Equilink: A Search Engine For Nags
Duncan Riley
16 comments »
Equilink is a vertical search engine targeting the horse loving community.
Users can click through discipline and category menus or do a traditional keyword search. Geographical targeting is also supported.
According to the folks behind the company, Equilink results are “hand groomed to give horse enthusiasts detailed, nuanced choices rather than the robotic, overly generalized and often off-topic results returned by most search engines”.
Horses for courses: if you’re in to horses than you’ll probably like this site. It’s well laid out and graphically pleasing; the mouse overlay animation appearing in the categories is pretty cool. Equilink is probably not alone in this space, yet it provides something more than the usual cookie-cutter directories and search engines that are now a dime-a-dozen in vertical spaces across the web.
So its a horsy search engine?
i see their site isn’t just for horse lovers its more of a store as wel.
“…search engine targeting the horse loving community”
I had to read that three times before believing it. meh, they’ll probably end up making more money than most web2.0 companies.
I’ve been raving about vertical search for quite some time now, but this might be over the top. Nevertheless, the success of niches continues to amaze me. So I say… all the best.
Cheers,
Aidan
http://www.MappingTheWeb.com
yeah if they can get booth’s at every horse show ….
- I think it could make more money / than other web2.0
-RB
Not very impressed. As a horse owner, I do not tend to think in riding discipline fashion which is how this site is arranged. I only care about a specific riding discipline in I am looking for specific tack or training information. As a horse owner I tend to think in terms of maintenance, health, tack, information, cool stuff (organizations. events. etc)
I guess the “horse loving community” doesn’t include people like that guy in Enumclaw, eh?
There really are not a lot of good horse sites out there. I’m not sure how this can scale and what not but it is laid out well and should be interesting to the equine community. They will have to do some serious advertising to get the word out though. In all these vertical engines the results will have to be far greater than Google’s to create any momentum.
Uh no, after going to the classifieds section to see what it looks like I get the dreaded “congratulation’s you’ve won an Ipod” over my speakers. I hate Myspace and others for this crap and will not visit sites that have that intrusive of advertising. Next.
I was hoping to promote this site to our library patrons (Warrenton, VA is fairly horse-oriented), but it almost seems like this site isn’t “live” yet. For instance, when you click on the login button, your are presented with a screen that asks for a login or password. There is no information on how to create an account, what you need one for, etc. The navigation is also a bit strange. Once you search or browse by category/discipline, there is no way to get back to the home page. I also noticed that the site allows you to change the colors displayed on the site (default is a sort of burnt sienna brown). I guess that’s useful??? I’d prefer they had information on setting up an account over the ability to change the color of the buttons. I wish people would QA their Web sites before releasing them to the public.
Just wanted to let Equiner know that there are buttons above the discipline menu that address the very category issues she’s looking for. And, I’ve sort of felt the same way about that IPOD ad, but, you can turn the sound off pretty quickly by hitting their button. If I get more feedback like Equiner’s on that ad, I will remove it.
I shoudn’t be worried then about my new project and not being able to see it on Techcrunch.
This site looks and feels terrible. Basically a bunch of ads.
Nothing against the site but why would techcrunch write about it.
Now I’ll get mad if Michael doesn’t write about my site (once it’s done).
Mmmm…Too narrow of a vertical for my interests.