However, I don’t know the name of the girl who was “lookings” for Kato Kaelin—-I believe she won a Tony too.

At any rate–in my opinion, they are wonderful send-ups of the musical form….

I’m one of the creatives from Ask’s advertising agency that made this commercial. Really glad a lot of people are digging it so far.

We wanted to show the elation people feel when they get exactly what they wanted in a search. The imagry projected behind the guy and the dancers shows all the different kinds of results that Ask is serving up in one place–blogs, video, pics, links, etc. (We shot the spot for TV and movie theaters…not sure it translates perfectly to web video.) The technology behind Ask has huge potential, and it’s getting better every day. So it’s been really exciting to help them bring their new perspective on search to the people.

There are two more on the way, so stay tuned…

Indeed. I think it’s actually a very effective ad. You can’t just say, ‘hey we’ve got good search results too’ in a commercial and expect people to give a rip. Nobody’s going to care. You have to do something off the wall that will get people’s attention (which is why they went with arguably the hottest ad agency in the world right now in CP&B – a group that excels at this type of thing.) Taken in that context, this works.

More competition in the search space is a good thing. Google’s great, but not perfect. Plus, there’s a lot of potential cons to the volumes of personal data people seem to gladly surrender to them. I hope Ask does well. That being said, I’ll still rely primarily on Google and Yahoo for most of my searching needs. Those two still seem to be a step above everyone else when it comes to relevant search results.

. . . I don’t understand why Ask.com took this approach.

“I got what I was looking for” is probably setting the lowest expectation possible for a search engine. If you’re taking the time to search, you BETTER DAMN WELL get what you’re looking for. And you shouldn’t need a stupid ad with ‘chicks with swords’ to point it out.

And about the ‘chicks with swords’ … is Ask.com saying that’s all the internet’s good for? I mean c’mon — the guy actually *smirks* as he looks at the girl’s ass on the screen.

All I took away from that is, “If you want some kind of weird fetish porn search, Ask.com is the place for you. You’ll get what you’re looking for”.

I saw this video on techcrunch and it made me think. It really is very strange.

http://www.yout...h?v=yasBpCHHm2E

However, is something like this going to work? Are people more likely to use a search engine because they saw an advert for it,…

– Their new search is nice; but – The PR sucks

…you must be a glass is half empty kind of guy as I would say these are “half-naked women”

’nuff said.