YouTube is preparing to test new video identification technology that will identify copyrighted material as it is uploaded.
The test will be held in conjunction with Time Warner and the Walt Disney Company in about one months time.
According to Reuters, the “video fingerprinting tools” scan for unique attributes in video clips that identify them as being copyrighted material. Media companies are then notified of the infringing material and are given the choice between having the video removed or keep it up as part of a revenue-sharing deal with YouTube.
The new video identification technology has been developed in response to repeated criticism alleging that the Google owner video hosting leader provides a safe haven for copyrighted material. That and over the over $1billion claimed in multiple law suits from various copyright holders.
The move by YouTube to implement its own copyright screening platform comes despite reports in February that YouTube had abandoned development plans and were set to exclusively use the Audible Magic platform.
It’s an understandable move by YouTube, but as Michael Arrington wrote in April, there are plenty of other choices for those seeking to view copyrighted material. New technologies may keep law suits at bay but ultimately viewers simply find the material they are looking for elsewhere.
I wonder on what this technology is build and based.
This is not going to help in bigger context. But still, its a good move. Lets us see how far it goes.
Good luck to them. They’re going to need it.
Cant see how this could work at all. The quality of some copyrighted material on YouTube is so dismal that even humans can barely recognize what’s playing
Overall, seems to be a daunting task.
great ! so the real author will be known to everyone !
I think this is actually a great move and it should take the fire out of old-media’s approach to YouTube.
If there are any Youtube competitors out there that would like to be protected by video fingerprinting technology… please visit our website – ipharro.com. We were the first company to establish this technology and are currently entertaining inquiries into how we can best serve your company. Even up the playing field.
If they do so.. lot of videos will vanish:)
Fingerprinting cannot solve the huge problem Youtube & others have to deal with : just imagine how easily somebody can record the movie played on its 42″ plasma screen, then upload the digital file from the camcorder to Youtube…
I think the trick was / They start with every video being uploaded from some future date;
– so any video already uploaded; might be able to stay
– also what is the incentive to make this program no flawless?
The real solution would be for the media companies to simply offer a better alternative. Let them make their media available in a better format and with better categorization. I know I would abandon YouTube in a second if I could see all my favorite videos and clips in a better resolution and without having to use YouTube atrocious search function.
Gal
is post #9 accurate? are these real quotes???
Aydin.
Great, now will be able to watch FOX NEWS propaganda exclusively!