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June 1, 2007

Google Announces Feedburner Deal; Look For AdWords Integration

Michael Arrington

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Google announced the acquisition of Feedburner today on their corporate blog. Feedburner CEO Dick Costolo confirms it as well on the Feedburner blog. The are not disclosing the price, but our source said it was around $100 million when we wrote about the deal last week, and we still believe that figure is accurate.

Google doesn’t go into a lot of detail on why they bought the company, but they do say they are constantly looking for ways to “identify and offer new tools for content creators and website publishers” and “give AdWords advertisers broader distribution to an even wider audience of users.”

That tells me one thing: look for the option to include Adwords in your feed sometime very soon. Feedburner already sells adds into feeds on a CPM basis. Google’s going to crank this up.

  • Sphere It

This entry was posted on Friday, June 1st, 2007 at 1:28 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. Jason Alba

    June 1st, 2007 at 1:39 pm

    So this is like “Google’s purchase of the week” … is there any other company that has had this much cash and this much interest in acquisitions?

    Jason Alba
    CEO - JibberJobber.com
    You’ll need it when Google acquires the company you work for (but don’t own)

  2. Ronald Lewis

    June 1st, 2007 at 1:41 pm

    Goooooooooooooooo GooBurner!

  3. Amit Chowdhry

    June 1st, 2007 at 1:41 pm

    Feedburner is the greatest RSS feed companies out there. I don’t want to see it mishandled by Google the same way as Dodgeball:
    http://valleywag.com/tech/dodg.....255399.php

  4. RBA

    June 1st, 2007 at 1:44 pm

    It’s also more first-hand access to up-to-the minute content.

  5. Siddharth Thakkar

    June 1st, 2007 at 1:50 pm

    Google is on a shopping spree and they are buying the best upcoming companies with innovative products/services that helps it expand itself to become an even bigger super-power in the internet space. One has to wonder how long would it be before people begin to identify the internet as Google.

    Anyways, Adwords in your feeds anyone??

  6. Dan Grossman

    June 1st, 2007 at 1:51 pm

    Goodbye, FeedBurner. I’m sorry to see you go. I expect the FeedBurner domain to redirect to Google Analytics in about a year and a half.

  7. Rick

    June 1st, 2007 at 1:55 pm

    Congratulations to everyone at Feedburner! I can’t think of a company more deserving of being acquired by Google.

  8. Allen Stern

    June 1st, 2007 at 1:55 pm

    “All Your Feeds Belong to Us”
    http://www.centernetworks.com/.....-confirmed

  9. Hornswaggled

    June 1st, 2007 at 1:56 pm

    Yeah what ever happened to Dodgeball. I completely forgot about that acquisition. I cant imagine this would turn out the same way as this is already widely used.
    At what point does Yahoo and M$ get tired of all this, they were already behind in many areas.

  10. Sam Sethi

    June 1st, 2007 at 2:13 pm

    well done feedburner, twitter next. Watch this space ;-)

  11. Paul

    June 1st, 2007 at 2:27 pm

    Congrats to Feedburner. I for one would love to see Adwords combined.

  12. Jim

    June 1st, 2007 at 2:29 pm

    It seems recently that most of Google’s innovation has come via acquisition. Most work for the engineers would seem to be mostly divided into ops, maintenance and integrations rather than building new, innovative things. Although, I must say, taking A9’s street view idea to the next level was pretty cool.

  13. Mark

    June 1st, 2007 at 3:02 pm

    I for one do not wish to have feeds with ads. I hate advertisements. They are misleading and half the time will not do the job they promised (look at microsoft).

    Google is doing good things. There are a lot of tools that I don’t even know about that they have. I am afraid that one day Google will be wearing M$’s pants and we will start the wars all over again. Google is a search engine for me. i don’t use much else on there.

    Mouseclone
    http://mouseclone.cmo
    http://19incheswide.com

  14. CSamarin

    June 1st, 2007 at 3:42 pm

    Google came by yesterday and I was like you wish!

    They offered $900 million and I laughed them out the door…

    I want to be the youngest billionaire you know!!! :)

    You hearing me Yahoo???

  15. Dan Grossman

    June 1st, 2007 at 3:50 pm

    No way man, they need that money to buy W3Counter from me to compete with G Analytics!

  16. CSamarin

    June 1st, 2007 at 3:53 pm

    Dan,

    Plenty for everyone! That “well” will never go dry! :)

    Taking a look at your analytics tool though!

  17. CSamarin

    June 1st, 2007 at 4:04 pm

    What’s with the traffic limits? I’m proud to say we are beyond your plans capabilities!

  18. PaulWill

    June 1st, 2007 at 4:41 pm

    I hope there is still the opportunity to opt out of adwords. I purposefully don’t try and monetise from my blog. I think it detracts from my message and that people get bombarded with advertising 24/7, they don’t need to see more in their feeds.

    We are forcing our audience into selective ignoring. How long will it be until they unsubscribe into complete ignorance?

  19. qikki

    June 1st, 2007 at 4:54 pm

    I think this is a fantastic deal for Google and Feedburner. I’ll look forward to being able to see my feed stats in the impressive new Google Analytics dashboard where they belong.

  20. ix

    June 1st, 2007 at 6:03 pm

    hrm. one reason i actually read this site directly instead of using feedburner was the ads. not that they show up with feedburner and google ads already blocked via /etc/hosts, but..

  21. caozenghui

    June 1st, 2007 at 8:19 pm

    在互联网领域，一种技术在市场上的跳跃式进步，很多时候并不是技术本身的突破，而是大玩家的举动和在资本层面上的重大变革。
    http://www.caozenghui.cn/?p=179

  22. VENKATAKRISHNA NALAMOTHU

    June 1st, 2007 at 8:37 pm

    So, one more option to make some money even for small publishers with low subscribers.

  23. Roman

    June 2nd, 2007 at 3:35 am

    Hm, I hope the FeedBurner will only improve its quality now :)…

  24. Diego Cox

    June 2nd, 2007 at 11:23 am

    What will the next Google aquisition?

  25. Velioncho

    June 2nd, 2007 at 2:04 pm

    TC?

  26. Derek Scruggs

    June 2nd, 2007 at 8:36 pm

    I suspect the real motivation for this deal is not advertising, but to deliver better search results. Feedburner has the subscriber stats for tens of thousands of feeds. That’s exxtremely useful info for a s search engine trying to decide which blog is more authoritative on a given search phrase. Especially given the proliferation of splogs.

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