Veotagveo just got an angel investment of $750K. As we’ve covered before, deep tagging is an important feature in lengthier online media. Who hasn’t wanted to skip the boring parts of a keynote address? A host of startups are incorporating deep tagging into their services, such as Pluggd, Viddler, Motionbox, and JumpCut, among others.
Veotag allows you to add this functionality to any of your video or audio from within their embeddable player. You can upload content (WMV, FLV, mp3) from your computer or via URL. Anyone can sign up for an account, upload content, publish, and start tagging points in the programming. The Veotag player wraps around the content, displaying time stamped comments along the right hand side that link to interesting segments, as chosen by the publisher. You can see an example of the player on a speech by Guy Kawasaki here.
Veotag has a search engine for the tags, which is also indexed by the major search engines. This index can then be transmitted to an ad serving engine for targeted advertising around the audio or video.
Readers interested in incorporating deep tagging into their own media should also check out Click.tv’s video deep tagging widget with comments.
Veotag looks good, however they are not the first to do this type of chaptering to videos. Take a look at what WellcomeMat is doing. They have tailored there application to work especially well within the real estate market, have better video quality than most online video services and have been doing it for 2 years.
So, Veotag does it a little differently, and it also looks good. However, it’s neither revolutionary or new.
Yep, it looks good.
But, couldn’t you get a better example ? I am fed up with the word “Guy Kawasaki”.
All is the way to go. Apple will try to capitalize on that concept next month.
I think they will successful.
Hari,
Don’t blame me. I didn’t ask to be in this post.
Guy
Guy K….
Can I get a disclosure; on your dealings with techcrunch.. ?
– The does sound like a great idea; Would like to see some integration…
– Listen to a video (with you talk it types software) … Create tags at set intervals (or better yet … based upon common interesting sentences dicitonary file)
= Implement the following on all of youtube / yahoo / aol myspace Videos!
I like the obvious SEO advantages of the product.
But if I were to start any business dealing with online video to a certain extent, I’d rather pay for a one-time application development and keep these things in-house like most “big players” using online video in connection with chaptering and summaries already do.
If the content is of any value at all, total control is more valueable than ease of use in my opinion.
I wonder where they are now? (November 2008).