Google has announced a closed beta test of Adsense for Video.
According to the post on Inside Adsense, Adsense for Video consists of “in-stream” advertisements. Publishers define at what point the advertisements will appear for each video.
It’s a change in the right direction for Google. The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to video-on-video click to play advertisements; a form of advertising that can easily be ignored by the viewer. Whilst many may find in-video style advertising annoying, it at least comes with a guarantee that viewers are going to see the advertisement.
Adsense for Video, as it is currently explained lacks contextual delivery. Allowing publishers to select where a video is played may empower content creators, but it does nothing in terms of automatically optimizing advertising for the viewer.
Google appears to be lagging in this market; the technology to contextually serve advertising within video is already available, ScanScout providing such a service. Given the massive market share Google holds in the online video hosting marketplace through YouTube, it would normally be expected that Google would be leading development in this field. For reasons unknown, they are not doing so.
Because of the huge market share, Google has the luxury of time on its side. I think this initial scheme is just to see how the public reacts to in video advertisement.
If they find that people are absolutely opposed to it, then their next step will be to upgrade the technology to something more contextual. Purely speculative, but we all know Google loves perma-BETAs, the very idea of closing the means that the product as it exists is bound to change dramatically before we see it.
http://adsense....o-near-you.html
here is another related link that might be of interest the readers
Also recall Viacom lawsuit and DMCA safeharbor provisions – Google will clearly fall out of safe harbor (assuming they have qualify in the first place) once they use the videos to sell contextual advertising. Contextual AdSense that analyzes videos will appear once the lawsuit disappears. The lawsuit and the current status quo buys Google time to develop their contextual video advertising platform squeeze the vendors of audio and video fingerprinting technology so no one else can do this.
Our chunking approach at Pluggd might interest you guys and gals:
http://blog.plu...-halfway-there/
Ads in videos?
Next up: “TiVo” for video.
I must agree with the “ignore” comment. The embedded videos on sites right now, are essentially worthless.
Google is definitely lagging in this area.
They will end up paying a lot for either scanscout or nexidia.
I’ve been an adsense member for years and have yet to have my account enabled with this. I bet people make quite a bit from people watching videos through ads.
finding context from video requires some magic, and i dont see it happening soon. google can probably get the context from the pages linking to the video and text on the page. but not all videos will have this as well.
It is a good idea to charge deppending where and when is played a video. Although I would like to see more investigation on pattern recognition through vector graphics based on the sequence of mathematical pattern that place lines and shapes in a given compared image.
Because the geometric nature of the file, most images created with tools such as Adobe Illustrator and CorelDraw are in the form of vector image files so we can always look for them given the correct or simmilar array or sequence equations.
Mario Ruiz
Visit http://www.oursheet.com
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Non- relevent advertising is a dinosaur that totally ignores the power of the online medium. Google may have mastered the text ad, but I think extending their grip to video remains far from certain.
LiveRail (www.liverail.com) will be launching its Beta late next week, and will show the world exactly how online video advertising should be done. The system is incredibly impressive and takes a very innovative approach that I think will take the industry by storm. Video is very different to any other type of medium, it has a level of creativity that makes it so different to text ads. People enjoy watching videos that are fun and interesting, as proved by the success of some of the commercial viral ads. If its worth watching, people will actually choose to do so, if not they ignore it, even if its pushed right in front of them. I know my brain switches right off as soon as the ad-break comes on TV, so the effective impact and value of CPM advertising is much lower than when ads are servered in a relevent way to people who actually choose to watch something. LiveRail has taken this as one of their core features, its a very interesting approach that has the potential to pay off big time.
Finding the context from a video can be very easy , they just have to read the keywords that the users add to the video.
But , like advertisements on TV , they can serve advertisements that are not related to the context of the video.
Lizi,
http://www.copendablog.com
I don’t think this will work… people are not ready…!
Google’s core competency is search NOT advertising, Duncan. That’s my 2 cents in response to why they’re lagging behind the rest.
Google’s core competency is search NOT advertising, Duncan. That’s my 2 cents in response to why they’re lagging behind the rest.
They’re lagging behind in that as well. Just because people criticise Google, that doesn’t mean you’re automatically right.
Can someone please delete #16? It’s offensive hate speech.
Look out google, liverail has a billion dollar war chest and they will smoke you in video ads. Or was it the other way around, oops.
Google’s number 1 concern is user experience. They are mortally afraid of two things: 1. They significantly effect the user experience for the worst, losing viewers and reputation 2. They are seen to profit unfairly on other people’s content.
A too-aggressive YouTube advertising play would hurt Google on both accounts. That is why they are being cautious; let startups like you mentioned experiment, and Google will follow what works. If you’ll remember, Google search existed for a few years WITH NO ADVERTISING at all. It was only reluctantly, and after they were solidly established, that they brought advertising in.
Slowly we’re getting closer and closer to real contextual video. True, this solution will allow you to choose where the ad appears in the video–but Google still hasn’t truly married video with contextual advertising.
I’m still (anxiously) waiting until Google’s script will figure out what a video clip is about–and then display an ad based on the content of the clip. That will be true “contextual video”.
Adsense for Video Units has indeed changed the entire concept of generating revenue online. There was a time when vBlog was more for fun rather than moolah. Now, with the merger of Google and YouTube, the concept of Video Ads has been given a big facelift. I hit upon a vBlog that had a humongous collection of Video Clips totally focussed on the Google Adsense Program. I was truly amazed at the extent of change Google could bring about in the world of Online Revenue Generation.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Great post! Really love reading them, can’t wait for more.