May 21, 2007

Fare Tracker Yapta Launches Public Beta

Nick Gonzalez

11 comments »

Yapta, which went into private beta a month ago, had a bad day today. The company’s Pioneer Square office in Seattle caught fire this morning. CEO Tom Romary’s car got a flat tire. And, unsurprisingly, it rained.

But Yapta is celebrating anyway, because they just launched the public beta of the service. The fire was a problem, Romary says. But they were able to move all employees to their investor’s offices and finish things up for the launch.

Yapta is very different from other travel sites we’ve covered. It is not hooked up directly to airlines’ systems (as Expedia and Oribitz are), nor is it essentially a search engine for low fares like Farecast. Instead, they’re using some of the ideas behind del.icio.us and bookmarking to create a potentially compelling new way for people to search for cheap flights.

The core of the Yapta service is a browser bookmarklet or addon that lets users “bookmark” fares that they find on major travel sites. At launch, ten airline and travel sites will be supported, many more will be added over time. See a flight you are interested in and bookmark it. The flight and fare information is then stored in your account at Yapta.

If you make a purchase by clicking through to the airline or travel site from Yapta, they’ll continue to monitor the price. If it falls, they’ll ping you and suggest you contact the airline for a refund or flight coupon. All airlines offer these on price drops but few consumers follow up. Yapta will help by reminding you.

Yapta grew to 5,000 users in private beta and is funded by $750K of angel financing.

Being a web site, the team is somewhat lucky. Their office is in Seattle, but their servers are out of Seatac (WA) and Texas. The engineers will surely be spending a sleepless night at the data center tonight.

  • Sphere It

Trackbacks/Pings (Trackback URL)

  1. Removing friction from the travel market... · Kokorec
  2. Track airfare price changes with Yapta at ProBargainHunter.com
  3. mm013: Big and Not So and Big « Left-handed Complement
  4. Yapta Graduates From Browser Add-On to Flight-Tracking Website
  5. Startup Meme » Blog Archive » Yapta Graduates From Browser Add-On to Flight-Tracking Website
  6. Yapta Graduates From Browser Add-On to Flight-Tracking Website: tech product reviews, tech news, daily videos, free downloads, and podcasts, tech, products, computer, mp3 players, cell phones, digital cameras

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  1. Steve S

    With airlines trying to undercut each other left and right, it would be really easy to find great deals if you only had the time to look for them all. Crowdsourcing away some of the hassle seems like a great idea. Too bad that the building burned down, hopefully it works out for them.

  2. pallet jack

    that is a string of bad luck alright;

    - I hope they got enough hits from TC; and enough people stick - around.

  3. manfmnantucket

    I take it the yapta CEO did not cry about the fire.
    Possibly it was caused by too-hot PR chicks.

  4. Parenting Blog

    Since the vacation season is looming, this is perfect time for them.
    I just don’t know if we need another start up like this.
    I guess everyone is trying to get a piece of the web 2.0 pie.

  5. Jordan Mitchell

    So far what I’ve seen from Yapta, i like better than Farecast. It has a nicer interface, and so far looks like better features than Farecast. It’s interesting to see that they are going the toolbar route. The only other toolbar I’ve seen up to this point (For travel) is Sidestep’s toolbar that they launched with. It was always a useful tool, and now that Yapta is around, it will be interesting to see how they continue this stride to make a dent in the travel space.