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..will Mahalo ever scale to the point of being valuable enough to…..

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Avi (101): Right now MediaWiki is doing just fine for us. We are going to see how it goes and customize the software as we go. We know about some of the easter eggs and if people can find them that’s fine with us. Editorial content is better than Google because we use a human to a) take out all the spam, b) organize the links, and c) look for things that are not obvious (i.e. give context). Also, it’s not Google vs. a Mahalo Guide. it’s Google vs. a Mahalo Guide using Google, Ask, Delicious, Digg, Flickr, Wikipedia and dozens of other quality services.

Mahalo for the feedback!

Jason

Do you plan on actually writing your own software or are you going to continue using mediawiki to power mahalo. Also why do you think editorialized content or guides for search results is more meaningful then Google (algorithmic results) or user-generated results?

Also, you guys should look into locking down mediawiki even further as with some clever url editing, you can get to some pages I’m sure you don’t want users to see.

RonP (#93): Thanks so much for the background on LookSmart and MSN. Obviously we did our homework and know all about the history of GNN, Michael Wolf, LookSmart, ODP/DMOZ, ResultsAbout, About.com, and the Yahoo Directory. However, we believe that a LOT has changed since that time. First, machine-based search is suffering from an overload of both good, bad, and horrible sites fighting it out for placement. Users are getting frustrated and you can see that when you do a search for any product, travel, or health search. It’s a mess. Also, there is a way to make money today and in 1996-2001 there really wasn’t. Also, people are spending more and more time searching. What we’re doing is going to be years of hard work, and I do think that churn of the Guides is going to be a challenge… however, I had 300 bloggers at Weblogs, Inc. and many of them are still blogging away at sites like Engadget, Autoblog, and Joystiq–three years later! We are at this for the long term and if you come back in six months I think you’ll see the product really improve.

They have the Democrat Party but not the British Conservative Party, a search on Football takes you to an NFL page, they have Kirk Cameron but not Alec Guinness, they have Gsa Gsa Gabor but not Charles Dickens. They have Clinton but a search for Kohl - chancellor of Germany during reunification - takes me to a page about eyeliner. Now that’s quality search right there.

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After spending some more time with Mahalo I started to take a look at a few of the Guides. Who are these people? Jason is pretty well known for hiring the right people (and they must like him because they jump from company to company with him) so who d…

I would prefer http://sproose.com/ to this anyday..

That works. Much better than someone who actually knows what they’re doing, and who’s out of work now anyway.

The Cult of the Amateur rules again.

This concept was tried at LookSmart as we attempted to maintain our relationship with MSN in the early 2000s.

First of all some background. What Mahalo does is Exactly what MSN did for the better part of their early existence. They had a tiered results structure. First, goto/overture, then human edited results (for top queries), then the LookSmart directory, then Inktomi. If there were no human edited results, or LookSmart results, then just Inktomi. The human edited results which MSN called synsets were handled by a team of mostly library professionals in Redmond. They firmly believed in this approach but couldn’t hold off the “index and algorithm” folks.

We at LookSmart thought we could help MSN maintain that high quality hand touch segment of queries by building out a more complete infrastructure to handle the “head” of the query stream. Note: We used “long tail” quite a bit in 2002 as we realized that MOST queries are one word and high volume, but HIGH value queries were in the “long tail”. If I had only acted on that after MSN let us go….

Look at LookSmart’s stock price and you’ll see how it ended.

As josef alludes to above. Employee CHURN is an issue. I am sure Mahalo and their smart investors have thought through it, but there really isn’t a career path for a SERP optimization specialist…

Like anything, this CAN be done. It is enough to carve out 1% market share and be worth a billion dollars (see Don Dodge’s blog for that reference)? It’s more of a marketing question.

All I know is that the Algorithm really killed LookSmart and hand edited results in 2003.