Comments on: Soft Launch For Google Audio Ads

By: Nokia 5800

Nokia 5800 — Mon, 02 Mar 2009 19:54:55 +0000

I don’t currently have the Ad Creation Marketplace on my account either.

By: Jamie Whalen

Jamie Whalen — Fri, 24 Oct 2008 06:53:44 +0000

I was just searching around for some good books on commercial production and i came accross this article. I have been a DJ f or about 15 years and i am hanging up the turntables. I have been meaning to start recording for years. From years on the radio i am starting a voice over business. I have my own studio and invite you to check out my temp. website. If you need a voice for your online commercials i have a pretty good library of them in my head. Check it out and i look forward to hearing from anyone who needs a voice.

By: Google Audio Ads - Google ha pronti gli ads in versione audio | Blog Webmarketing

Tue, 22 Jan 2008 10:23:06 +0000

[...] perchè di Google Radio (credo fosse questo il nome delle campagne audio via radio/streaming) o Google Audio ads o Google Radio Adwords – campagne vocali sul modello CPM – in Italia non mi risulta ci sia [...]

By: BlueVerse

BlueVerse — Sat, 29 Sep 2007 11:49:46 +0000

Google Announces Audio Ads…

GAAA!
Adwords announced AudioAds a few days ago, this is my take on the whole idea not the service..

So the whole idea is advertise websites on radio, so there are no links, there is no content, there is no indexation, all it is a person on radio ment…

By: fuqfagpegk

fuqfagpegk — Tue, 19 Jun 2007 16:50:09 +0000

Hello! Good Site! Thanks you! lqsorthone

By: Marc

Marc — Thu, 07 Jun 2007 12:52:23 +0000

We have started using Audio Ads for about a week now. We did the creative stuff ourselves, since we have experience doing this in-house. While radio may seem backwards to some, it allows us to talk to a potential customer in a passive environment. We sell a broad market item to folks that just as easily could buy it from their local supplier, but may have never considered using the internet to buy it. Our message is (no surprise here) how our experience is better than bricks and mortar.

As to the results, they will never be as concrete as Google Analytics, but so far so good. Our two test markets are performing above average.

By: moya

moya — Thu, 07 Jun 2007 11:53:32 +0000

I don’t have this feature yet.

By: drew

drew — Thu, 07 Jun 2007 07:22:37 +0000

I don’t currently have the Ad Creation Marketplace on my account either.

By: RaJesh Anandakrishnan

RaJesh Anandakrishnan — Wed, 06 Jun 2007 21:34:27 +0000

Wondered how google audio ad will be contextual in mails???

By: David

David — Tue, 05 Jun 2007 19:31:01 +0000

Thanks for posting this update.

To Karen, I’m in Canada and currently have the “Audio Ads” tab in my Google Adwords account. Hopefully it will be rolling out for everyone soon.

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Google Earth интернет реклама SEO оптимизация уеб дизайн и реклама в интернет — Tue, 05 Jun 2007 10:07:34 +0000

[...] Google audio ads [...]

By: Karen

Karen — Thu, 31 May 2007 18:20:13 +0000

In Canada, do not have it… Yet!

By: Sam

Sam — Thu, 31 May 2007 13:48:20 +0000

We have it but we did not try it yet

By: Quickie am Morgen : Der Blogbote

Quickie am Morgen : Der Blogbote — Thu, 31 May 2007 07:08:47 +0000

[...] bereits einige Podcast-Vermarkter (adplace oder Audioads). Nun kommt mit Google der Branchen-Riese. Mehr bei TechCrunsh >> Tags: Bitkom, Bild-Zeitung, Leserbeirat, Vanity Fair, Medienheimat, Podcast-Vermarktung, adplace, [...]

By: Don Wilson

Don Wilson — Thu, 31 May 2007 00:07:19 +0000

Focus on textual ads, please.

By: Jonathan

Jonathan — Wed, 30 May 2007 23:17:51 +0000

Why is Google going for terrestrial radio when companies who own terrestrial radio know that the action is online and they are in fact buying online properties! (CBS:LastFM)

It seems like a backward step to me – if they had streaming audio ads for web radio that would be cool. As an advertiser I don’t think I’d want to advertise a web property on terrestrial radio

By: Mark Terry

Mark Terry — Wed, 30 May 2007 21:15:11 +0000

Just checked my account, I do not have the option

By: Andy Beal

Andy Beal — Wed, 30 May 2007 20:55:14 +0000

Hi Michael, thanks for the link. We actually spotted them in the “wild” in March. http://www.mark...-radio-ads.html

It looks like the roll out is still ongoing.

By: Andrew

Andrew — Wed, 30 May 2007 20:48:53 +0000

It will only work if you run ads frequently. They need more talk radio. I will try when they have more stations.

By: mathew johnon

mathew johnon — Wed, 30 May 2007 20:37:19 +0000

must be great roi if they have to *pay* customers $400 to get them to try it:)

By: Ollie Parsley

Ollie Parsley — Wed, 30 May 2007 20:05:39 +0000

thats meant to be “stations” by they way!

By: Dan Grossman

Dan Grossman — Wed, 30 May 2007 20:05:20 +0000

You only get the $400 discount if you use one of their ad creation agencies, which will almost definitely cost you more than $400.

By: Ollie Parsley

Ollie Parsley — Wed, 30 May 2007 20:04:45 +0000

Michael,

I have a UK based AdWords account and do not have the option for audio ad’s. I’m going to assume its becuase Google do not have any deals with any staions over here YET. Can’t wait til they do though!

Ollie

By: Hornswaggled

Hornswaggled — Wed, 30 May 2007 19:38:26 +0000

Had this pop up in a few accounts a few months ago. Have not tried it yet. I can confirm that they are offering a 400 buck ad creation incentive.

By: Agoracom

Agoracom — Wed, 30 May 2007 19:17:49 +0000

Mike, nice meeting you here in Toronto.

Am I the only one here that wouldn’t allocate marketing $$ to radio? Google allows me to precision target my audience, so why backtrack and advertise on the radio?

Google has sold everyone the Kool-Aid, how do they expect us to go back to lemonade? My call is that Google will wind this down in about 24 months.

Best,
George