor PR person probably dutifully ran a spell checkr before they sent it ovr the wire.</p>
]]></content:encoded>
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	<item>
		<title>By: Word Lily</title>
		<link>http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1443590</link>
		<dc:creator>Word Lily</dc:creator>
		<pubDate>Tue, 19 Jun 2007 14:11:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/06/18/dont-be-this-company/#comment-1443590</guid>
		<description>I agree with the original post. Having worked at a newspaper before, at best such errors will make the staff question the accuracy of the rest of the release and the trustworthiness of its sender.</description>
		<content:encoded><![CDATA[<p>I agree with the original post. Having worked at a newspaper before, at best such errors will make the staff question the accuracy of the rest of the release and the trustworthiness of its sender.</p>
]]></content:encoded>
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