May 21, 2007

MyPunchbowl: The Algorithm Schedules Your Event

Nick Gonzalez

28 comments »

eVite has been a target of several startups over the past year. Sites like Skobee or Renkoo have differentiated themselves by helping plan the casual outings for drinks or dinner. Socializr is taking a social networking approach.

MyPunchbowl is a later entrant that focuses on the details of planning your soirée. They’ve been building out tools for each step of planning a party: finding supplies, inviting friends, setting a date, and the after party. Today, MyPunchbowl has made setting a date that much easier through the help of an algorithm that recommends the best date for your party.

Previously, MyPunchbowl members picked a date by building consensus by talking on the invite’s bulletin board. The process is similar for the other event planning sites, except for Renkoo, which uses IM and a majority rules vote instead of bulletin boards. Now, with MyPunchbowl, you can avoid the bulletin board mess and find a date using the new “Pick-A-Date” feature, which recommends the best date from a set of dates supplied by the host. “Pick-A-Date” does this all in real time, giving greater importance to the schedules for the host and important guests. It’s best illustrated by checking out the video embedded below.

Now when you make an event, you can select multiple dates and times that work, specifying whether they are either “better” dates, or just “ok”. Since some events need key guests, MyPunchbowl also lets you pick VIPs, who have a greater effect on which date the algorithm recommends.

mypunchbowlpicksmall.pngAs RSVPs roll in, guests choose which dates don’t work, are ok, or are the best for themselves. After each RSVP the algorithm recalculates which date is best for the majority of the group, giving the greatest weight to VIPs. Real time feedback encourages the remaining guests to reschedule their calendars around the date that works the best for the majority of the group or the guest of honor. At any time, the host can choose a date for the event, using the recommended date as a guide without the hassle of long email or bulletin board threads.

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Comments

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  1. Vijay

    Speaking of event-based social media. Celebrity Gossip Blogger Perez Hilton and Lady Sovereign are teaming up with Going.com for their Boston launch party this Wednesday.

    Free to any TechCrunchers who visit the link.

    A nice celebrity angle on the whole space.
    http://perezhilton.com/topics/.....070519.php

  2. Steve S

    This sort of thing is pretty amazing, I was just writing about the beginning of Web 3.0 and software agents are really going to be it. When the algorithm can really know what you “want”, and becomes portable enough and general enough to useful then we’ll start seeing a real change in the way the internet runs.

    I do have a question though, how accurate are the choices that the MyPunchbowl makes? I’d really hate to be accidentally rescheduled.

  3. walter

    sorry steve, i already wrote about web 4.0 last week. looks like you’re behind the curve…

    i like the site, the algorithm is very cool.

  4. matthew

    Now if there were only a better way to distribute these invites other than email.

  5. Jono

    Pick a date…seems useless and redundant. Using VIPs to shift cosensus? Whats the point if it makes it harder to accomplish your goal of setting a date? In the end, isn’t all of that just a waste of time if you haven’t set a real date that serves the majority of the attendance?

    Sure, the technology has got flair, but it has no substance. It gives the user nothing in terms of usefulness.

  6. Robert Dewey

    #4 matthew is right - there must be a better way.

    I just can’t believe that USPS isn’t an option…

  7. Alex

    Punchbowl looks good on the outside but is cumbersome and just poor from the UI standpoint. Why do I need to fill out 5-6 pages of information to make an event? Why do I have to have all of my friends sign up to use the service? Why do I need another evite clone?
    You guys should check out Planypus. It takes 10 seconds to create an event, We do not require anyone to sign up (unless you are creating a plan in which case the sign up process is a whopping 3 text fields), and we focus on casual plans, and collaboration. We will be a wiki for your social life. oh and btw… we are integrated with RSS, Text Msges, Twitter, Facebook, Outlook, etc… so we definitely DO have a better alternative than just email.

  8. Alex

    also as a sidenote, and I might be missing something here, but can someone please explain to me why this algorithm is needed? since when did simple voting fail, think about how this algorithm will work in practice…the thing will suggest a date and you will still discuss and vote on it. What is the point of this extra step? Mypunchbowl folks please explain.

  9. raj

    what algorithm??….just assigning weight to each party and summing up all…this cannot be USP to beat evite!!

  10. The Place for Life’s Events!

    MyPunchbowl team - Great job!

    This is very nice feature to have when planning/hosting an event! Very cool use of technology to offer date recommendations.

    We at planaganza.com are currently developing our own product to aid in planning events and are accepting users for our limited closed beta. Please visit our site (planaganza.com) to sign up!

    The future of this space will be interesting!

  11. Jeremy

    Alex – I suggest you maybe try the site before being so quick to comment. I’ve actually used MyPunchbowl for a party – it took maybe 2 pages to send it out, and i didn’t mind because I could create a nice looking invitation … this is way more important to me than banging it out in 10 seconds.

    And my guests certainly did not have to sign up at any point, ever. Are you seeing something I’m not?

    Maybe I’ll check out Planypus, maybe not … sounds like you guys have a little blog coverage envy …

  12. Alex

    Jeremy,

    There is no blog envy, I’m just speaking my mind, I had no idea that was looked down upon jsut because I’m a competitor. I think its great that you found a planning site that works for you (no sarcasm there). If it works good. With Planypus it takes 10 seconds not because you “bang it out” but because we made it real simple to use, not only can you personalize it, but I would say in a lot more detail than punchbowl. Many of our users use pics, movies, and music not only inthe planspace but also the comment. Also I think that at our core were different. Punchbowl is a come to my house at 9pm planner. We think that party planning and getting together is more of a group discussion and Planypus mimics the way people plan parties in real life. Also I have obviously used the site and planned events on the site.

  13. Ben Strackany

    Tsk, can’t we all just get along?

    Back to topic, I wonder if MyPunchBowl is going to get all old school “business 1.0″ & patent their algorithm to stave off competition.

  14. Alex

    Jeremy, I’m not going to lie. After your comments, I thought that punchbowl changed since the last time i used it. I just went there, created a pick a date event… I was taken to a lay out with 6 sections and 3 subsections each!!!! then I invited myself. I logged in as teh invitee and was able to vote for the date by saying “works for me”, at which point I was given a promt to sign up! after declining I had no more options. I count not discuss, vote, look anything else. Please explain where you are comming from. Punchbowl is so hard to use. But again, I’m not trying to tell you what to use, if you are a big fan by all means use them, it’s just to me Planypus is much much easier and versatile. Cheers! :)

  15. Slaptijack

    I fear leaving the choosing of a date for my event to the whim of my invitees. Control freak? ;-)

  16. anonymouse

    you’re kidding, right? this “algorithm” is computer science 101-level complexity. might be easy to enter “web 2.0″ but that doesn’t mean it’s easy to succeed.

  17. Alex

    @Ben: Its interesting. I feel like in the web 2.0 field patents are only useful for VC’s and/or buyouts. They are valued becuase they have a semi-tangible value however in our space anyone can copy anyone else and there is no practical way of suing the copiers. It’s very easy to get around a patent with web 2.0. And thats just the truth of it all.

  18. Barry

    @Alex from planpus: We’re supposed to believe you are unbiased? You guys should go back to coding and stop spending so much on time trying to show you are as good as Mypunchbowl. I checked and you haven’t even been on Techcrunch. Maybe there’s a reason?

  19. Alex

    Barry- you are NOT supposed to believe I’m unbiased. LOL! Im the owner of Planypus Im VERY biased. Cheers!

    And you are correct we have never been on techcrunch. But I’d rather let our users decide who is better not the fact whether we have or have not been on techcrunch.

  20. Tony Chen

    Nick, Is the title “The Algorithm Schedules Your Event” a play on Ask.com’s viral marketing campaign?

  21. the_algo

    “algorithm” seems to be the new buzzword now that “web 2.0″ is getting stale. Gay.

  22. Steve

    I can’t believe you actually wrote a note about such a silly idea.

    You must really lack interesting subjects… Is the web2.0 dying already ?

    But may be an event planner is a too ‘american’ need that I can’t understand…

  23. Wes

    It may not be all that great and challenging from a programming point of view but I think the idea itself is good and can be useful to some people.

  24. Nick Gonzalez

    Thanks for getting the joke Tony.

  25. Matt Howard

    Hmmmm I used it to throw a party and only the algorithm showed up. I think it likes me.

  26. Ivan Pope

    What if I plan an event and it ends up being scheduled for a date I can’t make?