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	<title>Comments on: YouTube Video Advertising: No Pre-roll, No Context</title>
	<atom:link href="http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/</link>
	<description>Startup and Technology News</description>
	<pubDate>Sun, 06 Jul 2008 23:57:50 +0000</pubDate>
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		<title>By: Marketing for the TEXT GENeration</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-2312963</link>
		<dc:creator>Marketing for the TEXT GENeration</dc:creator>
		<pubDate>Tue, 20 May 2008 17:51:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-2312963</guid>
		<description>[...] pages, their email, and their text messages though. Viral distribution marketing puts ads with YouTube videos that get shared on teen social networking pages and through email linkage. Viral distribution [...]</description>
		<content:encoded><![CDATA[<p>[...] pages, their email, and their text messages though. Viral distribution marketing puts ads with YouTube videos that get shared on teen social networking pages and through email linkage. Viral distribution [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Marketing for the TEXT GENeration</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-2312856</link>
		<dc:creator>Marketing for the TEXT GENeration</dc:creator>
		<pubDate>Tue, 20 May 2008 17:15:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-2312856</guid>
		<description>[...] pages, their email, and their text messages though.  Viral distribution marketing puts ads with YouTube videos that get shared on teen social networking pages and through email linkage.  Viral distribution [...]</description>
		<content:encoded><![CDATA[<p>[...] pages, their email, and their text messages though.  Viral distribution marketing puts ads with YouTube videos that get shared on teen social networking pages and through email linkage.  Viral distribution [...]</p>
]]></content:encoded>
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	<item>
		<title>By: &#187; YuMe, a broadband video advertising network, has taken $16M so far to tackle the video advertising Web 2.0 Money: The Money &#38; Business Behind the Web 2.0 Innovations</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1984929</link>
		<dc:creator>&#187; YuMe, a broadband video advertising network, has taken $16M so far to tackle the video advertising Web 2.0 Money: The Money &#38; Business Behind the Web 2.0 Innovations</dc:creator>
		<pubDate>Mon, 11 Feb 2008 21:02:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1984929</guid>
		<description>[...] http://www.emarketer.com/Article.aspx?id=1004258 http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.emarketer.com/Article.aspx?id=1004258" rel="nofollow">http://www.emarketer.com/Article.aspx?id=1004258</a> <a href="http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/" rel="nofollow">http://www.techcrunch.com/2007.....o-context/</a> [...]</p>
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	<item>
		<title>By: Video Sphere France &#187; Pub et Vidéo : à chaque startup sa solution</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1555900</link>
		<dc:creator>Video Sphere France &#187; Pub et Vidéo : à chaque startup sa solution</dc:creator>
		<pubDate>Tue, 14 Aug 2007 17:10:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1555900</guid>
		<description>[...] mais personne n’a encore imposé une plateforme publicitaire pour la vidéo. Cependant Google a tranquillement testé son propre système ainsi que quelques autres start-up qui s’y sont aussi attaqué. Ils sont tous [...]</description>
		<content:encoded><![CDATA[<p>[...] mais personne n’a encore imposé une plateforme publicitaire pour la vidéo. Cependant Google a tranquillement testé son propre système ainsi que quelques autres start-up qui s’y sont aussi attaqué. Ils sont tous [...]</p>
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		<title>By: Video Ads: Every Startup Has A Different Solution</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1546599</link>
		<dc:creator>Video Ads: Every Startup Has A Different Solution</dc:creator>
		<pubDate>Thu, 09 Aug 2007 20:19:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1546599</guid>
		<description>[...] but no one&#8217;s really nailed a scalable ad platform for video. However, Google&#8217;s been quietly testing their own system and there are a bunch of other startups tackling it as [...]</description>
		<content:encoded><![CDATA[<p>[...] but no one&#8217;s really nailed a scalable ad platform for video. However, Google&#8217;s been quietly testing their own system and there are a bunch of other startups tackling it as [...]</p>
]]></content:encoded>
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		<title>By: Just a random blog !</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1487341</link>
		<dc:creator>Just a random blog !</dc:creator>
		<pubDate>Sat, 07 Jul 2007 08:05:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1487341</guid>
		<description>[...] but no one&#8217;s really nailed a scalable ad platform for video. However, Google&#8217;s been quietly testing their own system and there are a bunch of other startups tackling it as [...]</description>
		<content:encoded><![CDATA[<p>[...] but no one&rsquo;s really nailed a scalable ad platform for video. However, Google&rsquo;s been quietly testing their own system and there are a bunch of other startups tackling it as [...]</p>
]]></content:encoded>
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		<title>By: Video Advertising at burcu-arikan</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1408709</link>
		<dc:creator>Video Advertising at burcu-arikan</dc:creator>
		<pubDate>Mon, 04 Jun 2007 09:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1408709</guid>
		<description>[...] don&#8217;t know yet Google&#8217;s in-video advertising is related to the website content.  If it is not it can&#8217;t be as much effective as text ads, [...]</description>
		<content:encoded><![CDATA[<p>[...] don&#8217;t know yet Google&#8217;s in-video advertising is related to the website content.  If it is not it can&#8217;t be as much effective as text ads, [...]</p>
]]></content:encoded>
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		<title>By: RazorSharp iPods &#38; Raw Gadgets &#187; Blog Archive &#187; Adsense For Video, Google Still Lagging</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1397156</link>
		<dc:creator>RazorSharp iPods &#38; Raw Gadgets &#187; Blog Archive &#187; Adsense For Video, Google Still Lagging</dc:creator>
		<pubDate>Sat, 26 May 2007 13:49:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1397156</guid>
		<description>[...] a change in the right direction for Google. The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to [...]</description>
		<content:encoded><![CDATA[<p>[...] a change in the right direction for Google. The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Adsense For Video, Google Still Lagging : Forecast-Blog</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1396779</link>
		<dc:creator>Adsense For Video, Google Still Lagging : Forecast-Blog</dc:creator>
		<pubDate>Sat, 26 May 2007 08:55:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1396779</guid>
		<description>[...] a change in the right direction for Google. The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to [...]</description>
		<content:encoded><![CDATA[<p>[...] a change in the right direction for Google. The previously announced advertising trials for YouTube consisted entirely of text advertising overlays that lead to [...]</p>
]]></content:encoded>
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		<title>By: Zen</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1377504</link>
		<dc:creator>Zen</dc:creator>
		<pubDate>Tue, 15 May 2007 05:58:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1377504</guid>
		<description>I agree with Mike B, sort of.  Demographic and potentially behavior inputs are more useful for advertising against videos.  Context may not work or only in certain niche situtations.</description>
		<content:encoded><![CDATA[<p>I agree with Mike B, sort of.  Demographic and potentially behavior inputs are more useful for advertising against videos.  Context may not work or only in certain niche situtations.</p>
]]></content:encoded>
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		<title>By: Contextual In-Video Advertising: ScanScout</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1375875</link>
		<dc:creator>Contextual In-Video Advertising: ScanScout</dc:creator>
		<pubDate>Mon, 14 May 2007 08:47:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1375875</guid>
		<description>[...] in the monetization of Web 2.0. Adbrite was first to market with Adbrite In-Video. Last week Google started testing in-video text ads on [...]</description>
		<content:encoded><![CDATA[<p>[...] in the monetization of Web 2.0. Adbrite was first to market with Adbrite In-Video. Last week Google started testing in-video text ads on [...]</p>
]]></content:encoded>
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		<title>By: TechCrunch Japanese</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1375040</link>
		<dc:creator>TechCrunch Japanese</dc:creator>
		<pubDate>Sun, 13 May 2007 23:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1375040</guid>
		<description>&lt;strong&gt;YouTubeビデオの広告に依然プリロールなし、コンテキストなし...&lt;/strong&gt;

NewTeeVeeでLiz GannesがYouTubeのビデオ内広告について要約している 。 われわれもYouTubeが5月4日に主要なコンテンツの提供者に向けた広告収入の分配計画を発表したニュースをカバーした。そ.....</description>
		<content:encoded><![CDATA[<p><strong>YouTubeビデオの広告に依然プリロールなし、コンテキストなし&#8230;</strong></p>
<p>NewTeeVeeでLiz GannesがYouTubeのビデオ内広告について要約している 。 われわれもYouTubeが5月4日に主要なコンテンツの提供者に向けた広告収入の分配計画を発表したニュースをカバーした。そ&#8230;..</p>
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		<title>By: Steve</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1374262</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sun, 13 May 2007 12:00:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1374262</guid>
		<description>Hey, Michael (second round)

First, Google and Yahoo (the obvious leaders) have never stopped trying 
to add as many diminisons/functions to their portals as they 
can.....Google is buying everything they can and Yahoo, is by far the largest 
portal in the world based on many facets/features added to their property. 
So the comment made here (about being everything to everyone) is a 
direct conflict of their stated point.

Secondly, YouGetit's application and argument is based on the reverse 
methodology of those large properties who are using 10+ year old 
technology (based on relevancy whereas stringing series of words or phrases 
together to get user what they are ultimately looking for) Yougetit does 
the complete inversion of that by starting from a local base and 
expanding outward. More importantly, our philosophy is that local has never 
been done right or you would be landing on your bandwidth provider's, 
telco's or cable company's page everytime you log on, and not Google or 
Yahoo's! So do you think AT&#38;T, Comcast, Roadrunner, SBC, Sprint, Verizon 
are stupid....no, but they did let that very control point of the 
internet slip thru their hands about 5-10 years ago.

To test the waters, please do some real research and look at;

a) Google's acquisition and development strategy currently underway
b) Yahoo's growth strategy of portal development worldwide
c) Microsft's plan to partner with as many levels including failing 
traditional media outlets
d) The Telco and Mobile carriers plans to take back the portal business 
back to their level where the service originates
e) Popular Media's plans to partner and create segregation among media 
(music and movies) which will be determined with Digital Rights 
Management structuring.

Once you understand that, then and only then....do you have the resources to evaluate YouGetit's focus and direction.</description>
		<content:encoded><![CDATA[<p>Hey, Michael (second round)</p>
<p>First, Google and Yahoo (the obvious leaders) have never stopped trying<br />
to add as many diminisons/functions to their portals as they<br />
can&#8230;..Google is buying everything they can and Yahoo, is by far the largest<br />
portal in the world based on many facets/features added to their property.<br />
So the comment made here (about being everything to everyone) is a<br />
direct conflict of their stated point.</p>
<p>Secondly, YouGetit&#8217;s application and argument is based on the reverse<br />
methodology of those large properties who are using 10+ year old<br />
technology (based on relevancy whereas stringing series of words or phrases<br />
together to get user what they are ultimately looking for) Yougetit does<br />
the complete inversion of that by starting from a local base and<br />
expanding outward. More importantly, our philosophy is that local has never<br />
been done right or you would be landing on your bandwidth provider&#8217;s,<br />
telco&#8217;s or cable company&#8217;s page everytime you log on, and not Google or<br />
Yahoo&#8217;s! So do you think AT&amp;T, Comcast, Roadrunner, SBC, Sprint, Verizon<br />
are stupid&#8230;.no, but they did let that very control point of the<br />
internet slip thru their hands about 5-10 years ago.</p>
<p>To test the waters, please do some real research and look at;</p>
<p>a) Google&#8217;s acquisition and development strategy currently underway<br />
b) Yahoo&#8217;s growth strategy of portal development worldwide<br />
c) Microsft&#8217;s plan to partner with as many levels including failing<br />
traditional media outlets<br />
d) The Telco and Mobile carriers plans to take back the portal business<br />
back to their level where the service originates<br />
e) Popular Media&#8217;s plans to partner and create segregation among media<br />
(music and movies) which will be determined with Digital Rights<br />
Management structuring.</p>
<p>Once you understand that, then and only then&#8230;.do you have the resources to evaluate YouGetit&#8217;s focus and direction.</p>
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		<title>By: Gal Josefsberg</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373453</link>
		<dc:creator>Gal Josefsberg</dc:creator>
		<pubDate>Sun, 13 May 2007 01:26:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373453</guid>
		<description>It seems like a poor way to monetize YouTube.  Why not run a context sensitive ad below the video you're watching?  You have this perfect media most people watch in a tiny window, it's such a perfect opportunity to include more.  Could even allow advertisers to pick when to display their video and with which clips.  Just imagine watching a music video and right under it is a video commercial for Pandora or maybe iTunes.  

GJ
http://www.60in3.com</description>
		<content:encoded><![CDATA[<p>It seems like a poor way to monetize YouTube.  Why not run a context sensitive ad below the video you&#8217;re watching?  You have this perfect media most people watch in a tiny window, it&#8217;s such a perfect opportunity to include more.  Could even allow advertisers to pick when to display their video and with which clips.  Just imagine watching a music video and right under it is a video commercial for Pandora or maybe iTunes.  </p>
<p>GJ<br />
<a href="http://www.60in3.com" rel="nofollow">http://www.60in3.com</a></p>
]]></content:encoded>
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		<title>By: Random Musings</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373220</link>
		<dc:creator>Random Musings</dc:creator>
		<pubDate>Sat, 12 May 2007 22:06:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373220</guid>
		<description>&lt;strong&gt;Advertising...&lt;/strong&gt;

From Tim O&#8217;Reilly&#8217;s Post What Does It Mean For Public Space to Go Digital?:
When you put together all the possibilities for the future of advertising, you realize how little we&#8217;ve seen yet as digital life truly spreads beyond the comp...</description>
		<content:encoded><![CDATA[<p><strong>Advertising&#8230;</strong></p>
<p>From Tim O&#8217;Reilly&#8217;s Post What Does It Mean For Public Space to Go Digital?:<br />
When you put together all the possibilities for the future of advertising, you realize how little we&#8217;ve seen yet as digital life truly spreads beyond the comp&#8230;</p>
]]></content:encoded>
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	<item>
		<title>By: Steve</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373107</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 12 May 2007 20:34:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373107</guid>
		<description>Hey, Michael.

www.YouGetIt.com is the nation's first local social network that spans across the nation. With a local social site built in each of the 10,000+ zip codes, YouGetIt.com has created local web sites for nearly every community in America. As every user logs on and is automatically presented with his or her own local news, alerts, traffic, weather, businesses, e-commerce opportunities and more, YouGetIt.com creates a unique online presence that ties together the functionality of social networks, video and photo sharing, blogs, auctions, stores, and more. YouGetIt.com is the social media aggregator, providing users with the tools that they need to get what they want.

New website, new concept in development stage yet.
 It is need for it ??  I'm sure consumers and businesses will decide that.</description>
		<content:encoded><![CDATA[<p>Hey, Michael.</p>
<p><a href="http://www.YouGetIt.com" rel="nofollow">http://www.YouGetIt.com</a> is the nation&#8217;s first local social network that spans across the nation. With a local social site built in each of the 10,000+ zip codes, YouGetIt.com has created local web sites for nearly every community in America. As every user logs on and is automatically presented with his or her own local news, alerts, traffic, weather, businesses, e-commerce opportunities and more, YouGetIt.com creates a unique online presence that ties together the functionality of social networks, video and photo sharing, blogs, auctions, stores, and more. YouGetIt.com is the social media aggregator, providing users with the tools that they need to get what they want.</p>
<p>New website, new concept in development stage yet.<br />
 It is need for it ??  I&#8217;m sure consumers and businesses will decide that.</p>
]]></content:encoded>
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	<item>
		<title>By: marc</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373100</link>
		<dc:creator>marc</dc:creator>
		<pubDate>Sat, 12 May 2007 20:28:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373100</guid>
		<description>by the way, i use http://www.savetube.com to save youtube videos.</description>
		<content:encoded><![CDATA[<p>by the way, i use <a href="http://www.savetube.com" rel="nofollow">http://www.savetube.com</a> to save youtube videos.</p>
]]></content:encoded>
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	<item>
		<title>By: bdb</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373071</link>
		<dc:creator>bdb</dc:creator>
		<pubDate>Sat, 12 May 2007 20:06:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373071</guid>
		<description>@walkable, don't feed the trolls. The fake Hurley posts have been around for at least 10 months on numerous sites' comment sections. Note the number of self-promoters here? The ~$1.5B youtube acquisition got lots of folks attention, and they're stupid enough to think they'll duplicate the effort in some way. Quit being a wanker and trying to defend the founders, they're doing fine and don't need your help.</description>
		<content:encoded><![CDATA[<p>@walkable, don&#8217;t feed the trolls. The fake Hurley posts have been around for at least 10 months on numerous sites&#8217; comment sections. Note the number of self-promoters here? The ~$1.5B youtube acquisition got lots of folks attention, and they&#8217;re stupid enough to think they&#8217;ll duplicate the effort in some way. Quit being a wanker and trying to defend the founders, they&#8217;re doing fine and don&#8217;t need your help.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373069</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sat, 12 May 2007 20:04:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373069</guid>
		<description>Duncan, why are you so quick to assume that these ads won't be contextual. First of all, someone caught this on a whim - it appears to be in early evaluation and there isn't likely a large pool of diverse advertisers yet. Do you believe a diverse advertising base for a new medium appears overnight? I don't.

Personally, if there's one place where I don't mind watching ads, it's YouTube. Not an ad in the traditional sense, of course. But rather choosing to watch an ad (eg. sony brevria) because I just finished watching the video I intended to watch and the ad looks interesting.</description>
		<content:encoded><![CDATA[<p>Duncan, why are you so quick to assume that these ads won&#8217;t be contextual. First of all, someone caught this on a whim - it appears to be in early evaluation and there isn&#8217;t likely a large pool of diverse advertisers yet. Do you believe a diverse advertising base for a new medium appears overnight? I don&#8217;t.</p>
<p>Personally, if there&#8217;s one place where I don&#8217;t mind watching ads, it&#8217;s YouTube. Not an ad in the traditional sense, of course. But rather choosing to watch an ad (eg. sony brevria) because I just finished watching the video I intended to watch and the ad looks interesting.</p>
]]></content:encoded>
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	<item>
		<title>By: Mike B</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373068</link>
		<dc:creator>Mike B</dc:creator>
		<pubDate>Sat, 12 May 2007 20:04:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1373068</guid>
		<description>Give Google a break kids.  They are working to monetize YouTube without scaring away all the users so it is obviously going to be a process of baby steps.

I'm not sure why the TechCrunchies feel so adamant that YouTube video ads need to be context sensitive.  Have any of you ever even watched television and noticed the commercials they play?  

For example: when I watch ESPN, I see tons of ads for mortgage refinancing.  ESPN has nothing to do with mortgages so why all the mortgage ads?  Well, advertisers and television stations understand that a large % of ESPN viewers are at a point in their lives where they might want to refinance a mortgage.  The advertisements on television generally aren't CONTEXT sensitive, they are DEMOGRAPHIC sensitive. 

I expect the same thing to happen with YouTube ad, and apparently so do the wizards at Google.  Sure, some of the ads should be context sensitive where it makes sense, but in general ads will be demographic sensitive.</description>
		<content:encoded><![CDATA[<p>Give Google a break kids.  They are working to monetize YouTube without scaring away all the users so it is obviously going to be a process of baby steps.</p>
<p>I&#8217;m not sure why the TechCrunchies feel so adamant that YouTube video ads need to be context sensitive.  Have any of you ever even watched television and noticed the commercials they play?  </p>
<p>For example: when I watch ESPN, I see tons of ads for mortgage refinancing.  ESPN has nothing to do with mortgages so why all the mortgage ads?  Well, advertisers and television stations understand that a large % of ESPN viewers are at a point in their lives where they might want to refinance a mortgage.  The advertisements on television generally aren&#8217;t CONTEXT sensitive, they are DEMOGRAPHIC sensitive. </p>
<p>I expect the same thing to happen with YouTube ad, and apparently so do the wizards at Google.  Sure, some of the ads should be context sensitive where it makes sense, but in general ads will be demographic sensitive.</p>
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		<title>By: Steve</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372983</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 12 May 2007 18:48:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372983</guid>
		<description>Dale @ 15

Your site is the most pathetic link I've ever seen on Techcrunch. If you are going to put up a link to your website, please build something better than that piece of #hit. That was just horrible. Spamming at its worst.</description>
		<content:encoded><![CDATA[<p>Dale @ 15</p>
<p>Your site is the most pathetic link I&#8217;ve ever seen on Techcrunch. If you are going to put up a link to your website, please build something better than that piece of #hit. That was just horrible. Spamming at its worst.</p>
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	<item>
		<title>By: Michael</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372977</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Sat, 12 May 2007 18:42:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372977</guid>
		<description>Hey steve,

yougetit.com is a bad concept, because you cant be all things to all people. Want an example?

Who has a larger market cap (1) Yahoo! a portal or (2) Google just a search engine?

When Google started trying to be a portal by offering lots of services they have shown that they can not make much money from the other services.

Also note: Youtube was smart to buy because it gives them another brand like google that means only one thing videos. If google = search then youtube = videos.

Craigslist = listings so google base goes nowhere no matter how many people they can push over there.

When you try and be all things to everyone then you will most definately fail. Because you end up being nothing to anybody.</description>
		<content:encoded><![CDATA[<p>Hey steve,</p>
<p>yougetit.com is a bad concept, because you cant be all things to all people. Want an example?</p>
<p>Who has a larger market cap (1) Yahoo! a portal or (2) Google just a search engine?</p>
<p>When Google started trying to be a portal by offering lots of services they have shown that they can not make much money from the other services.</p>
<p>Also note: Youtube was smart to buy because it gives them another brand like google that means only one thing videos. If google = search then youtube = videos.</p>
<p>Craigslist = listings so google base goes nowhere no matter how many people they can push over there.</p>
<p>When you try and be all things to everyone then you will most definately fail. Because you end up being nothing to anybody.</p>
]]></content:encoded>
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	<item>
		<title>By: michael</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372975</link>
		<dc:creator>michael</dc:creator>
		<pubDate>Sat, 12 May 2007 18:39:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372975</guid>
		<description>test</description>
		<content:encoded><![CDATA[<p>test</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: walkable</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372970</link>
		<dc:creator>walkable</dc:creator>
		<pubDate>Sat, 12 May 2007 18:34:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372970</guid>
		<description>To whomever pretended to write as Chad Hurley earlier in the postings - at least get the founders of the company right. Jawed Karim is another co-founder of YouTube. I know for a fact that all three of them work very hard. It's not their fault that political and cultural climates in their previous companies changed that made them desire to do something else with their lives. Considering the cultural impact that YouTube has had on the world, I think you should give them a little more credit.</description>
		<content:encoded><![CDATA[<p>To whomever pretended to write as Chad Hurley earlier in the postings - at least get the founders of the company right. Jawed Karim is another co-founder of YouTube. I know for a fact that all three of them work very hard. It&#8217;s not their fault that political and cultural climates in their previous companies changed that made them desire to do something else with their lives. Considering the cultural impact that YouTube has had on the world, I think you should give them a little more credit.</p>
]]></content:encoded>
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	<item>
		<title>By: Dale</title>
		<link>http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372940</link>
		<dc:creator>Dale</dc:creator>
		<pubDate>Sat, 12 May 2007 17:22:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/#comment-1372940</guid>
		<description>Youtube sucks anyway, http://www.cavenger.com is better</description>
		<content:encoded><![CDATA[<p>Youtube sucks anyway, <a href="http://www.cavenger.com" rel="nofollow">http://www.cavenger.com</a> is better</p>
]]></content:encoded>
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