June 18, 2007

Don’t Be This Company

Michael Arrington

85 comments »

Unless you subscribe to the theory that there is no such thing as bad press, don’t be the company that emails us and compares their new product to Flickr, but spells it “Flicker” in the email. And don’t send us links to the product that show error messages that are completely wrong. In this case, the message on the link says they only support Firefox versions 1.5.0.8 and higher. I’m running 1.5.0.12, which is the most recent version in the 1.5 product.

If you aren’t ready to get press attention on your product, don’t reach out to the press. And figure out the correct spelling of the companies you are claiming to be killing.

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  1. Don?t Be This Company  »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech
  2. Good Luck With Your Projects » Blog Archive » Ouch !
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  4. Podcast! PRobecast #21: PR Nightmares, Tech :Publishers and iPhone « Gischeleman’s Blog
  5. Doug Haslam » Blog Archive » Podcast! PRobecast #21: PR Nightmares, Tech :Publishers and iPhone

Comments

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  1. Kevin

    I’m getting fed-up with Firefox 2.0 using insane amounts of memory when I have long browsing sessions of Flash and Ajax-type pages. Is this why you use 1.5?

  2. Dave G

    I’ll take a link to an error page on our site, Mike.

  3. Michael Arrington

    I’m on my travel computer and haven’t upgraded this one yet. No other reason.

  4. gilltots

    what fools!

    seriously though, check out my website, it totally kills youtub and facebok

  5. yongfook

    I thought we left “we recommend X browser” declarations back in Web 1.0?

    I’ve been a front-end developer (who is also L337 with back-end) for years now and haven’t found anything you can’t work around with a little effort or AT LEAST make degrade gracefully. Simply putting up a “use this browser!” message is incredibly lazy. It’s your product, stupid. Focus on that rather than spamming the tech blogs for a mention.

  6. JoeBoo

    isn’t 8 less than 12?

    but yes, its unaceptable to sind a professionil message with mispelld product nams

  7. Michael Arrington

    JoeBoo - you’ll figure the math out if you think about it for a while.

  8. Stephen Sclafani

    JoeBoo,

    1.5.0.8 and higher would include .12

  9. the Grin

    “Simply putting up a “use this browser!” message is incredibly lazy.”

    unless you are developing a web application that will run on the only browser available for some specific device *cough*iPhone*cough*

  10. Stephen Sclafani

    It’s post like this that make people think you are a scary monster, Mike.

  11. Michael Arrington

    I’m in a bad mood for some reason. I usually let this stuff go, but it’s just such an incredible waste of everyone’s time.

  12. SEARCH ENGINES WEB *

    Why publicly embarrass people? They are trying to earn a living?

    It is not like these are some criminals who need to be paraded around in public.

    Everyone makes mistakes, so what?! They made a spelling error and an error in judgment, that does not detract from the potential quality of the product or service they are offering.

    Having visited the site - it is quite interesting. They are offering a story-telling web service that allows members to illustrate periods of their lives in a flash based setting - they refer to as story telling.

    Here is the sign up page:

    http://www.panraven.com/login/Login.html

    Hopefully, sympathetic readers will try this out and give this company the review they deserve - DESPITE a couple of harmless promotional mistakes.

  13. David Mackey

    Ouch. I’m guessing they probably created the site when 1.5.8 was current.

  14. Brian Hoffman

    Actually it’s only a waste of your time Michael until you share this crap with us.

  15. Louis-Eric

    Nah, I agree with Michael posting this; companies sending PR send such poorly though-out irrelevant dross that one wonders what forethought went into the rest of it. When an error message pops up on the ensuing visit, the answer becomes “not much.” Publishing an invitation towards professionalism won’t solve the whole problem, but it might help the reviewers here find what they are looking for (amid tons of chaff) with greater ease.

  16. Markus

    “Actually it’s only a waste of your time Michael until you share this crap with us.”

    Zing!

  17. Michael Arrington

    Brian - I’ll dot connect for you. Perhaps companies will be less likely to do this in the future now.

  18. Jay

    Hahahahahaha, that’s hilarious. Kind of a d*ck thing to do by Mike, still hilarious lol.

  19. Michael Arrington

    Markus - yeah, how will I ever recover from that one. Oh, the woe.

  20. ohno

    I guess they have gotten bigger and when that happens everywhere, everyone in the office is no longer brilliant. Things like this just make you look Stoopid.

  21. Tony

    Far from owning Flickr, these guys get owned by http://www.scrapblog.com

    I agree with Mike, if these guys are begging for publicity they should do it properly or deal with the consequences. I thought it was funny and well worth a read.

  22. Richard Pendergast

    I guess sooner or later someone had to be kicked a little. Warnings regarding preparation prior to submission certainly won’t be taken seriously if there aren’t demonstrated consequences. I’ve submitted unprepared crap in my time, and have just been lucky enough not to have it written up :)
    On the other hand this is a really good looking site, whose owners may have been just a little overenthusiastic, and a little less thorough in their submission than they needed to be.
    Don’t know that I’d put it in a similar space to Flickr, as they are both entirely different offerings, and looking at it I’d say they target a slightly different audience, but this is a really nice concept executed well nonetheless.
    If you’re interested in taking blogging beyond the one-pager, or in being able to tell a story with your photo albums then you could do a lot worse than jumping on board.

  23. Ablewise Free Classifieds

    Let us not make that mistake. Not in this era where bad publicity spreads real fast.

    But wait a second, there is no such thing as bad publicity!

  24. Jake

    Any publicity is good publicity!

  25. Brian Hoffman

    Hey I connect dots well it wasn’t a blast on you, I am reading this blog after all BUT you know that a mention on your blog about what you should and shouldn’t do when looking for publicity featuring these idiots will just encourage them. I don’t know if you intended will get through to them. Read the comments above, any publicity is good publicity. I’d love to hear more about non-widget businesses rather than this.

  26. Leonard

    I agree with Michael although it could have been an honest mistake. Last week I had submitted my site http://zakly.info (a barebones contact manager) to TechCrunch but did not completely test the validation module till yesterday. As a result, users could not register themselves. I am glad TC did not cover the website but if it did, would I have deserved the brickbats too?

    - Leonard Fernandes

  27. patricia

    I don’t know, I kind of don’t think it’s ever bad for the media to demand that PR people perform at a certain level, considering that most PR people make way more money than the average journalist. But, I know that most tech PR people are talking about stuff they could never understand with a ton of clients and pressure. It gets easy to make mistakes.

    To whoever it is that sent Mike this: Ouch, but it happens.

  28. Brian Hoffman

    Look, the jest of it is, everyone is trying to get Mike’s attention and so we all are tempted by his little Submit Your Site form and we get carried away. None of us think our submission is going to get torn apart by cigar-smokin’, happy go lucky Mike right on the front page of TC. But it’s a great lesson. Anything worth doing, is worth doing right. Spell-check and re-read. It’s really easy. We all make mistakes but if you’re trying to impress someone that holds your future in their hands make it count people.

  29. Alex

    Worth it or not, mean or not… I just read 27 comments, and enjoyed every second of it. Thanks!

  30. Trace Richardson

    The point is that whether you are pitching to an investor, a client, or meeting your girlfriend’s parents for the first time, you put your best foot forward…so to speak. It would have taken them 30 seconds to check the link and anybody who is serious about being taken seriously would have done so. Mike isn’t a bad guy for pointing this out, only one party can take responsibility for presenting their product/service in an unprofessional and unflattering light and that is the company in question. It’s that simple. Attention to detail can speak volumes about a person or company’s ability do deliver products and services with a high level of quality of consistency. If you are ok with mediocrity, then by all means tell Mike what a dick he is…. the alternative was for him to write about the company using the bad link only to have everybody come back here and bitch about how the link doesn’t work and the company sucks…

  31. Brian Hoffman

    Ok I just want to say I never called Mike a dick, I merely was pointing out the fact that a lot of people read this blog and Mike’s responsibility is to filter out this crap from us readers, because it IS annoying and we don’t want to see it either. If you want to keep them from submitting garbage tell the offenders. If someone is pulled over for Marijuana possession, the cop doesn’t stop every car going by to let him know how upset he is that he has to deal with this offender. You know? Keep the better content coming.

  32. Dave Kaufman - Techlife

    @Mike…the sad thing is the people reading and commenting on this post/comments are not the people who submit poorly thought out, poorly worded requests for attention. I am guessing we will see you repeat this once a quarter (and that’s you being kind-hearted.) It works for the first few weeks of American Idol each season, right?

  33. Ian Bell

    While I understand your frustration Mike, I think this post would have been better suited for your blog than Techcrunch. (Techcrunch isn’t a typical blog is it?)

    Let’s keep Techcrunch professional.

    P.S. It was a terrible pitch and the site definately feels incomplete. Poor move on their part.

  34. Richard Pendergast

    Nice one Brian - recant, recant… :)

    If nothing else, this post did generate some interesting discussion. Usually I don’t come back to check out the comments more than once…

    Hopefully the guys from Panraven pulled some traffic from it, as payment for stepping up to the sacrificial alter.

  35. lemon obrien

    well, u know i’m not that stupid.

  36. john fallon

    looks like michael is pms-ing again.

  37. Zing

    And of course Mike or his buddies are probably not invested in this website…

  38. Simn

    What an arrogant post… i’m shocked. Don’t you never make mistakes ? Comme back on earth Michael Arrington, be strong enough to act with humility little tech whore.

  39. KJ

    How do I stop my reader being filled with crap blog posts like this?

  40. Mike Abundo

    I sympathize with Mike. I’ve had Philippine businesses badger me to blog “innovative” products that would put my readers to sleep.

  41. dave mcclure

    im in yr kod release, decrementin’ yr verzionz.

    signed,

    LolQA

  42. john fallon

    #1 on Heather Harde’s to do list should be to reign in Michael’s unprofessionalism

  43. Craig Baker

    Great post Michael, it was entertaining, if anything. Panraven still come out winners, as I doubt they will be complaining about the boost in traffic.

  44. Richard

    That rather unfortunate episode aside, I think the company does have quite a slick product. I haven’t seen the back-end, so I can’t say whether it’s intuitive and all that, but from what I gathered by browsing through their showcase, it does look and feel appealing.

    Flickr killer or not, I don’t think they need to be ashamed of their product.

  45. Bobby Andersen

    such a bs post - mike - do you not remember posting the yahoo story yesterday with semel’s name spelled incorrectly in the title?

    as a comment said above - this does not belong on tc in the least - and its just amazing how all of us continue to return to this over and over.

  46. Mark

    Don’t write a post entitled “Don’t Be This Company,” using a Firefox image when the post isn’t about Firefox…?

  47. Chris

    BUT THEIR BANNER IS SO PRETTY. (it is!)

  48. Michael Arrington

    “John” - You’re right, what techcrunch needs is a complete editorial overhaul. This just isn’t working out at all.

    “Bobby,” I have typos in nearly every post. That’s what you get when you post real time and without an editorial staff. Go read CNET, get yesterday’s news all pretty and nice. Please, never return. Or at least use your real name when leaving a comment instead of cowering behind the best made up name that can come to you on the spur of the moment.

  49. Matt Landry

    What’s the matter Michael? Has the pressure of keeping up with the news gotten to you? Perhaps you should turn the mirror to your own copy. PR/publicity people make mistakes, the good one’s admit them, apologize and correct their errors. Perhaps you should have considered a bit of humanity before throwing a hardworking person to the wolves, or is that not part of the new media paradigm?

  50. Shad Qudsi

    Mike,
    Why are you purposely trying to estrange your audience. A big part of any good blog is the community and it seems like you have no respect for your readers, which is certainly not helping to build your community. You are a hot shot now, but things change quickly. Everyone gets their 15 minutes.

  51. matthew

    not a very nice thing to do, arrington.

  52. Robert Accettura

    Photo sharing. This is a unique concept. This could be the start of something I call “social networking” and “user generated content”.

    I dub this Web 2.0.

    All kidding aside, is there anything unique or noteworthy about this product? Or is it just another photo site with a different look?

  53. Adrian keys

    Any publicity is good publicity! - Jake

    Agreed Jake, especially when it comes from TC…..

  54. Made up name

    Chill out people, Mr. Arrington is just PMSing. May be the people who submitted their website also post in “real time”, no Mike?

  55. Concrete Stain

    Yeah mike this does make you look like a company killer! :)

    - Although .. it will probably help you receive better invites to view services.

    - also I hope you sent them the…

    “Your being featured on TechCrunch.com Blog!” email :)

  56. Kenney

    It’s funny that you are pissed off because of typos, I thought Typos was your middle name. And for what? Misspelling a misspelled word? I post posts like this all the time when you are confused between its/it’s, there/their, then/than.

  57. Andrew Rodger

    If keeping up with the news has gotten so bad, Michael, then perhaps it is time to stop reporting on such trivial things such as this. Maybe if you spent less time posting this type of thing on TC, and then responding to comments on it, you would have more time to spend spell-checking your own posts.

    Everyone makes mistakes. Don’t point them out if you make the same ones.

  58. Word Lily

    I agree with the original post. Having worked at a newspaper before, at best such errors will make the staff question the accuracy of the rest of the release and the trustworthiness of its sender.

  59. Vijay Chakravarthy

    Brian Hoffman — take a look at the site before you critique them as being crap, and Mike for posting about them. It seems unfortunate that they triggered some hot button for Mike, and he posted about this, but they actually have a pretty decent site and product going.

    I, for one, blame flickr — the poor PR person probably dutifully ran a spell checkr before they sent it ovr the wire.

  60. Andrew

    I think you people are giving this blog too much credit. Can it help a company? Yes, but getting featured here is not a do or die situation. Sure getting featured probably gets you a little bit of traffic, but the public here does not look like a long term user type. They may visit your site, they may download your software/create an account to check it out, but it doen’t seem like you should rely on people here to become your main userbase.

    Just my opinion.

    And if Mike does overcriticize your website, use that criticism to improve your website, grow your userbase, and become your own success which you can then rub into his face.

    Personally I would much rather get criticized and told how I can improve my product, than have someone do generic comment like “nice website, I like this feature” etc

  61. Hal

    Mr. Arrington, on his high horse.

  62. john griffin

    andrew, i agree with you 100% esp the last sentence. the audience on TC is most likely not their target audience and they should use whatever useful feedback they get from people like andrew to make improvements.

    it’s unfortunate that the feedback Panraven is getting here isn’t related to their offering and business model but instead focuses on their spell-checking mistakes and site testing. the flickr mistake though is an eye sore for someone dealing in still image content and looking to take them on. but you live and learn and move on. good luck

  63. Maura Landry

    I’m the PR person who pitched Michael last night and thought I would jump in here. To clarify any misunderstanding, what Michael received was an incorrect browser warning message when he arrived on the Panraven site. This message should not have appeared for the 1.5.0.12 version of Firefox. This bug has been fixed. As for the “Flicker” reference, I apologize for the typo. That’ll teach me not to send out emails late at night from home after strenuous workouts.

  64. jamie martin

    well at least we know the PR people at panraven work out

  65. john griffin

    we’ve all made mistakes. hope your bosses were understanding and good luck maura

  66. webgoofs

    I didn’t get a screenshot! Arrgh… would have loved placing it at webgoofs. :D

  67. Trace Richardson

    Interestingly enough, after everything is said and done at around noon the next day , a self proclaimed “PR” person named “Maura Landry” manages to find time to address the situation and does so without using a link to at least give a semblance that they are real, and secondly to pass off the mistake on a “strenuous” workout…. I’m not sure I believe the post is real, but regardless, if you submitted your company to TechCrunch, how many of us would be here FIRST THING the next morning and probably monitoring the site regularly right after submitting our product… I mean, personally I would be checking on an hourly basis… I definitely would not wait till noon the next day only to learn that 60 plus posts had been made regarding my product and lack of execution. To make matters worse (if the Landry post is real), I would certainly not take such a great opportunity to turn mistakes that were made into a great platform for pitching my product and explaining myself by making up a “dog ate my homework” excuse… If the post by Landry is even real, that is…. If the post is not real then, the situation is even more dire, because we have a company that is unwilling or unable to use this platform to set the record straight and again, use the great opportunity this is to get the score settled and pitch their product in a big way and let people know that they really aren’t bad guys…

    Either way you have a lose, lose scenario for this company, which Mike’s article indicated, should not have been a surprise in the end because companies that want to be taken seriously do not make these kind of mistakes…. we all make mistakes, but we can’t afford to make mistakes in hgh profile situations as this..not to beat a dead horse but the follow through from this company was as to be expected and unlike any other company I’ve seen that has had mention here……even with the mistakes made, this could have been a wonderful opportunity for this company to set the record straight and they were a NO SHOW!!!

  68. Austin Storm

    @Michael… thanks for sharing - I had a good laugh about this.

  69. john fallon

    Michael,

    Having built a successful company and “things working out” does not automatically mean you are behaving in a professional manner.

    Trace,

    I found Maura’s explanation to be reasonable. She apologized for spelling Flickr incorrectly and mentioned the bug was fixed. Maybe she didn’t check out Techcrunch first thing in the morning because she may have been too busy dealing with MSM contacts, you know those big newspapers that Michael hates because they “steal” his stories… perhaps Maura was in a meeting with the New York Times (haha). After all Techcrunch is not the holy grail that you imagine it to be.

    Or perhaps she did not expect Michael to be on his period and it did not occur to her that Michael would make such an inflammatory post so quickly after her submission.

  70. Lisa

    love the pun on - “don’t be that guy”. haven’t heard that in the longest. thanks.

  71. Trace Richardson

    It is also worth noting that their website still does not work on Internet Explorer. This is from a few minutes ago: ipagio.com/files/panraven.jpg . The point is that the mistep with the bad link and misspelling are only the tip of the iceberg. Can we all agree that even if product is in Beta, you have no business pitching your product until it can loan consistently on Internet Explorer? Seriously, don’t mean to be a wannabe uncov guy, but the only thing worse than companies like this trying to impose on Mike’s time are people trying to defend poor execution …

    This is how you own the situation and present your product in a professional and meaningful way to readers: http://www.techcrunch.com/2007...../#comments

    Notice the CEO’s posts (11, 12, 18, and 36) and how she gracefully uses the platform to educate reader while learning from them at the same time… beautiful! No “PR Person” or other meaningless cop outs, she takes reader criticism that is bordering on Juvenile and owns it.

  72. john fallon

    Trace,

    The point is that every media outlet receives requests for media coverage, often even before the product is fully ready, or for products that will never deserve coverage. I’ve never seen any other media outlet react in such a way. Most others would just dismiss the company as not worth covering. It just sounds petty when you complain about a misspelled word.

    Plus, you don’t really know the full context of what transpired. Maybe the company takes the definition of “beta” to be what it meant before Google changed its meaning. A “beta” implies that there will be bugs.

    Also note even though Michael received the error message, the site was still useable with one more click. The “press here to continue” button allows the user to use the site with any browser even if supposedly incompatible.

  73. Trace Richardson

    John Fallon,

    Point taken. I think the term media outlet is a bit vague though as TechCrunch isn’t a traditional “media outlet” consisting of a large corporate structure with many writers contributing to the body of work as a whole. TechCrunch is essentially the online personification of Arrington and as such he has the ability and (if he wants to maintain the readership he has built) the responsibility to make calls about companies and products as he sees fit, plain and simple.

    I don’t really need the context of what transpired, I don’t care if there is a personal grudge involved or if Mike was having a bad day, or whatever the case may be, this is his sandbox, period.

    At the end of the day this is a net win for the company as they will get traffic, so even though their pitch to Arrington sucked, their product doesn’t load in IE, and they don’t have enough of a clue to defend themselves in this forum, they come out ahead and we chalk up one for mediocrity of the worst kind. There are hundreds of companies that would pay thousands of dollars and send their CEO to Arrington’s doorstep to shed tears (haha) to get ANY kind of coverage on Tech Crunch, yet this company completely looks a gifthorse in the mouth and nobody of notable stature from within the company sees this forum as being worthy enough to respond to on…. where are the real uncov guys when you need them… maybe they would title this post… “The Losing Edge”…

  74. john fallon

    Trace,

    You are correct in that Michael owns Techcrunch so he does have the right to do as he wishes in his “sandbox”. I just didn’t expect that to include being unprofessional. As others pointed out, this post seemed better suited to crunchnotes.

    Plus, Techcrunch does in fact want to be taken seriously, it’s an advocate of the “new media” which it includes itself in, it’s been incorporated, hosts conferences, and it has employees, etc. You don’t expect the founder of such an entity to make such childish entries on his company’s flagship blog.

    Crunchnotes is the sandbox, Techcrunch is not. At least thats how I view it and why I find the post so childish.

  75. Trace Richardson

    John,

    I hear you and you make some really good points, I think it is a matter of perspective or rather, some people like vanilla, some people like chocolate. Perhaps crunchnotes may have been a better venue…..I personally didn’t find the post childish or unprofessional, more of a heads up about another company that is asking for attention from him. Either way, I clearly have too much time on my hands today! I don’t think holding a product, person, or company responsible for its performance is any way unprofessional or childish. At worst, I consider it to be politically incorrect, but then again, I’m all for being politically incorrect. I think at the end of any day, honest and raw truth trumps all. If my product sucks, I want to know because I’m going to learn and do what it takes to make it better, plain and simple. I don’t want people being nice for the sake of being nice because when you lose honest feedback you lose an opportunity to improve. Arrington simply passed along the pitch as he felt he received it and as we all know when somebody can’t execute their pitch well it is often a harbinger of things to come……Some people think it was unprofessional while others don’t take issue, this is to be expected. I, in fact, take issue with a company that doesn’t take a major pitch to a company a company like TechCrunch seriously enough to execute it during business hours with care that it is done correctly, but pawns it off on a “PR” person to dish out carelessly after their 11:00 PM workout… but that is just me….I still refuse to believe that the response by Maura was legit though, seriously that was weak and I feel bad for them if that was their best effort….. Would loved to have seen this company step up and shut us all up… but again, a no show. Sooooo, ultimately they must take responsiblity for their unwillingness or inability to address such issues in a timely or professional manner…… :(

  76. Thomas

    The original link seems to work now, and the site actually seems decent. :) I guess all publicity is good publicity!

  77. Bobby Andersen

    anyone else find it interesting that mike posted about virgin charter last week and now they have jobs on crunchboard? hrm.

  78. Matt Keegan

    I’ll take some negative publicity on TechCrunch any day over paid advertising just about anywhere else. Still, it is a good reminder for everyone to cross your i’s and dot your t’s! ;-)

  79. Mel

    Come on…give the girl a break. I’m willing to bet you’ve all made mistakes and typos in your life. And, as it’s been pointed out several times, the link wasn’t incorrect, it just only worked in FireFox. PS - I just tried it this am and seems to be working just fine in IE (though I agree, what kind of company can’t launch a product to work universally across web browsers?). Furthermore, I bet this one post has generated more site traffic to Pan Raven over the past week than anything else they’ve tried to push from a PR perspective.

  80. Tony Chen

    Take a chill, Mike.