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Truemors Launches
by Michael Arrington on May 15, 2007

Truemors, Guy Kawasaki’s new startup, opened to the public about an hour ago.

We covered them last week when we were able to get into the beta. Truemors is a rumor reporting site. Users text, email or call in a rumor and other users vote on it. Popular rumors make it to the home page.

Top “truemors” right now: NBC to launch Heroes spinoff, a public scandal involving an Indian cricket star, and a story about a “hot chick” robbing an Austin bank.

I like the idea of truemors but they are launching very broadly. Digg became popular based on focusing on a tech niche to start (and it may be stuck there as it tries to expand). Truemors launches with ten different categories. The content may be too varied to appeal to any distinct audience.

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  • Techcrunch Journalists have 666 sign back in their necks - May 15th, 2007 at 7:50 pm PDT

    Hey, Guy Kawasaki.

    That’s soul sell out!!! Why would you sell yourself to devils?
    You should go back to Garage.com. Everyone believe in you. You can handle Garage.com. Now, Truemors. Sounds like you sell your soul to hell.

    This is one of worst web 2.0 innovation every brought up. We see no cool technology.

  • never underestimate the ability of your readers to smell BS…

  • I’m so weirded out by this entire thread of comments.

    Tomorrow, there will a post about another widget company or social network and everybody will be nodding in unison about how spot on it is :)

    Cut Guy some slack. If it’s no where in six months, then the bashing will be fair.

  • ick! How is this worthy of news? Exhibit “A” for why techcrunch isn’t worth reading.

    There are much better sites than “truemors”!

  • patricia > I don’t think it’s unreasonable to assume that people have much higher expectations from someone like Guy Kawasaki than they would from some bedroom coders or small startup who are putting out a widget. The fact that Kawasaki is so ubiquitous in the industry raises the bar a little and makes him and his products much, much more open to criticism. Them’s the breaks.

  • Doesn’t this make the book title “The Art of the Start” by Guy Kawasaki seem kinda funny?

  • Not so easy to be on the other side of the fence, is it Guy? If this same type of company were brought to your attention, I wonder if you would fund it.

  • @#45

    I can’t BELIEVE they haven’t fixed this security hole yet!!!

    Do they really think it’s possible for any one ‘truemor’ to have more than several thousand hits already?

    I’m beginning to think this whole Truemor thing is more of an experiment than a legitimate site….

  • “Who is Guy Kawasaki? Perhaps a link to his profile would help”

    Mangina. Supporter of Feminism.

  • Poorly tested site, poor integer arithmetic is causing overflows making the scores as either 2147483648 or -2147483648 :D One such rumor by me http://truemors.com/?p=969

  • I definitely agree with yongfook on this one. I have a lot of respect for Guy and his blog is one of my favorite business blogs, so the question that I had to ask when I first heard about Truemors was “Why?” It’s not the worst Web 2.0 concept out there (that’s not saying much), but it certainly isn’t very exciting and wouldn’t warrant any attention if Guy wasn’t involved. The potential for it as a business seems very marginal, especially for somebody like Guy.

    If smart, experienced people are finding it desirable to launch “startups” like this instead of doing something truly interesting, I think it’s wise to ask whether Web 2.0 is driving innovation or whether it’s really holding it back.

  • What a useless web site, why even cover it?

  • Look at Kawasaki’s most recent blunders. Guy was successful…in 1.0.
    Loo you take a look

  • Edwin Khodabakchian - May 16th, 2007 at 12:06 am PDT

    The question is why wouldn’t Guy try something like this? With very little money, you can put something out that people can try. Thanks to Techcrunch and his blog, he can get a lot of feedback and iterate the design to try to address them. Within 3-6 months he can determine if this is something worth developing or killing and those 3-6 months end up being a great learning experience.

  • Reading Truemor (just like Twitter) is as exciting as watching drying paint. No brainer recipe to get traffic, provided somebody prominent like Guy Kawasaki stands behind it to get initial buzz. Truemor promotion started long before the site come alive. For Kawasaki it has touch of genius - he just created money machine from almost nothing. I believe that such site can be be built within budget of a few thousand dollars (probably Wordpess plus Ajax plus integration for SMS posting). For average Joe - such site would be cloned long before it would get noticed.

  • @ yongfook, I understand what you’re saying but not everything somebody creates has to be “appropriate” for what others expect. Maybe Guy is just having fun with an idea. Maybe it’s going to be a big thing, maybe not. But, i know as an innovator and entrepreneur, lots of my ideas don’t make sense to other people. Nobody “got” the concept initially of standing in the mirror and taking your photo - today, my site StyleDiary is doing really well and has had a few acquisition offers :)

    Just sayin’. I like Guy and am a friend, so I’m biased, but people should cut some slack, that’s all.

  • Yeah covered - with spa/\/\ . terrible

  • that site can’t be for real. honestly.

  • Does Truemors run on Wordpress ?

    The reason i am asking this is : http://img520.imageshack.us/img520/9144/truxc9.jpg

    I got it when i visited Truemors today.

  • Baron, #57: +1

  • Mostest uselessest site everest.

  • Good concept. However, like what most people say, we’ve seen this on reddit.

    Who know, it might really be a huge success!

  • This is great, maybe the spammers will stop wasting time with my email and just spam this site!

  • Truemors is starting to get some use…the SMS posting technology by GoLive! Mobile (www.golivemobile.com) is pretty neat…very fast and convenient. The SpinVox (www.spinvox.com) module for posting by voice call is also interesting, but takes quite a while to post I’ve noticed. A rather fun and innovative site in my opionin.

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