May 19, 2007

Music Licensing Online: YouLicense

Duncan Riley

27 comments »

youlicense.pngYouLicense aims to gain traction in the growing market for direct music licensing deals.

An online music licensing marketplace, YouLicense enables artists and those seeking musical content to conduct business directly without the need to deal with music companies.

Content is indexed and easily searchable. YouLicense provides standardized contracts so that both buyer and seller immediately know the legalities of a deal, allowing for a quick and easy transaction.

The obvious competitors to this site are the variety of Podcast focused free and paid music marketplaces. Whilst music licensed by YouLicense can be used for podcasts and other forms of web created content, the site aims at the full spectrum of music uses: Film & Television, Advertising Campaigns, Music on Hold, Mobile Phone Content and Audio Projects. Items offered are also not limited by format. Ringtones, sheet music and beats can be listed along with the traditional pre-recorded music.

The goal of YouLicense is to make music licensing and copyright trade a simpler and more direct process. Whilst the service is still in private beta testing, I gained access to the marketplace and it certainly looks like it’s going to deliver on its goals.youlicense1.png

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Comments

I’m glad to see the idea of licensing being leveraged through the web, its a great idea. I’m surprised it had not been done yet.

 

another member to the growing web 2.0 community

i hope it won’t be featured in the deal pool

 

GOOD !! This goes into my theme of Rebel Marketing. Even if this venture fails there are plenty of others willing to grab the throne and make something like this successful. Its only a matter of time.

 

This looks like a clear winner. Making complex licensing deals (that typically put most of the expenses on the creators that do not have the funds needed for this process) easy is a fantastic idea. Less money to lawyers and record companies and more to the creators! Good luck.

 

Also don’t forget the leader in this industry: http://promonet.iodalliance.com/login.php

They’ve been at this longer than anyone else and are doing a fine job.

 

I liked it….

 

I recently asked an executive from Sony/ATV Music Publishing this question: If a band is selling direct to consumers, should the band give away low cost or free sync licenses to video game makers, filmmakers or advertisers to generate exposure, and isn’t the exposure worth more than the sync fee; especially to a band selling direct to fans with no label involved? Honestly, you would have thought that I popped the tires on his Porsche. How could I ask such a thing; everyone knows that giving away synchronization rights is foolish; that’s how songwriters earn a living – dude!

Yeah, if you’re signed to a label and you’re only making five cents on a digital track, maybe you should hold out for some publishing money. However, if you’re selling direct and earning seventy cents per track, the exposure is worth more than the sync fee any day of the week. (continued)

 

This is a ground-breaking initiative. I am confident that fledgling artists and a host of small to medium music companies will be enthusiastic to get started and do business on this site. The majors will jump on the wagon when they feel it’s safe to do so (soon, I think).

http://www.wearelistening.org

 

how does this operate across territories? that’s usually been the grey area in any online licensing arrangements in the past.

 
 

This will probably only be available to US-customers though, since the copyright rules of the world are very different.

However it could easily be expanded if its a success…

It’s about damn time music started selling itself differently!

 

Great idea! Hopefully this gets some exposure and starts something big.

 

I think this website will become huge in a matter of a few months! The web 2.0 movement is going to become “a problem” to many corporations in the next few years!!!

 

Pump Audio has been doing this since about 2001 (that’s when we started using them, anyway…) and with online transactions for well over a year with exactly the same concept. The music’s all independent, and you license online with a credit card.

http://www.pumpaudio.com
http://soundtrack.pumpaudio.com (for the search tool)

 

Hasn’t Pump Audio been doing this for a long time? Why is this new/news?

 

Its a great idea. I hope it doesn’t die along with all the others.

 

If done correctly I’m sure the site can generate plenty of traffic but a true sound marketplace has to be based around the two greatest needs which is QUALITY and a realistic ability to earn income. If not then this is SoundClick with a marketing angle on licensing as another way to create a social network effect.

 
 

Hi Everyone,

I built and developed the music licensing site http://www.digitalmix.com and invite all of you to take a look.
We represent (non-exclusively) all our artists master and publishing rights world wide for all types of third party licensing. Once a music supervisor searches and finds the artist or songs they are interested in, they merely click the license tab and send us basic licensing info. We then contact them and finalize the terms immediately and send them a license. It’s that easy and fast. I was the former head of the licensing division at The Harry Fox Agency in New York and this site seems to be the perfered method of exposing great artists’ music to all users and licensees.
Many licensing sites, as you know, are from Production Music Libraries (PML’s) and are generic in nature, not the real music from famous and internationally acclaimed artists such as those on the http://www.digitalmix.com site.
Please take a look let me know what you think.
Regards,
Vincent

 

There is nothing really new about this - Ricall have been doing it since 1998. They’ve built up a library of 3 million tracks from major and indie labels and publishers and recently added another million after signing a deal with Sony BMG. You can license anything from No. 1 hits to unsigned acts and production music. They also produce a cool digital mag at http://www.decibelonline.co.uk

 

ye that really isn’t anything new, see pump audio, ricall and even better: http://agent.renommee.net

 

Big fans of Pump, good guys.

And Ricall has been at this a long time, as has been noted here.

There are plenty of companies trying to make this work. Maybe YouLicense gets it right… who knows? It all comes down to the music and relationships. Sites that just take on thousands of tracks from artists who would never get record deals are just filling up their cupboards with noise, imho.

We’ve at least got a fun discovery engine to play with while you’re looking for music. :) Check it out : http://www.burstlabs.com !

 

I have visited the site “youlicense” but it has very little information about the licensing and sign up process, I think they should add more information and some demo preferably.

 

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