Adsense For Video, Google Still Lagging

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1. Steve S
   

   May 23rd, 2007 at 8:24 pm

   Because of the huge market share, Google has the luxury of time on its side. I think this initial scheme is just to see how the public reacts to in video advertisement.

   If they find that people are absolutely opposed to it, then their next step will be to upgrade the technology to something more contextual. Purely speculative, but we all know Google loves perma-BETAs, the very idea of closing the means that the product as it exists is bound to change dramatically before we see it.

2. Search Engine WEB
   

   May 23rd, 2007 at 8:24 pm

   
   http://adsense.blogspot.com/20.....r-you.html
   
   here is another related link that might be of interest the readers

3. Larry
   

   May 23rd, 2007 at 8:42 pm

   Also recall Viacom lawsuit and DMCA safeharbor provisions - Google will clearly fall out of safe harbor (assuming they have qualify in the first place) once they use the videos to sell contextual advertising. Contextual AdSense that analyzes videos will appear once the lawsuit disappears. The lawsuit and the current status quo buys Google time to develop their contextual video advertising platform squeeze the vendors of audio and video fingerprinting technology so no one else can do this.

4. drew olanoff
   

   May 23rd, 2007 at 9:10 pm

   Our chunking approach at Pluggd might interest you guys and gals:
   http://blog.pluggd.com/2007/05.....way-there/

5. Steve Morsa
   

   May 23rd, 2007 at 9:31 pm

   Ads in videos?

   Next up: “TiVo” for video.

6. listikal
   

   May 23rd, 2007 at 9:37 pm

   I must agree with the “ignore” comment. The embedded videos on sites right now, are essentially worthless.

7. fo.unta.in
   

   May 23rd, 2007 at 9:58 pm

   Google is definitely lagging in this area.
   They will end up paying a lot for either scanscout or nexidia.

8. Don Wilson
   

   May 23rd, 2007 at 10:29 pm

   I’ve been an adsense member for years and have yet to have my account enabled with this. I bet people make quite a bit from people watching videos through ads.

9. smr
   

   May 23rd, 2007 at 10:43 pm

   finding context from video requires some magic, and i dont see it happening soon. google can probably get the context from the pages linking to the video and text on the page. but not all videos will have this as well.

10. mario ruiz
    

    May 24th, 2007 at 2:26 am

    It is a good idea to charge deppending where and when is played a video. Although I would like to see more investigation on pattern recognition through vector graphics based on the sequence of mathematical pattern that place lines and shapes in a given compared image.

    Because the geometric nature of the file, most images created with tools such as Adobe Illustrator and CorelDraw are in the form of vector image files so we can always look for them given the correct or simmilar array or sequence equations.

    Mario Ruiz

    Visit http://www.oursheet.com

11. AlejandroPerez
    

    May 24th, 2007 at 3:15 am

    Trackback: http://www.alejandroperez.es/?p=30

12. Mark Trefgarne
    

    May 24th, 2007 at 3:18 am

    Non- relevent advertising is a dinosaur that totally ignores the power of the online medium. Google may have mastered the text ad, but I think extending their grip to video remains far from certain.

    LiveRail (www.liverail.com) will be launching its Beta late next week, and will show the world exactly how online video advertising should be done. The system is incredibly impressive and takes a very innovative approach that I think will take the industry by storm. Video is very different to any other type of medium, it has a level of creativity that makes it so different to text ads. People enjoy watching videos that are fun and interesting, as proved by the success of some of the commercial viral ads. If its worth watching, people will actually choose to do so, if not they ignore it, even if its pushed right in front of them. I know my brain switches right off as soon as the ad-break comes on TV, so the effective impact and value of CPM advertising is much lower than when ads are servered in a relevent way to people who actually choose to watch something. LiveRail has taken this as one of their core features, its a very interesting approach that has the potential to pay off big time.

13. Lizi
    

    May 24th, 2007 at 3:21 am

    Finding the context from a video can be very easy , they just have to read the keywords that the users add to the video.

    But , like advertisements on TV , they can serve advertisements that are not related to the context of the video.

    Lizi,
    http://www.copendablog.com

14. Hosting
    

    May 24th, 2007 at 4:02 am

    I don’t think this will work… people are not ready…!

15. Matt A.*
    

    May 24th, 2007 at 7:07 am

    Google’s core competency is search NOT advertising, Duncan. That’s my 2 cents in response to why they’re lagging behind the rest.

16. Michael Birch
    

    May 24th, 2007 at 7:15 am

    Google should look at acquiring Bebo for three billion dollars at least if it wants a strong presence in the UK. This story has a lot of details about me and Bebo.

    Bebo is a social networking website created to enable friends to stay in contact. It has developed into an online community where friends can post pictures, write blogs and send messages to one another, and is similar in format to MySpace. The site has been increasing in popularity.

    Michael Birch founded it. He says, ” I am a Welsh wanker. My energy levels are low. My mommy is a ho. After three hours of work I start huffing and puffing. That is why I went to the internet and formed startups. Sooner or later one will work. The Internet makes entrepreneurs lazy like me. We want lots of money, but do not want to work for it. We have dreams of extreme wealth. Founders of social networking sites have achieved that goal without hard work unlike suckers in the old economy. We have soft lives. That is the privilege of those in the new economy.

    “All I had to do was lie flat on my back like a bum, start a site and then put in Basic software that allows people to share photos, music etc. That took five hours each week for four months. Everything else fell into place. I don’t have to slog to create great content. The users hand that to Bebo on a silver platter. An online business can generate significant advertising income that, can be earned with minimal input from the business owner like me. This is due to the fact that so many processes can be automated on
    the Internet thus saving the need for an individual to carry out these tasks. I get loose motions when I think about how hard I would have had to work if I had been in the old economy.

    “I am looking to sell Bebo for over a billion dollars. I can just sit at home and ask for the moon. Wealth will be handed to me on a silver platter. It is amazing how lazy the founders of social networking sites can be and how we genuinely expect to have an online business handed to us on a plate. That is what has happened to Facebook, Myspace, Bebo, Youtube. We all only see the possibility of fast money as our sites get millions of users. There is no need to think. Fast money works better than curare to paralyse our minds.

    “I don’t need to know how to do some of the things involved with running an online business as i got other people to do them even if I have to pay them. Right from 2001 I never knew exactly how the business worked from the ground up. I just sat at home like a bum and formed start ups. I knew that magic would one day happen. I never had to worry about the job market. I never had to worry about working six long hours a day for five days each week. I never had to worry about a career path. I never had to worry about a plan of action for Monday morning. I have a soft life.

    “I never had to worry about sound business plans. I ignored even basic human-resource and customer-service requirements. Since I am a dotcommer I will have no problem burning through other people’s hard earned wealth when I sell Bebo. I will buy a yacht and a penthouse. I will vacation on the QE2. I am a dotcom moron who is changing the world by offering a social website. I just had to make sure that I got to the market first. The allure of unearned riches was why I became an internet entrepreneur in 2001. The millions of users give Bebo the Midas touch. This has induced a kind of greed hysteria in me. I want at least one billion dollars. If Steve Jobs could just sit on his arse in a garage and make billions of dollars then I deserve no less. It does not matter that I am stupid
    and lazy dotcommer.

    ” I will now make sure that my kids grow up to be pampered and spoiled brats. I will cater to their every whim and fancy. If they do not want to study there is no need for them to do so. After all I have hit the jackpot. If they do go to school then everyday I will give them two thousand pounds as spending money. The other kids will go green with envy as their parents who are trapped working each and every bloody week in the old economy cannot afford to give them even five hundred pounds everyday. I will teach them to poke fun of and laugh at the working class who have to slog each and every month for the rest of their miserable lives for a few 90 grand at old economy firms like The New York Times, Pepsi, Walmart, GM,
    Nike, Coca Cola, Viacom, newspapers, Vodafone. All these firms give their employees menial work which is why the employees are frustrated. That is so funny.

    “I will worsen my children’s greed, selfishness, and arrogance by being too lenient and allowing my beloved children to do whatever they want. Me and Xochi will constantly dote on our children. If outsiders who have to slog the whole month for a few grand for the rest of their lives have the indecency to tell my children ‘no’ to an unreasonable request them I will encourage my children to scream, shout, cry, hit those bloody losers and behave inappropriately like infants until they get what they want.

    “I will spend 40 million pounds buying three luxurious 10 bedroom homes for my children. I will give my beloved children many sweets, the most expensive toys that money can buy and other such things whenever they want them. This will build greed and selfishness in my children. I will teach my children to laugh at the poor countries like Africa which is populated with starving niggers and HIV.

    ” I have many nigger jokes that I will teach my kids this year after I sell Bebo for over a billion dollars to Yahoo!.
    Why do niggers stink? So blind people can hate them too.
    What do you get when a nigger fucks a spic? Someone too lazy to steal.
    What is a nigger in a limo? A thief like Martin Luther King.
    What is a nigger? Proof that skunks fuck monkeys.

    “I will also teach my kids to make fun of jews, spics. How many jews can you fit in a VolksWagon? All of them if you put them in the ashtray.
    Why do spics drive low-riders? So they can cruise and pick lettuce at the same. One of my favourite pastimes is to make fun of the homeless and unemployed in London and San Francisco by flinging coins in their direction. I will teach my children on whom I dote this as well.”

17. Phill Midwinter
    

    May 24th, 2007 at 7:33 am

    Google’s core competency is search NOT advertising, Duncan. That’s my 2 cents in response to why they’re lagging behind the rest.

    They’re lagging behind in that as well. Just because people criticise Google, that doesn’t mean you’re automatically right.

18. Paul Montgomery
    

    May 24th, 2007 at 9:05 am

    Can someone please delete #16? It’s offensive hate speech.

19. bdb
    

    May 24th, 2007 at 9:52 am

    Look out google, liverail has a billion dollar war chest and they will smoke you in video ads. Or was it the other way around, oops.

20. Ted
    

    May 24th, 2007 at 10:24 am

    Google’s number 1 concern is user experience. They are mortally afraid of two things: 1. They significantly effect the user experience for the worst, losing viewers and reputation 2. They are seen to profit unfairly on other people’s content.

    A too-aggressive YouTube advertising play would hurt Google on both accounts. That is why they are being cautious; let startups like you mentioned experiment, and Google will follow what works. If you’ll remember, Google search existed for a few years WITH NO ADVERTISING at all. It was only reluctantly, and after they were solidly established, that they brought advertising in.

21. Bill Hartzer
    

    May 24th, 2007 at 3:43 pm

    Slowly we’re getting closer and closer to real contextual video. True, this solution will allow you to choose where the ad appears in the video–but Google still hasn’t truly married video with contextual advertising.

    I’m still (anxiously) waiting until Google’s script will figure out what a video clip is about–and then display an ad based on the content of the clip. That will be true “contextual video”.