Comments on: Yahoo Opens Panama Gates With API Program

By: hildergarn

hildergarn — Tue, 05 Jun 2007 20:57:30 +0000

Wayne Lambright: Panama is a country.

By: isedb.com

isedb.com — Tue, 05 Jun 2007 02:42:22 +0000

Yahoo Opens Access To Panama With API Program…

Yahoo today announced the Yahoo Search Marketing Commercial API Program that will provide businesses and developers free and open access to the Panama search marketing application program interfaces (APIs)….

By: Virtual Marketing Blog

Virtual Marketing Blog — Tue, 05 Jun 2007 00:55:54 +0000

Yahoo! Opens Search API…

Yahoo! announced today that it has opened the doors (released an API) to it’s Panama application.
The program provides three levels of commercial partnership, including:

Basic - Designed for small advertising agencies and early stage
tech…

By: drew olanoff

drew olanoff — Mon, 04 Jun 2007 23:37:27 +0000

Options are good. However I can’t help but sing the song “Panama” to myself whenever I see the name

By: Sprawna Metoda

Sprawna Metoda — Mon, 04 Jun 2007 22:06:55 +0000

Panama dostępna dla wszystkich…

Dzisiaj Yahoo! ogłosiło, że otwiera Panamę. Panama jest najnowszą platformą reklamową udostępnioną przez Yahoo! w lutym. Za jej pomocą reklamodawcy mogą umieszczać swoje reklamy wśród wyników wyszukiwania i na innych serwisach Yahoo! i r…

By: jz

jz — Mon, 04 Jun 2007 21:20:53 +0000

Panama is Yahoo’s web-based tool for placing, managing and optimizing keywords advertising. Panama is also Yahoo’s attempt to compete directly with Google for advertising dollars by: 1) enabling broad matching to attach an ad onto a relevant content page 2) increase the user experience by providing merchants “bonus value” for higher clickthrough (a.k.a click-through index) and 3) provide ad planning and scheduling tools to increase advertising spend. The platform has been heavily criticized by users as slow, confusing and error prone.

This API should create an opportunity for outside developers, advertisign agencies and merchants, to improve their advertising spend. Google’s API is good but google imposed quota’s make it difficult to really use for increasing ROI.

Hope that helps…wayne

By: wayne lambright

wayne lambright — Mon, 04 Jun 2007 20:58:58 +0000

Ok, I’m still in the dark as to what exactly is Panama?

As I read the replys, it seems that panama is just yahoo’s version of google adwords? Is there something else?

Thanks

Wayne

By: Amit Chowdhry

Amit Chowdhry — Mon, 04 Jun 2007 19:28:34 +0000

I was reading the Wikipedia description of Yahoo! Search Marketing:
http://en.wikipedia.org/wiki/Yahoo!_Search_Marketing

It turns out that Yahoo! Search Marketing evolved from the acquisition of Overture. And Overture had a 3 year partnership with Gator Corporation (now known as Claria Corp.) from 2003-2006. I remember Gator Corporation and from what I remember, I hated them. Gator seemed like spyware to me.

I also think that it would be wise for Claria to exit the Adware business and its even better news that they stopped supporting GAIN pop-up ads last year.

Any word on when Yahoo! Search Marketing will open for everyone? I wanted to explore their interface to see how it would possibly compete with the Google AdWords/AdSense divisions.

By: Did you know that Yahoo Adsense only worked in U.S

Did you know that Yahoo Adsense only worked in U.S — Mon, 04 Jun 2007 19:24:30 +0000

you bet… you should read thousands developers, users comments. I never register Yahoo Panama. hahahahhaha

Google adsense still rules.

By: Bill Hartzer

Bill Hartzer — Mon, 04 Jun 2007 19:18:27 +0000

I have to agree with you, Isaac, it’s not a very flattering or “brandable” name. Looks to me like they named it that because they want other companies to develop solutions and interfaces (I wonder why? LOL) rather than smaller one-man shops to develop scripts.

By: Concrete Stain

Concrete Stain — Mon, 04 Jun 2007 18:15:06 +0000

heh Panama - was mere integration from - Overture / to total Yahoo

- an amazingly week program / compared to the simplistic powerful adwords.

-Rbowles

By: Isaac

Isaac — Mon, 04 Jun 2007 18:14:59 +0000

It’s called “Yahoo Search Marketing Commercial API Program”? That’s the worst product name I’ve ever heard.

By: link

link — Mon, 04 Jun 2007 16:47:17 +0000

is that true yahoo done this

By: Daily Deals

Daily Deals — Mon, 04 Jun 2007 16:35:56 +0000

Good luck toppling AdWords, don’t see that happening anytime soon - especially by Yahoo…

By: Gadgetize

Gadgetize — Mon, 04 Jun 2007 16:28:10 +0000

We’ll see if it’s actually easier to maintain campaigns and get them approved and running, that’s the main problem with their past attempts for me. Before they start adding stuff on it’d be nice if they got into the same realm of ease as AdWords.

By: wayne lambright

wayne lambright — Mon, 04 Jun 2007 16:06:54 +0000

Can somebody give a quick synopsis of panama?