Comments on: Ask: Is the Algorithm Working? http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/ Startup and Technology News Fri, 05 Dec 2008 03:51:17 +0000 http://wordpress.org/?v=2.6.5 By: Air Force Ones http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2515090 Air Force Ones Tue, 28 Oct 2008 02:26:40 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2515090 I agree with 5 that they do have too many sponsored links. since i use google for mail, adwords, etc., google has stickiness that would make it hard for me to switch over to ask. as well, technorati is my preferred search engine for blog results. I agree with 5 that they do have too many sponsored links. since i use google for mail, adwords, etc., google has stickiness that would make it hard for me to switch over to ask. as well, technorati is my preferred search engine for blog results.

]]> By: Microsoft Should Look To Ask.com For Commercial Ideas http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2486268 Microsoft Should Look To Ask.com For Commercial Ideas Mon, 29 Sep 2008 22:44:53 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2486268 [...] was headed by Crispin Porter + Bogusky, which incorporated bizarre references to the Unibomber and urine-themed ads. The campaign failed to drive any traffic, and was abandoned only $15 million into the $100 [...] [...] was headed by Crispin Porter + Bogusky, which incorporated bizarre references to the Unibomber and urine-themed ads. The campaign failed to drive any traffic, and was abandoned only $15 million into the $100 [...]

]]> By: It’s Over For Seinfeld, But Crispin Porter Keeps Microsoft Business http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2472847 It’s Over For Seinfeld, But Crispin Porter Keeps Microsoft Business Thu, 18 Sep 2008 02:18:37 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2472847 [...] budgeted a $100 million to a campaign that included strippers with swords (here’s the video), urine-themed display ads, and the [...] [...] budgeted a $100 million to a campaign that included strippers with swords (here’s the video), urine-themed display ads, and the [...]

]]> By: 2007 In Numbers: The Ask Mouse Squeaked A Little Louder This Year http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2301617 2007 In Numbers: The Ask Mouse Squeaked A Little Louder This Year Fri, 16 May 2008 19:45:21 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2301617 [...] humble pie from me: back in May I slammed Ask.com for its advertising campaign suggesting that it was too clever by half; I [...] [...] humble pie from me: back in May I slammed Ask.com for its advertising campaign suggesting that it was too clever by half; I [...]

]]> By: algorithms » Blog Archive » Ask: Is the Algorithm Working? http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2137997 algorithms » Blog Archive » Ask: Is the Algorithm Working? Mon, 07 Apr 2008 09:34:58 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-2137997 [...] read more | digg story [...] [...] read more | digg story [...]

]]> By: don't Ask - My Habari http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1961934 don't Ask - My Habari Sat, 02 Feb 2008 14:02:56 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1961934 [...] Riley of TechCrunch already posted an excellent summary on Ask's current, abysmal marketing campaign in the [...] [...] Riley of TechCrunch already posted an excellent summary on Ask’s current, abysmal marketing campaign in the [...]

]]> By: 2007 In Numbers: The Ask Mouse Squeaked A Little Louder This Year : New Web 2.0 Magazine http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1880458 2007 In Numbers: The Ask Mouse Squeaked A Little Louder This Year : New Web 2.0 Magazine Fri, 28 Dec 2007 01:55:40 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1880458 [...] humble pie from me: back in May I slammed Ask.com for its advertising campaign suggesting that it was too clever by half; I [...] [...] humble pie from me: back in May I slammed Ask.com for its advertising campaign suggesting that it was too clever by half; I [...]

]]> By: Orkut » Blog Archive » Ask: Is the Algorithm Working? http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1585706 Orkut » Blog Archive » Ask: Is the Algorithm Working? Sat, 01 Sep 2007 13:20:21 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1585706 [...] read more | digg story [...] [...] read more | digg story [...]

]]> By: IAC Up, Ask Down In Second Quarter - Symballo http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1533115 IAC Up, Ask Down In Second Quarter - Symballo Thu, 02 Aug 2007 19:43:43 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1533115 [...] in revenues. The second quarter decline comes despite a $100 million Crispin, Porter + Bogusky advertising campaign that should be resulting in increased traffic and revenue to the [...] [...] in revenues. The second quarter decline comes despite a $100 million Crispin, Porter + Bogusky advertising campaign that should be resulting in increased traffic and revenue to the [...]

]]> By: Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor? http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1493724 Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor? Wed, 11 Jul 2007 12:07:38 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1493724 [...] a $100million Crispin, Porter + Bogusky advertising campaign, Ask saw its share of the search market decrease from 3.5% to 3.3%, although to be fair to Ask, [...] [...] a $100million Crispin, Porter + Bogusky advertising campaign, Ask saw its share of the search market decrease from 3.5% to 3.3%, although to be fair to Ask, [...]

]]> By: Olly http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1402079 Olly Tue, 29 May 2007 19:25:10 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1402079 I would consider myself to fall in the reasonably techincally savvy. I'm no programmer, I don't live anywhere near Silicon Vally, but I do "understand" the Web 2.0 jargonology. However, if someone could please explain to me what these advertisements actually mean I would be eternally grateful.... If I don't get it I doubt the non-tech Joe Public's don't either ;) WTF are they selling? I would consider myself to fall in the reasonably techincally savvy. I’m no programmer, I don’t live anywhere near Silicon Vally, but I do “understand” the Web 2.0 jargonology. However, if someone could please explain to me what these advertisements actually mean I would be eternally grateful…. If I don’t get it I doubt the non-tech Joe Public’s don’t either ;) WTF are they selling?

]]> By: Brian http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1367876 Brian Mon, 07 May 2007 19:11:32 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1367876 The fact is you're all talking about it. Clearly, the messaging hasn't fallen flat because it's got us all wondering what the f**k it's there for in the first place. Raising awareness and interest may have been their primary objective here--not necessarily converting us google junkies to ask.com. I, for one, am once again, pleased with CP+B's creative, not to mention Ask.com's marketing guts. Not a lot of clients out there are open to having fun with the launch of a new product or the rebirth of an old one. So, cheers fellas. Thanks for making my commute less of a nightmare and more of an entertaining and intellectually stimulating experience. The fact is you’re all talking about it. Clearly, the messaging hasn’t fallen flat because it’s got us all wondering what the f**k it’s there for in the first place. Raising awareness and interest may have been their primary objective here–not necessarily converting us google junkies to ask.com.

I, for one, am once again, pleased with CP+B’s creative, not to mention Ask.com’s marketing guts. Not a lot of clients out there are open to having fun with the launch of a new product or the rebirth of an old one. So, cheers fellas. Thanks for making my commute less of a nightmare and more of an entertaining and intellectually stimulating experience.

]]> By: bls http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366799 bls Sun, 06 May 2007 22:28:16 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366799 From the text you quoted, I actually thought the ads were for google... From the text you quoted, I actually thought the ads were for google…

]]> By: sudo http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366209 sudo Sun, 06 May 2007 14:21:44 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366209 they have been around for quite sometime. they should have databases of information through their years of collection to give better search result... they have been around for quite sometime. they should have databases of information through their years of collection to give better search result…

]]> By: stephanmaich http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366156 stephanmaich Sun, 06 May 2007 13:43:40 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366156 there is no such thing as too clever. people - you need to stop not thinking about advertising techniques. there is no such thing as too clever. people - you need to stop not thinking about advertising techniques.

]]> By: Motorcycle Guy http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366152 Motorcycle Guy Sun, 06 May 2007 13:40:24 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366152 I think the algorithm always finds jesus advertisement is just confusing. I think these are an example of ads that most people won't get. I agree they should simply play on the three letter url. I think the algorithm always finds jesus advertisement is just confusing. I think these are an example of ads that most people won’t get. I agree they should simply play on the three letter url.

]]> By: Gsol http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366051 Gsol Sun, 06 May 2007 12:20:09 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366051 Totally agree about the value of the ask.com url and the word Ask. That word should be up there, filling up a billboard in the biggest possible letters. Totally agree about the value of the ask.com url and the word Ask. That word should be up there, filling up a billboard in the biggest possible letters.

]]> By: Mark S http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366031 Mark S Sun, 06 May 2007 12:04:16 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1366031 Yeah, I saw the "the algorythm always finds jesus" going into new york city...I thought it was catchy but had *no idea* what the hell it was for. Maybe too clever for their own good - always mention the name ;-) Yeah, I saw the “the algorythm always finds jesus” going into new york city…I thought it was catchy but had *no idea* what the hell it was for. Maybe too clever for their own good - always mention the name ;-)

]]> By: Dustin Brewer http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365774 Dustin Brewer Sun, 06 May 2007 08:56:52 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365774 I don't intend on switching over to Ask regardless of how popular their viral marketing campaign is. It is all about usability. I don’t intend on switching over to Ask regardless of how popular their viral marketing campaign is. It is all about usability.

]]> By: Steve http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365660 Steve Sun, 06 May 2007 07:37:04 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365660 The 3-letter domain name is completely irrelevant. I do my Google searches using my browser's search widget, and so do many other people. I haven't typed "google.com" for a search in... well, can't remember when the last time was. It could be called supercalifragilisticexpialadocious.com for all I care. The 3-letter domain name is completely irrelevant. I do my Google searches using my browser’s search widget, and so do many other people. I haven’t typed “google.com” for a search in… well, can’t remember when the last time was. It could be called supercalifragilisticexpialadocious.com for all I care.

]]> By: YahSoft http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365313 YahSoft Sun, 06 May 2007 04:41:54 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365313 If you mean viral as in "as annoying as getting a cold" then yes, the ad. campaign is viral. Otherwise, I fail to see whats so viral about this. Hey dude, you wont believe which ad. I peed on today.. you HAVE to go take a leak in this restroom just so you can check out the ad. If you mean viral as in “as annoying as getting a cold” then yes, the ad. campaign is viral. Otherwise, I fail to see whats so viral about this.

Hey dude, you wont believe which ad. I peed on today.. you HAVE to go take a leak in this restroom just so you can check out the ad.

]]> By: Tony 4 cliparts http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365193 Tony 4 cliparts Sun, 06 May 2007 03:38:46 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365193 I was taken by the ads and thought ASK.com has really improved. Went to Ask.com and did a search only to find the same old crap, junk, stinking old results. Why did you spend so much on Ads ASK? May I Ask? I was taken by the ads and thought ASK.com has really improved. Went to Ask.com and did a search only to find the same old crap, junk, stinking old results. Why did you spend so much on Ads ASK? May I Ask?

]]> By: jda http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365095 jda Sun, 06 May 2007 02:51:20 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365095 not a bad article... but i don't think you really know what viral means. not a bad article… but i don’t think you really know what viral means.

]]> By: Steve M. http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365041 Steve M. Sun, 06 May 2007 02:12:44 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1365041 In just 4 words; the only ad IAC will ever need to get the results they're looking for: "Don't know? Just Ask.com!" In just 4 words; the only ad IAC will ever need to get the results they’re looking for:

“Don’t know? Just Ask.com!”

]]> By: David Mackey http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1364913 David Mackey Sun, 06 May 2007 00:34:58 +0000 http://www.techcrunch.com/2007/05/04/ask-is-the-algorithm-working/#comment-1364913 Ask is a long-shot search engine right now. They should use social search. :-) Anyways, advertising campaign is too cryptic...Why do we care if Google handles most of the search? Ask is a long-shot search engine right now. They should use social search. :-) Anyways, advertising campaign is too cryptic…Why do we care if Google handles most of the search?

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