Google announced the acquisition of Feedburner today on their corporate blog. Feedburner CEO Dick Costolo confirms it as well on the Feedburner blog. The are not disclosing the price, but our source said it was around $100 million when we wrote about the deal last week, and we still believe that figure is accurate.
Google doesn’t go into a lot of detail on why they bought the company, but they do say they are constantly looking for ways to “identify and offer new tools for content creators and website publishers” and “give AdWords advertisers broader distribution to an even wider audience of users.”
That tells me one thing: look for the option to include Adwords in your feed sometime very soon. Feedburner already sells adds into feeds on a CPM basis. Google’s going to crank this up.
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So this is like “Google’s purchase of the week” … is there any other company that has had this much cash and this much interest in acquisitions?
Jason Alba
CEO - JibberJobber.com
You’ll need it when Google acquires the company you work for (but don’t own)
Goooooooooooooooo GooBurner!
Feedburner is the greatest RSS feed companies out there. I don’t want to see it mishandled by Google the same way as Dodgeball:
http://valleywag.com/tech/dodg.....255399.php
It’s also more first-hand access to up-to-the minute content.
Google is on a shopping spree and they are buying the best upcoming companies with innovative products/services that helps it expand itself to become an even bigger super-power in the internet space. One has to wonder how long would it be before people begin to identify the internet as Google.
Anyways, Adwords in your feeds anyone??
Goodbye, FeedBurner. I’m sorry to see you go. I expect the FeedBurner domain to redirect to Google Analytics in about a year and a half.
Congratulations to everyone at Feedburner! I can’t think of a company more deserving of being acquired by Google.
“All Your Feeds Belong to Us”
http://www.centernetworks.com/.....-confirmed
Yeah what ever happened to Dodgeball. I completely forgot about that acquisition. I cant imagine this would turn out the same way as this is already widely used.
At what point does Yahoo and M$ get tired of all this, they were already behind in many areas.
well done feedburner, twitter next. Watch this space
Congrats to Feedburner. I for one would love to see Adwords combined.
It seems recently that most of Google’s innovation has come via acquisition. Most work for the engineers would seem to be mostly divided into ops, maintenance and integrations rather than building new, innovative things. Although, I must say, taking A9’s street view idea to the next level was pretty cool.
I for one do not wish to have feeds with ads. I hate advertisements. They are misleading and half the time will not do the job they promised (look at microsoft).
Google is doing good things. There are a lot of tools that I don’t even know about that they have. I am afraid that one day Google will be wearing M$’s pants and we will start the wars all over again. Google is a search engine for me. i don’t use much else on there.
Mouseclone
http://mouseclone.cmo
http://19incheswide.com
Google came by yesterday and I was like you wish!
They offered $900 million and I laughed them out the door…
I want to be the youngest billionaire you know!!!
You hearing me Yahoo???
No way man, they need that money to buy W3Counter from me to compete with G Analytics!
Dan,
Plenty for everyone! That “well” will never go dry!
Taking a look at your analytics tool though!
What’s with the traffic limits? I’m proud to say we are beyond your plans capabilities!
I hope there is still the opportunity to opt out of adwords. I purposefully don’t try and monetise from my blog. I think it detracts from my message and that people get bombarded with advertising 24/7, they don’t need to see more in their feeds.
We are forcing our audience into selective ignoring. How long will it be until they unsubscribe into complete ignorance?
I think this is a fantastic deal for Google and Feedburner. I’ll look forward to being able to see my feed stats in the impressive new Google Analytics dashboard where they belong.
hrm. one reason i actually read this site directly instead of using feedburner was the ads. not that they show up with feedburner and google ads already blocked via /etc/hosts, but..
在互联网领域，一种技术在市场上的跳跃式进步，很多时候并不是技术本身的突破，而是大玩家的举动和在资本层面上的重大变革。
http://www.caozenghui.cn/?p=179
So, one more option to make some money even for small publishers with low subscribers.
Hm, I hope the FeedBurner will only improve its quality now :)…
What will the next Google aquisition?
TC?
I suspect the real motivation for this deal is not advertising, but to deliver better search results. Feedburner has the subscriber stats for tens of thousands of feeds. That’s exxtremely useful info for a s search engine trying to decide which blog is more authoritative on a given search phrase. Especially given the proliferation of splogs.