Comments on: YouTube Launches Revenue Sharing Partners Program, but no Pre-Rolls

By: YouTube Video Advertising: No Pre-roll, No Context

YouTube Video Advertising: No Pre-roll, No Context — Fri, 16 May 2008 23:42:05 +0000

[...] advertising. We covered the move by YouTube to offer revenue sharing with its top content providers May 4 and I noted at the time that there was no sign then of any pre-roll advertising. There still [...]

By: YouTube Shares the Wealth With Everyone. Apply Now

YouTube Shares the Wealth With Everyone. Apply Now — Fri, 16 May 2008 03:34:42 +0000

[...] to give you some of that crazy Google money. If you make the cut, that is. After half a year of testing out its Partners program with 100 lucky YouTube contributors, YouTube is now accepting applications [...]

By: » Video advertenties, helemaal ‘hot’ 17-04-2008 RethinkingMedia

» Video advertenties, helemaal ‘hot’ 17-04-2008 RethinkingMedia — Thu, 17 Apr 2008 21:57:04 +0000

[...] Er zijn ook overal bedrijven die zich op deze markt storten, zoals bijvoorbeeld Adjustables (in de Red Herring 100, zie ook artikel van de Emerce) en Adotube. Ook Google zit op dit vlak niet stil, zie het ontstaan van “Adsense for Video” en het “Youtube partner programma“. [...]

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By: Web 2.0 Internet Marketing

Web 2.0 Internet Marketing — Mon, 04 Jun 2007 14:29:57 +0000

Sharing the Revenue with Web 2.0 Video Sites…

A while back I talked about how to use video content to get more traffic, page rank and search engine positioning to your blogs or websites.
Today I want to talk to you about using that same video content to earn money online.
How much money?
We…

By: Erratum5 » GeekChat Episode 3

Erratum5 » GeekChat Episode 3 — Sat, 12 May 2007 10:02:08 +0000

[...] - http://www.techcrunch.com/2007.....o-pre-ro... [...]

By: JavierSanchez

JavierSanchez — Sun, 06 May 2007 17:27:09 +0000

Would someone live with Youtube money aportation…? I don´t think so…

By: Jeremy Toeman's LIVEdigitally

Jeremy Toeman's LIVEdigitally — Sat, 05 May 2007 16:34:37 +0000

Guitar Hero 2 marketers should hire Ben…

If you don’t know Ben, or that unbelievably good 8-year-old Guitar Hero 2 player (as I like to call him), watch this video (or view his channel and watch them all):

Now I’ve improved my skills since the last time I tried playing, but ju…

By: marS

marS — Fri, 04 May 2007 21:23:30 +0000

Well, this is a first step. Models with revenue sharing and AdSense are known already (Flixya, TheVideosense, Infectiousvideos, Magnify.net, etc..). Hope that there will be a place for small publishers and small niches also.

By: Dan

Dan — Fri, 04 May 2007 16:19:43 +0000

I’d love for my show to become a revenue-partner, but how do I get them to sign me up? The YouTube staff seems to be very selective in who they promote on their site. In fact, they’ve refused to feature our videos, even though EIGHTY of our fans have sents emails explaining why we should be featured, and we have 45 unique, exclusive videos on the site right now.

http://www.firesidechats.tv

By: Marcelo via Rec6

Marcelo via Rec6 — Fri, 04 May 2007 15:12:04 +0000

YouTube lança Programa de Parcerias com Compartilhamento de Receitas (em Inglês)…

“The news, first broken by Om Malik and now live on the YouTube Blog, that YouTube has launched a revenue sharing Partners Program for its top content creators is a positive step forward for a service that only made $15 million in revenue last year, ….

By: Clyde Smith

Clyde Smith — Fri, 04 May 2007 14:41:56 +0000

I can’t believe it took till comment 18 to mention the lawsuit Not that I’m counting I just didn’t want to be repetitive.

But given that Google’s going to court using not fully tested laws that require them to NOT be making money off pirated content, how the heck could they roll out an automated system that lets everybody in?

That’s an odd thing for any Techcrunch writer or famous blogger to not consider.

By: uncle floyd

uncle floyd — Fri, 04 May 2007 14:20:32 +0000

The question about google lacking the technology to make pre-roll videos is a straw man and kind of silly. They could do it in a second.

The problem is that if they introduced this kind of thing into the homemade videos it would kill the site in no time flat. Users would revolt and go elsewhere and Google is already facing a backlash (”They’re the new Microsoft”).

If they did opt to go that route, however, then it would be clever for them to make this functionality OPTIONAL for users and splitting profits from pre-rolls in a model similar to revver. There are many benefits to this approach but the best one is it allows them to make the case that “users have asked to share in the profits” and puts the onus of “selling out” the community onto the users. If users think it’s greedy to have ads on everything than they can blame eachother, not the company.

As has been mentioned here before, pre-roll ads are only feasible if they can make sure there arent any copyright issues w/ the video. A manual process for checking is obviously not very feasible… perhaps they can at very least flag things like talking heads in a dorm room or “amateur video” as copyright-free based on some sort of video recognition (this last piece is a pie in the sky argument… not sure how possible that is).

By: pallet jack

pallet jack — Fri, 04 May 2007 13:59:39 +0000

I like the metacafe - model -

- i mean you shouldn’t make anything until you hit a “producer” level of 10,000+ views.

- I dont think its too smart to - give a “Select” few the “Eleet” money.. without outlining what it takes to become a “Eleet” …

- This is an example of bad capitlism

By: Scratchitti

Scratchitti — Fri, 04 May 2007 13:50:47 +0000

I beg you, please stop using “whilst.” As a writer, I’m telling you it’s not necessary.

By: mike norten

mike norten — Fri, 04 May 2007 13:50:38 +0000

Looks like youtube is going the way of PodTech and Reever who has been paying top talent to produce video. Iwonder if the paid users get special front page treatment

By: Eric

Eric — Fri, 04 May 2007 13:49:22 +0000

Google can’t offer advertising revenue to “all members” until certain copyright issues are worked out. The billion dollar lawsuit with Viacom is *nothing* compared to what it would be if Google was actually making money (and paying money to users) from copyrighted video clips.

The other consideration is that advertising alienates people. Do it wrong and you chase your community away, then Google is left with a $1.65 billion lemon. So it makes sense that they’re treading lightly.

I’d suspect that those are the real reasons for the aversion to advertising, not technology.

By: www.thuriam.net

www.thuriam.net — Fri, 04 May 2007 13:48:44 +0000

cool stuff for video publishers - http://www.thuriam.net/video-publishing.html

By: KindAndThoughtful

KindAndThoughtful — Fri, 04 May 2007 13:15:49 +0000

This is good news. It is important because revenue sharing will insure more original and creative content. It will be of great help to talented people out there who might not have resources.

By: LonelyBloggers

LonelyBloggers — Fri, 04 May 2007 13:14:17 +0000

I can’t wait for YouTube to activate advertising for all members, so we can start to monetize our videos. All the video sharing will follow suit happily. Wonder what type of CPMs we’re talking about for end-users?

By: Ted

Ted — Fri, 04 May 2007 12:44:32 +0000

Seeing a pre-roll on an embedded video is going to look strange. Especially if the video is on a site that doesn’t lend itself to paid advertisements. Its going to look like a fish out of water. Granted, not every video is going to have an ad tacked onto it as it may not be appropriate but it could cause a division of the true diehard Youtube fans and the corporate mindset.

By: Bodo

Bodo — Fri, 04 May 2007 12:40:48 +0000

The comment by Chad Hurley is both inspiring and very entertaining!

By: Direct Textbooks

Direct Textbooks — Fri, 04 May 2007 12:18:47 +0000

Does this revenue share deal coincide with the Double Click acquisition? Seems like Google will eventually be able to use some of the Double Click technology and network for “monetizing” these videos?

By: Scott Yates

Scott Yates — Fri, 04 May 2007 12:16:23 +0000

Duncan,

“Whilst not without merit”

???

Are you also impressed the YouTube boffins produce shows for the telly in colour?

Your humble typist,

-Scott

By: howard lindzon

howard lindzon — Fri, 04 May 2007 12:06:51 +0000

Wallstrip.com will be part of the initial program as well.