Comments on: WPP Acquires 24/7 Real Media for $649m http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/ Startup and Technology News Sat, 30 Aug 2008 02:58:03 +0000 http://wordpress.org/?v=2.5.1 By: Advertising Giant WPP On The Prowl For Acquisitions: Spot Runner, VideoEgg Rumored As Potential Targets http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-2302894 Advertising Giant WPP On The Prowl For Acquisitions: Spot Runner, VideoEgg Rumored As Potential Targets Sat, 17 May 2008 07:21:05 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-2302894 [...] WPP is looking to increase its Web advertising revenues through more acquisitions. Last year it purchased 24/7 Real Media for $649 million, and is currently making a run at Nurun, a Montreal-based interactive ad firm. But [...] [...] WPP is looking to increase its Web advertising revenues through more acquisitions. Last year it purchased 24/7 Real Media for $649 million, and is currently making a run at Nurun, a Montreal-based interactive ad firm. But [...]

]]> By: Blog Roll España » Blog Archive » WPP compra 24/7 Real Media por 649 millones de dólares http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1387177 Blog Roll España » Blog Archive » WPP compra 24/7 Real Media por 649 millones de dólares Mon, 21 May 2007 15:25:04 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1387177 [...] pero ha sido una empresa offline la que ha realizado la adquisición. La noticia acabo de verla en TechCrunch  y es que WPP ha comprado 24/7 Real Media por 649 millones de [...] [...] pero ha sido una empresa offline la que ha realizado la adquisición. La noticia acabo de verla en TechCrunch  y es que WPP ha comprado 24/7 Real Media por 649 millones de [...]

]]> By: In the Trenches http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1383229 In the Trenches Fri, 18 May 2007 12:46:49 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1383229 This ad system blows goats, have proof. Their market reach is crazy, but take it from a lowly designer here in the 2.0 sphere, their software sucks wicked hard. This ad system blows goats, have proof.

Their market reach is crazy, but take it from a lowly designer here in the 2.0 sphere, their software sucks wicked hard.

]]> By: Mike http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1382710 Mike Fri, 18 May 2007 07:39:25 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1382710 What/Who is WPP? What/Who is WPP?

]]> By: j-dizzle http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1382358 j-dizzle Fri, 18 May 2007 02:59:22 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1382358 but hey, more power to 247 and congrats to all of 'em! but hey, more power to 247 and congrats to all of ‘em!

]]> By: j-dizzle http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1382357 j-dizzle Fri, 18 May 2007 02:58:45 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1382357 What exactly were they after with this acquisition? If it's technology they overpaid for what 247 has. I'm with Frank regarding 247 and their reporting...and their optimization (or lack thereof) What exactly were they after with this acquisition? If it’s technology they overpaid for what 247 has. I’m with Frank regarding 247 and their reporting…and their optimization (or lack thereof)

]]> By: Marco http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381831 Marco Thu, 17 May 2007 22:23:46 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381831 WPP maybe should have to change financial advisors!? Just aprox. 3 years ago WPP would have acquired directly Real Media for much more less... don't you think? :) WPP maybe should have to change financial advisors!? Just aprox. 3 years ago WPP would have acquired directly Real Media for much more less… don’t you think? :)

]]> By: Noah http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381626 Noah Thu, 17 May 2007 19:13:02 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381626 duncan, i don't have anything personal against you, but sometimes your writing style can be a little too cute/long-winded for me. i am not referring to this article specifically (i liked this one), but there are others. the putty cat bit? and i really think you spent too long with entropia. short and sweet is what i have long liked about TC. maybe i'm alone in my opinion, but i figured i'd at least let you know. thanks duncan, i don’t have anything personal against you, but sometimes your writing style can be a little too cute/long-winded for me. i am not referring to this article specifically (i liked this one), but there are others. the putty cat bit? and i really think you spent too long with entropia. short and sweet is what i have long liked about TC. maybe i’m alone in my opinion, but i figured i’d at least let you know.

thanks

]]> By: rod http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381611 rod Thu, 17 May 2007 19:02:09 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381611 To say that "the deal validates the importance of emerging, digital media to the global advertising market" sounds like someone from 1997 trying to pump up interest in the online advertising market. Does anyone question "the validity of the importance" of online advertising any more? To say that “the deal validates the importance of emerging, digital media to the global advertising market” sounds like someone from 1997 trying to pump up interest in the online advertising market. Does anyone question “the validity of the importance” of online advertising any more?

]]> By: cats http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381606 cats Thu, 17 May 2007 18:54:44 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381606 Thanks for the post. Thanks for the post.

]]> By: john griffin http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381597 john griffin Thu, 17 May 2007 18:50:35 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381597 i agree that it felt like this rumor of TFSM getting bought was going on a long time, died down a bit and then caught back up again over the last few days. 649mm is a lot of money and I am sure the VC firms are licking their lips who own pieces in online advertising related companies. i agree that it felt like this rumor of TFSM getting bought was going on a long time, died down a bit and then caught back up again over the last few days. 649mm is a lot of money and I am sure the VC firms are licking their lips who own pieces in online advertising related companies.

]]> By: John Ebbert http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381482 John Ebbert Thu, 17 May 2007 17:11:04 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381482 I'm biased here, of course, but though the ad network model is compelling to potential acquirers, the future is the exchange model such as ContextWeb's ADSDAQ, Doubleclick's coming exchange and Right Media. They encourage openness and, ultimately, the best deal for both publisher and advertiser. Not sure if 24/7 has any exchange plans.... I’m biased here, of course, but though the ad network model is compelling to potential acquirers, the future is the exchange model such as ContextWeb’s ADSDAQ, Doubleclick’s coming exchange and Right Media. They encourage openness and, ultimately, the best deal for both publisher and advertiser. Not sure if 24/7 has any exchange plans….

]]> By: Anonymous Coward http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381462 Anonymous Coward Thu, 17 May 2007 16:56:59 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381462 Duncan, your historical perspective is not accurate. 24/7 Media acquired Real Media, not the other way around. Today's management team is pretty much the same one that started 24/7 Media back in the day. Congratulations to David Moore and his team. Duncan, your historical perspective is not accurate. 24/7 Media acquired Real Media, not the other way around. Today’s management team is pretty much the same one that started 24/7 Media back in the day. Congratulations to David Moore and his team.

]]> By: DinoHorse http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381428 DinoHorse Thu, 17 May 2007 16:29:02 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381428 Ever since Google got DoubleClick, there is a lot of things going on in Ad companies related acquisitions. I wonder if by the end of he day all those small players will exist. That is what i don't like. Small companies, are very focused and they can provide a better product... I would not like to see Google as the one and only ad player .... Ever since Google got DoubleClick, there is a lot of things going on in Ad companies related acquisitions. I wonder if by the end of he day all those small players will exist. That is what i don’t like. Small companies, are very focused and they can provide a better product… I would not like to see Google as the one and only ad player ….

]]> By: Dexter Zaf http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381408 Dexter Zaf Thu, 17 May 2007 16:11:33 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381408 A lot of money, but WPP wouldn't spend this much amount of money if they don't think Real Media is profitable. They're looking at the big picture. A lot of money, but WPP wouldn’t spend this much amount of money if they don’t think Real Media is profitable. They’re looking at the big picture.

]]> By: Christian http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381393 Christian Thu, 17 May 2007 16:00:00 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381393 JUST A LOT OF MONEY! Probably any online advertising company is currently an acquisition target... JUST A LOT OF MONEY!

Probably any online advertising company is currently an acquisition target…

]]> By: bdb http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381388 bdb Thu, 17 May 2007 15:54:15 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381388 Please, folks, stop comparing every acquisition to youtube. Google has a whole lot of cash on-hand, and one can't look at their acquisitions in the same "vein" as others. There are many subtle advantages to owning a property such as youtube. Please, folks, stop comparing every acquisition to youtube. Google has a whole lot of cash on-hand, and one can’t look at their acquisitions in the same “vein” as others. There are many subtle advantages to owning a property such as youtube.

]]> By: Frank http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381359 Frank Thu, 17 May 2007 15:36:06 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381359 I agree... this is a lot of money. I've worked with all the Ad systems and 24/7 has given me the most problems with accuracy in reporting metrics. Interesting how other players are starting to polish their look so shoppers can pick them up. I just noticed Zedo yesterday changed their UI to include more Web 2.0 special effects... I agree… this is a lot of money. I’ve worked with all the Ad systems and 24/7 has given me the most problems with accuracy in reporting metrics. Interesting how other players are starting to polish their look so shoppers can pick them up. I just noticed Zedo yesterday changed their UI to include more Web 2.0 special effects…

]]> By: pallet jack http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381331 pallet jack Thu, 17 May 2007 15:15:17 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381331 Looks like a great acquisition ($649 million) is alot of money ... - this puts Youtube for 1.6billion in a new light ... Looks completly dumb Looks like a great acquisition ($649 million) is alot of money …

- this puts Youtube for 1.6billion in a new light … Looks completly dumb

]]> By: QueensSpeech http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381307 QueensSpeech Thu, 17 May 2007 14:53:11 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381307 I think this event will encourage even more 'snap decision' acquisitions by traditional media agencies. However, there are only so many online networks that can be bought before only the dregs are left, and there are far more large advertising / marketing agencies than there are online ad networks. Things are heating up. -Matt I think this event will encourage even more ’snap decision’ acquisitions by traditional media agencies. However, there are only so many online networks that can be bought before only the dregs are left, and there are far more large advertising / marketing agencies than there are online ad networks. Things are heating up.

-Matt

]]> By: Paul B. http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381296 Paul B. Thu, 17 May 2007 14:48:30 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381296 "In a statement, 24/7 Real Media CEO David J Moore said that the deal validates the importance of emerging, digital media to the global advertising market." ... it certainly does :). Very nice to hear, this sale had been in the works for a long time now hadn't it? “In a statement, 24/7 Real Media CEO David J Moore said that the deal validates the importance of emerging, digital media to the global advertising market.”

… it certainly does :). Very nice to hear, this sale had been in the works for a long time now hadn’t it?

]]> By: Kewtr http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381294 Kewtr Thu, 17 May 2007 14:46:46 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381294 I sort of felt like all this was petering out a little, but just the last few days the deals being talked about have been huge, or at the least big for what was acquired. Seems like a real goldrush again. I sort of felt like all this was petering out a little, but just the last few days the deals being talked about have been huge, or at the least big for what was acquired. Seems like a real goldrush again.

]]> By: Fortino http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381289 Fortino Thu, 17 May 2007 14:43:48 +0000 http://www.techcrunch.com/2007/05/17/wpp-acquires-247-real-media-for-649m/#comment-1381289 Another missed opportunity. FIRST! Another missed opportunity.

FIRST!

]]>