Web messaging services company Userplane has launched a new revenue-sharing program that brings monetization to online instant messaging and web chat
Userplane Money serves ads in instant messaging, web chat and other widgets. The new program is said to be the first of its kind amongst community platforms.
Userplane CEO Mike Jones sees what he calls the “Platform Web” as the next area of online monetization. ” Userplane Money offers rich application experiences that increase user engagement on our clients’ websites, and provide them with a new revenue channel and increased site usage”.
Userplane was acquired by AOL in August 2006 and the new program is linked into AOL’s larger advertising strategy. “AOL has a rich offering of ad solutions for advertisers, including internal advertising within the AOL network, 3rd party publisher relationships through advertising.com, and a longtail ad offering through the Userplane network” said Jones.”Userplane Money grows the Userplane longtail ad network and gives advertisers access to users and inventory they had not had access to previously on smaller, targeted niche web communities”.
Jones sees Userplane Money as a way to reward users and position the service as a key revenue driver for smaller up and coming web communities.
The combination of Userplane’s technology with a revenue-sharing program is sure to drive future growth to what is already a very smart offering.
Previous TechCrunch coverage of Userplane here.
The link for the Userplane Money program can be found here:
http://www.userplane.com/promos/money.cfm
Is Userplane limited to the AIM platform?
@2 - No Tony, Userplane is not limited to the AIM platform. It is widley deployed and can use it’s own namespace, and integrate with your websites namespace.
unless i’m mistaken, this was announced ages ago - is this a paid listing??????
neil
my understanding is that it launches today. Might have been closed beta previously, not sure. And no, it’s not a paid listing, TC doesn’t do paid listings.
I’ve tested userplane on my sites a few times. The feedback I get is that the interface is too confusing. They like Stickam better.
ok, maybe the beta was with plentyoffish, and thats where I read about it, I assumed it was open for all.
looks not so innovative …
“Jones sees Userplane Money as a way to reward users and position the service as a key revenue driver for smaller up and coming web
communities.”
Is the revenue share between the site owner and the advertiser or the user and the advertiser? Would be good if you clarified in the article….
I was hoping for advertiser/user.
unfortunately it does not apply for internationally users….
Signed up but it looks like this is only for US publishers? Am I wrong? When entering my info, its requiring EIN, SSN and State and ofcourse I don’t have any of those since I live in Canada.
Any idea?
Eugene - I have an idea around that! We are working on international launch - we should have a solution up in the next few weeks!
Thanks
m