Comments on: Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/ Startup and Technology News Sat, 05 Jul 2008 19:56:54 +0000 http://wordpress.org/?v=2.5.1 By: Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-2316215 Complete List of 2007 Web / Technology Acquisitions » The StartUp Blog at PartnerUp Wed, 21 May 2008 15:49:01 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-2316215 [...] one of the largest online ad networks. Press Release | TechCrunch | Mashable | GigaOm | [...] [...] one of the largest online ad networks. Press Release | TechCrunch | Mashable | GigaOm | [...]

]]> By: What Would a Combined Microsoft-Yahoo Look Like? http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1957909 What Would a Combined Microsoft-Yahoo Look Like? Fri, 01 Feb 2008 14:37:37 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1957909 [...] this is an advertising play for Microsoft. It wants to combine the scale of its recently acquired advertising networks with that of Yahoo’s, along with Yahoo’s vast consumer reach (which is appealing to [...] [...] this is an advertising play for Microsoft. It wants to combine the scale of its recently acquired advertising networks with that of Yahoo’s, along with Yahoo’s vast consumer reach (which is appealing to [...]

]]> By: MicroHoo http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1957659 MicroHoo Fri, 01 Feb 2008 13:28:49 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1957659 [...] and the ability to do deep far-reaching bus-dev deals. Given the size of this deal and the billions MS already put out for Aquantive it’s clear they’re serious about [...] [...] and the ability to do deep far-reaching bus-dev deals. Given the size of this deal and the billions MS already put out for Aquantive it’s clear they’re serious about [...]

]]> By: The Year In Deals (2007 Edition) http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1883579 The Year In Deals (2007 Edition) Sat, 29 Dec 2007 02:18:49 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1883579 [...] Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occurring, May 18 [...] [...] Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occurring, May 18 [...]

]]> By: The Year In Deals (2007 Edition) http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1883580 The Year In Deals (2007 Edition) Sat, 29 Dec 2007 02:18:49 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1883580 [...] Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occurring, May 18 [...] [...] Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occurring, May 18 [...]

]]> By: Cossacks Breaking News » $6B Paid For aQuantive: Ad Network Bubble? http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1776422 Cossacks Breaking News » $6B Paid For aQuantive: Ad Network Bubble? Tue, 20 Nov 2007 13:18:23 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1776422 [...] http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/: [...] [...] http://www.techcrunch.com/2007.....aquantive/: [...]

]]> By: Alanat Coop News » $6B Paid For aQuantive: Ad Network Bubble? http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1775573 Alanat Coop News » $6B Paid For aQuantive: Ad Network Bubble? Tue, 20 Nov 2007 09:11:31 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1775573 [...] $6B Paid For aQuantive: Ad Network Bubble? June 09th, 2007 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/: [...] [...] $6B Paid For aQuantive: Ad Network Bubble? June 09th, 2007 http://www.techcrunch.com/2007.....aquantive/: [...]

]]> By: Web Analytics and SEO/SEM insight, tips and discussion - the myRT blog » Why third party analytics services are important during the consolidation phase in the Online Advertising industry http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1761695 Web Analytics and SEO/SEM insight, tips and discussion - the myRT blog » Why third party analytics services are important during the consolidation phase in the Online Advertising industry Thu, 15 Nov 2007 22:32:38 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1761695 [...] DoubleClick and now reportedly Feedburner; Yahoo buy Right Media; WPP buy 24/7; and Microsoft buy aQuantive. So why is this important to you? Here are three reasons how this will affect how you make money [...] [...] DoubleClick and now reportedly Feedburner; Yahoo buy Right Media; WPP buy 24/7; and Microsoft buy aQuantive. So why is this important to you? Here are three reasons how this will affect how you make money [...]

]]> By: Windows Vista News http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1700254 Windows Vista News Thu, 25 Oct 2007 21:45:05 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1700254 <strong>Comment on Microsoft Pays $6 billion for aQuantive: Massive Ad ......</strong> New post at www.techcrunch.com... Comment on Microsoft Pays $6 billion for aQuantive: Massive Ad ……

New post at http://www.techcrunch.com...

]]> By: BizTechTalk http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1700175 BizTechTalk Thu, 25 Oct 2007 21:16:51 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1700175 <strong>aiimALERT: Facebook and Microsoft - Social Networks are Big Money...</strong> PALO ALTO, Calif. and REDMOND, Wash., Oct. 24 /PRNewswire-FirstCall/ -- Facebook and Microsoft today announced that Microsoft will take a $240 million equity stake in Facebook's next round of financing at a $15 billion valuation, and the companies wil... aiimALERT: Facebook and Microsoft - Social Networks are Big Money…

PALO ALTO, Calif. and REDMOND, Wash., Oct. 24 /PRNewswire-FirstCall/ — Facebook and Microsoft today announced that Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation, and the companies wil…

]]> By: AOL Gets Its Ad Network, Too http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1515164 AOL Gets Its Ad Network, Too Tue, 24 Jul 2007 11:19:53 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1515164 [...] deal size, which we haven’t had confirmed, is likely far smaller than Microsoft’s $6 billion for aQuantive, Yahoo’s $680 million for RightMedia, or Google’s $3.1 billion for DoubleClick. The [...] [...] deal size, which we haven’t had confirmed, is likely far smaller than Microsoft’s $6 billion for aQuantive, Yahoo’s $680 million for RightMedia, or Google’s $3.1 billion for DoubleClick. The [...]

]]> By: Just a random blog ! http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1502621 Just a random blog ! Tue, 17 Jul 2007 09:49:50 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1502621 [...] ValueClick has been rumored as a takeover target itself recently, following the acquisitions of DoubleClick by Google and aQuantive by Microsoft. [...] [...] ValueClick has been rumored as a takeover target itself recently, following the acquisitions of DoubleClick by Google and aQuantive by Microsoft. [...]

]]> By: ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1502076 ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million Tue, 17 Jul 2007 03:28:44 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1502076 [...] ValueClick has been rumored as a takeover target itself recently, following the acquisitions of DoubleClick by Google and aQuantive by Microsoft. [...] [...] ValueClick has been rumored as a takeover target itself recently, following the acquisitions of DoubleClick by Google and aQuantive by Microsoft. [...]

]]> By: Juicy Links of the Week: May 18, 2007 : Exclusive Concepts Blog http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1491753 Juicy Links of the Week: May 18, 2007 : Exclusive Concepts Blog Tue, 10 Jul 2007 10:43:15 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1491753 [...] Ad network consolidation—it’s happening [...] [...] Ad network consolidation—it’s happening [...]

]]> By: Microsoft Buys aQuantive for $6 Billion http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1487653 Microsoft Buys aQuantive for $6 Billion Sat, 07 Jul 2007 11:57:26 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1487653 [...] their mouth is. In response to Google’s $3.1 billion acquisition of DoubleClick, Microsoft buys ad network aQuantive for $6 billion [...] [...] their mouth is. In response to Google’s $3.1 billion acquisition of DoubleClick, Microsoft buys ad network aQuantive for $6 billion [...]

]]> By: The Naked SEO Guide from Netpaths » Microsoft Buys Webdesign Firm for 6 Billion http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1388172 The Naked SEO Guide from Netpaths » Microsoft Buys Webdesign Firm for 6 Billion Tue, 22 May 2007 04:29:39 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1388172 [...] Friday Microsoft purchased Razorfish webdesign company for 6 billion in cash. This is their largest acquisition ever, and it [...] [...] Friday Microsoft purchased Razorfish webdesign company for 6 billion in cash. This is their largest acquisition ever, and it [...]

]]> By: Ad Company Acquisition Frenzy » Marketing Revisited http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1387196 Ad Company Acquisition Frenzy » Marketing Revisited Mon, 21 May 2007 15:39:56 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1387196 [...] Friday, I read on TechCrunch that Microsoft had declared that it is acquiring advertising network aQuantive , the parent company [...] [...] Friday, I read on TechCrunch that Microsoft had declared that it is acquiring advertising network aQuantive , the parent company [...]

]]> By: protheo.com » Blog Archive » GoogleBurner! http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1387185 protheo.com » Blog Archive » GoogleBurner! Mon, 21 May 2007 15:30:26 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1387185 [...] que de una escalada simétrica: Google compra Doubleclick, Microsoft arremete con la adquisición de aQuantive, y ya a sólo unas semanas es viejo el rumor que comenta que la única solución [...] [...] que de una escalada simétrica: Google compra Doubleclick, Microsoft arremete con la adquisición de aQuantive, y ya a sólo unas semanas es viejo el rumor que comenta que la única solución [...]

]]> By: daniel rueda http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1386956 daniel rueda Mon, 21 May 2007 12:20:43 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1386956 From what i understand a-quantive delivers ads for google and yahoo. Ad inventory is running on empty out, not enough good location to go around. I think the future will show strategic keyphrase dot com "location inventory" to be the key to the future of premium online ad placement. From what i understand a-quantive delivers ads for google and yahoo. Ad inventory is running on empty out, not enough good location to go around. I think the future will show strategic keyphrase dot com “location inventory” to be the key to the future of premium online ad placement.

]]> By: anon http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1386009 anon Sun, 20 May 2007 16:59:10 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1386009 The sale was for a 1x premium, not a 2x premium. The sale was for a 1x premium, not a 2x premium.

]]> By: Dave http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385868 Dave Sun, 20 May 2007 13:37:49 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385868 Are you waking up to the fact that on the net, this is true http://papers.ssrn.com/sol3/papers.cfm?abstract_id=166108 Are you waking up to the fact that on the net, this is true http://papers.ssrn.com/sol3/pa....._id=166108

]]> By: Incredible http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385555 Incredible Sun, 20 May 2007 03:59:25 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385555 Sam... They didn't. aQuantive is a product of all of the combined assets of those companies. Through a series of mergers, acquisitions and auctions, this is what you get.... Microsoft. Craziness. Sam… They didn’t. aQuantive is a product of all of the combined assets of those companies. Through a series of mergers, acquisitions and auctions, this is what you get…. Microsoft.

Craziness.

]]> By: sam garmon http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385269 sam garmon Sat, 19 May 2007 20:55:59 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385269 I was not aware that MS bought marchFIRST. I also didn't think there was much left after they went bankrupt. I was not aware that MS bought marchFIRST. I also didn’t think there was much left after they went bankrupt.

]]> By: Incredible http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385166 Incredible Sat, 19 May 2007 18:00:36 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1385166 Microsoft now owns most of web consultancy consolidation post DotBomb. For those in the dark, they now own all the assets of the following companies: aQuantive Razorfish SBI Scient iXL Lante Divine Viant Marchfirst UsWeb CKS Emerald Solutions Xcelerate This company is ripe with assets of failed companies. Looks like the Big 6 advertising holding companies of WPP Group PLC, Omnicom, Interpublic, Publicis, Dentsu and Havas either now have some serious competition or will be receiving offers for a spin off sale. I'd say we can look for some roll-up mergers to occur in this sector from a handful of smaller web 2.0 consultancies to fill to void. Count me in! Microsoft now owns most of web consultancy consolidation post DotBomb. For those in the dark, they now own all the assets of the following companies:

aQuantive
Razorfish
SBI
Scient
iXL
Lante
Divine
Viant
Marchfirst
UsWeb
CKS
Emerald Solutions
Xcelerate

This company is ripe with assets of failed companies.

Looks like the Big 6 advertising holding companies of WPP Group PLC, Omnicom, Interpublic, Publicis, Dentsu and Havas either now have some serious competition or will be receiving offers for a spin off sale.

I’d say we can look for some roll-up mergers to occur in this sector from a handful of smaller web 2.0 consultancies to fill to void. Count me in!

]]> By: Debbie Davies http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1384531 Debbie Davies Sat, 19 May 2007 04:24:09 +0000 http://www.techcrunch.com/2007/05/18/microsoft-pays-6-billion-for-aquantive/#comment-1384531 This deal leaves Microsoft in the dark. It diverts Microsoft's attention from competing against Google on search advertising. And while Google is so dominant in search advertising, it will dominate display advertising. This deal leaves Microsoft in the dark. It diverts Microsoft’s attention from competing against Google on search advertising. And while Google is so dominant in search advertising, it will dominate display advertising.

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