Active Athlete Media is an online advertising firm focused on bringing what they call “Active Athletes” en masse to advertisers.
The company brings brands and advertisers to sport related websites through an advertising network and a set of publisher tools that includes sport specific search engines, social book-marking, and weather widgets.
Sport is said to be a highly desirable demographic with an estimated 150 Million active consumers in the United States.
Active Athlete Media aggregates sport and fitness related sites in one place and uses proprietary technology to garner user data, offering marketers targeted access to users.
Current advertisers include Nike, Gatorade, Ford, AT&T, American Express and others with advertisements currently being shown to over 85 publishing partners.
It’s brave for any advertising company to launch and try to compete with the likes of the Google, yet firms such as Active Athlete Media can find a place by targeting niche online communities. Overall Active Athlete Media is a good offering that is bound to find support from the sport and fitness publishing community.
I have a few people on my contact list who are publishers with them, so far they are happy as a clam.
Interesting. We did not know about them. Tx for the post.
It seems to compete with sportsyndicator (http://www.spor...syndicator.net/).
Any feedback on Sportsyndicator?
I just put up a post on the Lightspeed blog about “synthetic channels” – ad networks focused on a single topic, where I talk about a couple of other examples and whats driving the trend. If you’re interested, click on my name in this comment
Interesting. I also read your blog, Jeremy Liew – the stats related to advertisers and ad networks were very helpful.
I think it’s interesting that this is the direction things are going. Does it mean that it’ll get harder for sites to make money if they’re not in an ad network?
The CPM’s they offered were much lower than what I see through Google. They also own sites that directly compete with the sites they represent and those sites seem to focus on pushing ad impressions above anything else. (example: http://www.bunk...ory.cfm?ID=4040). As a publisher this seems a conflict of interest, why generate money for them that they’ll reinvest in their competing properties?
I think the concept is good. But seems like they want to help and compete and don’t offer much in revenue for the smaller niche properties.
(Disclaimer: I’m an employee with Active Athlete Media): To clarify a couple of things from Jonathan’s post… The web properties that Active Athlete owns include various URLs that all add value to our publishers’ sites and allow them to have more options to work with advertisers and make the most of their traffic. We operate vertical search sites that can be found at MyVeloSearch.com, MyRunSearch.com, MySwimSearch.com, and MyTriSearch.com.
BunkerShot is one of our publisher partners’ and is not one of the URLs that we own. We are not in the business of competing with our publishers and work very closely with them as we are vested in their success. Hope this helps.
I apologize if I was incorrect. Looks like you launched a new website (looks good). The old one had Robert Walters listed as CTO whom owns and operates Bunkershot. So seemed like a conflict when I was considering the Network. Is he no longer there?
From the old site.
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Rob Walters, CTO, Active Athlete Media, Inc.
Robert Walters was named Chief Technology Officer for Active Athlete Media in early 2006 with more than 10 years of experience in custom web application and eLearning development. Prior to working with AAM, he served as Vice President of Technology for Imaira Digital. His other prior experience includes positions at JP Morgan and Deutsche Bank, and he is the developer of Active Athlete Ad Network sites TransitionTimes.com (an online sports magazine), Bunkershot.com (an online golf magazine), and TTUniversity (an online store).
Jonathan,
Robert Walters is no longer with the company. If you’re interested in re-connecting, we’d be happy to talk.
Thanks for your interest.
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