Comments on: T-Shirts Meet SMS: Reactee

By: Dan

Dan — Tue, 26 Jun 2007 21:52:22 +0000

I don’t get why anyone would pay to read a message that would be replied from a T-Shirt?,

Bizarre

Dan

By: Tamlyn Rhodes

Tamlyn Rhodes — Wed, 06 Jun 2007 09:46:41 +0000

So let me get this right… you see a slogan on someone’s tee, you walk up to them, you stand in front of them and stare at their chest while you memorise the keyword and sms number, then you send a text and get a reply?

What happened to talk 1.0 human to human communication?

By: Antonk

Antonk — Tue, 05 Jun 2007 10:07:06 +0000

If only i could get a T-shirt with an Mac logo! We are in the future now

By: Clyde Smith

Clyde Smith — Tue, 05 Jun 2007 02:51:40 +0000

I don’t know guys. This looks like one of those terrorist tools.

Like, they put a message on the shirt and then post a pic on flickr so bad people know where to text for their secret instructions!!!

Somebody tell Dick Cheney for me. He stopped returning my emails months ago.

By: mathew johnson

mathew johnson — Mon, 04 Jun 2007 19:59:23 +0000

@23 it was skim.com – who i believe was from switzerland:

http://www.wire...cred.html?pg=12

By: EH

EH — Mon, 04 Jun 2007 18:40:00 +0000

Sounds familiar. Who was it that made t-shirts with serial numbers on them with this same mechanism way back in web 1.0? Mix that with CueCat and you have yourself a winning something or other.

By: Jason

Jason — Mon, 04 Jun 2007 17:57:52 +0000

I like the idea of the create a T-shirt to promote something, but the texting part is just stupid. If you want a T-shirt of your own design go to Cafepress make one and purchase it a base cost. DONE!

The whole text idea is just to add fire to the flame of the stupid web 2.0 hype, kinda like Twitter. Don’t get me wrong here this hype makes myself money as a web developer, just that I like it when there are limits to these types of things. Like spice up the ideas with something more than just text ads. Personally I feel a website address is a much better advertisement than a Text # Ad where certain individuals might have to pay for their text messages on their cell.

By: J-son

J-son — Mon, 04 Jun 2007 17:57:26 +0000

The bathroom stall of the future!

“For a good time, text “UFIA” to 41411.”

By: Ian Bell

Ian Bell — Mon, 04 Jun 2007 17:30:15 +0000

Sounds like a fun idea that people would actually use, although I can see their competitors offering something similiar here as well. There really is no barrier to entry for what they are trying to do.

Threadless.com is a great site for picking up unique and hip shirts as well.

By: Leon

Leon — Mon, 04 Jun 2007 16:46:43 +0000

If only i could get a T-shirt with an ubuntu logo or creat my own style!

By: Jon

Jon — Mon, 04 Jun 2007 16:40:17 +0000

I like the mix of new and old “advertising”, I wonder how long it will be before they need to revert to an alphanumeric because there are only so many words (English and other languages) that are “unique”.

Jon

By: Peter Glyman

Peter Glyman — Mon, 04 Jun 2007 16:20:24 +0000

We use TextMarks to help us power Geezeo’s mobile functionality. See http://mobilecr...ount-on-the-go/

They have an excellent service and I was pretty excited when they rolled out Reactee. It’s a great concept, the tees are cool and will act as a great marketing tool for our business.

Now we just need to add wearable LCDs that change content based on what people are texting to you

By: 60 in 3

60 in 3 — Mon, 04 Jun 2007 16:17:30 +0000

Seriously? Interactive Tshirts through SMS? Why not just add this one to your deadpool right now…

Gal

By: Matt Martone

Matt Martone — Mon, 04 Jun 2007 15:51:34 +0000

Cool service. Got an error when I tried to place my order though. I wonder if TechCrunch is crushing their servers. Makes me think of those commercials where a small biz get up on line and all of the orders start piling in too fast.

Good times. Hope it works soon and I hope I dont get charged for the order that didn’t seem to go through.

By: bw

bw — Mon, 04 Jun 2007 15:44:00 +0000

http://reactee....rt_subtype=FITM

By: Alberto

Alberto — Mon, 04 Jun 2007 15:31:56 +0000

any info on when/if it will expand beyond the US?

By: Dennis Bjørn Petersen

Dennis Bjørn Petersen — Mon, 04 Jun 2007 14:12:20 +0000

I think it is a great idea. No one is forcing you to wear the T-shirt It is kinda like the dating site where you wear a unique tag/number. Then people can text the a number + your tag and start flirting.

By: Petersen Inc.

Petersen Inc. — Mon, 04 Jun 2007 14:10:54 +0000

T-shirts That Text Back…

You can now combine activism, fashion and SMS/text through Reactee’s latest innovation.
……

By: Concrete Stain

Concrete Stain — Mon, 04 Jun 2007 13:59:30 +0000

Looks intereactive /

integrate user generated Shirts and messages

– with SMS auto reply technology /

– Not that hard … and it won’t catch on .. unless it gets newspaper
and radio news / also even after it does catch on / people throw away
shirts – this wont last

By: Scratchitti

Scratchitti — Mon, 04 Jun 2007 13:56:26 +0000

It’s interesting, but really why is this better than just stating your cause and then a URL or e-mail adderss for more info? For example “Save the Whales. Learn more at http://www.savethewhales.com” Or “Like my music? E-mail me at NiceDJ@yahoo.com“

By: bw

bw — Mon, 04 Jun 2007 13:33:06 +0000

This actually could be an interesting promotion tool for bands or hired street team members on location at events. I’m going to try it.. keyword “Indie”

By: SPTR

SPTR — Mon, 04 Jun 2007 13:25:55 +0000

This idea is really great for the right groups. Imagine going to a Bill Richardson rally and giving out 100s of these to the supporters. “Why Vote For Bill Richardson? Text PREZ to 41411.”

Do that at every rally for six months and you turn your supporters into a walking meme.

By: Paul

Paul — Mon, 04 Jun 2007 13:13:44 +0000

This is cool. Too bad it’s not available for the UK.

By: Joe Cady

Joe Cady — Mon, 04 Jun 2007 12:58:39 +0000

I actually find it a wee bit disturbing. So many of us are all too happy to transform ourselves into walking advertizements through fashions that put logos and labels at the forefront of their designs. Now we can go a step further, using t-shirts to build databases of phone numbers and demographic data.

Those who will get the most mileage out of this will be “groups”, be they fan clubs, political organizations, businesses, or maybe a cult or two – those who will be able to generate the maximum visibility, either through sheer numbers of t-shirt wearers in the right places, or through the placement of their shirts on a few high-profile torsos.

For such entities, your response to their message will mean that you’ve been tagged by your personal attraction to that message, and by your phone number. That’s a considerable amount of personal information to give up freely. And you’ll never know how it’s going to be used.

On the other end of the spectrum, there will be the individuals who will create these t-shirts for personal reasons; to express a personal intrest and seek out others who share it. But for the forementioned reasons, I think that the game is already over.

By: Justin

Justin — Mon, 04 Jun 2007 12:19:06 +0000

I’d say it’s about one step below novelty, actually — I indeed have walked by many t-shirts and said, “where can I find that,” or, “what is that logo for, it’s a cool design,” etc. etc. I think it’s fair that it’s a small *problem* for some and Reactee can serve to provide more info (i guess). The process is still strained considering you have to walk up directly to someone and find that code before they hop off the bus or train…

Still, a new workflow is born…

“Find a t-shirt, geo-tag your location, then find the code and text that to a different service, all while blogging through outside.in, twitter update the t-shirt code…” lolinternets