Comments on: Google and Salesforce Tightly Integrate Adwords Products http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/ Startup and Technology News Thu, 26 Nov 2009 21:02:38 -0800 hourly 1 By: Google kooperiert mit Salesforce.com | blog.zadow http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-3057526 Google kooperiert mit Salesforce.com | blog.zadow Mon, 26 Oct 2009 14:28:05 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-3057526 [...] Techcrunch über die Kooperation schreibt, hört sich schon fast so an, als ob es in Richtung Web Analytics geht: Group Edition will [...] [...] Techcrunch über die Kooperation schreibt, hört sich schon fast so an, als ob es in Richtung Web Analytics geht: Group Edition will [...]

]]> By: Google And Salesforce Cooking Up Something New Together | Simple Drops http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-2366756 Google And Salesforce Cooking Up Something New Together | Simple Drops Tue, 10 Jun 2008 16:10:35 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-2366756 [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...] [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...]

]]> By: Google And Salesforce Cooking Up Something New Together : New Web 2.0 Magazine http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-2365832 Google And Salesforce Cooking Up Something New Together : New Web 2.0 Magazine Tue, 10 Jun 2008 09:55:40 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-2365832 [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...] [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...]

]]> By: PJM Tech: Edgelings » Google And Salesforce Cooking Up Something New Together http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-2364989 PJM Tech: Edgelings » Google And Salesforce Cooking Up Something New Together Tue, 10 Jun 2008 03:40:27 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-2364989 [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...] [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...]

]]> By: Google And Salesforce Cooking Up Something New Together http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-2364932 Google And Salesforce Cooking Up Something New Together Tue, 10 Jun 2008 02:49:40 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-2364932 [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...] [...] year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper [...]

]]> By: Salesforce to Resell Google Apps http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-2140894 Salesforce to Resell Google Apps Mon, 07 Apr 2008 22:30:51 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-2140894 [...] can already manage their AdWords campaigns from within Salesforce.com, a deal that was announced last summer. Salesforce wants to get as close to Google as it can. And Google wants to sell its apps to [...] [...] can already manage their AdWords campaigns from within Salesforce.com, a deal that was announced last summer. Salesforce wants to get as close to Google as it can. And Google wants to sell its apps to [...]

]]> By: e.politics: online advocacy tools & tactics » Quick Hits — June 5, 2007 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1958204 e.politics: online advocacy tools & tactics » Quick Hits — June 5, 2007 Fri, 01 Feb 2008 16:41:50 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1958204 [...] Google and Salesforce Team Up, but Donna Bogatin’s skeptical. [...] [...] Google and Salesforce Team Up, but Donna Bogatin’s skeptical. [...]

]]> By: aoagparfox http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1466295 aoagparfox Wed, 27 Jun 2007 06:28:18 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1466295 Hello! Good Site! Thanks you! bkwcqnzdntmdm Hello! Good Site! Thanks you! bkwcqnzdntmdm

]]> By: Sebastien Lhomme http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1422588 Sebastien Lhomme Mon, 11 Jun 2007 13:55:21 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1422588 For sure there has been a huge buzz around this big alliance announcement and many would have expected much bigger consequences from this partnership! The limited benefits of the Adwords integration into salesforce only consists in offering an interface gathering already available existing services. The value added here is far from being exceptional! I have been personally using Google Adwords and Salesforce for a long time now and this new partnership won’t allow me to do more than what I’ve been able to do for far! Most of companies have been able to integrate and track leads generated by Adwords and at the same time optimize their bids. Furthermore the web-to-lead form function was already there before the alliance exists. <a href="http://www.emovendo.com/en/products/FormVester/AppExchange/" rel="nofollow">FormVester</a>, a free application for Salesforce (available at the AppEchange directory) for example has been able to capture data from any online forms and generate them as new leads directly into Salesforce long time before the alliance was done! So yes, nothing really new here and the entire marketing buzz around this partnership announcement may appear a bit disappointing. However, I’m convinced that the real effects of this partnership will take its entire dimension on the next following month/years. It is obvious that both of the companies would benefit from this partnership, especially if they want to be serious competitors of Microsoft, but they need to deliver more valuable services to both Salesforce and Google users!” For sure there has been a huge buzz around this big alliance announcement and many would have expected much bigger consequences from this partnership!
The limited benefits of the Adwords integration into salesforce only consists in offering an interface gathering already available existing services. The value added here is far from being exceptional!
I have been personally using Google Adwords and Salesforce for a long time now and this new partnership won’t allow me to do more than what I’ve been able to do for far! Most of companies have been able to integrate and track leads generated by Adwords and at the same time optimize their bids. Furthermore the web-to-lead form function was already there before the alliance exists. FormVester, a free application for Salesforce (available at the AppEchange directory) for example has been able to capture data from any online forms and generate them as new leads directly into Salesforce long time before the alliance was done!
So yes, nothing really new here and the entire marketing buzz around this partnership announcement may appear a bit disappointing.
However, I’m convinced that the real effects of this partnership will take its entire dimension on the next following month/years. It is obvious that both of the companies would benefit from this partnership, especially if they want to be serious competitors of Microsoft, but they need to deliver more valuable services to both Salesforce and Google users!”

]]> By: Blog.Lejer.Ro - Bloggers Heaven http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1413151 Blog.Lejer.Ro - Bloggers Heaven Wed, 06 Jun 2007 18:57:42 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1413151 <strong>Google and SalesForce relationship...</strong> Another good acquisition for Google: Salesforce , that’s a custom SugarCRM system. Don’t know what is CRM? Acronym for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be s... Google and SalesForce relationship…

Another good acquisition for Google: Salesforce , that’s a custom SugarCRM system. Don’t know what is CRM? Acronym for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be s…

]]> By: Blend http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1412832 Blend Wed, 06 Jun 2007 15:45:01 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1412832 Another google partnership. Maybe google will buy salesforce too one day.. :) Another google partnership. Maybe google will buy salesforce too one day.. :)

]]> By: dave http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410983 dave Tue, 05 Jun 2007 21:27:15 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410983 you have to be a complete idiot to think that this 'alliance' is going to 'go after' Microsoft---a quarter trillion dollar market cap co. with 48 billion in cash who has invented and owned just about any software marketplace they've wanted to---wait until MSFT unloads the guns in CRM. CEO of Salesforce is a blowhard. you have to be a complete idiot to think that this ‘alliance’ is going to ‘go after’ Microsoft—a quarter trillion dollar market cap co. with 48 billion in cash who has invented and owned just about any software marketplace they’ve wanted to—wait until MSFT unloads the guns in CRM.

CEO of Salesforce is a blowhard.

]]> By: american blogger http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410932 american blogger Tue, 05 Jun 2007 20:45:32 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410932 This product looks weak. Sorry but the tools that our own company developed (with less resources than Salesforce for sure) in house are more formidable. This product looks weak. Sorry but the tools that our own company developed (with less resources than Salesforce for sure) in house are more formidable.

]]> By: Googlified http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410917 Googlified Tue, 05 Jun 2007 20:36:46 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410917 <strong>Google Teams with Salesforce...</strong> Google AdWords partner with Salesforce to form “a strategic global alliance to help millions of businesses leverage the Internet to achieve success.” Their first joint product of this partnership is Salesforce’s Group Edition, which ... Google Teams with Salesforce…

Google AdWords partner with Salesforce to form “a strategic global alliance to help millions of businesses leverage the Internet to achieve success.” Their first joint product of this partnership is Salesforce’s Group Edition, which …

]]> By: Jon Miller http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410916 Jon Miller Tue, 05 Jun 2007 20:36:19 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410916 There's basically no new product news in this announcement. It's the same old Salesforce for Google AdWords product. It's great to mashup Google and Salesforce.com into a single seamless process (it's something we do very well at www.marketo.com with our Marketo Search Marketing offering). But it doesn't address any of the key pain points that marketers feel when trying to use AdWords to drive new business leads. 1) Landing pages are critical for driving conversions and improving ranking, but 3 out of 4 companies still send clicks to the home page. It's just too hard to get the right IT support to have enough targeted pages. Google-Salesforce provide no ability to create landing pages without IT support. 2) Bidding is hard for most marketers, and Google-Salesforce provides no help or support for bid optimization. 3) A click is just the beginning. Only 25% of the people that click on an ad and fill out a form are sales-ready. What's needed is a disciplined marketing-driven process for helping qualified prospects who are not yet sales-ready to move through their buying process. There's nothing in this announcement about that either. There’s basically no new product news in this announcement. It’s the same old Salesforce for Google AdWords product. It’s great to mashup Google and Salesforce.com into a single seamless process (it’s something we do very well at http://www.marketo.com with our Marketo Search Marketing offering). But it doesn’t address any of the key pain points that marketers feel when trying to use AdWords to drive new business leads.

1) Landing pages are critical for driving conversions and improving ranking, but 3 out of 4 companies still send clicks to the home page. It’s just too hard to get the right IT support to have enough targeted pages. Google-Salesforce provide no ability to create landing pages without IT support.

2) Bidding is hard for most marketers, and Google-Salesforce provides no help or support for bid optimization.

3) A click is just the beginning. Only 25% of the people that click on an ad and fill out a form are sales-ready. What’s needed is a disciplined marketing-driven process for helping qualified prospects who are not yet sales-ready to move through their buying process. There’s nothing in this announcement about that either.

]]> By: ... bored http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410895 ... bored Tue, 05 Jun 2007 20:22:30 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410895 As Mike speculated earlier, there isn't much to this announcement. LAME. As Matt Marshall captures well at http://venturebeat.com/2007/06/05/more-thoughts-on-google-salesforce/ Salesforce has been floundering for a strategy in this whole office apps space. Marc Benioff has had a history of talking up companies only to be ditched well shy of the altar: Writely (Google took them), Numsum (RIP), iRows (that damn Google again!) and now lately he is talking up EditGrid, with reported dalliances with Zoho & ThinkFree thrown in. It is getting pretty lonely up there for Benioff ... As Mike speculated earlier, there isn’t much to this announcement. LAME.

As Matt Marshall captures well at http://ventureb...gle-salesforce/

Salesforce has been floundering for a strategy in this whole office apps space. Marc Benioff has had a history of talking up companies only to be ditched well shy of the altar: Writely (Google took them), Numsum (RIP), iRows (that damn Google again!) and now lately he is talking up EditGrid, with reported dalliances with Zoho & ThinkFree thrown in. It is getting pretty lonely up there for Benioff …

]]> By: Eric http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410690 Eric Tue, 05 Jun 2007 17:29:07 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410690 While this is great for an Enterprise-level business that can afford to let SalesForce control most of their data, their both forgetting about the SMB market. Etelos has built a very robust CRM tool that integrates quite well with Google Apps (or Netvibes or Pageflakes or Windows Live). More information can be found at www.eteloscrm.com. While this is great for an Enterprise-level business that can afford to let SalesForce control most of their data, their both forgetting about the SMB market.

Etelos has built a very robust CRM tool that integrates quite well with Google Apps (or Netvibes or Pageflakes or Windows Live). More information can be found at http://www.eteloscrm.com.

]]> By: Mike D http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410567 Mike D Tue, 05 Jun 2007 15:50:53 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410567 I was expecting something much bigger. This is just a re-packaging of capabilities that have been available for months using AppExchange. I was expecting something much bigger. This is just a re-packaging of capabilities that have been available for months using AppExchange.

]]> By: Paul Freet http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410535 Paul Freet Tue, 05 Jun 2007 15:26:17 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410535 I think that sound you hear is a million collective yawns. :-) I think that sound you hear is a million collective yawns. :-)

]]> By: NeoTechie http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410463 NeoTechie Tue, 05 Jun 2007 14:25:32 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410463 Google continues to form great partnership. Part of their secret to success is to align themselves with adjacent market. They have also done an exceptional job at retaining a steady flow of customers and snatching up the search market Other tech moguls should learn for you fellows. Congrats Google ! Google continues to form great partnership.
Part of their secret to success is to align themselves with adjacent market.
They have also done an exceptional job at retaining a steady flow of customers and snatching up the search market

Other tech moguls should learn for you fellows.

Congrats Google !

]]> By: Concrete Stain http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410433 Concrete Stain Tue, 05 Jun 2007 13:58:38 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410433 Great partnership ... -RB Great partnership … -RB

]]> By: Fortino http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410388 Fortino Tue, 05 Jun 2007 13:19:29 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410388 They've been doing this for ages through App Exchange...what am I missing? They’ve been doing this for ages through App Exchange…what am I missing?

]]> By: Bill Hartzer http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410351 Bill Hartzer Tue, 05 Jun 2007 12:35:57 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410351 You have to admit that this is great for Google. Now there's an excuse for a company's sales people to waste all sorts of marketing dollars on Google AdWords ads. The typical "salesperson" knows absolutely nothing about marketing, let alone how to manage a PPC account properly without wasting a bunch of money. You have to admit that this is great for Google. Now there’s an excuse for a company’s sales people to waste all sorts of marketing dollars on Google AdWords ads. The typical “salesperson” knows absolutely nothing about marketing, let alone how to manage a PPC account properly without wasting a bunch of money.

]]> By: Cyril http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410235 Cyril Tue, 05 Jun 2007 10:16:22 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410235 This will definitely help the launch of the Cost Per Action program... This will definitely help the launch of the Cost Per Action program…

]]> By: fluencev http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/comment-page-1/#comment-1410122 fluencev Tue, 05 Jun 2007 08:18:50 +0000 http://www.techcrunch.com/2007/06/04/google-and-salesforce-do-the-mashup-dance/#comment-1410122 we will know all thing tomorrow but not now! we will know all thing tomorrow but not now!

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