A study from Strategy Analytics has found that 90 percent of handset owners rate Apple’s iPhone as being superior to existing mobile phones. This despite the rather pertinent facts that the iPhone has not yet gone on sale and none of those questioned would have used an iPhone.
The “Consumer Reactions to the Apple iPhone” study explored the appeal of iPhone features, developed comparisons with current products and investigated the nature of the iPhone experience. 90 percent of respondents gave the iPhone higher marks than their own handset and over 40 percent of respondents rated the iPhone as being much better across key functional categories, including music player, web browsing, voice mail, and phone call management.
The study found that whilst consumers are definitely buying the iPhone hype, price may be the iPhone’s undoing. “While the iPhone “Wow” factor is impressive, our user panel indicated that challenges in pricing and positioning may act as a barrier to mass-market success,” said Kevin Nolan, Director of User Experience Research at Strategy Analytics.
Previous TechCrunch iPhone coverage here.
Price will be the 1st issue, business issue will be the 2nd issue. I am still waiting for it to be a bust for business so I can win my bet with Mike.
Let’s look at this realistically.
1. how many people with data devices are personal?
2. how many are locked into a contract and won’t pay the $200 or whatever to get out of it
3. don’t forget my pricing example for a year of the iphone:
http://www.cent...t-of-the-iphone
The bottom line is that the rich silicon valley folks will buy them all up, but the average consumer won’t be able to afford it.
This is really a dumb study with a flawed conclusion. We don’t have the real thing yet so what are they comparing the “hype” to? Unless, of course, Strategy Analytics and the people who responded to the study know something the rest of us don’t know.
Strategy Analytics…. I have super hard cookie question. I bet you will never answer top ten questions.
1. where did you get 90% from?
2. Are you being realistic or you just assuming?
3. Are you saying 90% will be U.S?
4. Does 90% outside the world count?
5. How do you stop War with IRAQ?
6. What is satistic for evildoer people?
7. How many population jerks use and invent machine guns and bombs?
8. How many VC throw money on lower class people?
9. How many jerk will grow up to become the next super fat rosie o’ donnell?
10. Are you anti-techcrunch posters?
I admit I’ve been in the other 10% but there was a good article about the simplicity of it in the New Yorker that left me thinking they’re onto something. maybe the next version. 2.0 of anything is always better.
Here’s very smart question…. 10%….
How the hell you switch Verizon account to Cingular account?
They won’t merge the company.
Business absolutely will not adopt this:
1) No buttons = useless if you can’t dial or input without looking at it
2) No buttons = no tactile response (it’s the little things, stupid)
3) NO INTEGRATION WITH EXCHANGE. Businesses will not switch communications systems just to use an overpriced, easily broken phone
4) NO EXPANSION OF FUNCTIONALITY except what Apple offers. Problem is, the basic programs are barely adequate for normal people. For business users, they’re so subpar they may as well be from the early 90s.
5) NO 3RD PARTY PROGRAMS. Data phones sell because you can run 3rd party apps, like GPS locators, etc. You can’t do that on an iPhone, but that’s one of the biggest business uses.
Normal consumers will lap this up.
1) Status symbol = expensive, looks good, breaks easily
2) Penis envy = but transplanted to a phone. Seriously, no one cares if you have the latest fad phone. In a month, it’ll be obsolete anyway.
Here’s why. Germs.
You can or cannot see thumbs prints around the screen. Everytime you go out eat fast food resturant. All the sudden, you have fat oil around thumb and calling your boss. Punch.. Punch… Punch the dial button. Now, you created an micro egg around IPHONE screen. Static screen will hit face…
When you touch Escherichia coli… Half of American population can get sick from E. coli. You will get your day off from your work. Oh, F*ck you…
Always pocket your money inside. Don’t let your doctor see you money!!
wow – Good comments for this article. What I assume is people believe in Apples products with their previous success. And No doubt Iphone can be a killer product. But am a hardcore user of BB. Functionalities and features available are awesome in pearl and I got it free with Cingular. In this case I / users delay buying it (and I have 2 year contract) and other side of the story – Apple fans buy it.
– Jorge, There will be several companies creating 3rd party tools. Still we are seeing several accessories for Ipod are coming up. So Software and accessories won’t be less for I Phone.
http://www.sugg...stusability.com
I think Jorge got it all wrong and Rajesh nailed it on the head. Everyone is excited for it because Apple has such an impressive track record as far as their design and software implementations. It isn’t 100%, but it’s leaps and bounds above any other soft and hardware manufacturer out there, especially the status quo cell phone manufacturers (a.k.a. all of them). “It just works.” carries a lot of weight with consumers when their products do just as they claim. That’s why their customer satisfaction ratings are always among the highest in any industry.
Not surprising really. It ‘looks’ like it does the basics better than any other phone out there. This geek audience on Techcrunch always want more features than any normal user needs.
I believe he says 90% of responders. So the title is a bit too much…
I like the idea of the iPhone but I will definitely wait til the next generation before considering. My main issues are:
* Touch screen that doesn’t work with gloves.
* Lack of 3G Network Support. (Because WiFi isn’t everywhere)
* Battery life where you have a big screen, wifi and can’t change the battery.
So, now techcrunch spreading FUD about the iPhone?
Who knew TC was a M$ worshipper
What now? silverflash is teh killer? and zune teh godsend?
Ridiculous!
Don’t believe the hype about the hype.
Why is there no press over the Prada/LG phone which is the first touch-screen to hit the market?
I think people understand that the first version will be expensive and the price will rapidly drop. Apple has a very good design reputation and the consumer trusts them to create a high quality product. Plus you have to admit that most phones are pathetic in at least one or more frequently used functions.
There are several things that they could easily add, if not already there:
* if the phone has a vibrate capability, there’s your tactile feedback,
* after the exclusive period is over, other carriers will start offering iPhone,
* exchange integration, expansion with 3rd party applications – it’s a fricken computer, they can do any of this once they get the thing out. They’re just building it a piece at a time rather than all at once.
I expect this to be bigger than the iPod.
My current business cellphone is from Nextell. One word: crap. Steve Jobs and Jonathan Ives better qualified to develope a revolutionary cellphone product than any phone company. And they have. See a live demo of the iPhone at http://www.apple.com. If you doubt that they have redefined user friendly in cell speak, then you fell asleep during the demo.
Disclosure: Yes, I own Apple stock.
Does anyone know if when talking on the iPhone, the screen presses against your face or if it faces away? Because if it faces towards, I can tell you right now how much people, particularly women, are going to hate smearing their facial greases and makeup all over the “beautiful 160 ppi screen.” I’ve heard so many women complain about cell phones with big screens because their makeup gets all over it. This isn’t going to stop iPhone sales, but the realization of this usability problem will hopefully get Apple to release their iPhone 2.0 with a screen that faces away while you talk.
if you guys didn’t know the iphone is a an extremely big hit I mean where have you seen a handheld with amazing features like these i’m waiting for it come out in paris because I live there. so anyways speaking of the iphone who SAID you can get ecoli haha, the screen is most likely lcd or plazma something that will 99.9% going to resist all these oils from our body!!
so anyways I bought the pearl and i’m a little sad I don’t know if I should have waited and bought the iphone do guys think I should wait till next year?? ahhhahhhahhhahhhahhhh………. plz help me what should I do?
guys the iphone will probebely go down to $300 dollars by next year!s
!saclebos!!!!¡