Comments on: Adsense For Video, Google Still Lagging

By: Google Adsense Enthusiast

Google Adsense Enthusiast — Tue, 24 Mar 2009 21:52:34 +0000

Great post! Really love reading them, can’t wait for more.

By: nathan woodham

nathan woodham — Sun, 15 Mar 2009 15:26:42 +0000

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

By: Webkinzie

Webkinzie — Mon, 27 Oct 2008 02:20:29 +0000

Adsense for Video Units has indeed changed the entire concept of generating revenue online. There was a time when vBlog was more for fun rather than moolah. Now, with the merger of Google and YouTube, the concept of Video Ads has been given a big facelift. I hit upon a vBlog that had a humongous collection of Video Clips totally focussed on the Google Adsense Program. I was truly amazed at the extent of change Google could bring about in the world of Online Revenue Generation.

By: AdSense For Video Comes Out of Private Beta. Can We Kill the Pre-Roll Now? : New Web 2.0 Magazine

Sun, 24 Feb 2008 23:09:35 +0000

[...] months after launching its closed beta of AdSense for video, Google is finally opening up the advertising program to any publisher in the [...]

By: Kelsey Group Blogs » The Rumor Mill: Google to Buy Feedburner

Kelsey Group Blogs » The Rumor Mill: Google to Buy Feedburner — Fri, 25 May 2007 23:27:23 +0000

[...] aggressive march towards other mediums including radio, newspapers, video games and most recently, video. Given the audience aggregation capabilities of RSS, it could be as valuable as each of these [...]

By: Dekut.com

Dekut.com — Thu, 24 May 2007 23:56:15 +0000

Adsense For Video, Google Still Lagging…

Google has announced a closed beta test of Adsense for Video.

According to the post on Inside Adsense, Adsense for Video consists of “in-stream” advertisements. Publishers define at what point the advertisements will appear for each video….

By: Bill Hartzer

Bill Hartzer — Thu, 24 May 2007 22:43:28 +0000

Slowly we’re getting closer and closer to real contextual video. True, this solution will allow you to choose where the ad appears in the video–but Google still hasn’t truly married video with contextual advertising.

I’m still (anxiously) waiting until Google’s script will figure out what a video clip is about–and then display an ad based on the content of the clip. That will be true “contextual video”.

By: Ted

Ted — Thu, 24 May 2007 17:24:48 +0000

Google’s number 1 concern is user experience. They are mortally afraid of two things: 1. They significantly effect the user experience for the worst, losing viewers and reputation 2. They are seen to profit unfairly on other people’s content.

A too-aggressive YouTube advertising play would hurt Google on both accounts. That is why they are being cautious; let startups like you mentioned experiment, and Google will follow what works. If you’ll remember, Google search existed for a few years WITH NO ADVERTISING at all. It was only reluctantly, and after they were solidly established, that they brought advertising in.

By: bdb

bdb — Thu, 24 May 2007 16:52:54 +0000

Look out google, liverail has a billion dollar war chest and they will smoke you in video ads. Or was it the other way around, oops.

By: Paul Montgomery

Paul Montgomery — Thu, 24 May 2007 16:05:29 +0000

Can someone please delete #16? It’s offensive hate speech.

By: Adsense for video now under testing | 901am

Adsense for video now under testing | 901am — Thu, 24 May 2007 15:02:23 +0000

[...] “The technology to contextually serve advertising within video is already available, ScanScout providing such a service. Given the massive market share Google holds in the online video hosting marketplace through YouTube, it would normally be expected that Google would be leading development in this field. For reasons unknown, they are not doing so,” TechCrunch said in a post. [...]

By: Phill Midwinter

Phill Midwinter — Thu, 24 May 2007 14:33:27 +0000

Google’s core competency is search NOT advertising, Duncan. That’s my 2 cents in response to why they’re lagging behind the rest.

They’re lagging behind in that as well. Just because people criticise Google, that doesn’t mean you’re automatically right.

By: Matt A.*

Matt A.* — Thu, 24 May 2007 14:07:13 +0000

Google’s core competency is search NOT advertising, Duncan. That’s my 2 cents in response to why they’re lagging behind the rest.

By: Hosting

Hosting — Thu, 24 May 2007 11:02:03 +0000

I don’t think this will work… people are not ready…!

By: Lizi

Lizi — Thu, 24 May 2007 10:21:57 +0000

Finding the context from a video can be very easy , they just have to read the keywords that the users add to the video.

But , like advertisements on TV , they can serve advertisements that are not related to the context of the video.

Lizi,
http://www.copendablog.com

By: Mark Trefgarne

Mark Trefgarne — Thu, 24 May 2007 10:18:17 +0000

Non- relevent advertising is a dinosaur that totally ignores the power of the online medium. Google may have mastered the text ad, but I think extending their grip to video remains far from certain.

LiveRail (www.liverail.com) will be launching its Beta late next week, and will show the world exactly how online video advertising should be done. The system is incredibly impressive and takes a very innovative approach that I think will take the industry by storm. Video is very different to any other type of medium, it has a level of creativity that makes it so different to text ads. People enjoy watching videos that are fun and interesting, as proved by the success of some of the commercial viral ads. If its worth watching, people will actually choose to do so, if not they ignore it, even if its pushed right in front of them. I know my brain switches right off as soon as the ad-break comes on TV, so the effective impact and value of CPM advertising is much lower than when ads are servered in a relevent way to people who actually choose to watch something. LiveRail has taken this as one of their core features, its a very interesting approach that has the potential to pay off big time.

By: AlejandroPerez

AlejandroPerez — Thu, 24 May 2007 10:15:54 +0000

Trackback: http://www.alej...operez.es/?p=30

By: mario ruiz

mario ruiz — Thu, 24 May 2007 09:26:56 +0000

It is a good idea to charge deppending where and when is played a video. Although I would like to see more investigation on pattern recognition through vector graphics based on the sequence of mathematical pattern that place lines and shapes in a given compared image.

Because the geometric nature of the file, most images created with tools such as Adobe Illustrator and CorelDraw are in the form of vector image files so we can always look for them given the correct or simmilar array or sequence equations.

Mario Ruiz

Visit http://www.oursheet.com

By: smr

smr — Thu, 24 May 2007 05:43:55 +0000

finding context from video requires some magic, and i dont see it happening soon. google can probably get the context from the pages linking to the video and text on the page. but not all videos will have this as well.

By: Don Wilson

Don Wilson — Thu, 24 May 2007 05:29:57 +0000

I’ve been an adsense member for years and have yet to have my account enabled with this. I bet people make quite a bit from people watching videos through ads.

By: fo.unta.in

fo.unta.in — Thu, 24 May 2007 04:58:38 +0000

Google is definitely lagging in this area.
They will end up paying a lot for either scanscout or nexidia.

By: listikal

listikal — Thu, 24 May 2007 04:37:50 +0000

I must agree with the “ignore” comment. The embedded videos on sites right now, are essentially worthless.

By: Steve Morsa

Steve Morsa — Thu, 24 May 2007 04:31:18 +0000

Ads in videos?

Next up: “TiVo” for video.

By: drew olanoff

drew olanoff — Thu, 24 May 2007 04:10:23 +0000

Our chunking approach at Pluggd might interest you guys and gals:
http://blog.plu...-halfway-there/

By: TechVision

TechVision — Thu, 24 May 2007 03:46:53 +0000

Adsense For Video, Google Still Lagging…

Google has announced a closed beta test of Adsense for Video….