Comments on: Active Athlete Media: Advertising For Sport Related Sites

By: xghulvpucr

xghulvpucr — Tue, 19 Jun 2007 16:51:40 +0000

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By: Thelo

Thelo — Wed, 13 Jun 2007 18:06:30 +0000

Jonathan,

Robert Walters is no longer with the company. If you’re interested in re-connecting, we’d be happy to talk.

Thanks for your interest.

By: jonathan

jonathan — Tue, 12 Jun 2007 04:11:07 +0000

I apologize if I was incorrect. Looks like you launched a new website (looks good). The old one had Robert Walters listed as CTO whom owns and operates Bunkershot. So seemed like a conflict when I was considering the Network. Is he no longer there?

From the old site.
———————-
Rob Walters, CTO, Active Athlete Media, Inc.

Robert Walters was named Chief Technology Officer for Active Athlete Media in early 2006 with more than 10 years of experience in custom web application and eLearning development. Prior to working with AAM, he served as Vice President of Technology for Imaira Digital. His other prior experience includes positions at JP Morgan and Deutsche Bank, and he is the developer of Active Athlete Ad Network sites TransitionTimes.com (an online sports magazine), Bunkershot.com (an online golf magazine), and TTUniversity (an online store).

By: Thelo

Thelo — Mon, 11 Jun 2007 21:54:23 +0000

(Disclaimer: I’m an employee with Active Athlete Media): To clarify a couple of things from Jonathan’s post… The web properties that Active Athlete owns include various URLs that all add value to our publishers’ sites and allow them to have more options to work with advertisers and make the most of their traffic. We operate vertical search sites that can be found at MyVeloSearch.com, MyRunSearch.com, MySwimSearch.com, and MyTriSearch.com.

BunkerShot is one of our publisher partners’ and is not one of the URLs that we own. We are not in the business of competing with our publishers and work very closely with them as we are vested in their success. Hope this helps.

By: jonathan

jonathan — Mon, 11 Jun 2007 15:11:46 +0000

The CPM’s they offered were much lower than what I see through Google. They also own sites that directly compete with the sites they represent and those sites seem to focus on pushing ad impressions above anything else. (example: http://www.bunkershot.com/2007.....fm?ID=4040). As a publisher this seems a conflict of interest, why generate money for them that they’ll reinvest in their competing properties?

I think the concept is good. But seems like they want to help and compete and don’t offer much in revenue for the smaller niche properties.

By: patricia

patricia — Mon, 11 Jun 2007 07:13:47 +0000

Interesting. I also read your blog, Jeremy Liew - the stats related to advertisers and ad networks were very helpful.

I think it’s interesting that this is the direction things are going. Does it mean that it’ll get harder for sites to make money if they’re not in an ad network?

By: jeremy liew

jeremy liew — Mon, 11 Jun 2007 04:20:49 +0000

I just put up a post on the Lightspeed blog about “synthetic channels” - ad networks focused on a single topic, where I talk about a couple of other examples and whats driving the trend. If you’re interested, click on my name in this comment

By: Jeremy Chone

Jeremy Chone — Mon, 11 Jun 2007 04:10:18 +0000

Interesting. We did not know about them. Tx for the post.

It seems to compete with sportsyndicator (http://www.sportsyndicator.net/).

Any feedback on Sportsyndicator?

By: Gnet

Gnet — Mon, 11 Jun 2007 03:51:33 +0000

I have a few people on my contact list who are publishers with them, so far they are happy as a clam.