Comments on: Contextual In-Video Advertising: ScanScout http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/ Startup and Technology News Tue, 10 Nov 2009 12:22:33 -0800 hourly 1 By: Video Ads: Every Startup Has A Different Solution http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-2302259 Video Ads: Every Startup Has A Different Solution Fri, 16 May 2008 23:56:31 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-2302259 [...] videos daily across their EggNetwork. Ads show up alongside lead ins to other videos as well. ScanScout’s technology scans each video and determines content, with ads delivered contextually to match each scene. They [...] [...] videos daily across their EggNetwork. Ads show up alongside lead ins to other videos as well. ScanScout’s technology scans each video and determines content, with ads delivered contextually to match each scene. They [...]

]]> By: Web2NewYork » Blog Archive » YouTube is kicking tires http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1475781 Web2NewYork » Blog Archive » YouTube is kicking tires Sat, 30 Jun 2007 22:28:31 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1475781 [...] of the many startups YouTube should be talking to is ScanScout. ‘I’m pleased for the CEO of Videoclix,’ ScanScout’s PR guy emailed me. [...] [...] of the many startups YouTube should be talking to is ScanScout. ‘I’m pleased for the CEO of Videoclix,’ ScanScout’s PR guy emailed me. [...]

]]> By: Kiptronic Adds Advertising Insertion For Video http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1463567 Kiptronic Adds Advertising Insertion For Video Tue, 26 Jun 2007 13:00:41 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1463567 [...] remains the last fully untapped revenue frontier of Web 2.0. We’ve covered companies such as ScanScout, a provider of contextual video advertising for streaming content previously; by comparison [...] [...] remains the last fully untapped revenue frontier of Web 2.0. We’ve covered companies such as ScanScout, a provider of contextual video advertising for streaming content previously; by comparison [...]

]]> By: Adsense For Video, Google Still Lagging http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1392995 Adsense For Video, Google Still Lagging Thu, 24 May 2007 04:34:55 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1392995 [...] in this market; the technology to contextually serve advertising within video is already available, ScanScout providing such a service. Given the massive market share Google holds in the online video hosting [...] [...] in this market; the technology to contextually serve advertising within video is already available, ScanScout providing such a service. Given the massive market share Google holds in the online video hosting [...]

]]> By: Blog de software » Blog Archive » ScanScout, sistema de publicidad contextual en videos http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1378305 Blog de software » Blog Archive » ScanScout, sistema de publicidad contextual en videos Tue, 15 May 2007 19:13:53 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1378305 [...] | TechCrunch Enlace | [...] [...] | TechCrunch Enlace | [...]

]]> By: ScanScout, sistema de publicidad contextual en videos http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1378261 ScanScout, sistema de publicidad contextual en videos Tue, 15 May 2007 18:33:52 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1378261 [...] | TechCrunch Enlace | [...] [...] | TechCrunch Enlace | [...]

]]> By: pallet jack http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1376345 pallet jack Mon, 14 May 2007 13:57:54 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1376345 - I think scanning the audio is something I could program in a month or so. - mash up the "you talk it types" into a txt file .... then feed that into a ad serving context advertising model. Easy - Now to have something actually watch the video (besides human) is amazingly hard. - I think scanning the audio is something I could program in a month or so.

– mash up the “you talk it types” into a txt file …. then feed that into a ad serving context advertising model. Easy

– Now to have something actually watch the video (besides human) is amazingly hard.

]]> By: youtubesearcher http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1376240 youtubesearcher Mon, 14 May 2007 12:50:39 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1376240 "ingorability" should not be the key benchmark for determining if and advertising model will work. After all, probably the most ignorable ads on the whole internet are Google adwords. And what existed at the time Google adwords came out ? an increasing loud/flashing/blinking bunch of ads, all try to not be ignored. No, the key benchmark should be relevance. Not sure about ScanScout, but having continuous, subtle, relevant advertising seems right to me. “ingorability” should not be the key benchmark for determining if and advertising model will work.

After all, probably the most ignorable ads on the whole internet are Google adwords. And what existed at the time Google adwords came out ? an increasing loud/flashing/blinking bunch of ads, all try to not be ignored.

No, the key benchmark should be relevance.

Not sure about ScanScout, but having continuous, subtle, relevant advertising seems right to me.

]]> By: fukeo http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1376146 fukeo Mon, 14 May 2007 11:34:02 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1376146 @ Fountain. I don't think many people are even "scanning" audio, more like the surrounding text "metadata" and then presenting that to an adsense-like engine? @ Fountain.

I don’t think many people are even “scanning” audio, more like the surrounding text “metadata” and then presenting that to an adsense-like engine?

]]> By: sumsum http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1376058 sumsum Mon, 14 May 2007 10:41:51 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1376058 do they plan to pay something to the creator of the video content – or is it another "free ride" on content creators ? do they plan to pay something to the creator of the video content – or is it another “free ride” on content creators ?

]]> By: Ali http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1375970 Ali Mon, 14 May 2007 09:53:32 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1375970 I think text-overlay is the wrong way to go as well. I would much prefer a side tab that either pops up "in browser" {with AJAX or something} on rollover. So I control what I want to see. Give more control to the user and they'll love you for it. I think text-overlay is the wrong way to go as well. I would much prefer a side tab that either pops up “in browser” {with AJAX or something} on rollover. So I control what I want to see.

Give more control to the user and they’ll love you for it.

]]> By: luciano http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1375915 luciano Mon, 14 May 2007 09:18:05 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1375915 Hi, on my blog I have more link text ads clicked than the videos...funny! http://www.lucianobove.blogspot.com Hi, on my blog I have more link text ads clicked than the videos…funny!

http://www.luci...ve.blogspot.com

]]> By: fo.unta.in http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1375912 fo.unta.in Mon, 14 May 2007 09:13:25 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1375912 "scanning video" - i think nobody is actually scanning video. the just use the audio in the clip to identify the ads to display. even blinkx does only audio. this is the first step. but eventually, some technology will come up to actually scan video. then it will get interesting. but seeing what happened to riya (image recognition), this is doubtful. “scanning video” – i think nobody is actually scanning video. the just use the audio in the clip to identify the ads to display. even blinkx does only audio.

this is the first step. but eventually, some technology will come up to actually scan video. then it will get interesting.

but seeing what happened to riya (image recognition), this is doubtful.

]]> By: doc-film-net http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1375832 doc-film-net Mon, 14 May 2007 08:16:21 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1375832 This is an interesting idea and we have been looking for something like this. This is an interesting idea and we have been looking for something like this.

]]> By: Steve S http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/comment-page-1/#comment-1375800 Steve S Mon, 14 May 2007 07:51:47 +0000 http://www.techcrunch.com/2007/05/14/contextual-in-video-advertising-scanscout/#comment-1375800 Very cool. Yea, I think text is still the way to go with online ads. Steve, Howtosplitanatom.com Very cool. Yea, I think text is still the way to go with online ads.

Steve,
Howtosplitanatom.com

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